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Journal of Intellectual Property Law & Practice, 2008, Vol. 3, No.

1 ARTICLE 37

What is (Art)istic Craftsmanship?

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An Australian Copyright Analysis
Tim Golder, Marina Lloyd-Jones and Matt Vitins*

In the explosive period of thought that immediately


followed the First World War, artist Marcel Duchamp Key issues
scandalized New York when he exhibited a urinal † Artistic creativity is capable of being appreciated
(‘Fountain’) in one of the city’s galleries. Duchamp’s and commercially exploited in one of two ways:
point was to deny the possibility of defining art. Some by the treatment of a designed product as an
years later, in the same city, Andy Warhol repeated the object of art, which has as its raison d’etre an aes-
challenge by seeking to elevate the status of consumer thetic appeal, or as an object of functionality
products such as soup cans. which, while enhanced by its aesthetic appeal, is
While it may be fashionable for philosophers and not governed by it.
artists to declare periodically that the definition of art
exists beyond the strictures of language, the concept of † This bifurcation of design has produced substan-
an ‘artistic work’ has been used by legislators to mark tial legal problems in determining the nature and
out the territory belonging to copyright law.1 This calls limits of protection against unauthorized
on judges to make an assessment of what is, and what copying, since aesthetic and functional objects
is not, properly called an artistic work. are generally protected by very different legal
The scope for controversy is limited where the work regimes while a design itself may be viewed as
is aligned with traditional genres of fine art. Paintings, belonging to either category, or simultaneously to
sculptures, drawings, and photographs will automati- both.
cally qualify provided they are original. However, the † Taking a sharply analytical view of Australia’s
Copyright Act 1968 (Cth) also lists ‘works of artistic increasingly complex legal regime as it governs
craftsmanship’ as a sub-category of artistic work. In aesthetically characterized but functional objects,
deciding whether a work can be considered one of the author demonstrates in the light of recent
artistic craftsmanship, the courts have been forced to case law how a failure to appreciate the appar-
engage with the problem of defining art. ently abstruse conceptual subtleties can lead to
serious commercial consequences.
The copyright/design overlap
The question is particularly important when navigating
the technical grey area between copyright and design where drawings form the basis of a mass produced
law. The Copyright Act is directed at protecting creative industrial product.3
works against reproduction. The Designs Act 2003
(Cth) concerns itself with the visual appearance of
commercial products.2 Ordinarily, these bodies of law Policy against dual protection
protect different areas of innovation. However, there is The body of law which is invoked to protect a work
clear scope for overlap. As a simple example, a vase matters because it has traditionally been considered
may be both an artistic work and registrable as a inappropriate for functional consumer products to
design. An overlap more commonly occurs, however, benefit from the privileged treatment preserved for
* Partner, Senior Associate, and Law Graduate, respectively at Allens representation of a two-dimensional work amounts to reproduction of
Arthur Robinson, Australia. that work under the Copyright Act 1968 (Cth) §21(3). The mass
1 Copyright Act 1968 (Cth) §10(1). produced item may not even pretend to be an artistic work deserving of
2 Australian Law Reform Commission (1995) Designs, Report 74 at 2.20. copyright protection, but the drawings that describe it will be
automatically protected by copyright, and this protection will flow
3 The Hon Warren Entsch MP, Designs (Consequential Amendments) Bill
through to the three dimensional version.
Second Reading Speech. This is because a three-dimensional

# The Author (2007). Published by Oxford University Press. All rights reserved.
38 ARTICLE Journal of Intellectual Property Law & Practice, 2008, Vol. 3, No. 1

works of art by copyright law. Copyright in published elegance.9 The case presented a vehicle for the court to

