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PROJECT REPORT

ON
MARKETING AND PROMOTION
STARATEGY IN RETAIL STORE
AT
MOBILE POINT, KURUKSHETRA

MASTER OF BUSINESS ADMINISTRATION

Submitted to
Chitkara Business School
In the partial fulfillment of the requirement for the award of degree of
Master of Business Administration

Submitted By: Supervised by:


HIMANSHU DR. ABHILASHA JINDAL
1820982030 PROFESSOR (Marketing)

Chitkara Business School


CHITKARA UNIVERSITY
2018-2019

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DECLARATION

I, HIMANSHU, hereby declare that the work presented herein is genuine work done originally by me and
has not been published or submitted elsewhere. Any literature, data or work done by others and cited in the
report has been given due acknowledgement and listed in the reference section.

HIMANSHU
Roll No.- 1820982030
Date: __________________

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MOBILE POINT
Shop no.- 05 Aggarsain Chownk, Pipli Road
Mohan Nagar, Kurukshetra Pin- 136118
Ph. : 09541599624, 9729400024
E-mail : mobilepointkkr@gmail.com

TO WHOMSOEVER IT MAY CONCERN

This is to certify that the project titled "Observation in Retail Store " carried out by Mr.
Himanshu S/0 Mr. Parvinder Arora, a duly registered MBA student of Chitkara University,
has been accomplished under my guidance & supervisions. This project is being submitted
by him in the partial fulfillment of the requirements for the award of the Master of
Business Administration from Chitkara University.

His dissertation represents his original work and is worthy of consideration for the award
of the degree of Master of Business Administration.

For MOBILE POINT

Owner-
Ravi Kathpal
(Owner of the store)
MOBILE
POINT,KURUKSHETRA

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ACKNOWLEDGEMENT

This project report has provided me with a deeper knowledge about the area of Store operation and about
the mobile phone retail sector. With this project, I hope to develop a futuristic view of
industry’s progress. A study like this cannot be completed without help from other persons and therefore I
would like to express my gratitude to all persons having contributed to completion of this project. I would
thank the Management at Mobile Point retail showroom giving me the opportunity to do my Internship
training in their esteemed business. My sincere thanks to Mr. Ravi Kathpal, Owner, (Mobile Point) for
granting me to undertake my Internship training. I am also thankful to him for giving me his valuable time,
trusting me and for guiding me a long way and for successful completion of my internship with in
the time frame, who has given me the initial orientation about the business activities, whose patience
and faith in my abilities always boosted my confidence.

I want to thank all the team and staff members of Mobile Point, Kurukshetra for the support that they gave
me over the course time of Internship program.

HIMANSHU
1820982030

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EXECUTIVE SUMMARY

India retail industry is very wide industry among various sectors , which contributes a lot
towards country's GDP. Retail industry in India is rising day by day with the very fast growth in
percentage. This report is all about the Marketing and Sales at Mobile point, Kurukshetra. As a part of
my MBA curriculum I have done my internship training at
Mobile Point, KURUKSHETRA (a retail showroom of mobile phones), HARYANA
In this report I am going to share my experience in this organisation for the period of 25 days from
01/12/2018 to 25/12/2018
During my internship my project Title was “Observations in Retail Store”. As a part of this task I have some
objectives to do at Mobile Point, Kurukshetra. i.e.
-Calling on customers.
-Increasing sales line.
-Image building and Promoting goodwill.
-Organising and Managing with the co-workers.
-Social Media Promotions.

And the main aim of this report is to have an adequate knowledge of products and services offered by a mobile
phone retail showroom and also to increase the awareness of this retail showroom among the people in the
locality. Mobile point is a retail showroom which deals in the retailing of different kind of mobile phones .

The initial part of the project focuses on the job & responsibilities. I was allotted . It also makes the readers
aware about the business and to get the clear idea of word that has been done in the business.
And the next part of the report focuses more on the problems and solutions faced while working with the
business.

