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SUMMER INTERNSHIP PROGRAM

A REPORT ON VIGNAN’S UNIVERSITY IN MARKETING IN TWO


MONTHS.

SUBMITTED BY

G.H.V.S PRASAD

161FK01049

Under the guidance of

Mr. J.M.J SRINIVAS

Asst. Professor

Department of Management Studies

SCHOOL OF MANAGEMENT STUDIES

VIGNAN'S UNIVERSITY

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DECLRARATION

I undersigned the student of BBA (2016-19), hereby declare that the project is in
my own work and have carried out under the guidance and supervision of Asst.
prof. Mr. J.M.J SRINIVAS. Further I declare that it has not been submitted to any
other university of examination.

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ACKNOWLDEGEMENT

I (G.H.V.S PRASAD) of BBA at Vignan’s University, is highly grateful to


all those who guided me in completing this project. I sincerely would like to show
my gratitude towards all those persons who helped me throughout my internship
project work.
I am thankful to Mrs.Kalpana, Head of the department, VU SMS and also to
Asst. prof. Mr. shivaKoti Reddy for guiding pat towards the company and also
supporting throughout the internship period.
Moreover, I am thankful to my internal guide Asst. Prof. Mr. J.M.J
SRINIVAS who guided me throughout the period of the internship program.
I am heartily thankful to Mr. phanikumar and Mr.srinivas and Mr.
sudhirbabu for guiding and helping to complete my project as well as the report.
And I am also thankful to the people who helped me directly or indirectly in
completing this summer internship program as well as this report.

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S. NO CONTENT PAGE NO.

1 SWOT ANALYSIS 5

2 COMPANY PROFILE 9

3 INDUSTRIAL PROFILE 14

4 DAY TO DAY WORK PROCESS 20

5 TECHONLGY USED 22

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1.SWOT ANALYSIS OF VIGNAN
OBJECTIVES:
1. The main objective of the study is to focus on key issues of the Indian
higher education through SWOT analysis.

2.To know the factors influencing higher education.

3.To know challenges facing by the Indian higher education.

4.To benchmark the present system of Indian higher education with best in the
category or globally.

5.To evaluate and improve the higher education quality

STRENGTHS
1.A significant initiative towards achieving quality was taken by UGC through the
establishment of NAAC and NBA by AICTE.

2. Indians have become the richest and the most skilled ethnic community in
abroad by the virtue of the highest education and human resources.

3.Higher education is highly subsidized and, thus it is accessible to the poorest of


the poor.

4.It is equity & accessibilities principle has enabled many of the economically poor
to acquire higher education.

5.Higher education has proved as an instrument of social change.

6.It has integrated us globally by the virtue of English as a medium of instruction


Internationally competitive.

7.Several institutions of excellence acquired Deemed Universities and Autonomy


status.

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8.Indian universities are setting-up offshore campuses in abroad.

9.Some Central Universities such as IITs, IIMs, TATA and IISC and the laboratories
of CSIR are considered as Center of excellence with global standards and are also
recognized internationally.

WEAKNESS
1.No provision of academic audit in Universities and Colleges.
2.Lack of quest for quality in majority of institutions.
3.Academic heads in majority of Universities, Colleges at the faculty
level are elected by majority, not selected on merit.
4.Decision making in universities is highly centralized.
5.Complicated office procedures and administrative staff are
not professionally trained.
6.Students are not involved as partners in decision-making process.
7.Multiple apex agencies like UGC, AICTE, NAAC, NBA, etc. are
often over lapping functions.
8.Autonomy of universities and institutions has not correspondingly
Increased the accountability.

