Professional Documents
Culture Documents
Haleigh Finucane
Wharton
RC 2001
26 March 2019
Rhetorical Rationale
When working on an idea for my ethnography project, I knew I wanted to address the
summer camp profession/experience, but I was unsure what to focus on. When I started to work
on it, I established my audience as those interested in signing up their kids for camp, and along
with that possibly gain interest of young adults considering working at a summer camp. When
getting into research for this topic, most of the information I had a general idea about from
personal experience. To learn more about the proven benefits of camp, I looked through
numerous popular websites and studies that had information on the emotional and physical
benefit of summer camp. When putting together my final project, The majority of my research
was present in the “Why Camp?” page on my website. There was also some research put into the
“Types of Camps” columns, but my personal camp experience was all about my memories and
time at camp. I feel that providing substantial research while also relying on a great deal of
personal experience was beneficial to the audience interested, as camp is not something that can
just be explained through numbers, but also experiences. By using pictures from my own camp
experiences in my website, there is a very personal and emotional energy present, as readers can
see how passionate I am about the camp experience and really see the positivity and joy that
When writing the content for the website, I found myself to be talking a lot about how
everything at camp impacts the children. I feel that I took on the tone of a counselor addressing
the parents, which was very familiar for me. Looking back on my work, I can see that this
website is very much geared toward parents, as I address the pros and cons to every type of camp
for different children. The whole page called “Why Camp?” was a page I believe would be
especially important to parents, as they want to see their children grow through these kind of
experiences, especially when camps cost so much money. Parents are going to see the “Why
Camp?” page and gain much more insight into the benefits of camp, which they might have
missed if they had just looked at specific camp websites. While I still have much to learn on this
subject, I believe that I created ethos for myself through addressing my camp experience on the
with my campers.
When finally figuring out my target audience, I decided to create a website for this topic.
I believe that a website is very effective in gaining parent’s attention, because the majority of
parents deciding to send their children to camp are going to do extensive online research to
figure this out. The website I created would be very helpful for this audience, as it is specifically
focused on the reasons to send children to camp, and would contain all the information multiple
sites normally would when researching this. I considered creating a video at the camp I work at
on a weekend, which could potentially provide more interest to both campers and their parents.
However, I believe my poster along with my website would contain more researched backed
When entering the website, it is divided into three different pages at the top, and opens on
a homepage entitled “The Power of Camp”. The three different pages: “Why Camp?”, “Types of
Camps”, and “Personal Camp Experience” address the three different things on the audience's
mind in an organized fashion. The “Why Camp?” page outlines the benefits of camp on
children’s well being, while the “Types of Camps” page explains the two main types of summer
camps, and how each might benefit different families or children. Finally, the “Personal Camp
Experience” backs up my knowledge on the subject and provides assurance for parents that I am
well versed in the world of summer camp. When including my own camp pictures, I thoughtfully
included pictures on each page that I felt most accurately represented the information present, or
mood in place. For my personal information page, I used more pathos by including pictures
While conducting researching into this subject, I was surprised to learn that I feel even
more confident on the information than I did before. Previously, I was somewhat aware of the
proven benefits of camp for children, but getting into the research was very interesting to
discover and furthered my passion for camp. Overall, I feel that I did an effective job informing
the audience on this subject. However, I feel that there is definitely room for the website to
improve. If I had more time to work on the website, I believe it could be even more informative
and detailed.
Finucane 4
Works Cited
indyschild.com/the-benefits-of-summer-camp/.