University of Santo Tomas

College of Fine Arts and Design

In partial fulfillment of the requirements of

Advertising Practice V

A case study on

Organizing Your Home, Managing Personal Space:

ORGANIZING FOR A RELAXED MORNING

Presented by:

VILLAREZ, Christine Johndel G.

3AD-2

To:

Prof. Raphael Emmanuelle Kalaw

March 19, 2019

 TABLE OF CONTENTS

Chapter 1: Introduction

• Introduction of the Study ……………………………………………………………… 4

• Statement of the Problem ……………………………………………………………. 5

• Objectives of the Study ……………………………………………………………… 5

Chapter 2: Review of Related Literature

• Related Books …………………………………………………………………………. 6

• Related Online Material ………………………………………………………………. 8

• Related Article …................................................................................................ 17

• Related Work ………………………………………………………………………… 18

Chapter 4: The Campaign Proposal

• Target Market Profile ………………………………………………………………... 20

• Conceptual Target Market ………………………………………………………….. 21

• Consumer Insight ……………………………………………………………………. 22

• The Big Idea ………………………………………………………………………….. 23

• The Ad Campaign Proposal ………………………………………………………... 24

Chapter 5: Appendices

• Krate PH: Internal Environment

o Company Profile ……………………………………………………………... 28

o Marketing Mix ………………………………………………………………… 29

o SWOT Analysis ………………………………………………………………. 35

2
 • Krate PH: External Environment

o Industry Profile ……………………………………………………………..... 36

o PESTLE Analysis…………………………………………………………….. 36

• Survey and Questionnaire

• Sample Questionnaire……………………………………………………….. 37

• Sample Answered Questionnaire…………………………………………... 39

• Survey Results and Analysis ……………………………………………….. 41

• Summary of Results and Analysis………………………………………….. 58

CHAPTER 6: Bibliography.......................................................................................... 59

3
 CHAPTER 1

INTRODUCTION OF THE STUDY

Mornings are different for every person. Each has their own way and routine they

follow, either consciously or unconsciously. For some people, mornings can be stressful,

chaotic, and even dreadful, which can then create a domino effect on a person’s day. For

others, it is as if the greatest phenomenon to happen, something that can be enjoyed,

and going through the motions are as easy as “1-2-3”. However, how can mornings be

as peaceful for those who are not a morning person? Moreover, how can one achieve

that?

Organizing the personal space is not just about throwing junk out and keeping

things together in a “home” assigned to them. It is a lifestyle choice that one must decide

to live with. Through incorporating an organized personal space in a person’s morning

routine, it is a sure way to have a more relaxed morning to start the day right.

An organized morning routine is said to have a positive impact on a person’s

productivity, emotional health, confidence, and peace. Four aspects essential to people

ages 18- 25 years old or Young Adults, who is always on the go and on a rush to get

things done.

4
STATEMENT OF THE PROBLEM

Young Adults, ages 18-25, tend to have stressful and rushed mornings due to their

disorganized personal space that may affect their stress levels throughout the day.

• How can young adults have less stressful mornings?

• How will the target market be encouraged to have and maintain an

organized morning routine?

• How will the target market’s awareness of the brand and its product be

raised?

OBJECTIVES OF THE STUDY

The develop an advertising campaign that will help provide the target market have

an organized morning routine for a relaxed morning and raise awareness of the products

of Krate PH that aims to simplify daily routines.

• To further encourage young adults to form organizing habits and routines

essential for a relaxed morning.

• To showcase the positive effects of an organized morning routine with the

aid of Krate PH products.

• To create effective traditional and non-traditional advertisements that will

showcase Krate PH and its products.

5
 CHAPTER 2: REVIEW OF RELATED LITERATURE

Type of Material: Book

Title: Living with Zen

Reference: Baholyodhin, O. (2000). Living with Zen. Boston, Massachusetts: Tuttle

Publishing.

“The experience of awakening tends to be taken for granted: the alarm clock rings,

a hand reaches out to silence it, and automatically we rise and start the day’s business.

But try to think of awakening as more special than this. After all, our consciousness has

come to a re-birth, a small-scale miracle. Arrange your bedroom in ways that celebrate

the wonder of this phenomenon. Give yourself something to pleasurable and positive to

wake up to.”

