UNIVERSITI TEKNOLOGI MARA

COURSE INFORMATION

Course Code : MGT657

Course Name : STRATEGIC MANAGEMENT

Course Level : 6 – Bachelors Degree

SLT : 160 Hours

Equivalent to 4 Credits

Face to Face: 59 Hours

Non Face to Face: 14 Hours

Student Preparation Time: 87 Hours

Pre-Requisite Courses : No course recommendations

Co-requisite Courses : No co-requisite courses listed

Equivalent Courses : No equivalent courses listed

LECTURER: PROFESOR MADYA ROSDIANA HAJI SUKARDI

0138645886 (HP), 513671 (OFF)

MENARA ILMU (BAB), ARAS 2 NO 23

rosdiana@sabah.uitm.edu.my

rdianamohamad@gmail.com

Faculty Name : FACULTY OF BUSINESS AND MANAGEMENT Start Year : 2018

©Copyright Universiti Teknologi MARA Review Year : 2018
Course Learning Outcomes

At the end of the course, students should be able to:

1. Explain theories of strategic management.

2. Determine relevant strategic decision making.
3. Demonstrate managerial skills related to strategic management.

Course Description

This capstone course integrates business functional areas that students have learnt in their earlier
semesters essentials in diagnosing business situations from a strategic point of view. The course starts
with an overview of the strategic management process. As the semester progress, students will learnt
in details issues relating to the external and internal environment of a business, mission statement,
strategy formulation, strategy implementation, strategy evaluation and control. The course allows
students to develop logical thinking, decision-making and leadership skills critical for their business or
professional careers.

Syllabus Content

1. Overview of Strategic Management

2. The Business Vision and Mission
3. The External Assessment
4. The Internal Assessment
5. Strategies in Action
6. Strategy Analysis and Choice
7. Strategy Implementation—Management, Human Resource and Operational Issues
8. Strategy Implementation—Marketing, Finance/Accounting, R&D, and MIS Issues
9. Strategy Review, Evaluation and Control
10. Business Ethics/Social Responsibility/Environmental Sustainability

Teaching Methodologies

 Collaborative Learning
 Inquiry-based Learning
 Lectures

Assessment

Continuous Assessment: 60%

Case Study – 10%

Group Project – 15%

Group Presentation – 15%

Test – 20%

Faculty Name : FACULTY OF BUSINESS AND MANAGEMENT Start Year : 2018

©Copyright Universiti Teknologi MARA Review Year : 2018
Final Assessment: 40%

Final Examination – 40%

Duration : 180 minutes

Transferable Skills

Resourceful and responsible Solution provider.

Recommended Text

David F.R. & David F.R, Strategic Management, Concepts and Cases, 15, Pearson International
Edition, 2015, ISBN: n/a.

References

1. Hitt, M. A., Ireland, R. D. & Hoskisson, R. E., Strategic Management: Competitiveness &
Globalization: Concept & Cases, 12, Cengage Learning, 2016, ISBN: n/a.
2. Kim, W. C. & Mauborgne, R., Blue Ocean Strategy: How to Create Uncontested Market Space
and Make the Competition Irrelevant, Harvard Business Review Press, 2015, ISBN: n/a.
3. Mital, A., Cases in Strategic Management, McGraw Hill, 2013, ISBN: n/a.
4. Pearce II, J. A. & Robinson Jr, R. B., Strategic Management: Planning for Domestic & Global
Competition, 13, McGraw Hill International Edition, 2013, ISBN: n/a.
5. Thompson, Jr. A. A., Strickland III, A. J. & Gamble, J. E., Crafting and Executing Strategy: The
Quest for Competitive Advantage: Concepts and Cases, 19, McGraw Hill International
Edition, 2014, ISBN: n/a.

Faculty Name : FACULTY OF BUSINESS AND MANAGEMENT Start Year : 2018

©Copyright Universiti Teknologi MARA Review Year : 2018