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works subsists until the end of the 70th year after the air its views on the meaning of ‘a work of artistic
death of the author and is obtained without the need craftsmanship,’ which was twice relevant: first as a cat-
to satisfy formalities. The only threshold requirement is egory of artistic work and secondly as a ticket out of
that the work be ‘original’. A design, by way of contrast, the Overlap Scheme.
must be registered, must be novel against relevant prior
art, and provides a monopoly right for a period of only
10 years.4 Burge v Swarbrick dissected
Consequently, both British and Australian parlia- This piece is primarily a case note on Burge v
ments have consistently maintained a general policy Swarbrick. However, to understand the role played by
against dual protection.5 However, it has proved diffi- the phrase ‘a work of artistic craftsmanship’ it is worth
cult to categorize works as either inherently artistic running through a full outline of the Overlap Scheme.
(and protected by copyright), or as designs to be pro- The current law is best understood if the evolution of
tected under the designs law. One commentator the Overlap Scheme, and the legislative terms that
expressed the dilemma as follows: structure it, are traced through their history up to the
Motorcycle parts belong firmly in designs law; a John most recent revisions taking effect in 2004. With these
Coburn painting belongs firmly in copyright law. . . But foundations in place, the article then discusses the pro-
the difficulty is in the middle area—in relation to applied gress of Burge v Swarbrick through the Federal Court,
design which has some sort of artistic integrity, rather than the Full Federal Court, and the High Court before con-
a merely utilitarian design—where should the legislation sidering some of the practical implications of the
draw the line with a Philip Starck coat-hanger; or a BANG decision.
Design table?6
Mr Swarbrick’s story, however, is the springboard
into these issues.
In Australia, the policy against dual protection, and the
dividing line between art and design, are expressed in
Division 8 of the Copyright Act (the Overlap Scheme). Mr Swarbrick’s story10
When activated, the Overlap Scheme seeks to limit a John Swarbrick was born into a family of shipbuilders.
creator’s capacity to assert copyright. He learnt the manual skills of a shipwright in the boat-
The Overlap Scheme suggests that design law will yard of Swarbrick Brothers Yachts, where he worked as
usually be a more appropriate form of protection for a teenager and a young man before he studied Naval
works that are mass produced.7 An available exemption Architecture, Marine Engineering and Yacht Design. In
exists, however, for works of ‘artistic craftsmanship’, the mid-1980s Mr Swarbrick set about designing a
which maintain a special status in copyright law yacht that would later become known as the JS 9000.11
despite mass production. He prepared a series of freehand drawings, then built,
Classification of a work as one of ‘artistic craftsman- by hand, a timber, quarter-scale model of the hull and
ship’ will therefore significantly affect the rights that deck structure. In 2001 Mr Swarbrick went on to hand-
may be asserted by an author. However, as indicated by craft a full scale model (known as ‘the Plug’ in ship-
Duchamp and Warhol, any attempt to set criteria by building circles) of the finished yacht. Once the Plug
which art may be marked off from other types of was completed the applicant made moulds of the hull
endeavour will tend to be difficult. and deck sections, which were exact, inverted, copies of
The High Court of Australia recently attempted to those sections. The applicant then set about producing
address this question in Burge v Swarbrick,8 which con- the mouldings (parts of the boat itself) from the
cerned a racing yacht designed by John Swarbrick, a moulds. The resulting mouldings were then fitted out
highly experienced naval architect. The yacht was with the keel, rigging and other appendages to form
argued to be a functional expression of art in the the finished piece. The first JS 9000 was named the
manner it balanced speed on the water with aesthetic Bateau Rouge and was well-received.
4 Australian Law Reform Commission (1995) Designs, Report 74 at 17.5. 8 Burge v Swarbrick [2007] HCA 17; Burge v Swarbrick [2005] FCAFC 257;
5 Burge v Swarbrick [2007] HCA 17 at 10; Revised Explanatory Swarbrick v Burge [2004] FCA 813.
Memorandum to the Designs (Consequential Amendments) Act 2003 9 Burge v Swarbrick [2007] HCA 17 at 5.
(Cth). 10 The summary of facts is drawn from Swarbrick v Burge [2004] FCA 813
6 Ian McDonald, The Overlap Between Design and Copyright Law, http:// at 7 –41; Burge v Swarbrick [2005] FCAFC 257 at 1– 39.
www.lapres.net/deslaw.html. 11 Photographs of the JS 9000 can be found at www.jsyachts.com.
7 Or ‘industrially applied’ in the language of the Copyright Act §77.
Tim Golder et al. . What is (Art)istic Craftsmanship? ARTICLE 39

Infringement A roadmap to the copyright/design

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In late 2002, Mr Swarbrick gave one of the employees overlap
of Swarbrick Yachts International (SYI) hull and deck
The Overlap Scheme is complicated in its detail, but
mouldings of the JS 9000. The circumstances in
not in its overall structure.
which the mouldings swapped hands remain unclear.
About 6 months later though, the three key SYI staff
who were involved in the construction of the JS 9000
left their employment. Two of the three were engaged
by one of the respondents, Boldgold Investments
Pty Ltd, who also managed to acquire the JS 9000
mouldings.
Mr Burge was the operations manager of Boldgold’s
factory in Pinjarra, where he oversaw work to replicate
Mr Swarbrick’s yacht. He used the mouldings as a Plug
and proceeded to step through the manufacturing
process described above to create a faithful reproduc-
tion. Boldgold was some way towards having made a
complete mould of the hull, and were involved in
Step 1: establish an overlap
various stages of manufacture of a deck moulding,
when interlocutory injunctions were ordered. The Overlap Scheme is only relevant where both copy-
right subsists in an ‘artistic work’ (as defined) and a
‘corresponding design’ is also in existence—that is,
The dispute where there is subject matter that could come within
There was no real argument over whether this activity the scope of both the Copyright Act and the Designs
would have amounted to a reproduction of a substan- Act.12
tial part of the JS 9000. The issue was that Mr Swar- To draw this out of the abstract, consider the typical
brick had not registered a design and so had no example where drawings are used to plan the visual
remedy available under the Designs Act. In the absence appearance of a mass-produced consumer product. The
of a design registration, Mr Swarbrick had to rely on drawings themselves will be artistic works. The product
copyright. will incorporate a design that corresponds to these
Mr Swarbrick asserted that copyright subsisted in a drawings. The author could turn to either copyright or
number of different works created in the course of designs law to protect their work. In short, we have an
making the JS 9000. At first instance, he insisted (in overlap and the Overlap Scheme may be relevant.
order of production) that the freehand drawings, the
Plug, the mouldings, and the Bateau Rouge itself were Step 2: defences
all artistic works protected by copyright—and these The Overlap Scheme supplies copyright infringers with
rights had been infringed by the respondents. two possible defences. The first denies protection to
Through three successive Australian courts, Mr copyright owners where a ‘corresponding design’ has
Swarbrick’s claim was distilled into the simple pro- been registered under the Designs Act.13 The second
position that his boat was a work of artistic craftsman- defence is available where a ‘corresponding design’ has
ship and should receive treatment appropriate to its been ‘industrially applied’,14 but as noted, the defence will
status in law. If it was such a work, copyright could be not apply if the work is one of artistic craftsmanship.15
established and he would also escape the provisions
of the Overlap Scheme that threatened to limit its Step 3: incidental infringement
assertion. As part of the most recent amendments to the Overlap
If not, the reproduction of Mr Swarbrick’s boat was Scheme, the Designs (Consequential Amendments) Act
legitimate. 2003 (Cth), which came into effect on 17 June 2004,
12 This statement must be qualified following the Designs (Consequential sections of this article that deal with the definition of ‘corresponding
Amendments) Act 2003 (Cth), which modified the definition of design’.
‘corresponding design’ so that objects which were not registrable under 13 Copyright Act 1968 (Cth) §77.
the Designs Act, may nonetheless amount to a ‘corresponding design’ for 14 Explanatory Memorandum to the Copyright Amendment Bill 1988 at 22.
the purposes of the Overlap Scheme. This issue is discussed further in the
15 Copyright Act 1968 (Cth) §77(1).
40 ARTICLE Journal of Intellectual Property Law & Practice, 2008, Vol. 3, No. 1