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Table of Content
Declaration 2
Certificate 3
Acknowledgement 4
Executive Summary 5

PART 1 : INTRODUCTION TO BUSINESS UNIT-


CHAPTER -1 (Intro to the Unit) 7-13
CHAPTER-2 (The Job) 14-16
PART 2 :
CHAPTER 3: THE REPORT
- OBJECTIVE OF THE STUDY 18
- METHODOLOGY 18
- SURVEY ANALYSIS 20-27
-IDENTIFICATION OF PROBLEMS 28
-RECCOMENDATIONS 29
- MAJOR LEARNINGS 30
-CONCLUSION 31

ANNEXURE- SAMPLE QUESTIONNARIE

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CHAPTER 1:
Introduction to Business Unit

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Business Unit Description

Mobile Point offer its customers GSM cellular phones, and cellular phones accessories. Its greatest
advantage, a technical one, is that the owner can use the phone all over the world since the system is used
mostly anywhere.
Market demand drives cell phone manufactures and service providers to offer new and improved services and
functions in their cell phones.

The demand for more visual interaction and entertainment with cell phones in the market is increasing and
everybody wants to upgrade to the new technology, as technology changes in a very short period of time and
that makes the business an advantage.

We believe that, with our strong team work and good customer relationship strategy helps us in growing and
our store location is also an important thing, that is always considered for the expansion and the growth

Business Ownership
Mobile Point is wholly owned by Mr. Ravi Kathpal, who is a citizen of Kurukshetra city itself.

Products
The following are the products that Mobile Point offers:
 GSM Cellular Phones: Nokia, Samsung, Apple, Vivo, Oppo and others

 Cellular Phone Accessories: batteries, cables and adapters, cases, chargers, and others

Mission Statement
To be the leading mobile phone retailer in the town by continuously proving quality services and good
customer relationship.
We will be the leading retailer with most of the reputed brands, we shall ensure that our positive attitude,
sincerity and humanity shall be the driving force to make us successful

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Core Values
 Five key values are-
 Trust worthiness- providing them a good quality product
 Respect- to respect every individual and be humble in our contact
 Communicate openly- to openly talking to them about what exactly features thy want.
 Team work- working as a team multiplies the output
 Reasonable profits- profits are an important thing, but reasonable profits are more important

Business Objectives
 Company growth
 Become established as the leading retailer of cell phones
 Increase number of retail outlets

Financial Objectives
 Create and increase revenue

Marketing Objectives
 Increase marketing efforts
 Expand market area
 Expand marketing reach
 Brand recognition

Competition and Buying Patterns


The key to the buying decision on the part of the consumer is the salesman and the cell phone being in front
of them. As has been pointed out in the above section there are other sellers with selling same brands which
may even be less expensive. It is essential that the salesman point out the salient features and selling points
favouring our products by making good trust relation with the customer. Most importantly, our products
must be available in the retail outlet, since whatever products our store carries are the ones that are going to
be sold.
The need to attract, acquire, and retain customers remains a primary concern to business. Revenue growth
through customer acquisition and retention is as important for business. Customers, especially are of young
age and they always wanted upgrade to the new technology and the features so our representative must be
aware about the products features. Customers generally are not thrilled if they receive good service, but they
are highly dissatisfied if they do not. Mobile Point is providing the necessary framework to cope with these
demands by cutting the waiting time for a service.
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Reflective shoppers get some support from e-commerce as well. They like to investigate products precisely
and consciously. However, when browsing costs a lot because of on-line.
In our generation most of the people who are the target market for the business, are using social media and
they believe in buying products online and that is the advantage for the business. We where active on the
most used social handles like (Facebook & Instagram) where people can see updates about the new phones
and the other items in the store from there can also inquire about that particular product or even if they are
the regular customer of the store they can place their order from there by sending us the delivery address and
the person from our store deliver them the product at their door step and collects the money.

Mobile Store is planning to take advantage of these trends of buying patterns. We shall also be very quick in
establishing our own website to take advantage of E-trade.

