Professional Documents
Culture Documents
Introduction
This research is a based on the relationship between fast food habit and students’
awareness on high risk factors involved. Therefore, we need to clearly defined the definition
of fast food habit. Habit can be defined as routine of behavior that is repeated regularly and
tends to occur subconsciously, while fast food can be defined as a type of mass-produced
food designed for commercial resale and with strong priority placed on “speed of service”. Fast
food refers to food that can be served ready to eat fast. Fast food and junk food are often used
interchangeably. Moreover, energy dense food with high sugar, fat, salt content and low
nutrient value in terms of protein, fiber, vitamin and mineral content can be called as junk food.
Furthermore, many of our children are fond of such readymade food. Sponsorship of sports
or cultural competitions with attractive gifts is the main way of promotion of first food sale.
Nuclear families, working mother, socioeconomic status, close proximity of fast food shop,
food test and quick service in the shop are important contributing factors of fast food
consumption. To be sum up, this kind of food is responsible factors for obesity, hypertension,
dyslipidemia, heart disease and diabetes. Easy availability of healthy food with reasonable
prices along with its campaign, school midday-food program and health education can improve
dietary habits of students. Moreover, implementation of laws for regulation of marketing and
selling of fast food may be another step in controlling consumption of such food by our
students. Therefore, there is a needed to carry out an investigation that affect the factor of fast
The fast food habit among student is not a normal thing among our society
today. Fast food, a global international business industry, has rapidly grown for decade of
years. Usually the first images that people think about fast food are quick service, convenient
to purchase, unhealthy food with low nutrition level and affordable purchase price. As
generation Y become more and more important to fast food future business trend, their
consumption behaviour become extremely important to analyze and study for most of the
company researchers especially for those fast food industry future strategy formulations. For
example, refer to The Star Online, quote that most of the Malaysia citizen nowadays was
having their meal outside rather than home cooked food. Besides, the purpose of this study is
to test whether there have relationship between variables- personal lifestyle, price-quality
inference, health issue and promotion attractiveness that influences on students toward their
The relational factors mention above lead to several fields of this research is the
difference individual personal lifestyle will affect the fast food consumption habit. Moreover,
the prices and quality of fast food product will affecting our students fast food consumption
behaviour too. Besides, regarding our students’ way of think about the input of fast food on
health issues point of view and this will affect their fast food consumption behaviour too. Lastly
The main objective of this report is to determine the fast food habit among UiTM Perlis students
SPECIFIC OBJECTIVES
1. To identify the type of food that always students eat in fast food restaurant.
2. To determine the factors that cause students to consume or eats fast food
product.
The purpose of the study is to determine the relationship between fast food habit and the
health risk factors among UiTM Perlis students. This study is conducted among the UiTM
Perlis students to determined their tendency on habit of eating fast food and their knowledge
of side effect of consumption of high quantity of fast food. This study potray such an important
information such as type of fast food usually eats, fast food restaurant that usually stop by and
attractive promotion or price of fast food. Student should able to control, or avoid from
consuming fast food that essentially unhealthy food that contain high usage of salt and oil. In
addition, student should be able to know the related disease that happened due to consuming
a lot of fast food product. Moreover, students should find an alternative way to consume or eat
The present study was conducted to investigate the knowledge and awareness of
UiTM Perlis students between fast food habit and the risk factor. We only focusing the UiTM
Perlis students as our scope. We limit our focus on this in order to easier for us to reach them
so that we can collect the data even all of them are busy with their daily life as student.
Besides, we also include limitations into our study. We distribute randomly 50 sets of
questionnaire. The questionnaire contains a groups of frequently asked question that are
related to our main objectives mainly fast food habit. Students are allocated the durations of
only 5-10 minutes to answers the questionnaire. This proposal study is limited on creating the
awareness students the campus. Our limit only covers a few small groups of students around