inserted a new section 77A into the Copyright Act. There can be no doubt that when parliament gave
copyright protection to ‘works of artistic craftsmanship’ it

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This section performs a housekeeping role. The section
provides that reproduction which is incidental to the was extending to works of applied art the protection
process of making a legitimate reproduction will not be formerly restricted to works of the fine arts, and was
doing so under the influence of the Arts and Crafts
actionable.
movement.20
The following sections explain these three steps in
further detail.
Authorities on artistic craftsmanship
The phrase ‘artistic craftsmanship’ has no statutory
Establishing an overlap
definition in copyright legislation. Accordingly, the
The two legislative definitions that establish an overlap House of Lords took the opportunity to explore its
are ‘artistic work’ in section 10(1) of the Copyright meaning in Hensher—which remains a leading authority.
Act, and ‘corresponding design’, which is defined in The decision went deep into legal history to find
section 74. The devil of the Overlap Scheme is in these support for the argument that industrial designs, and
two definitions. not just handicrafts, may be works of artistic craftsman-
ship.21 More importantly, although the first two cat-
Artistic work egories of artistic work specifically exclude any
According to the Copyright Act, ‘artistic work’ (exclud- qualitative assessment, Hensher establishes that the third
ing irrelevant exceptions) means category is restricted by an assessment of whether the
craftsmanship is artistic.22
(a) a painting, sculpture, drawing, engraving, or
It is at this point that the question ‘what is art?’
photograph, whether the work is of artistic quality
enters copyright law. Any inquiry had previously been
or not;
denied, as a painting, sculpture, drawing or photo-
(b) a building or model of a building, whether the
graph will qualify as an artistic work no matter what
building or model is of artistic quality or
aesthetic criticism might reasonably be levelled at it.
(c) a work of artistic craftsmanship whether or not
However, once the categories of what could be art
mentioned in paragraph (a) or (b).16
were expanded, the limitation of genre was lost. If
any object could theoretically be art, and qualitative
The history of ‘artistic craftsmanship’ assessment was inappropriate, what marked the per-
The phrase ‘artistic craftsmanship’ makes two appear- imeters of copyright law? The concern to find some
ances in the Overlap Scheme and the first is in the defi- other check on these new types of work meant an
nition of ‘artistic work’. The wording is a direct appraisal of whether the work was of ‘artistic
product of the historical and social context behind its quality’—that is, whether it was in fact art—could
drafting. Prior to 1911, the only works which received not be avoided.
copyright protection were works of fine art [paragraph In Hensher, the House of Lords repeated the under-
(a) in the definition above].17 However, the Arts and lying common wisdom that courts are not well posi-
Crafts Movement, an aesthetic movement which tioned to make ‘aesthetic appreciations’.23 However,
became prominent in England early in the 20th while the Law Lords sought to escape any evaluation of
century and which emphasized the importance of pro- artistic merit,24 those Law Lords who attempted
moting artistic work in all branches of handicraft, to devise a method of distinguishing craftsmanship
insisted that equating ‘art’ with ‘fine art’ was too from artistic craftsmanship without reference to aes-
restrictive.18 The movement made its point well. In thetic criteria struggled to do so. There was a vague
Hensher v Restawhile Upholstery 19 Lord Simon stated: consensus that aesthetics should be a matter for expert
16 Copyright Act 1968 (Cth) §10(1). 22 George Hensher Ltd v Restawhile Upholstery (Lancs) Ltd [1976] AC 64 per
17 George Hensher Ltd v Restawhile Upholstery (Lancs) Ltd [1976] AC 64 per Lord Reid at 78.
Lord Simon at 80. 23 George Hensher Ltd v Restawhile Upholstery (Lancs) Ltd [1976] AC 64 per
18 Burge v Swarbrick [2007] FCAFC 257 at 55. Lord Kilbrandon at 96; Sheldon v Metrokane [2004] FCA 19 at 68.
19 George Hensher Ltd v Restawhile Upholstery (Lancs) Ltd [1976] AC 64. 24 George Hensher Ltd v Restawhile Upholstery (Lancs) Ltd [1976] AC 64;
20 George Hensher Ltd v Restawhile Upholstery (Lancs) Ltd [1976] AC 64 per Lord Reid protested that ‘Judges have to be experts in the use of the
Lord Simon at 90. English language, but they are not experts in art.’ (at 78) and further
expressed a concern to ‘avoid philosophic or metaphysical argument
21 George Hensher Ltd v Restawhile Upholstery (Lancs) Ltd [1976] AC 64 per
about the nature of beauty. . .’ (also at 78). Lord Simon felt ‘parliament
Lord Simon at 89. Also see Coogi Australia Pty Ltd v Hysport
could not have intended that the construction of its statutory phrase
International Pty Ltd (1998) 86 FCR 154 at 167.
should turn on some recondite theory of aesthetics’. (at 95).
Tim Golder et al. . What is (Art)istic Craftsmanship? ARTICLE 41