Target Market Segment Strategy


The market for cellular phones and their accessories is very fragmented, crowded and competitive. Among
these, there are only a few large local firms that serve the entire city and its surroundings. The remainder are
small firms that sell in small areas and they basically don’t have the same ambiance as others have. Mobile
Point is currently niche in its location, variety of products and expertise in serving the public will assure the
projected sales.
We expect to take full advantage of the trends, and try to penetrate the market with new stock and the better
strategies — mainly with the younger generation, using advertisements. We shall also try to lure independent
small sellers to join our effort or either to open our second store in the town.

Strategy and Implementation


Mobile Point is using a strategy of to cover the whole market as-

1. Every person is a potential customer and all our potential markets will experience growth.
2. Marketing to one segment of the population will lead to an expansion in overall market growth.

Competitive Edge
Location: Locating the store in a most visited sector of the town , with good parking areas and that enables
the store to cover a large and rapidly developing customer base.

Customer Service: Mr. Ravi Kathpal, owner of the store has vast knowledge and experience in the
cellular phone market. He is very familiar with his target customer base. He has an excellent reputation for
customer service. And the people working in the store serves each and every customer a good service that is
the other reason.
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Social Media Activeness: The store makes an effort to enhance its sales and marketing through a
serious and advantageous social media handles in order to attract customers.

Marketing Strategy
Short-term marketing strategies are those that bring a temporary boost in traffic. Although these techniques
are very important to the over-all plan, they are only a temporary traffic source. Short-term marketing
strategies include:

 Marketing campaign
 Social Media Marketing
 Follow up
Long-term marketing strategies are those bring us targeted traffic over time. These strategies continues to
produce results even years down the road. Long-term marketing strategies include:

 Customer Relationship
 Skilled Employee
 Better prices and better products
By creating and implementing a balanced marketing strategy, using both short-term and long-term
strategies, the store is growing day by day.
Using this simple formula of Internet marketing strategy helped a lot to the business in the overall growth
and this is the basic and simple foam of marketing

Financial Plan
It is assumed that the owner's private resources are sufficient to finance any monthly cash-flow shortage.
However, they also have good relations with the bank. Sharper sales will result in a greater need for funds in
support of inventory and receivables.
All the financial plans are made and implemented by the owner due to his extensive background and in-
depth market knowledge. He has a clear understanding of the need to manage costs and forecast future needs
so that the business cash flow would not get affected.

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Market Segmentation
Mobile point focuses on four customer groups, bearing in mind that it is quite customary today to have more
than one cell phone per family:

 Children in the age group of 10-17 years old


 Students
 General public
 Professionals
But from the survey it can be clearly seen that most of the customers are young and the store basically
focuses more on influencing them either by promoting on different social media and in the local TV
channels.

SWOT of the Store

Strengths:

 Good quality products- Most of the stocks are officially bought form the brands directly The cost of
our accessories is a significant advantage because even after the shipping, we still have a big
increasing space to gain profit. Our good including the products we sell to the customers but also the
components.

 Well trained staffs- To stand out from our competitors, we need to strengthen our strength. If we
could fix phones faster and better, then we will attract those customers belonged to our competitors
before. Efficiency means less time and more sales for us, but better service and smaller expenses for
customers.

Weakness:

 It takes a long time to train staffs and make them capable to understand the new tech and the features
it’s a job that not only needs skills but also experience. There are many problems you will never face
in your training but arise in reality. Thus, an efficient training session is essential to our business. It
is an important goal to let our employees could master most of the problems that happened on the
popular phone models.

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 Unstable sales- Different from traditional industries, such as like food retail, mobile phone business
is hard to forecast and control. The sales and profit depends on the number of broken phones,
sometimes on a busy day, you could sell 10 shining covers in half an hour, and sale 20 phones in one
hour as well, which means you get one lakh rupee sales just in an hour. But the quiet situations do
happens sometimes, you might sit there for the whole afternoon and just sell 1 phone.

Opportunities:

 Big market, Nowadays everyone has a mobile phone except children. Obviously the potential market
is very big. The more people use phones, more covers they will need. In addition, if the mobile
phones are increasing, and that leads to an opportunity to the business.

 As the most important method of communicating, mobile phones will not be replaced by other types
of technology recently. There is no evidence showing mobile phones will disappear in the next few
decades, so this industry will keep booming for a long time till another technology arise and replace
mobile phones.