Learning:

• Mornings can become a stressful routine in a person’s day.

• A daily routine of blaring alarms and rushing to get things done to leave as soon

as possible can stress a person out and affect his/her day.

• However, with the right start, mornings can be stress-free and a celebration of a

“small-scale miracle”.

6
Type of Material: Book

Title: Home Rules

Reference: Berkus, N., & Leiner, B. (2005). Home Rules. New York, New York:

Smallwood & Steward, Inc.

“Ready. Set. Get organized. Putting your home in order involves everything from

the relatively confined task of coordinating the chaos in your clothes closet to the

adventurous undertaking of recognizing or even rethinking each room. This is not merely

a once-a-year toss-out or tag sale but a way of living an orderly life daily, and of feeling a

sense of well-being about yourself and your home. The rewards of creating an organized

environment are a sense of peace and calm –and who doesn’t crave that?”

“There’s a fine line between keeping a memory and hanging on to all things

sentimental. But tucking mementos into a drawer is not early as special as transforming

a few of them into artful home accessories that you can enjoy every day.”

Learning:
• Organizing is not just organizing in itself −it is a lifestyle.

• An organized personal space can help a person feel positive about him/her self.

• An organized environment can help person achieve a sense of peace and calm.

7
Type of Material: Online Material

Title: Establishing an Organized Morning Routine (Establishing an Organized Morning

Routine, 2016)

Reference: Establishing an Organized Morning Routine. (2016). Retrieved from Clean &

Scentsible: https://www.cleanandscentsible.com/establishing-an-organized-

morning-routine/

Learning:

• Habits are not easily formed as well as achieving an organized routine that will

work for a person, and that he/she can easily commit to.

• He/she must identify what only needs to be done to save time in the morning

8
Type of Material: Online Material

Title: 10 Things to Do on a Daily Basis to Be More Organized: 10 Habits to Build a More

Organized You

Reference: Larkin, E. (2018). 10 Things to Do on a Daily Basis to Be More Organized.

Retrieved from The Spruce: https://www.thespruce.com/be-more-organized-on-

daily-basis-2648474

9
Learning:

• “Organized” can simply mean the feeling of having control of one’s day.

• Having a single spot for one’s daily essentials prevents a person from running

around, stressed.

• Preparing for the next day the night beforehand will make one feel more orderly

and efficient in the morning.

10
Type of Material: Online Material

Title: How Does Being Organized Help Your Productivity?

Reference: Delan, E. (2018). How Does Being Organized Help Your Productivity.

Retrieved from NAPO Blog: https://www.napogetorganized.com/2018/01/01/how-

does-being-organized-help-your-productivity/

Learning:

• Organizing the personal space can lead to greater productivity.

• Organized space relieves stress, saves money, and helps one accomplish more.

• Being organized helps a person be more efficient and effective.

11
Type of Source: Online Material

Title: Benefits of a Morning Routine

Reference: Clarke, J. (2018). Benefits of a Morning Routine. Retrieved from Verywell

Mind: https://www.verywellmind.com/morning-routine-4174576

12
13
Learning:

• A rushed morning makes a person feel they’re trying to rush and catch up the entire

day.

• Time is of the essence to someone who is busy with a lot of responsibilities and

obligations.

• Morning routines help set the tone for the day.

• Creating a morning routine allows a person to begin their day with confidence,

peace, and a positive attitude.

• Unexpected occasions can be handled without constantly feeling stressed and

overwhelmed

• The routine of constantly rushing can cause frustrations and stress that may lead

to feelings of hopelessness.

• A sense of peace and confidence maintains positive emotional health and

improves resilience in times of stress.

• An organized morning routine has a positive impact on a person’s self-efficacy, or

a person’s belief in his or her own abilities.

• A calm morning will lead to a productive day, to a peaceful evening, to a better

night’s sleep, and to a refreshed morning.

14
Type of Material: Online Material

Title: What is 5S?

Reference: What is 5S? (n.d.). Retrieved from 5S Today:

https://www.5stoday.com/what-is-5s/

15
Learning:

• 5S is essential to industries today as it promotes total efficiency, effectivity,

productivity, and safety.

• Organizing the workspace improves the performance of the employees, and the

outcome product.