evidence25—a sidestep that supports the position that with a bunny-shaped bottle opener which won a series

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defining art is impossible. In acknowledgment, Lord of design awards. Conti J concurred that the area
Killbrandon wrote: was one of ‘formidable complexity’ and ‘conceptual
In the result I have failed, perhaps inevitably, to find a sub- enigmas’.32 In contrast to Coogi, he held that the level
stitute formula which will replace the word ‘artistic,’ and of supervision the designer had imposed over the man-
be one which will serve to qualify as artistic or non-artistic ufacturing process was insufficient to establish that he
any given piece of craftsmanship.26 was an artist craftsman.33 Further, the expert evidence
given at trial did not establish that the work could be
Subsequent attempts have not necessarily been any reasonably described as one of artistic craftsmanship.
more successful. On the question of aesthetics, Conti J asserted that
the emphasis of Australian authorities was on the
Coogi intention of the author in purportedly creating a work
Prior to Swarbrick, the most comprehensive Australian of artistic craftsmanship, rather than on the reaction of
decision on the meaning of ‘artistic craftsmanship’, was the viewer to the completed work. Like Hensher, Conti
Drummond J’s judgment in Coogi v Hysport.27 The J confirmed the inappropriateness of the courts making
facts of Coogi involved a machine knitted fabric which aesthetic judgments.34
embodied a complicated stitch structure as part of its It was not until Burge v Swarbrick that the next
look. The applicant (Coogi Australia) sought to estab- instalment in the ‘artistic craftsmanship’ narrative and
lish that each garment was a unique piece of wearable the quest for clarity arrived.
art, and was protected as a work of artistic craftsman-
ship.28 In reaching his decision, Drummond J com-
mented ‘the law as to what is a work of artistic
craftsmanship is not in a very satisfactory state’, then Corresponding design
proceeded to address the problem by listing a series of The definition of ‘corresponding design’ is equally
principles that could be discerned from existing auth- central and about as difficult as the definition of ‘artis-
orities.29 Drummond J stressed that a work could only tic craftsmanship’. Again, it is important to review the
be one of artistic craftsmanship if it had an ‘element of history behind the term.35
real artistic, that is, aesthetic quality’ and that the aes- The earliest attempt to deal with the overlap
thetic appeal must be ‘higher than mere visual appeal’. between copyright and design came in section 22 of the
The intention of the author, and expert evidence on British Copyright Act 1911,36 which remained in force
whether the piece possessed the requisite level of aes- in Australia as imperial law until the current Copyright
thetic quality, would also be relevant. Act took effect in 1968.37 Section 22 denied copyright
Drummond J took an important step away from protection where it was possible to register a design.
Hensher, suggesting that a court could not avoid the task There was an exception to this rule, however, whereby
of making an aesthetic judgment in determining whether copyright could be maintained if the artist had no
a work was one of artistic craftsmanship.30 Drummond J intention to ‘multiply (the work) by any industrial
ultimately found Coogi knitwear to be artistic work— process.’38 Ultimately, it was considered inappropriate
which highlights the subjective nature of aesthetics. to determine which objects deserved copyright protec-
tion by focussing on the author’s intention. A Report of
Metrokane the Copyright Committee from 1952, argued the pro-
The statement of principles outlined in Coogi was fol- vision ‘encourages subterfuge on the part of the artist
lowed closely in Sheldon v Metrokane,31 which dealt or others as to his original intention.’39 It was this
25 George Hensher Ltd v Restawhile Upholstery (Lancs) Ltd [1976] AC 64 per 31 [2004] FCA 19.
Lord Reid at 78; per Lord Morris at 82; per Lord Simon at 95; per Lord 32 Sheldon v Metrokane [2004] FCA 19 at 118.
Kilbrandon at 98. 33 Sheldon v Metrokane [2004] FCA 19 at 94.
26 George Hensher Ltd v Restawhile Upholstery (Lancs) Ltd [1976] AC 64 per 34 Sheldon v Metrokane [2004] FCA 19 at 119.
Lord Kilbrandon at 98.
35 The High Court helpfully provided a review of some depth. See Burge v
27 Coogi Australia Pty Ltd v Hysport International Pty Ltd (1998) FCR 154. Swarbrick [2007] HCA 17 at 21 –39.
28 Coogi Australia Pty Ltd v Hysport International Pty Ltd (1998) FCR 154 at 36 Kevlacat Pty Ltd v Trailcraft Marine Pty Ltd (1987) 11 IPR 77 at 91.
157.
37 Burge v Swarbrick [2007] HCA 17 at 21.
29 Coogi Australia Pty Ltd v Hysport International Pty Ltd (1998) FCR 154 at
38 As cited in Burge v Swarbrick [2007] HCA 17 at 27.
164 –166.
39 Burge v Swarbrick [2007] HCA 17 at 29.
30 Coogi Australia Pty Ltd v Hysport International Pty Ltd (1998) FCR 154 at
165.
42 ARTICLE Journal of Intellectual Property Law & Practice, 2008, Vol. 3, No. 1

