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Hands-on experience in analyzing customer database data (data mining, statistical analysis,
statistical test and regression) and report generation. Expertise using SAS Base, SQL, SAS
Macro, SAS/STAT to analyze large data sets.
Employment
Business analyst
October 2007 – June 2008 Database Analytics Group, Marketing Department, NutriSystem,
Inc., Horsham, PA 19044.
* Performed data mining using SAS and SQL to provide in-depth understanding about customer
behavior and effectiveness of marketing strategies.
* Conducted statistical analysis, test (t-test, Chi-Square test, and ANOVA) and logistic
regression to identify the key touch points/factors that influence and predict customer behavior.
* Standardized on-going reports and created ad hoc reports.
* Conducted list pull selection from database for marketing campaigns.
Education
Computer Skills