ADdideas 11.09.

06

CC Puts Total Traffic Network in BMWs

Clear Channel Radio's Total Traffic Network has entered into a multi-year agreement with BMW to provide traffic data to
navigation systems offered on select 2007 BMW models. The deal makes BMW of North America the first U.S. auto
manufacturer to offer real time traffic as a standard, lifetime service feature on navigation-equipped vehicles....

Advertisers Reach Fantasy Footballers in Bars,

Clubs
More than 100 restaurants, sports bars, casinos,
taverns and retail stores in 39 major
metropolitan areas will run Boondoggle Sports
Network's Fantasy DayGame, a fantasy sports
game which allows patrons to compete for
prizes as the owner of an all-star fantasy sports
team, HumWare Media Corp. announced....
Targeting College Students Through Cell Phones

Campus Media Group is targeting college students with ads and special offers...

Quince Girl Hosts Expo Series

Quince Media's Quince Girl, which provides Hispanic females turning 15 with resources...

Mobile Agency ipsh Offers Media Buying, Planning

Related Topics
Omnicom's ipsh has launched a media division, FullServ-ipsh, which will ad buying & planning
offer media strategy, planning and buying services for ad placements in ad technologies & vendors
various wireless environments, reports ClickZ. It will also offer agencies & ad departments
measurement, optimization, reporting and creative services, including alternative marketing
WAP site and mobile video development. Offline and online campaign biz buzz
integration will be via Omnicom sister agencies. direct marketing
major players news
new and improved
rich media
telecom
text ads
wireless marketing
search
"People are increasingly using the mobile internet on their phone,"
Nihal Mehta, ipsh CEO, is quoted as saying. "Everything we learned on
the internet is going to be applied here," including various display units,
though at present it's mostly text listings, he says.

Until now, ipsh has focused mainly on promotions, sweepstakes,

ringtone giveaways and other tactics that drive actions via mobile from
offline and online prompts

Nissan Sponsors NBC's Web-only 'StarTomorrow'

Nissan will be the title sponsor of NBC's online-only "StarTomorrow "series featuring battling bands vying to
sign with a major record label, reports MediaPost. The wideranging deal covers branded integration,
exposure on the contest website, sweepstakes, and placement in spots running on the NBC network. OMD
made the "StarTomorrow" deal with NBC's online sales operation.

"StarTomorrow" streams will be available on demand via NBC.com or StarTomorrow.com; viewers will vote
to push bands to the next round. Nissan will have a significant presence on the weekly videos. It will be
promoting its new Versa subcompact. NBC.com plans to also create a Versa Lounge, featuring additional
footage of the bands offstage.

The campaign is an example of the emerging "content-surround" tactic, according to the article; that is,
marketers attach their brands to a show's multiplatform presence.

Blueprint Email Campaign Sets Martha Stewart Response Record

A recent e-mail campaign for Blueprint magazine has generated the highest number of subscription orders ever received
at Martha Stewart, DMNews reports.

The e-mail effort was delivered March 30 and offered six issues for $18. The company did not state actual response rates.
Blueprint targets women ages 24-45. It had a debut rate base of 250,000, with 200,000 credited to newsstand sales and
50,000 to subscriptions.

Rich Fontaine, circulation director of Blueprint, said the title's paid circulation numbers were sourced from direct mail,
insert cards, Internet and e-mail promotions as well as targeted promotions to the Martha Stewart Living Omnimedia
database.

'Million Dollar Homepage' Concept Hits Outdoor Market

Click to enlarge

The web imitates life imitates the web. The milliondollarhomepage.com concept has apparently been adopted and
adapted by the Netherlands-based Sandberg Institute, which is selling space on its building facade, imitating the pixel-
based ads of the Million Dollar Homepage (via CNET blog and MarketingVOX).

Displaying ads and logos from brands such as Nike, BMW, Google and IKEA, the entire Million Dollar Facade concept
could just as likely to be a facade itself - of art imitating life, virtual or otherwise. The Sandberg Institute site describes the
project as "a new work that sets itself on the borders between commercial art and critical art, commerce and information,
private business and public space."
Sears, Discovery Plan 'Back-to-School' Promo

Broadband educational services provider Discovery Education is joining forces with Sears for...

'Coke Show' now Playing on Viral Video Bandwagon

Coke is converting its Coke.com/CocaCola.com heretofore corporate website into brand destinations designed to
showcase consumer-generated content - and creativity, writes AdWeek. Starting this week, Coke.com visitors can
participate in "The Coke Show"- monthly "challenges" that test their creativity. The site, created by independent AKQA, will
roll out in 28 markets.

Motorola, Yahoo Expand Mobile Deal; Phone Sales Sizzling

Motorola and Yahoo have reached a multiyear deal to preload several Yahoo services on millions of new mobile devices,
while the phonemaker reported record quarterly sales.

Porn Leads in Spam Open Rate

Spam messages promoting porn are 280 times as effective in getting recipients to click on them as messages advertising
pharmacy drugs, which are the next most effective type of spam, reports the New York Times, citing a report from
CipherTrust (via MediaBuyerPlanner). The third most successful variety is spam advertising Rolex watches, 0.0075
percent of which get clicked on.