acknowledgment that saw the introduction of the However, this new definition had its own issues: in

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concept of a ‘corresponding design’. particular, how to ascertain when a design had been
applied to the surface of an article, and how to draw a
Copyright Act 1968 line between two- and three-dimensional designs.43
When the Copyright Act 1968 (Cth) first came into Instances where a design was not strictly applied to the
force, section 74(1) offered: surface, but was better described as part of the article,
highlighted these issues.44 Engravings, woven patterns,
‘corresponding design’ in relation to an artistic work, embroidery, or embossed text had an unclear status.
means a design that, when applied to an article, results in
a reproduction of that work. Designs (Consequential Amendments)
Act 2003
Case law on this section held that ‘design’ in the Burge v Swarbrick was decided on the law as it stood
context of this definition could be equated with the prior to the amendments effected by the Designs
meaning given to it in the Designs Act 1906 (Cth),40 (Consequential Amendments) Act 2003 (Cth).
that is: However, as the case did not concern any two-dimen-
features of shape, configuration, pattern or ornamentation sional commercial reproduction of an artistic work, the
applicable to an article, being features that, in the finished change in the definition of ‘corresponding design’
article, can be judged by the eye, but does not include a effected by those amendments was not of any particular
method or principle of construction.41 consequence to the case. In any event, the current
meaning of ‘corresponding design’ is:
This wording appeared to be relatively straightforward,
but proved to ignore a number of complexities. Two- visual features of shape or configuration which, when
dimensional designs that were inherently artistic were embodied in a product, result in a reproduction of that
denied copyright protection.42 For instance, a drawing work, whether or not the visual features constitute a
design that is capable of being registered under the
reproduced on a T-shirt, or a purely decorative pattern
Designs Act 2003.45
on a three-dimensional object aligned with artistic
endeavour, would have fallen within the meaning of
‘corresponding design’ and would have lost their copy- Section 74 of the Copyright Act offers further clarifica-
right protection through the operation of the Overlap tion:
Scheme.
embodied in, in relation to a product, includes woven
The Copyright Amendment Act 1989 into, impressed on or worked into the product.
The Copyright Amendment Act 1989 (Cth) took effect
from 1 October 1990, and suggested a distinction The new definition of corresponding design was expli-
between visual features that were two-dimensional (art) citly directed at the two-dimensional design problem
and those that were three-dimensional (designs). The outlined above.46 Two-dimensional designs continue
definition of ‘corresponding design’ was amended to to be exempted where they are exploited as surface
exclude: designs, but now by omission rather than any explicit
a design consisting solely of features of two-dimensional carve out.
pattern or ornament applicable to a surface of an article. However, the new definition does not clarify the
matter entirely. The question of embodiment is only
The effect of this new definition was that dual protec- considered after establishing that the relevant feature is
tion became available for two-dimensional works. A one of shape or configuration, and how features of
work could be registered and protected as a design and pattern and ornamentation are distinguished from
having been exempted from the Overlap Scheme, sim- those of shape or configuration still raises some areas
ultaneously be protected by copyright. for debate.
40 See Hosokawa Micron Inc v Fortune (1990) 26 FCR 393. Bradshaw K. ‘The Copyright/Design Overlap’ (1999) 73(9) Law Institute
41 Designs Act 1906 (Cth) §4(1). Journal 50.
42 Explanatory Memorandum to the Copyright Amendment Bill 1988 (Cth) 44 Revised Explanatory Memorandum to the Designs (Consequential
at 19. Amendments) Act 2003 (Cth) at 13.
43 Revised Explanatory Memorandum to the Designs (Consequential 45 Copyright Act 1968 (Cth) §74.
Amendments) Act 2003 (Cth) at 13. Also see Golvan C. ‘The Copyright/ 46 Revised Explanatory Memorandum to the Designs (Consequential
Design Overlap—An Appropriate Balance Under the New Designs Amendments) Act 2003 (Cth) at 8 –14.
Legislation’ (2004) 59 Intellectual Property Forum 36; Pascarl I and
Tim Golder et al. . What is (Art)istic Craftsmanship? ARTICLE 43