• Organizing in accordance with the principles of 5S, is not only a one-time thing. It

is a system that helps the user form habits and routines that is essential to

sustain and maintain an organized workspace.

16
Type of Material: Related Article

Title: UNIQGLO WAKE UP App Hits Half Million Downloads

Reference: UNIQLO Web News: UNIQLO WAKE UP App Hits Half Million Downloads.
(n.d.). Retrieved from UNIQLO:
http://www.uniqlo.com/sg/corp/pressrelease/2012/06/uniqlo_wake_up_app_hits_
half_m.html

Learning:
• The UNIQLO Wake Up App has connected people even where UNIQLO doesn’t

have a physical presence thus extending the brand’s reach.

• The innovative social media application, UNIQLO Wake Up (as well as

UNIQLOCK, and UNIQLO Calendar), is an extension of the brand’s aim to

enhance the lifestyle of its customers.

17
Type of Material: Related Work

Title: Uniqlo Wake Up iOS APP

Reference: Delac, M. (2017). UNIQLO WAKE UP iOS App. Retrieved from Uplabs:
https://www.uplabs.com/posts/uniqlo-wake-up-ios-app

18
Learning:

• The app makes the user feel part of something “bigger” because of the “World

Wake Up” part of the app.

• Alarm music is curated based on the location of the user making it more

“personalized”.

• The application’s overall simplicity, layout, and color scheme delivers a relaxed

feeling to the user.

19
 CHAPTER 4: THE CAMPAIGN PROPOSAL

TARGET MARKET PROFILE

Demographics

• 18 to 25 years old

• Male and Female

• Lives in the Philippines

• Student, fresh graduate, or working

• Upper class C

Psychographics

• Easily stressed

• Busy and on-the-go

• Has a stand on current issues (environment, politics, religion, etc.)

• Often use Social Media platforms such as Facebook, Twitter, and Instagram

Behavioral

• Inclined to online shopping through internet and mobile internet retailing.

• Purchase decision include materialistic and aesthetic purposes.

• Purchases are mostly based to accomplish “self-actualization”.

• The target is inclined towards products that offers convenience.

20
CONCEPTUAL TARGET MARKET

Raven is a 4th year college student under the Advertising Arts Program of the

University of Santo Tomas. She is 20 years old and resides in Metro Manila. She is your

typical student athlete, balancing her thesis requirements with some after class basketball

practice. She sleeps late at night and must wake up early in the morning. Her typical

mornings are composed of blaring alarms and rushing to get tasks done to leave as soon

as possible and get to school in time amidst the Manila traffic.

On her free time, she browses the internet and visits her social media sites such

as Facebook, Twitter, and Instagram. Weekends are typically spent at home, doing her

requirements or relaxing.

21
CONSUMER INSIGHT

“Mornings are always rushed and can sometimes feel stressful.”

As young adults who is starting to have greater responsibilities and obligations,

time is of the essence. Mornings are typically rushed especially when one is not prepared

how to go about the start of the day. Being woken up by blaring alarms and putting it on

snooze or saying “5 minutes more” and waking up 30 minutes later, morning can really

be stressful for some especially when one has no choice but to go through Manila traffic

and still be on time for their 7AM class. Waking up late, trying to shower and dress as fast

as possible, walking or running around grabbing one’s essentials for the day, and leaving

with an empty stomach, these are signs of a bad morning routine that may affect a

person’s productivity, confidence, and stress levels, giving one a “bad day”.

But if one must observe the scene, this bad morning routine is caused by an

unorganized personal space. The chaos brought about by an unorganized space slows

a person down and stresses him or her out.

Although organizing is not a habit of all, there are more respondents that answered

they do it sometimes, thus they could further be pushed to really form organizing habits

and maintain them.

22
THE BIG IDEA

“Good Morning, Sunshine!”

Based on the survey conducted, only a few respondents have developed

organizing habits that helps make morning run smoothly. However, there is much greater

response that they organize “sometimes” which means that they can be encouraged to

continue doing it to form into habits that they could incorporate for a good morning routine.

Additionally, respondents were not aware of the brand, Krate PH and its products,

essential organizers, that can simplify one’s routine.