Threats:

 Other mobile phone retailer and accessories shops near your service suburb. They could offer the
same service and products as yours, customers would compare the services quality and prices.

 More and more competitors. With our market observation, the amount of mobile phone retailers are
increasing day by day. Thus, after a few years, there may be 5 different shops in every suburbs, the
competition will be very drastic then

 The quality of after-sale service of mobile phone manufacturer. The most famous competitor in this
category is Apple retail store or the other official retail stores of other brands.They are worldwide,
and offering excellent service level with most skilled people and having more space in the stores.

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CHAPTER 2:
Job Description

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The Job
The job that I was offered at Mobile Point was the position of Intern in observing the business as a whole for
organising and managing with the co-workers, managing their social media promotions. Digital services is a
new department of Mobile Point which facilitates the clients to place orders of mobile phones and different
accessories via their social media handles, It was 25 days long internship program. In Digital marketing
department, I had to work almost whole the week and sometimes 24/7 as digital is the most interactive and
challenging platform now-a-days. I had to work almost 7 days a week. Even on off-days, I had to work from
home. So it was a combo of office and home-based job.

Responsibilities and Description of the job


This part includes all the responsibilities and detailed description of the job I had to do during my internship
period-

 Customer-servicing: So making the customer delighted was one of the objectives of my job. As a
team member of the business unit, one of my core responsibilities was to ensuring the customers’
satisfaction through monitoring their needs and wants. And to serve them the best we can in terms of
what exactly they want and what we are delivering to them.

 Team Work: At Mobile Point, employees are from different companies, they are there under the one
roof and promoting their own brand in a way that it also builds the sound goodwill of the business
too, basically they work there as team, So team-work is really very significant which needs good
working relationship which I understood nicely working here at this business unit. While making
good relationship with other workers, it was another challenge for me. But I made good relationship
with the people working there within a very short time which I believe is the result of my
communication skill where I want to thank Chitkara University and our respectable faculty members.

 Day-to-day Operations: As an Intern, there were some day to day tasks in customer dealing,
management, creative department and most importantly in the digital platform. To manage all the
things along was a task itself.

 Query Management: Query management of different people on our social media handles was one
of the biggest roles of the job. It was really a boring and in the same time an interesting job. I used to
deal with customers offline while I was present there in the showroom and I used to manage all the
queries of people in my free time on the different social media platforms It was really an interesting

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work because, from different and weird queries I get to know how to deal with the different people,
and what are their thought and it helped a lot to me while dealing for the real sales.

 Increase sales line- the other one of the main responsibility was to increase the real time sales to
attend the customers, talking to them and to serve them what actually they want sales is always one
of the main objective of any business. So I was into sales where I had to deal with the customers and
the main task was to convince them for a particular product which takes a lot of efforts to make the
sales happen. But it’s a great learning for me which will help me in the future and I am so much
thankful to the people working there for helping me out in how to deal, and making me learn so
much about the new upgrading technology.

 Campaign Management and Execution: I was really privileged to do some of the great campaign
management and execution of those campaigns. It was another job of mine while my tenure at
Mobile Point.

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CHAPTER 3:
The Report

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Objective of the report
The Primary objective of this report is to understand how to deal with the customers and how to manage all
the stuff in a business at ground level.

Scope
The report’s scopes are followed below-
 Information for the analysis was collected from Mobile point’s - Social network and from owner of
the store.

 Geographic scope of the report is limited within the town.

Methodology
Methodology refers to the comprehensive actions of research in my internship report. To achieve the
required results to establish the objective, some methods are used. This section will clarify the methods I
used to do this project.

Methods
To achieve the required results to establish the objective a method was used mentioned as below-

Online Survey Questionnaire:


To know the customer insights on the roles of digital marketing communications in their life, an online
survey questionnaire was designed.

Overview of Data Collected and Used


A basic overview of the data collected and used to make this report are described below-

Data Type:
This report is based on Primary data-

Primary Data: The survey instrument or the survey questionnaire contained a total of 08 questions that
encompassed the objective of the research. Different social media users along with the generic people are the
population of the study. The survey has been done on 15 people consist of different social media users and
online users. With the help of customers visiting the stores, it was quite easy because the survey was short
and simple.