The two defences the JS 9000 had been manufactured, it was conceded

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that the design had been applied industrially.
Registration
The first defence provided by the Overlap Scheme is Commercial exploitation
contained in section 75 of the Copyright Act. Under The corresponding design must also have been ‘sold,
that section, if a corresponding design has been regis- let for hire, or offered or exposed for sale or hire’. This
tered under the Designs Act, the reproduction of the can be relevant where, for example, the pirated items
work by embodying a corresponding design in a are moulds, or mouldings or other such items inciden-
product will not amount to copyright infringement. In tal to manufacture.49 Since the introduction of section
other words, copyright owners who protect their work 77A into the Overlap Scheme the point is of less rel-
under designs law lose some of the copyright protec- evance (discussed below).
tion they might otherwise have had. This provision is
the least controversial element of the Overlap Artistic craftsmanship
Scheme and a clear enactment of the policy against Having conceded industrial application, Mr Swarbrick’s
dual protection. It is also the only way a work of artis- answer to the section 77 defence was to repeat that the
tic craftsmanship will be denied copyright protection. JS 9000 was a work of artistic craftsmanship. When the
Overlap Scheme was enacted, the view was taken that
Industrial application works of artistic craftsmanship should remain pro-
tected under copyright law whether industrially applied
The second defence is found in section 77 of the
or not.50 As parliament specifically excluded works of
Copyright Act. As a starting point, this requires
artistic craftsmanship from the scope of section 77,51
copyright in an artistic work, and an unregistered,
the concept of artistic craftsmanship was twice relevant
three-dimensional object that reproduces the visual
to Mr Swarbrick’s case: first to establish copyright sub-
features of this artistic work in its shape or configu-
sisted in the various works associated with the JS 9000,
ration—for instance, in a typical case, drawn plans on
and secondly to deny the respondents any opportunity
the one hand, and an object made to those plans on
to hide behind the section 77 defence.52
the other.
From this point, at least three boxes must be
checked before coming within the scope of the second
Incidental infringement
defence. First, the corresponding design must have Where they apply, the two defences outlined in the
been industrially applied. Secondly, it must have been Overlap Scheme provide that a three-dimensional
commercially exploited. Finally, the work reproduced reproduction will not infringe underlying copyright.
may not be one of artistic craftsmanship. If these cri- The defences allow the embodiment of a corresponding
teria are met, copyright in the artistic work is partially design in a product. However, while the product itself
lost, in that embodying the corresponding design in a may be deemed not to infringe copyright, the two
product will not amount to copyright infringement. defences say nothing about associated plans, drawings,
moulds, or advertising materials. As these items may
Industrial application amount to infringing reproductions of their original
Where an artistic work is industrially applied, it begins versions, as a practical matter respondents may find
to take on the nature of a mass-produced commercial themselves unable to manufacture a legitimate three-
product. In doing so the work takes a step towards dimensional copy. Ordinarily, it will not be easy to
designs law. The Copyright Regulations 1969 establishes replicate a design without taking an intermediate step of
that a design is taken to be applied industrially where it drawing plans. This has been referred to in the case law
is applied to more than 50 articles.47 However, this is as ‘plan-to-plan copying’.53
only a deeming provision: where less than 50 articles The purpose of section 77A was to address this
have been manufactured, industrial application is a problem.54 In essence, the section provides that
question of fact.48 In Swarbrick, while fewer than 50 of incidental reproduction of an artistic work in the
47 Copyright Regulations 1969 r17. 53 See Amalgamated Mining Services Pty Ltd v Warman International Ltd
48 Kevlacat Pty Ltd v Trailcraft Marine Pty Ltd (1987) 11 IPR 77 at 89. (1992) 24 IPR 461; Shaklady v Atkins (1994) 30 IPR 387 at 393; Norm
49 Kevlacat Pty Ltd v Trailcraft Marine Pty Ltd (1987) 11 IPR 77 at 86. Engineering v Digga Australia [2007] FCA 761 at 238.
50 EM to Copyright Amendment Bill 1988 at 24. 54 Revised Explanatory Memorandum to the Designs (Consequential
Amendments) Act 2003 (Cth) at Item 14.
51 Burge v Swarbrick [2007] HCA 17 at 11.
52 Burge v Swarbrick [2007] HCA 17 at 20.
44 ARTICLE Journal of Intellectual Property Law & Practice, 2008, Vol. 3, No. 1

process of making a legitimate product will not that ‘artistic craftsmanship’ be defined in the Copyright
Act.60 In the continued absence of assistance from Par-

