Ryan Bingham works for an HR consulting firm that specialises in termination assistance -

basically firing employees. Those employees were predominantly white-collar hard working
middle managers, who had spent considerable time in their life for their companies. Ryan
Bingham was one of those “Termination Engineers” — a stranger who would call you into the
conference room and fire you.

TAKE CARE OF ORGANIZATIONAL EMPLOYEES FEELING

Natalie Keener, a young and ambitious new hire, proposes a solution to the firm’s CEO to cut
down the expenses by 85% and also help employees to spend more time with their own
families. The solution was to conduct layoffs via video conferencing.

Ryan is unhappy, informs his boss that Natalie is yet to grasp an in-depth understanding of
users, and it would be impossible that the solution would be relevant and meaningful. He
highlights that she needs to understand how the customer would think, how they would behave

in various scenarios, before proposing a solution.

TALKING TO YOUR EMOTIONAL MIND

Ryan knows that people, at the time of firing, are emotionally vulnerable. Talking to a rational
mind would not help in calming the person. If you could see the dialogue posted above,
Natalie was talking more of logical, analytical reasons than emotional ones.

Ryan, on the other hand, would pick out the content that would target the user’s emotional
mind, would choose the words cautiously and talk slowly in a softer tone with a visible
empathy. He knows that if he made an analytical appeal, then people probably would not hear
or listen to him and ‘emotional hijacks’ may happen. When an emotional mind is in turmoil,
the rational mind recedes the control of the mind and go to sleep. Unless you appeal to the
emotional mind, you cannot wake up the rational mind.