A

RESEARCH REPORT
ON

“Brand Preference
reference In MUSIC Hi-Fi SYSTEMS”

In partial fulfillment of the requirement for the

award of the degree of
BACHLORS OF BUSINESS
ADMINISTRATION
Of
\GURU NANAK DEV AMRITSIR UNIVERSITY
(2006-2009))

Under the guidance of: Submitted By:

MR ANKUR BHUDHIRAJA IMAD REHMAN
\BBA 3YEAR
NEW DELHI INSTITUTE OF MANAGEMEND
NEW DELHI
 SUPERVISOR’S CERTIFICATE

This is to certify that Mr. IMAD REHMAN, student of BBA, NEW

DELHI INSTITUTE OF MANAGEMENT

MANAGEMENT, has successfully completed

his project under my supervision.

During the project he has worked on project title “BRAND

PREFERANCE FOR MUSIC HI FI SYSTEMS” in partial fulfillment for

the award of the degree of BBA.OF GURU NANAK DEV AMRITSAR

UNIVERSITY. The project report work done by the candidate is not

submitted to any university for the award of the degree.

His performance during the project research has been good.

Signature of Director Signature Supervisor

(Dr. B.S. Bhatia) (Dr. K.R. Chaturvedi)

 PREFACE

Indeed classroom study is very important as it guides the path of

theoretical as well as empirical efficiency of the individual.

This is the main reason that’s why in my report I have covered all the

theoretical as well as practical aspects about the various brands

preferred by the different market segments according to their diverse

requirements & needs.

Theoretical knowledge about various brands has been extracted from

various sources like books, journals, magazines, internet etc and

practical knowledge has collected by asking questions directly to

customers & consumers by the help of self constructed questionnaire.

Although there are n numbers of music systems brands in the market

but due to various constraints I have covered four brands (SONY,

SAMSUNG, PANASONIC & PHILIPS) in my project.

AMIT KUMAR JAISWAL

ACKNOLEDGEMENT

For the performance of something new in one’s life, which is

important for future career, there is a need of help, wishes, and

inspirations of the people who have a considerable experience in

field. I am not an exception of it in doing this project work.

I acknowledge my sincere gratitude to all those people who assisted

& guided me in the completion of my oriented programmed.

I would like to thank my project guide MR.ANKUR BHUDIRAJA for

his immense & valuable help & providing me the opportunity to

complete the project under his guidance & providing me necessary

inputs & helped me in taking decisions on various points which are

necessary for the project.

I would like to thank all the faculty members of NEW DELHI

INSTITUTE OF MANAGEMENT and last but not least my friends for

their help & guidance.

Amit Kumar jaiswal