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amount to infringement. This is another area of the
copyright design overlap that has recently been liament, it has fallen to the courts to clarify the
explored by the Australian courts. Norm Engineering v meaning of the phrase.
Digga Australia55 concerned the reproduction of a The Courts have struggled with the close to imposs-
scoop that attached to the front of a tractor known by ible task of defining art. However, the facts of Swarbrick
the trade mark ‘Bobcat’ (or to similar generic construc- allowed a clear focus on the meaning of ‘artistic crafts-
tion equipment). The respondents were largely able to manship’.
establish a defence to infringement under section 77(2)
of the Overlap Scheme. However, section 77A was held Round 1: Swarbrick in the Federal Court
to have created new law, rather than clarifying pre-
Mr Swarbrick’s copyright infringement claim was first
existing law.56 As such, the incidental infringement
heard before Justice Carr in the Federal Court. Justice
provisions are only available to defend plan-to-plan
Carr held that the Plug, mouldings, and the JS 9000
copying that occurred after 17 June 2004 [when the
yacht itself were works of artistic craftsmanship, and
Designs (Consequential Amendments) Act 2003 took
that consequently the defence under section 77 of the
effect]. The respondents were found to have infringed
Act was not available to the respondents.
copyright by creating two-dimensional plans of the
In offering some general principles on construction,
scoop which substantially reproduced the Applicant’s
Carr J summarized the effect of prior authority as
original plans.
follows:
Plan-to-plan copying in Swarbrick the expression ‘work of artistic craftsmanship’ is a compo-
Swarbrick involved a rare example of a design being site phrase, to be construed as a whole, in which the words
effected in three-dimensions without significant two- are used in their ordinary senses. The work must be a
work of craftsmanship and it must have a sufficient level
dimensional planning. As Boldgold had possession of
of aesthetic quality to be of artistic quality.61
the hull and deck mouldings, they did not require any
paper plans. Although Mr Swarbrick initially claimed
Carr J then embarked on a process of analysing, first,
copyright in four drawings, this claim was abandoned
whether the Plug was a work of craftsmanship, and sec-
by the time the matter reached the High Court because
ondly whether it met the requisite aesthetic standard.
they did not disclose the visual features of the JS
This approach was later criticized as an error by the
9000.57 For example, two of the drawings related to the
High Court.62 He concluded that the evidence estab-
sail and rope configurations.58 It may have been open
lished that the Plug was a work of craftsmanship as its
to run a variation of the plan-to-plan argument, based
construction involved the application of creative design
on the incidental infringement involved in reproducing
effort and a very high level of skill.63 He also considered
the JS 9000 moulds. However, it would have been
it to be artistic in that it satisfied a test of having ‘a level
necessary to establish that the original moulds were
of aesthetic appeal . . . more than a mere visual appeal’.64
artistic works. While this could have been maintained
Indeed, Carr J felt that the Plug could be considered a
on the grounds that they were sculptures,59 the point
sculpture, and drew an analogy between Mr Swarbrick’s
appears not to have been pressed in the litigation.
method and that of Auguste Rodin.65
In arriving at these conclusions, Carr J was heavily
In review influenced by Mr Swarbrick’s evidence that he had
Despite attempts to develop and refine the Overlap intended to design and built a yacht of great aesthetic
Scheme, the current version remains complex. One appeal and that the JS 9000 realized this intention.
source of complexity is that the term ‘artistic crafts- The judge specifically noted that one of the experts
manship’ is both central and vague. A decade ago, the called by the respondents was not asked whether he
Australian Law Reform Commission recommended considered the JS 9000 exhibited aesthetic quality—but
55 [2007] FCA 761. 61 Swarbrick v Burge [2004] FCA 813 at 83.
56 Norm Engineering v Digga Australia [2007] FCA 761 at 241. 62 Burge v Swarbrick [2007] HCA 17 at 66.
57 Burge v Swarbrick [2007] HCA 17 at 19. 63 Swarbrick v Burge [2004] FCA 813 at 95, 96.
58 Swarbrick v Burge [2004] FCA 813 at 30 – 32. 64 Swarbrick v Burge [2004] FCA 813 at 99.
59 Swarbrick v Burge [2004] FCA 813 at 128. 65 Swarbrick v Burge [2004] FCA 813 at 132.
60 Australian Law Reform Commission (1995) Designs, Report 74 at 17.22,
and Recommendation 172.
Tim Golder et al. . What is (Art)istic Craftsmanship? ARTICLE 45

that such evidence would have been admissible.66 The question of artistic craftsmanship, as a finding of fact

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respondents’ contention was that Mr Swarbrick had set based on Mr Swarbrick’s evidence, and after having had
out to design a functional racing yacht to meet the regard to expert evidence on his skill as a shipwright.
practical demands of a specific market, and that visual
and aesthetic appeal was at best only one of a number Round 3: Swarbrick in the High Court
of considerations.67 Although acknowledging Mr Swar- By the time Swarbrick reached the High Court, the
brick was ‘scarcely a disinterested person’, Carr J pre- scope of the litigation was focused on whether the Plug
ferred his evidence to that of the experts the and the final hull and deck mouldings that made up
respondents had called.68 the Bateau Rouge, were works of artistic craftsmanship.
The High Court judgment confirmed beyond
question that the phrase ‘artistic craftsmanship’ should
Round 2: Swarbrick in the Full Federal Court
be consistently read across both occurrences in the
On appeal, the respondents’ fundamental contention Copyright Act.73 The court suggested that it was used
remained that these were not works of artistic crafts- in section 10(1), to extend the scope of copyright pro-
manship. There was some narrowing of the scope of the tection, whereas it was used in the Overlap Scheme to
litigation, however, in that it was pointed out the inquiry supply ‘the discrimen to mark the “overlap” between
over whether the works were sculptures was largely irrele- copyright and registered designs law.’74 In both uses,
vant. Even if they were sculptures, the respondents would the Court stressed the importance of the work invol-
have an available defence to infringement under section ving ‘a real or substantial artistic element’ in order to
77 provided they were not also works of artistic crafts- justify its special status.75 That is, the phrase imports a
manship. If they were works of artistic craftsmanship, qualitative limitation.
copyright was established independently.69 One of the strengths of the High Court decision is
The Full Federal Court felt the trial judge may have its endorsement of a break from the tradition of timid-
erred in finding the Plug and moulds fit the ‘works of ity that characterized Hensher. The unanimous judg-
artistic craftsmanship’ description since they were ment suggests courts should not be
merely part of the process of constructing the final
object. The Plug, having performed its function, had unduly weighed down by the supposed terrors for judicial
been destroyed. It was obviously not created for its assessment of matters involving aesthetics.
own sake, or with a view to being a work in itself.70 However, the Court also sought to restrict the role that
Not much turned on this departure from the first any aesthetic judgment might play. It agreed with a
instance judgment, however, as the Court was content statement in Coogi that encouraging real artistic effort
to find that the hull and deck of the first JS 9000 were in industrial design was the justification for giving
works of artistic craftsmanship. works of artistic craftsmanship greater protection than
The Court based a large part of its reasoning on the relatively short registered design monopoly.76
Hensher. In particular, it agreed that ‘craftsmanship The consequence of this analysis was that there is
implies a manifestation of pride in sound workmanship less justification for protecting a work where artistic
and a rejection of the shoddy, the meretricious and the efforts have been constrained by functional consider-
facile’.71 Further: ations, or other practical imperatives. The critical
Whether a work is a work of artistic craftsmanship is a passage in the High Court’s judgment comes at para-
matter for evidence . . . the intention of the creator as well graphs 83 and 84:
as the particular skill of the creator, will also be relevant in It may be impossible, and certainly would be unwise, to
determining whether the result is a work of artistic attempt any exhaustive and fully predictive identification
craftsmanship.72 of what can and cannot amount to ‘a work of artistic
craftsmanship’. . . However, determining whether a work is
On this basis, the Full Federal Court left the primary ‘a work of artistic craftsmanship’ does not turn on asses-
judge’s findings largely undisturbed. They answered the sing the beauty or aesthetic appeal of work or on assessing

