Chapter I

INTRODUCTION

The Enhanced Policies and Guidelines on Student Affairs and Services,

CHED memorandum No. 9 series of 2013, generally aims to promote access to

quality, relevant, efficient and effective student affairs and services and improve

the quality of Student Affairs and Services (SAS) among Higher Education

Institutions. This target provides a clear perspective of the roles and duties of

Office of Student Affairs and Services (OSAS) in providing academic support

experiences to students. As a prime caterer of out-of-classroom services, it is more

strategic to assess the significance of their contributions to the campus-wide

student welfare.

Service providers have greater responsibility of providing and ensuring the

high quality service to students. Along the provision of service, they are confronted

of many challenges. As cited by Cadag (2014) these challenges include (a)

increasing cost of higher education due to inevitable tuition fee hike; (b) student

demographics; (c) demand for more accountability; and (d) issues on ethical

environment on campus. All these must be given an apt resolution in order to

continuously serve high quality service commensurate to the privileges of the

students.

To feasibly respond to these changing conditions, Yanto (2004) stated that

Office of Student Affairs and Services (OSAS) is intended to work and coordinate

with the stakeholders of the university in planning and implementing development