The tagline “Good Morning, Sunshine!” connotes a positive greeting without

sounding to energetic that may sometimes shock the person, nor sound too boring. It is

a sweetly greeting that delivers a relaxed vibe, creating a positive start leading to a

positive day. In connection with the brand, the word “Sunshine” is used not only as a “pet

name” but also a representation of the color used in the logo of Krate PH.

Lastly, “Good Morning, Sunshine!” implies that Krate PH essential organizers will

be introduced to the market as a part of their morning routine, and will help the user have

a relaxed, stress-free morning, as well as introduce the principles of 5S.

23
THE AD CAMPAIGN PROPOSAL
The Proposed Ad Campaign revolves around the Big Idea, “Good Morning,

Sunshine!”. Typeface used are patterned after Krate PH logo for consistency and colors

used for background are toned down to be easy on the eyes.

PRINT AD1

The first print ad is an Intro Ad of the Monday Organizer from Krate PH. The

background used is a pastel yellow, intended to be soft in the eyes as opposed to white.

The tagline, “Good Morning, Sunshine!” is used as an introductory greeting for both the

product and the overall goal of incorporating organizing habits to one’s morning.

24
PRINT AD 2

The second print ad is also an Intro Ad introducing the new Krate PH App available

for download in the App Store and Google Play. The background is a plain off-white bed

with a yellow tone to showcase waking up in the morning, and a new day. The yellow tone

of Krate PH’s logo is maintained throughout the frame, opening and loading page of the

app and the “Sunshine!” of the headline for consistency.

25
NON-TRAD EXECUTION

The image above is the loading page of the Krate PH app. The semi-circles below

are a symbol of the sun and a representation of the “Good Morning, Sunshine!”

Campaign. The background color used is the color of the Krate PH logo.

On the Left: The image on the left is the main

welcome page of the app that will appear when

the user is new to the app. When the button

“Start Journey” is pressed, the user will then be

directed to a brief tour of the app and its

features.

26
 Habit Tracker Page: The Habit Tracker

page features the 5s principles. With

each principle, the user will be guided

by reminders and tips to form the habits

that fall under each principle.

The principles will not be accessible

unless the first principle before it is not

accomplished by the user.

Alarm Page: The Krate Ph app includes

a built-in alarm feature that the user

may opt to use instead of the built-in

alarm of their phones.

The image on the left is the alarm

screen when the alarm rings on the time

set by the user. It features the greeting

“Good Morning, Sunshine!”, the time,

and a little motivation to start the day

right.

Found below is the “wake up” button to be pressed to acknowledge the alarm. The

button showcases semi circles that represent the sun, as well as the background color.

27
 CHAPTER 5: APPENDICES
INTERNAL ENVIRONMENT

COMPANY PROFILE

Krate PH is a brand originally made for the thesis project of six Management

students from the Ateneo de Manila. Putting into consideration the daily struggles of being

a college student, the designs of the daily organizers came to life.

Currently there are only three (3) essential organizers with the main goal of

simplifying the user’s daily routine and decluttering their desktops. These organizers are

locally handcrafted from Paete, Laguna and are created from recycled Palochina wood.

With every product, support is shown to the local workers as well as care for the

environment.

28
PRODUCT

In this picture:

Three essential

organizers from

Krate PH in the

color “Butternut”.

Monday Organizer

The Monday Organizer by Krate PH helps you keep your accessories organized

by your side. It has a watch hang, a phone stand that still enables the user to charge, a

space for eyewear, a key hang, and two (2) platforms for other everyday essentials. This

organizer is available in Butternut and Dark Cherry finish.

29
Tuesday Organizer

The Tuesday organizer is a cable organizer meant for the desktop. It helps users

organize their cables and wires especially when charging gadgets such as cellphones,

tablets, and laptops at the same time to avoid entangling. This organizer is available in

Butternut and Dark Cherry finish.

Wednesday Organizer

The Wednesday organizer is a desktop organizer designed to keep the user’s

office supplies such as pens, scissors, highlighters, sticky notes, and others, in one place.

30
It can also hold small papers and envelopes for easy access. This organizer is available

in Butternut and Dark Cherry finish.

