ADVERTISING CAMPAIGN

Communication tone: The approach for this type of service must be initially rational since the
target audience of the service seeks benefits in quality-cost issues, and compliance with quality
standards

• Axis of the Campaign: The psychological effect that we want to achieve on our users is that of
credibility and trust, which evidences that it is a responsible, serious and reliable company.

• Campaign concept: the campaign will develop through the axis of printing confidence and
security, managing as a sub-concept the agility in the provision of the service. the medium we
want to use as advertising for the brand is a promotional campaign based on graphic pieces such
as banners, posters, with the portfolio of the most relevant services of the company, where the
corporate identity is ratified by means of an attractive graphic line. clear, visually dynamic and
balanced.

Promotional campaign in past tense:

this promotional campaign spoke about the main skills that stood out in the service that was
provided during the previous years, the importance that the personnel and human talent had in
the adequate attention of the clients, generated that the utilities were increased beyond of
expectations and therefore decided to highlight the work through a photograph that was taken
one of the most committed employees with the organization, accompanying it with some phrases
that describe the company and that were considered as the essence of it.