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3. History of Volkswagen
4. Volkswagen in India
6. Polo
8. Research methodology
11. Findings
12 Conclusion
14. Bibliography
15. Annexure
LIMITATIONS
It is well known fact that constraint and limitations are bound to be present in any study
do this also has some limitation as:-
Due to this, the sample size is only 100, which is not very large.
All the respondents could not fill their questionnaire on their own due to
Respondent may give biased answer due to some lack of information about other
brands.
Findings of the study are based on the assumption that the respondents have given
correct information.
OBJECTIVE OF THE STUDY
The study has been under take to analyze the customer profile and mapping to understand the
consumer behavior regarding automobile sector.
To carry out above main objective following maintend page points have to be
considered.
(a) To analyse the factors that influence the customer before buying a car..