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9.Lack of equality of educational

opportunities
1.Autonomy to be given only after NAAC’s accreditation and higher
rating for it.
2.UGC/AICTE assessment expert committees may be clubbed with
NAAC/NBA’s assessment and accreditation peer terms in the areas of
similarity. Acts, statutes and regulations of the UGC.
3. AICTE and the universities are in conformity with one another and
follow a similar pattern.
4.The percentage of NET/SLET examination results of a University may
be taken as the one of the key parameters of performance of a
University/Institution.
5.Gains in the information technology are to be taken to advantage
education sector.
6.Flexibility can be allowed for students in selections of curriculum.
7.Removal of roadblocks in opening of educational institutions as done
in the sectors of trade, industry and commerce.
8.agencies like UGC, AICTE have to pursue the responsibility of setting
up and
9.monitoring the academic standards. Private Universities may be
allowed to be set up and their functions must be monitored and
facilitated by the govt. Agencies.
10. Interface to be created between university-society, university-local
community and university-industry. Universities required to react at
pace with the global changes in other sectors.

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THREATS:
1.Professional education to a significant extent is commercialized
despite the intervention of the government.

2.Majority of the students are studying traditional courses out of


compulsion and lack of alternative but without an interest to pursue
them earnestly. 3.education and science streams have become
endangered and hardly few takers are there for them.

4.Several courses are run just for sake of survival of those departments
and to sustain the jobs of teachers
5.Lack of academic audit mechanism makes it less possible to provide
financial assistance on the basis of academic quality and output instead
of numerical parameters
6.state government, which has larger role, has taken insufficient care of
improving the quality of education.
7.No earnest effort for updating the curriculum development.
8.Most of the doctoral researcher do not contribute to knowledge but
only create additional data.
9.Quantitative expansion of higher education

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2.COMPANY PROFILE OF VIGNAN
COMPANY NAME: VFSTR
ESTABLISHED DATE: 19 DEC 2008

ADDRESS
Vignan's Foundation for Science, Technology & Research (deemed to be
University)
Vadlamudi
Guntur-522213
Andhra Pradesh

EMAIL
info@vignanuniversity.org

PHONE
+91-863-2344 700 / 701
Fax: 2344707
For Admission Specific Information
+91-863-2344 777
Tollfree: 1800-425-2529

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Chairman :Dr.L.Rathaiah
Follow Vignan :
BLOGS : Read vignan’s students blogsto find out what life at college is
really like
TWEETS : Follow @VFSTRUniversity for campus highlights and
@vignanuniversity for the latest research news. INSTAGRAM :
Interact with correntvignan students through Instagram group

VISION

TO EVOLVE IN TO A CENTRE OF EXCELLENCE IN SCIENCE & TECHNOLOGY


through creative and innovative practices in teaching - learning, towards
promoting academic achievement and research excellence to produce
internationally accepted, competitive and world class professionals who are
psychologically strong & emotionally balanced imbued with social consciousness
& ethical values

MISSION

TO PROVIDE HIGH QUALITY

academic programmes training activities, research facilities and opportunities


supported by continuous industry - institute interaction aimed at promoting
employability, entrepreneurship, leadership and research aptitude among
students and contribute to the economic and technological development of the
region, state and nation

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2.1 Competitors of vignan
1.KKR and KSR Institute of Technology and Sciences (KITS Guntur), Guntur
2.RVR and JC College of Engineering (RVRJC), Guntur
3.K L University (KLU), Guntur
4.AcharyaNagarjuna University (ANU), Guntur
5.VasireddyVenkatadri Institute of Technology, Guntur
6.Bapatla Engineering College, Guntur.

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2.2 Customer services provided by vignan :

UG COURES :

• Agricultural Engineering

• Biotechnology

• Biomedical Engineering

• Civil Engineering

• Electronics & Communications Engg.

• Food Technology

• Mechanical Engineering

• Textile & Fashion Technology

• Automobile Engineering

• Bioinformatics

• Chemical Engineering

• Computer science & Engineering

• Electrical & Electronics Engineering

• Information Technology

• Petroleum Engineering

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Other UG Programmes

4. Bachelor of Business Administration

5. BBA + MBA Integrated Course

6. B. Sc.

7. Bachelor of Computer Applications

PG COURES

M. Tech. - ECE

11. Embedded Systems

12. VLSI Design

M. Tech. – CSE

• CSE

• M. Tech. - EEE

• Power Electronics & drives

• M. Tech. - Civil Engg.