PRICE

PRODUCT PRICE

Monday Organizer PHP 540.00

Tuesday Organizer PHP 280.00

Wednesday Organizer PHP 590.00

PLACE

Products are available at their website (www.krateph.com) and La Local Store.

Additionally, Krate PH participates in some bazaars.

31
PROMOTION

A 2 for PHP980 promo for the Monday organizer was made available during the

Big Red Bazaar: Taste of the Tropics at Molito Alabang. Products sold during this event

where the Monday and Tuesday organizers.

32
 Pictures above are screenshots of the Instagram page of Krate PH where they

post their features, bazaars attended, products, and customer feedback.

33
Upper left: The Monday organizer was featured
in the NoliSoli page, a lifestyle website that
houses the Northern Living and Southern Living
Magazine. Krate PH then shared the feature in
their Instagram account.

Upper right: Nate Punzalan, a YouTuber,

featured the Monday organizer in his video and
gave a shout out. Krate PH shared the feature in
their Instagram account.

Both features are under “Features” icon in the

Instagram highlights of Krate PH.

Left: A happy and satisfied customer messaged

the Krate PH Facebook account upon arrival of
his delivery –a Monday organizer. Krate PH
shared this as an Instagram story and is part of
the Highlights under “Feedback”.

34
 SWOT Analysis

Strengths Weaknesses Opportunities Threats

• Locally made • Lack of • Product • Low brand

• Environmentally brand and expansion awareness

friendly product • Availability • Low product

awareness of product awareness

• Limited in retail • Competitors

products stores offer a

available • Growing greater

• No physical usage of range of

store social product and

media can has more

boost sales interaction

with the

consumers

35
EXTERNAL ENVIRONMENT

INDUSTRY PROFILE

As technological advancements are taking place, there is a rise in the popularity

of Online Retail. In the Philippines, there are more than 67 million users in the digital

world, with improving telecommunications infrastructure, the growing proportion of the

population with internet connectivity especially through mobile phones poses key factors

that makes online retail a major player in the market, creating a platform for brands to

connect easier with their market.

PESTLE ANALYSIS

• SOCIAL

- Krate PH organizers are handcrafted by local workers from Paete, Laguna.

Purchase of Krate PH products not only promotes local craft, but also helps

the livelihood of local workers.

• TECHNOLOGICAL

- Krate PH is mainly based as an online store. Through technological

advancements, there is a rise in usage of online stores like Lazada, Shopee,

etc., and online transactions through Social Media websites such as

Facebook and Instagram that may favor the brand sales.

• ENVIRONMENTAL

- Krate PH products are environmentally friendly essential organizers. All

products are made with Palochina, a recycled wood from shipping crates

from the port area in Manila.

36
 SAMPLE SURVEY

Good day! I am 3rd year Advertising Arts student from the College of Fine Arts and
Design, University of Santo Tomas. I would like to ask for your sincere cooperation when
answering this survey regarding organizing personal space and morning routines. Thank you!

-Christine Villarez, 3AD2

PART I
Put a check mark (✓) on SOME
ALWAYS NEVER
Name: ______________________________ your choice of answer. TIMES
7. Do you prepare your
*Required in case of follow-up survey/interview
clothes before going to
Contact number: _______________________ bed?
8. Do you fix your bag or
*Required in case of follow-up survey/interview
belongings before
Occupation: __________________________ going to bed?
9. Do you fix your bed
*If student, Year & Course/Strand after waking up?
Age: _____________________ Sex: ______ 10. Do you find yourself
stressed when starting
Address (City): ________________________ your day?
Estimated monthly house income 11. When rushing in the
morning, do you find
a. PHP 30,000 and below yourself having a bad
b. PHP 30,001 to PHP 50,000 day?
c. PHP 50,001 to PHP 100,000 12. Do you find yourself
d. PHP 100,001 and above walking around your
home, looking for your
PART II daily essentials?
1. What time do you usually go to bed? _____
2. What time do you wake up? ___________ Put a check mark (✓) on your choice of
YES NO
3. Do you have your own room? answer.
a. Yes b. No 13. Are you satisfied with how you start
Put a check mark your day?
(✓) on your choice ALWAYS SOMETIMES NEVER 14. Do you find yourself taking too long
of answer. to leave for school/work?
4. Do you have a 15. Do you often forget things at home?
hard time
waking up and 16.How many alarms does it take you to wake
rising? up and start your day?
5. Do you lack
motivation to a. 1-2
start your day? b. 3-5
6. Do you usually
rush in the
c. 6-10
morning? d. More than 10
e. I don’t use as alarm

