Projectsformba.blogspot.com i A STUDY ON THE CONSUMER PERCEPTION OF HYUNDAI SANTRO CARS IN SALEM CITY By Reg.No. of KONGU ENGINEERING COLLEGE, Perundurai, Erode - 638 052. A PROJECT REPORT Submitted to the FACULTY OF MANAGEMENT SCIENCES In partial fulfilment of the requirements for the award of the degree of MASTER OF BUSINESS ADMINISTRATION June, 2005 Projectsformba.blogspot.comProjectsformba.blogspot.com ii BONAFIDE CERTIFICATE Certified that this project report titled “A STUDY ON THE CONSUMER PERCEPTION OF HYUNDAI SANTRO CARS IN SALEM CITY” is the bonafide work of who carried out the research under my supervision. Certified further, that to the best of my knowledge the work reported herein does not form part of any other project report or dissertation on the basis of which a degree or award was conferred on an earlier occasion on this or any other candidate. Supervisor Director Viva - voce held on Internal Examiner External Examiner Projectsformba.blogspot.comProjectsformba.blogspot.com i ABSTRACT The study entitled “Consumer perception of Hyundai Santro cars in Salem City’ was conducted in Salem City with special reference to HYUNDAI MOTORS INDIA LIMITED. The study was undertaken to know the perception level of the Santro car users and other b-segment car users towards various brands like Tata Indica, Maruti Wagon ~ R, Maruti Zen, Maruti Alto in relation to perception on various aspects. The survey was conducted by collection from various consumers. Many have not preferred to buy Santro cars because of perceptual error on cost and size aspects, so proper steps should be taken to improve the awareness of Santro cars. The respondents who are using Santro cars are mostly satisfied. The performance to some of the previous version Santro Cars are not good. The expectations of the consumers are quite high. Many expect high design, comfort, and mileage in lower cost involvement. The experience of the consumers and their rating of the cars are moderate, proper awareness campaigns should be given importance. As the study was limited to Salem City only, it was possible for the scholar to understand the demographic profiles and consumer perception. The perception of individual consumers depends mainly on annual income, expected and actual performance of the product as well as external influencing factors like society and etc., Consumers prefer to advice of others also. Consistency in performance, level of satisfaction also has a major impact The study of consumer perception towards Santro Cars gives an idea of individual preference towards the product based on various influencing factors like price, group influences, social influences and Psychological influences. And Projectsformba.blogspot.com