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Data Source:

 Primary Source: Primary data on social media is collected from surveying of target group and
personal observation.

For this research project I have selected a sample size of 15 from the customers. As it was an online survey.
The survey was anonymous because most of the people using online are very cautious about their privacy for
which they do not want to disclose information to other people especially while in a survey. In this research,
the sample is all the people who are the active users of social media with diversified profession as student,
job-holders, entrepreneurs and freelancers etc. I am using primary data, as the information that have been
gathered are specifically for this research.

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Data Analysis

This part will be talking about the data obtained from primary research and how the results of the data
collection relates to the research objective. The data obtained from different respondents have been analysed
using Microsoft Excel to conduct a percentage analysis to determine different social media user preferences.
The percentage scores reveal the current social media status on the role over conventional media and it may
provide valuable insights that is open for interpretation in various ways. In the following section, the data
analysis is presented using different graphical tools such pie charts, bar charts etc. to demonstrate the
findings of this research process. The survey findings and analysis is described below with graphical
illustrations-

SEX

(Figure 3.1) (Data computed on the basis of research survey)

On the very first question of the instrument was, their gender. From this question it was found out which part
of the sample size in terms of gender is using digital or social media the most. From the study, it was found
there was 86% male and 13% female respondents. This gives an interpretation that males are the huge
number of customers using digital media whether females are the less part of the digital media user. The pie-
chart on Figure 3.1 illustrates the first question’s responses. Or either we can say that the huge number of
customers of the business are males as compared to females.

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Do You Use Social Media?

(Figure 3.2)
(Data computed on the basis of research survey)

The second was question was, whether they uses social media on a daily basis. Interestingly, 100% of the
sample size responded ‘Yes’ towards this question’s answer. This gives an interpretation that, in
kurukshetra, the number of internet users has increased which is impacting the digital media lot. So, it can be
said that, with this huge growth rate, kurukshetra’s digital market has a huge opportunity which may help the
conventional marketing process using different digital tools. Figure 3.2 illustrates the second question’s
responses which is 100% on ‘Yes’ which means 15 the sample size uses social media on a daily basis and is
the advantage for the business that they can advertise on the social media channels and all the customers are
also active on the social media on daily basis so advertising and promoting the business is convenient and
easy for the business.

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Which Social Media do you use the Most?

(Figure 3.3) (Data computed on the basis of research survey)

On the third question, the respondents were asked which social media they uses the most. From the Figure
3.3, it was found that, most of the samples that is 80% uses instagram on a daily basis, 13% uses facebook.
Advertisements that go as insertions in different newspapers are now posted in different digital media sites
which helps different brands to promote their products or services effectively with great reach. During
working at Mobile Point as an Intern, I saw so many advertisements which were gone for print media and i
also posted it on social media sites especially instagram which gave an instant review on those
advertisements. According to me digital services at Mobile Point, Instagram is the best digital media to
promote products or services very effectively and quickly. According to this statement and finding from the
survey, it can be said that with huge user base of Instagram, brands should go for Instagram in terms of
digital media.

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Your Profession?

(Figure 3.4) (Data computed on the basis of research survey)

The forth question was about the respondents’ profession. This question asked to know which profession
group is actually using digital media much. Figure 3.4 shows that 60% of the sample are entrepreneurs .Here
students holds 33% usage share. Youth and students also holds a big part .For this huge number of young
population, brands are designing youth-based products and services. So, to integrate the conventional
marketing processes, brands are giving higher importance on digital media based marketing campaigns
which finally is driving to sales. On figure 3.3, it was seen that most of the people use instagram the most
and they are entrepreneur. This group actually refers to people who are the young population. These people
spends more on digital platforms rather than television, print or radio based media channels. Digital
marketing communication is helping the brands get connected to the young people and thus doing a great
role over conventional marketing.

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Why do use Social Media for?