37
16. How much time do you take in the morning e. Bus
before leaving? f. LRT/MRT/PNR
a. Less than 30 minutes g. Private car
b. 30 minutes to 1 hour h. Taxi/ Grab car
c. More than 1 hour 23. Where do you usually go during the
17. Would you be interested on ways to shorten weekends?
the time you take in the morning for a more a. Home
productive day? b. Mall
a. Yes c. Parks/Recreational Areas
b. No d. Others: __________________________
18. On a scale of 1-5, how organized is your 24. Are you aware of the brand Krate PH?
space? 1 being Very Organized and 5 being a. Yes (Proceed to #22)
not organized at all. b. No (Proceed to #24)
25. If yes, how did you hear about Krate PH?
Not
a. Online
Very Organized
b. Recommended by friends and/or family
Organized Neutral at all
c. Bazaars and Conventions
1 2 3 4 5
d. Advertisements
e. Others: __________________________

Krate PH is a local brand that sells

19. What type of planner/journal do you use? organizers to help you create a well-maintained
a. Physical notebook/ journal/planner and organized daily routine and space. Products
b. Mobile planner/journal of Krate PH are as follows:
c. Sticky notes/random papers
d. I don’t list m plans
20. Are you interested on tips regarding
managing and organizing your personal
space?
a. Yes
b. No
c. Maybe
21. What social media platform do you often
use?
a. Facebook
b. Twitter
c. Instagram 26. Now that you are aware of the brand Krate
d. Others: __________________________ PH, would you consider buying their
22. Mode of transportation often used products?
a. Walk a. Yes
b. Bike/Motorcycle b. No
c. Jeepney c. Maybe
d. Tricycle

38
39
40
SURVEY RESULTS & ANALYSIS
Below are the results of the survey conducted last March 10 and 11, 2019, on

organizing the personal space and morning routines of fifty (50) Young Adults (ages 18-

25). Respondents were mostly college students from Metro Manila, Philippines.

Estimated Monthly Household Income

6
4
22

12

PHP 30,000 and below PHP 30,001 to PHP 50,000

PHP 50,001 to PHP 100,000 PHP 100,001 and above

Figure 1

As illustrated by the results on Figure 1, twenty-two (22) respondents have a

household income of PHP100, 001 and above; 12 have a household income of PHP

50,000 to PHP 100,000; 6 have a household income of PHP 30,000 and below; and 4

have PHP 30,001 to PHP 50, 000.

41
 1. Time for Bed
12
10
10
8
8 7
6
6 5
4
4 3
2
2

0
10:00 PM 11:00 PM 11:30 PM 12:00 AM 1:00 AM 2:00 AM 3:00 AM 4:00 AM

Time for Bed

Figure 2

As shown by Figure 2, Respondents were asked what time they usually go to bed.

Results show that sleeping time has great variations that may be caused by external

factors. 10 respondents sleep at around 1:00 AM; 8 at 11:30 PM; 7 at 2:00 AM; 6 at 12:00

AM; 5 at around 10:00 PM; 4 at 11:00 PM; 3 at around 3:00 AM; lastly, 2 at around 4:00

AM.

2. Time to Wake Up
9
8
8
7
7
6
6
5 5
5
4 4
4
3
2 2
2
1
0
4:00 AM 4:30 AM 5:00 AM 5:30 AM 6:00 AM 7:00 AM 8:00 AM 9:00 AM 12:00 PM

Time to Wake Up

Figure 3

42
 Respondents were then asked what time they wake up, the results above show

the variations on the wake-up time of respondents that may be affected by external factors

(such as place of residence, class schedule, etc.).

3. Do you have your own room?

24
26

YES NO

Figure 4

Based on the results as shown by Figure 4, 26 respondents do not have their

own room while 24 have their own.

4. Do you have a hard time waking up and rising from bed?

23
27

ALWAYS SOMETIMES NEVER

Figure 5

43
 As illustrated by Figure 5, 27 respondents answered they sometimes have a hard

time waking up and rising from bed, and 23 are always having a hard time to start there

day.