• Structural Engineering

Professional PG Programmes

• M.B.A

• M.C.A

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Industry profile of educational institutions
Education Industry India

Education is the base for economic growth as well as social transformation for any
country. Among all the key indicators of socio-economic development like
economy's growth rate, literacy rate, birth rate, death rate and infant mortality
rate (IMR), the literacy rate of the country is one of the most vital one as the rise
and fall of others largely depend upon country's literacy rate. In India, high
literacy rate leads to low birth rate as well as low IMR and it also increases life
expectancy rate. So, the importance of education industry in India can be
understood.

The education system in India is much more improved these days and is one of
the leading ones in the world. It is also one of the biggest contributors to the
economic growth of the nation. Besides various government initiatives, the role of
the private institutions in the development of education industry in India cannot
be denied. India's private education market was worth $40 billion in 2008, which
is expected to reach $68 billion by the year 2012.

However, there are also some glooming statistics as well. Despite such rising
investment in education industry, 40% of country's population is still illiterate.
Only 15% of the students can go to next level to reach high school.

The Higher Education

India has world's third largest higher secondary education system with a number
of institutions. More and more students are going for higher education these

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days. The result gets reflected on the number of students enrolling for higher
education. The number of institutions is also increasing day by day. India has got
following numbers of educational institutions (as on December 31, 2007):

Institution Qty (in no.)

State University 231

Central University 25

Ins6titutions established through State Legislation 5

Dee33med University 100

Institutes of National Importance 31

Degree-granting Engineering College 1,522

Polytechnic 1,244

Prominent Institutions

There are a number of Indian universities/colleges/institutions that have crafted


its name in the world of education through its quality of education and
infrastructure. Many of those have won awards. Some of the prominent
institutions that have won awards are listed below:

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World's Top 200 Universities (Times Higher Education)

Indian Institute of Technology

Indian Institutes of Management

Jawaharlal Nehru University

Top 20 Science and Technology Schools in Asia (Asiaweek)

Indian Institutes of Technology

Birla Institute of Technology and Science

Top MBA Colleges in India

IIM Ahmedabad Ahmedabad, India

IIM Bangalore Bangalore, India

IIM Calcutta Kolkata, India

IIM Indore Indore, India

XLRI Jamshedpur School of Business & Human Resources Jamshedpur, India

IIM LucknowLucknow, India

MDI Gurgaon Gurgaon - Delhi/NCR, India

SP Jain Institute of Management & Research Mumbai, India

Jamnalal Bajaj Institute of Management Studies (JBIMS) Mumbai, India

Faculty of Management Studies (FMS-Delhi) Delhi/NCR, India

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Medical Research and Treatment

All India Institute of Medical Sciences (AIIMS)

Major Players

There are a number of major players in the education industry in India.

Educomp Solutions

It is India's one of the fastest growing education solutions company. Educomp


offers end-to-end solutions to government as well as private schools. Educomp is
currently growing at a great pace. It is expected that the top-line and bottom-line
of the company will grow at CAGRs of 76% and 67% respectively from FY2008 to
FY2010 (Estimated).

Educomp Solutions has got the following features:

It is the market leader in SmartClass and Instruction and Computing


Technologies (ICT) segment.

Well-developed content

Strong Sales Team

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Everonn Systems

Everonn Systems is into ViTELS business. It's also a leader in the government
schools business. With the growth rate that the company is going through, it is
expected that the top-line and bottom-line of the company will grow at CAGRs of
52% and 28% respectively from FY2008 to FY2010 (Estimated).