(Figure 3.5) (Data computed on the basis of research survey)

A multiple choice question was asked in the fifth question to learn from the sample why they use social
media. 53% of the sample responded for Entertainment, 13% responded for Communication with friends,
20% responded for Business Communication, 13% responded for Shopping .For different purposes, people
uses Social media. Here entertainment got the highest response, so from here, it can be said that, people uses
social media to connect with their near and dear ones or for the entertainment purpose . Emotional appeal
has become one of the greatest appeals in making advertisements and in brand promotion. Advertisers today
are using emotional and rational both appeals to make the advertisement or brand communication more in a
friends and family way.So, from the marketer point of view, the brand is reaching the customer and which
creates brand awareness which may make positive or negative word-of-mouth by the young consumers or
customers and from the customer point of view, or we can say that people use social media for the
entertainment but promoting on social media also helps in influencing them.

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Can you remember any one advertisement you watched online in last week?

(Figure 3.6) (Data computed on the basis of research survey)

On the sixth question, the respondents were asked whether they could remember any online advertisement
they have seen in last one week to find out how digital media is performing rather than conventional
marketing media channels. From the analysis of this question, it was found 93% of the sample could
remember online advertisement and 7% could not remember the advertisement. Mainly, digital media
advertisements’ contents are those advertisement contents that are used in the conventional advertising tools
but the visibility of the same content is more remembered when online or in digital media. In kurukshetra,
Facebook and Google Instagram are more popular as the user base of these two are really very big. While
working at Mobile point as an Intern, I saw so many conventional media content going digital which give
better and accurate reach along with engagements. Engagement is really important in any media that I have
learned from my experience . So from the analysis, it can be said that, digital marketing communication is
really effective and important to make people engaged with the communication along with conventional
marketing communication as it helps the audience to remember the communication in conventional
marketing communication.

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Digital Marketing is Trustworthy for buying and selling of products?

(Figure 3.7) (Data computed on the basis of research survey)

The seventh question to the respondent was to know, whether Digital Marketing is trustworthy for buying or
selling products or services or not. From the analysis shown in figure 3.7, it was found 86% of the people
agrees to the statement, 7% disagrees and strongly disagrees to the statement respectively. This question was
asked to know whether people have trust in the digital media while doing transaction or buying products and
services. From the analysis, it can be said that 86% of the sample agrees to the statement which is a great
percentage, proving that digital marketing is trustworthy in making transactions and buying products or
services. The survey was done on the Kurukshetra market, the term E-Shopping or E-Commerce is still new
and developing in Kurukshetra with huge potential. Here is the interesting part, only 7% disagrees that
digital marketing ecosystem is not trustworthy which is a very less percentage but marketers should work in
this.

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What do you prefer the most?

(Figure 3.8) (Data computed on the basis of research survey)

Eighth question to the respondents was to know, what they think on the statement, Digital Media is an easy
& effective way to give feedback to different product/services. According to the analysis shown in figure the
data can be interpreted that, 80% strongly agrees, and 20% disagrees towards the statement. In conventional
marketing communication, giving feedback on products or services is really not that easy, but when a brand
has simply an email address or a facebook social media page, any customer or consumer can actually make a
feedback which is easy. When the customer responses and the brand, through their digital media replies
back, it creates an effective communication. So, according to the data found through the survey, that people
agrees towards the easy and effective feedback providing option in digital media is proved.

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Limitations-
During the internship period, so many obstacles came in. Some of the limitations in making the report are
following-
 In collecting primary data, it is really hard to get correct information from people as they might not
feel comfortable or provide their false feeling.

 To observe the whole corporation activities and come up with a fruitful result requires huge amount
of time, so time limit is another crucial limitation of this study.

 Due to confidentiality clauses within the organization, it was not possible to gather some more
information that could make the report much greater from all aspects.