5. Do you lack motivation to start your day

18

30

ALWAYS SOMETIMES NEVER

Figure 6

Based on the figure above, most respondents answered the sometimes lack

motivation to start their day; 18 respondents always have a hard time to start their day;

and 2 respondents never lack motivation to start their day.

44
 6. Do you usually rush in the morning?

21

26

ALWAYS SOMETIMES NEVER

Figure 7

As illustrated by Figure 7, 21 respondents always rush in the morning; 26

sometimes rush in the morning; and only 3 never rush in the morning.

7. Do you prepare your clothes before going to bed?

9
16

25

ALWAYS SOMETIMES NEVER

Figure 8

. According to the illustration of Figure 8, only 9 respondents have a habit of

preparing their clothes before going to bed; 25 respondents sometimes prepare their

clothes before going to bed; and 16 respondents do not prepare their clothes beforehand.

45
 8. Do you fix your belongings before going to bed?

18

29

ALWAYS SOMETIMES NEVER

Figure 9

As illustrated by Figure 9, out of 50 respondents, only 18 has a habit of fixing their

bags and belongings the night beforehand; 29 do it sometimes; and 3 never do not fix

their belongings before going to bed

9. Do you fix your bed after waking up?

12
17

21

ALWAYS SOMETIMES NEVER

Figure 10

Based on the figure above, 12 respondents have a habit of fixing their bed upon

waking up; 21 sometimes fix their bed; and 17 do not fix their bed after waking up.

46
 10. Do you find yourself stressed when starting your day?

1
12

37

ALWAYS SOMETIMES NEVER

Figure 11

As illustrated by Figure 11, most respondents answered that they are sometimes

stressed when starting their day; 12 are always stressed when starting their day; and only

1 respondent do not experience stress when starting the day.

11. When rushing in the morning, do you find yourself

stressed the whole day?

5
10

35

ALWAYS SOMETIMES NEVER

Figure 12

47
 According to Figure 12, when asked whether the stress levels of the respondents

are affected when rushing in the morning, 35 answered sometimes; 10 answered always;

and 5 answered never.

12. Do you find yourself walking around your home, looking

for your daily essentials?

6
15

29

ALWAYS SOMETIMES NEVER

Figure 13

Based on Figure 13, out of 50 respondents, 29 answered that they sometimes walk

around the home to look for their daily essentials; 15 always walk around to find their daily

essentials; and 6 never walk around to look for their daily essentials.

48
 13. Are you satisfied with how you start your day?

24
26

YES NO

Figure 14

Based on the illustration shown by Figure 14, 26 of the respondents are satisfied

with how they start their day, while 24 are not.

14. Do you find yourself taking too long to leave for

school/work?

24 26

YES NO

Figure 15

As shown by Figure 15, out of 50 respondents, 26 answered ‘Yes’ when asked if

they find themselves taking too long before leaving for school/work, while 24 said ‘No’.

49
 15. Do you often forget things at home?

17

33

YES NO

Figure 16

Figure 16 illustrates that 33 out of 50 respondents do not often forget belongings

at home, while 17 respondents often do.

16. How many alarms does it take for you to wake up and
start your day?

13
13
8

25

1 to 2 3 to 5 6 to 10 More than 10 I don't use an alarm

Figure 17

Based on the illustration of Figure 17, most respondents take 3 to 5 alarms for

them to wake up and start their day; 13 has 1 to 2 alarms; 8 has 6 to 10 alarms; 3

50
respondents do not use an alarm clock; and only 1 respondent use more than 10 alarms

before starting his/her day.

17. How much time do you take in the morning before

leaving?

4 7

39

Less than 30 minutes 30 minutes to 1 hour More than 1 hour

Figure 18

Results shown by Figure 18 states that most respondents take 30 minutes to 1

hour in the morning to prepare for their day; 7 spend less than 30 minutes to 1 hour; while

4 spend more than 1 hour to prepare in the morning before leaving.

18. Would you be interestes on ways to shorten the time

you take in the morning for a more productive and peaceful
day?

