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LYCEUM OF THE PHILIPPINES UNIVERSITY CAVITE

EXECUTIVE SUMMARY

Our Mission

MaSACCA Incorporation is dedicated in providing the highest quality of products

in the agriculture industry as well as meeting the demands of the clients, while providing

a valuable atmosphere to the employees who contributes to an effective and efficient

production.

The Company and Management

MaSACCA Incorporation is incorporated and based in the city of General Trias,

Cavite. The management is headed by a general manager who has a strong sense of

leadership, possesses essential skills and ability to work and communicate effectively.

Officers who participate in directing and coordinating all divisional department activities

to develop and implement long-range goals and objectives to meet business profitability

growth objectives.

Our Product

MaSACCA Incorporation’s organic fertilizer with a tag “A Healthier Soil for a

Happier Soul” is made from a substantial decomposition of raw materials chicken

manure, grass clippings, and food wastes. The product provide the nutrients to the soil

and contains a variety for basic nutrients that plants require for healthy growth. The

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LYCEUM OF THE PHILIPPINES UNIVERSITY CAVITE

product is effective at increasing the nutrient of the soil, helping to control erosion, run-

off and help increase he intake of naturally occurring materials in the soil.

Our Competitive Advantage

While there are a number of competitors in the market, the Monsanto and

Plantmate for example, MaSACA Incorporation offers unique product to lift up its

competitive skills. The government offers or distributes organic fertilizer in the form of

chicken manure for free, in short, they considered as one of our competitors. But the

interesting side is that MaSACCA’s organic fertilizer composed of three different raw

materials that slowly releases soil amendments and contains the NPK, vitamins and other

needed nutrients offered at an affordable and reasonable price. Furthermore, based on

survey it has an acceptability rate of 81% in Cavite, 70% in Batangas and 89% in Laguna.

Financial Projections

Based on the size of the market and the defined market area,the sales projection

for the first year is 23,498,984.00. The projected average growth rate is -2.93%.

Start - up Financing Requirement

MaSACCA Inc. will require a total capital of 30,000,000.00 to fund the capital

requirement and working capital.

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