Professional Documents
Culture Documents
reminded attendees that broadcast radio is a lifeline—a way to get information to many people
inexpensively and quickly, especially in an emergency. Emmis Communications CEO Jeffrey Smulyan
noted: “On March 11, millions of Japanese lost some or all of their cell service” during the aftermath of
the earthquake and subsequent tsunami, Smulyan said. Brian Josef, assistant vice president of
regulatory affairs for CTIA – The Wireless Association, disputed the assertion that cell networks
routinely become overloaded and fail. So, indeed among other benefits for radio-enabled cell phones,
the panel discussed how an FM chip in devices would allow radio to provide couponing from a phone,
an economic “lifeline” for radio, for example. “Near a point-of-purchase we can provide a call to
action. We think it’s a game-changer for [radio] and a benefit to wireless services, said Smulyan. The
The UK’s biggest national newspapers are joining forces to offer brands a collective advertising
package that will facilitate ads sales in their own and their rivals’ titles. The new strategy is being
tested around the Wimbledon tennis tournament. The package guarantees brands positioning
alongside Wimbledon editorial across a broad reach of titles, from tabloid to broadsheet. Major
newspapers such as The Sun, Daily Mail, The Independent, The Guardian, Daily Mirror, The Times,
Daily Telegraph and all their sister and Sunday titles are involved, writes marketingweek.co.uk.
The consumer magazine business continued its modest recovery in the first quarter of this
year, according to the latest figures from the Publishers Information Bureau. Total ad pages
increased 2.5% from 34,885 in the first three months of 2010 to 35,755 during the same period of
2011. Total rate-card revenue increased 6.1% from $4 billion to $4.3 billion. This marks the fourth
consecutive quarter to see both ad pages and revenue increase since the industry turned a corner in
the second quarter of 2010. Read the story from mediapost.com here.
Company Paints Homes Like Billboards, Pays Mortgage
Published on April 11, 2011
Share
“We’re looking for houses to paint. In fact, paint is an understatement. We’re looking for homes to
turn into billboards. In exchange, we’ll pay your mortgage every month for as long as your house
remains painted . Here are a few things we’re looking for. You must own your home. It cannot be
rented or leased. We’ll paint the entire outside of the house, minus the roof, the windows and any
awnings…” This from mobile advertisers Adzookie.com. Adzookie launched the offer on its website last
week—and received more than 1,000 applications before the day’s end. The home billboard scheme
has a budget of $100,000 for the entire program, reports CNN Money.
April showers brought karaoke power to Times Square earlier this week, as a 125-person “flash mob”
conducted a karaoke sing-along to Arby’s Restaurant Group’s new digital ad. The video for Arby’s. It’s
Good Mood Food, complete with lyrics and a bouncing roast beef sandwich to indicate pacing, was
broadcast on the jumbotron in Times Square at 47th Street and Broadway. The group performed Gene
Kelly’s dance in Singing in the Rain and helped spread a good mood to passersby, according to a