44

YES NO

Figure 19

51
 In the illustration of Figure 10, results show that most, if not all respondents, are

interested on ways to shorten the time they take in the morning for a more productive and

peaceful day, while 6 are not.

19. On a scale of 1-5, how organized is your space?

1 being "Very Organized" and 5 being "Not
Organized at All"
30
26
25

20 17
15

10
5
5
1 1
0
1 2 3 4 5

Figure 20

As shown by the above figure, 26 out of 50 respondents chose a neutral number

when asked whether they have and organized personal space; 17 answered that they

somehow have an organized space, and 1 believes they have a ‘very organized’ space.

Meanwhile, 5 believe they somehow have an unorganized space, and 1 believes that

their space is ‘not organized at all’.

52
 20. What type of planner or journal do you use?

11

24
5

10

Physical notebook/journal/planner Mobile planner/journal

Sticky notes/random papers I don't list my plans

Figure 21

Results as shown by Figure 21 illustrates that 24 of the respondents use physical

notebooks/journals/planner; 11 respondents stated that they do not list down their plans;

10 use a mobile planer or journal; and 5 list down their plans on sticky notes or on random

papers.

21. Are you interested on tips regarding managing and

organizing your personal workspace?

14

29
7

YES NO MAYBE

Figure 22

53
 Figure 22 shows that 29 of the respondents are interested on tips regarding

managing and organizing the personal space; 15 may be interested; and 7 are not

interested at all.

22. What Social Media platform do you often use?

60

50 48
41 41
40
32
30

20

10
2
0
Facebook Twitter Instagram Youtube Others

Figure 23

As shown by Figure 23, most respondents use Facebook, Twitter, and Instagram.

32 are active on YouTube and 2 other respondents are active on other social media

platforms.

54
 23. What mode of transportation do you often use?
40 37
35
35
30 27
24
25
19 20
20
15
15 12
10
5 3

Figure 24

According to Figure 24, respondents often use the jeepney or walk as their mode

of transportation; ranked next are Tricycle, train, Taxi or Grab Car, private car, UV

Express or FX, Bus, and lastly bike or motorcycle respectively.

24. Where do you usually go during the weekends?

02
12

36

Stay at home Mall Parks/Recreational Areas Others

Figure 25

As illustrated by Figure 25, most respondents stay at home during the weekends;

12 usually go to malls; and 2 go elsewhere

55
 25. Are you aware of the brand Krate PH?

46

YES NO

Figure 26

Based on the illustration above, 46 respondents are not aware of the brand Krate

PH and only 4 are.

26. If yes, how did you hear about Krate PH?

Online/Social Media Recommended by friends and/or family Bazaars and Conventions Others

Figure 27

Out of the 4 respondents who are aware of the brand Krate PH, 2 have heard

about the brand through the recommendation of their friends and or family and 1 has seen

it online or through social media platforms.

56
 27. Now that you are aware of the brand Krate PH, would
you consider buying their products?

18
25

YES NO MAYBE

Figure 28

Lastly, before the question, a short description and an image of Krate PH products

were shown to the respondents. When asked whether they would be interested to buy

Krate PH products, 25 of the respondents answered maybe; 18 answered ‘yes’; and only

7 answered ‘no’.

57
 SUMMARY OF RESULTS & ANALYSIS

• Respondents mostly belong under Broad C to Upper Class C.

• High count of respondents that go to sleep at 12:00AM onwards; and wake up

before 7:00 AM.

• They have a hard time waking up and may sometimes experience a lack of

motivation to start the day.

• There is a high chance to develop organizing habits (e.g. preparing clothes the night

before, fixing belongings the night before, fixing the bed upon waking up) since most

do it sometimes.

• Respondents answered that they are stressed (most answered sometimes) during

the morning and can sometimes affect their stress levels throughout the day.

• Respondents do not have a space where they habitually place their daily essentials.

• Many are not satisfied with how they start their day and admitted that some take too

long before leaving for work or school.

• Although some do not habitually put their daily essentials in one place, most

respondents do not forget their belongings at home.

• There is a high interest to shorten the time spent in the morning to prepare for

school or work.

• Many spend their weekends at home and can therefore be an advantage on higher

exposure of Social Media platforms

• There is a low brand awareness on Krate PH, but a slight interest is shown for the

products.

58
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