Issues of Concern
The issues of concern at the clearance sale outlet which leads to the low sales and low margins are-

 The Lack of skilled and trained staff in the store, who cannot able to convince the customer to buy
the product and could not able to maintain their respective section attractive and easy to get product
which also affects the overall sale of the store. As all the people are from different brands and some
of them are not as much skilled and it required to be in a mobile phone technology line. They don’t
have that much knowledge about the product or the technology of that particular product

 Coordination between the workers is the workers is the one and the important issue w h i c h m a k e s
difficult for the customer to look at particular item, which also reduces the sale. This happens
because they all are from different brands and everybody just wants to promote their brand only
which make the lack of coordination between them and this reduces the ultimate sales

 As this is a liquidation store so there are Limited number of items in each category, as now a days
people are demanding for some particular brand that are being sold online only which also dissatisfy
the customer who are looking for any particular item of that online brand only which is not present in
the store.

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 The major competition is with the nearby local market stores who are selling the same
items in good price. Although there is a fixed price policy by the companies like Samsung, apple
,vivo under that the retailer can not sell the mobile phones under a particular price, this policy was
implemented just to make the pricing policy of retailers same ,still there are few of the retailers that
sell the products beyond the fixed price.

Recommendation
During my stay at Mobile Point, I observed some really vital issues that the organization should look into.
According to my observation, some of my recommendation towards the organization are-

 Lack of knowledge in workers, that can be removed as by if the companies provide them a proper
training and knowledge before the launching of a new mobile phone so that they can easily convince
the customer by telling them about the new features and the technology

 Coordination between the people working together under the roof, this problem can be solved if they
are willing to understand what brand or the exact features customer want in their phone as per that
they can suggest them the perfect mobile phone rather than forcing them to purchase their brand
only.

 Few of the customers’ demands for the brands that are trading online, but the solution to this can be
if they can convince them with the brands that are available in the store by telling them the new
features and the advantages of purchasing offline from them.

 Covering social media promotions was one of my suggestion to the business unit, truly it’s the world
of technology and most of the people who are the target marker they are of young generation and
they are more influenced by social media promotions rather than a newspaper promotion, so this was
one of the main suggestion from my side to the business and actually it helped a lot to the business
growth.

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Major learnings in the internship-

About retail industry


 Retailing in India is gradually inching its way towards becoming a next boom industry

 Modern technology has entered India as seen in our day to day life tech is upgrading and I get to
know about the upgraded tech and the features

In store
 Events from the major audience attraction. People love to buy form the store where they get the best
service and the staff is trained and skilled so that they can easily learn about the gadget

 The customers coming to store can be classified as highly price conscious and quality driven any
changes in price can drive the customer away

 Most of the major responsibility of customer satisfaction lies on the shoulder of floor staff. Because
they are the one who communicate to the customer directly

 I did learn about how to actually talk and deal with the customers on the floor

 I enjoyed working here since as soon I got very comfortable with the colleague and got know about
the business as well

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CONCLUSION

Working in a retail store like Mobile Point was a great opportunity for me .I am so happy that, I could
complete my internship with this business .For a young blood like me working with the creative minds and
professionals definitely was a great experience for me. The office and people there were great like home. We
used to have fun, work lately with high encouragement because we felt like, we are working not only for the
customers and sales but also for the nation and its people, though 25 days attachments is not enough for a
person to learn all those, but the relationships made there are a lifetime asset who are still with me helping
learn so many things. It was a great journey working with so many local and international brands which
concludes that, it has been a great learning opportunity for me. This has been a great learning experience for
my career. The project in this report is done and based on the observations in the retail store. Again, this
report is done with a lot of limitations and obstacles. Thanks to so many people who helped me doing this
report.

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Sample survey

Survey for Marketing


Hello Everyone!
I am Himanshu from Chitkara University, please help me in doing this survey for my MBA internship
project report.
this is really very urgent and will take your 5 minutes only.
looking forward for your help.

01-Sex
 Male
 Female

02-Do you use social media?


 yes
 no

03-Which social media do you use the most?


 Facebook
 Instagram
 Google +
 Twitter

04-Your Profession?
 Student
 Entrepreneur
 Freelancer

05-Why do use social media for?


 Entertainment
 Business Commnication
 Communication with friends
 Shopping

06-Can you remember any one advertisement you watched online in last week
 Yes
 No

07-Digital Marketing is Trustworthy for buying and selling of products


 Agree
 Disagree
 Maybe

08-what do you prefer the most


 Offline marketing
 Online Marketing

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