GREG WATSON

1711 West Division St, #304 | Chicago, IL 60622 | (773) 469-4734 | gregmwatson1@gmail.com

A strategic Sales and Marketing Executive with a proven track record of delivering business results by building high performance
cross-functional teams, driving digital transformation initiatives and leading business turnaround strategies. A leader recognized
by the C-Suite with a passion for life, personal growth and collaboration. Key strengths:

Enterprise Selling Strategic Planning Sales Leadership

Marketing Analytics Digital Media Cross Functional Integration
Big Data ROI Optimization Talent Engagement

CAREER EXPERIENCE
SABBATICAL June 2017 - Current
Invested 18 months in a significant journey of experiential learning and adventure covering 20 countries across 4 continents.
 Attended amateur culinary schools in Chicago, France and Vietnam.
 Serve as Co-Chair of the U.S. Soccer Development Council providing business expertise and raising support for the U.S.
Soccer Federation.
 Volunteer at Breakthrough Urban Ministry where we help to open doors of opportunity for men affected by poverty.

CATALINA MARKETING CORPORATION, St. Petersburg, FL 2001 – May 2017

Spent sixteen years as a senior executive at Catalina Marketing, a global CPG digital media network that reaches 360MM shopper
IDs and 26B shopping trips per year for 500+ manufacturing and retailer partners.

Vice President, US Strategic Initiatives, Chicago, IL 2015 – May 2017

Selected by CEO to lead the “ROI Initiative”, the number one Corporate initiative for the Board of Directors. The initiative was a
re-engineering of the entire Catalina operating model (data insights/selling approach/campaign design and execution/
measurement) to deliver predictable/optimized ROI for our CPG clients and ultimately, deliver $100MM of topline growth for
Catalina by 2020.
 Led an initiative team of 50+ people (sales, finance, analytics, IT, HR, Operations, Product and Consultants), accountable
for $12MM budget and provided regular updates to CEO, Board and Executive leadership team.
 Delivered $25MM in incremental revenue, a 20% increase in sales team productivity and a 15% reduction in operational
costs.
 Stood up an entirely new sales support function of 40 people and led a $3.5MM holistic SG&A restructuring across the
sales, sales support, analytics and operations functions.
 Directed a $3MM CapEx development and implementation of four technology tools to support the ROI initiative: 1) Client
facing ROI planner Ipad app for sales team, 2) Standardized Program design tool, 3) SalesForce workflow system and 4)
Centralized program results database.

Vice President, Business Development, Chicago, IL 2011 - 2015

Led team responsible for $40MM in revenue and all aspects of client relationships across Fortune 100 CPG manufacturers Kraft,
Mondelez, General Mills and Post Foods (Sales, strategic planning, recruitment/development of 15 person team, executive
engagement and operational delivery across in-store, online and mobile media).
 Led turnaround of former top 5 client by creating a clear strategic plan, complete team overhaul, executive engagement
focused on a new partnership which resulted in revenue +75% to YA in 2014.
 Exceeded 2012 team revenue quota by $10MM (87% growth vs YA) and digital media revenue that was 138% of original
plan.
 Led Catalina’s first fully integrated Omni-channel campaign (in-store, online media, digital incentives) that was also the
company’s largest single campaign contract at that point in time.
 2011 Chicago Booth Management panelist on topic of “Big Data: Turning Insights into Action”
GREG WATSON, page 2

Group Director, Business Development, Chicago, IL 2008 - 2011

Managed team responsible for the entire Kraft client relationship. Recruited, developed and retained top performing team of 10
people.
 Grew Kraft into a top five client, achieved team quota in both eligible years including +54% growth in 2010.
 Selected as the internal sales leader for the newly formed digital team, created the company’s digital product positioning
and was one of the key leaders for Catalina’s first “Digital University” for the entire sales organization.

Senior Director, Business Development, Chicago, IL 2001 - 2008

Responsible for driving revenue growth across Kellogg’s, Kraft and the alcohol/spirts category by utilizing consumer insights to
design marketing solutions that met brands’ business objectives with maximum ROI. Led cross functional team (operations,
analytics, legal) to manage all aspects of strategic client relationships.
 Promoted from Director (2001 – 2004) based on business results. Reversed two years of negative revenue trends,
consistently delivered +20% to +50% growth vs YA and exceeded quota in four of seven years. Total revenue
responsibility grew from $1.5MM to $8MM.
 Recognized by Catalina Executive team as one of five business development executives as a high potential company
leader for the Bright Futures program.
 Selected to lead internal People Initiative task force and gained alignment from Catalina Executive team to a new
organizational structure for the entire business development function.
 Led territory to 2nd highest revenue in the company behind a new product launch that provided an integrated
manufacturer and retailer solution for increased trade spend efficiency.

ADDITIONAL EXPERIENCE

DUNKIN’ BRANDS 1998 - 2001

Marketing Manager Baskin-Robbins Brand, Glendale, CA 2000 - 2001

Bagel Category Manager, Dunkin’ Donuts, Boston, MA 1998 - 1999

THE PROCTER & GAMBLE COMPANY, Cincinnati, OH 1995 - 1997

Assistant Manager, Corporate Marketing Services

EDUCATION
UNIVERSITY OF CHICAGO BOOTH SCHOOL OF BUSINESS, Chicago, IL 2007
Master in Business Administration degree, Dean’s List

DEPAUW UNIVERSITY, Greencastle, IN 1995

Bachelor of Arts in Economics, Cum Laude, Distinguished Rector Scholarship, Management Fellow, DePauw Soccer Team

LONDON SCHOOL OF ECONOMICS, London, England 1993

COMMUNITY LEADERSHIP
U.S. Soccer Development Council, Founding Member and Co-Chairman 2015 - Present
Organization of 18 Chicago area executives focused on being ambassadors of the game and Federation, generating impact
investment and providing business expertise to the U.S. Soccer Federation.