See what people do, then ask:

how to make it better, easier?

Send products to people, then observe. Stimes

the products are used in # ways than I imagine.
Ex pcs of IBM is initially for wages only

See products opportunity gaps - what the products

will be, should be, how # from the present

Practice - Spend days to observe people,

see how they work, joy, etc. Find needs &
ideas, chances to product-gap

FEEL like users/customers to

understand shortcoming, find ideas,
see how the products are used

How to improve
observation skills

Duyên số / tình cờ (serendipity) là 1 phần của discovery

1) Really look, really observe

2) Capture, take note, Trẻ em chỉ đáp câu trả lời giáo viên muốn --> Ko gud, ko lỗi
record
How to see things as
not what people see -
Skills
3) Analyse carefully Curiousity is cructial part of finding st news

4) Act on observations, make prototypes

Lịch sử chứng minh rất nhiều trường hợp làm
- Again, dont be afraid of mistakes
sai vẫn cho ra sp mới. Mistakes are necessary

1) Triggers of use: what, besides supposed functions, my products DISCOVERY

are used/can be used for, by actual customers - IBM cases Try things , make mistakes, improve, and keep on

2) Interact with users'

environment Finding ideas by identifying
NEEDS
What Inf to observe:
3) Users' customisation - Car designs customised

May work in a team for

4) Intangible attributes ideas

5) Unarticulated Users' needs - Remember, they do not say or know, I observe Keep feet on the ground. Tame the wild ideas

What is my own STORY,

Describe one, then use What is my Personal Creativity Machine - PCM i.e.
EXPERIENCE, tell it in
it everyday to improve my personal unique method to generate ideas
products.
1) Needs - Is it clear, is it valuable - Better with prototype

2) # - Is it 10 times better than the current

Things to consider
when selling ideas 3) The future - Can I show my ideas, if succeed, will lead to the future/ will-be-
come, the add-on, ideas build on that?

4) Cost, price, value - Can I do at reasonable costs, can I charge the price
bringing value to customers