CP+B + VW + NYC Cab Hidden Cams = Viral Videos

VW has resurrected the Rabbit, and to help market the 2007 version, Crispin Porter + Bogusky has launched a video-
focused site that positions the car as ideal for city drivers, writes ClickZ. The so-called Gypsy Cab Project gives to Steve,
"a filmmaker from Colorado who has never driven in New York," the job of driving a Rabbit outfitted with hidden cameras
and "disguised" as a cab, offering free rides to strangers in New York

Sheraton's New Site Gives Voice to Guests

Sheraton Hotels has re-launched its website to emphasize user-generated content and take advantage of the popularity of
social networking, writes DM News. Visitors can share stories, photos, travel tips and favorite destinations. The site will
offer a "click to call" option for reaching a Sheraton employee, and also plans to offer live chat with the hotel.

Women Like Playing Games on Mobile Phones

Women account for 59 percent of all U.S. consumers who play games on mobile phones according to a new study from
Parks Associates (via Tekrati), which estimates that women constitute 61 percent of those playing mobile phone games 1-
4 hours per month, and 58 percent of those playing more than four hours
Willie Nelson Joins XM, Launches 'Willie's
Place'
XM Satellite Radio has announced that country
music legend Willie Nelson will join XM to launch
Willie's Place on XM's traditional country music
channel, formerly known as Hank's Place, writes
MediaBuyerPlanner. In his new role as
"proprietor" of Willie's Place, Nelson will provide
creative direction for the channel, as well as
contribute exclusive programming to Willie's
Place and other XM music channels.
Ford to 'Rip out the BS' with Online Film Series

With an unlikely mixture of brutal honesty and advertising guile, Ford is telling the
story of its turnaround efforts with a weekly online-only series of fifty 3-5-minute
short films titled "Bold Moves. The Future of Ford," reports AdAge. In the first
episode, Mark Fields, Ford president of the Americas, says the company should
"rip out the BS and political posturing." The series is produced by WPP Group's
JWT, Detroit and New York, and directed by Radical Media, New York.

Scion Campaign Lets Users Choose Ads They See

Toyota's Scion is promoting all three of its models via a single rich media unit - HTML-based ads that use Interpolls
technology - to promote the model best suited to users based on their interaction with the ad, ClickZ reports. One ad asks
users to select their personality type - then reloads with info about the corresponding Scion model. Also, a "results panel"
appears with additional relevant content, including an RSS feed with Scion news.

FIFA Forces Footbal Fans to Shed Shorts; Budweiser Blamed

As many as 1,000 Dutch World Cup fans had to turn in their pants before entering a stadium in Stuttgart, Germany
because the orange lederhosen (complete with lion's tale) carried a logo for a Dutch Brewery, UPI reports (via
MediaBuyerPlanner). Since Budweiser owns exclusive beer advertising and promotional rights at the World Cup, FIFA
determined that the logo-bearing lederhosen constituted advertising, so stadium officials made the Dutch fans shed their
logos - and therefore pants - before they could enter
Sony's New Musicbox Site Syndicates Videos - Free
Sony BMG Music Entertainment has launched its new, ad-supported Musicbox Video site - which offers
videos, artist interviews, behind-the-scenes footage and other material from Sony artists - and is
encouraging fans and bloggers to link to and provide the video content on their own sites, reports CNET. The
videos, in Flash, can't be easily pirated. Advertisers DreamWorks Animation SKG and Hewlett-Packard have
signed for the launch.

Using code provided by Sony, users can add content to their sites, mixing and matching to create web pages
focused around certain artists - from Shakira to Springsteen - who are featured on the Musicbox site. Sony
has partnered with Brightcove, which hosts the service, sells the ads and provides the code that allows
individuals to link to the material.

"The media organizations are starting to embrace the idea that their library of assets can be exploited
through thousands of touch points," Brightcove founder Jeremy Allaire is quoted as saying. "It is an
opportunity to embrace that urge among consumers to post videos."

Exec: Mobile to Drive Google Growth

Google's mobile division, based in London, is expected to drive the company's next growth phase as it focuses efforts on
mobile phones, wireless laptops and personal digital assistants, reports the Times Online. Nikesh Arora, Google's VP of
European operations, is quoted as saying mobile would become the driver of new business for the search company. It is
apparently testing new search-related products to be used solely on mobile phones and other handhelds.

Google Launches Government Search Site

Google has launched a vertical search site for U.S. government websites, specifically targeted at federal
employees who often need to conduct searches across a host of government agency sites, writes the
Washington Post. Google U.S. Government Search is also designed to help citizens navigate through the
maze of sites as well as set up news feeds by customizing the layout of their personalized homepage.

Google U.S. Government Search is similar to the five-year-old FirstGov.gov, the government-sponsored site
powered by MSN, intended to help citizens locate federal, state and local government information. More
than 87 million unique visitors used Google's search engine in May, compared with 443,000 that searched
FirstGov, according to Nielsen/NetRatings.

Google has launched several vertical search engines, more recent among them sites that search the
contents of scholarly journals, books and blogs. Yesterday, Google Book Search launched a website for
searching Shakespearean plays.