Following are the features of Everonn Systems:

A leader in Institutional Education and IT Infrastructure Services (IEIS) business

Focus on content development

Less prone to economic cyclicality

Highly depends on government business

NIIT Limited

NIIT Limited is the largest training company in India. The top-line and the bottom-
line of the company are expected to grow at CAGRs of 21.5% and 36.4%
respectively from FY2007 to FY2010 (Estimated).

Features of NIIT Limited:

Have strategic initiative to shift to a 'Global Talent Development Corporation'

Scalability of new businesses

Strong hold in domestic IT training market in India

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IT Training Institutes

IT has brought a major growth in the Indian education industry. It has also given
India the much needed visibility and recognition in the global market. The
overwhelming success of the Indian software industry has also helped India to
build a strong economy. And for all these, the IT training industry played a major
role.

The revenue generated by the Indian IT training industry during FY2007 was `
2,135 crore, comparing to ` 1,453 crore in FY2006. The 46% growth rate in 2007
was much higher than the growth rate of 2006 (14%). Though after the dot com
bust, the industry started de-growing at a CAGR of about 24% during FY2001-04.
The revenue in FY2004 was also less than 45% of the revenue's of FY2001. But the
scenario started changing from FY2005 onwards.

Following are the list of leading players in IT training in India.

Company FY2007 Revenues (in crore) FY2006 Revenues (in crore)

NIIT 750 450

Aptech 190 121

JetkingInfotrain 87 63

Siemens 44 34

CMS Computers 23 15

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SQL Star 15 16

MAAC 19 5

New Horizon 16 -

Educomp 28 -

DAY TO DAY WORK IN INTERNSHIP PROGRAM


DAY- 01: introduction of vignan and administration, Application procedure,
Payment process and enrolling data.

DAY- 02: On the second day we have the visit and gathered students and parents
to promote courses offers MBA&BBA.

DAY- 03: We have meeting by the Sir regarding the importance and
COMMUNICATION between our course and other courses variation.

DAY – 04: We have a VIVA test regarding the basic information on


communication

DAY – 05: As we qualify in the viva test we have met our guide and he so down to
the earth with the students and having more friendly nature he have taken our
profile and made a notice that we have a holiday for every Sunday ( Only for the
students under the sir guidance)

DAY – 06: SUNDAY (HOLIDAY)

DAY – 07: increasing the students day by day we are explaining the guidelines to
various parents and students.

DAY – 08: We have gone through that not only for MPC but also BIPC are also
available in BBA.

DAY – 09 : promoting the bba and mba though phone call and messages.

Day -10 : : promoting the bba and mba though phone call and messages.
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DAY – 11: We are conducting entrance exam for the BBA .

DAY – 12: next day MBA program strated.

DAY – 13 : promoting the bba and mba though phone call and messages.

DAY – 14: explaningBBAprogrammeisbachelor degree programmes after


+2 or equivalent examination. It imparts complete knowledge of
leadership and management. This degree teaches the students with
various aspects that are necessary for effective business management
and essential for entrepreneurs and business managers

DAY – 15:grather some information about old students to tate feedback.

DAY – 16: We have gone through a analysis total of ofstutends have join.

DAY – 17:So we are in the same work for next 8 days. (i.e..., DAY 18 TO DAY 25)

DAY – 26: collecting the phd forms for MBA

DAY – 27: taking applications and adminition to mba and bba

DAY – 28: promoting the bba and mba though phone call and messages

DAY – 29: promoting the bba and mba though phone call and messages

DAY – 30: sending a letters to parents to grather in 1 day of Mba program

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TECHNOLOGY USED BY VIGNAN’S
UNIVERSITY
 DIGITAL BARCODE SCANNER for scanning student ID cards and
books in library
 Finger print scanning system for attendance to staff

 Digital class rooms for students


 Individual portals to students and university
 Online attendance to students for each class and period in
classrooms
 Ubantu software system is used in all computer for all university
 Advanced counseling system through online for teachers to send
updates about students to parents
 ICT is used in classroom

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