66 Swarbrick v Burge [2004] FCA 813 at 86. 72 Burge v Swarbrick [2005] FCAFC 257 at 56.
67 Swarbrick v Burge [2004] FCA 813 at 75. 73 Burge v Swarbrick [2007] HCA 17 at 50.
68 Swarbrick v Burge [2004] FCA 813 at 93. 74 Burge v Swarbrick [2007] HCA 17 at 20.
69 Burge v Swarbrick [2005] FCAFC 257 at 35. 75 Burge v Swarbrick [2007] HCA 17 at 43; Coogi at 168.
70 Burge v Swarbrick [2005] FCAFC 257 at 58. 76 Burge v Swarbrick [2007] HCA 17 at 43.
71 Burge v Swarbrick [2005] FCAFC 257 at 55.
46 ARTICLE Journal of Intellectual Property Law & Practice, 2008, Vol. 3, No. 1

any harmony between its visual appeal and its utility. The mainly governed by appearance or pleasing aesthetics.81
determination turns on assessing the extent to which the

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The Court noted that Mr Swarbrick’s design brief, pro-
particular work’s artistic expression, in its form, is uncon- motional materials, and business plan gave prominence
strained by functional considerations. . . to functional aspects over visual and aesthetic appeal.
The more substantial the requirements in a design brief
The design brief, set out in the applicant’s affidavit,
to satisfy utilitarian considerations . . . the less the scope for
that encouragement of real or substantial artistic effort. It
stated that the market for the JS 9000 comprised
is that encouragement which underpins the favourable persons who wanted a yacht of good performance,
treatment by the (Copyright Amendment Act 1989 (Cth)) capable of racing, but for typical use in daily sailing,
of certain artistic works which are applied as industrial relatively simple to sail and visually attractive. The
designs but without design registration. Questions of fact High Court concluded that the earlier statements in
and degree inevitably arise. the promotional material and business plan, with
the evidence of Mr Hood, should have led the primary
At one extreme, the shape and configuration of a race- judge to conclude that the items were not works of
car is almost entirely dictated by function. Irrespective artistic craftsmanship. At paragraph 73 the court held:
of whether the car is aesthetically stunning, there is no Taken as a whole and considered objectively, the evidence
scope for encouraging artistic effort and thus no justifi- at best, shows that matters of visual and aesthetic appeal
cation for extending copyright protection to the work. were but one of a range of considerations in the design of
At the other extreme, the High Court suggested wall- the Plug. Matters of visual and aesthetic appeal necessarily
paper, tapestries, stained glass windows, and jewellery were subordinated to the achievement of the purely func-
involved considerable freedom of design choice.77 tional aspects required for a successfully marketed ‘sports
boat’. . .
The High Court further stressed a point made by
Lord Simon in Hensher, that the type of craftsmanship
involved is not as significant as the particular work In the result, Mr Swarbrick was not able to defend his
created, observing: design.

A horseshoe is one task; the Tijou gates, screens and grilles


wrought for St Paul’s Cathedral, Hampton Court and Practical implications
Chatsworth by the French Huguenot ironmaster were in a The artistic craftsmanship exemption is significant for
very different category.78 designers. If they can bring their work within its scope,
they will be able to mass produce objects correspond-
On this analysis, the JS 9000 was found not to be a ing to the design while still being entitled to enforce
work of artistic craftsmanship. In part, the decision can their copyright against infringers. Once a copyright
be attributed to a different theoretical emphasis. owner has registered an artistic work as a design under
However, the High Court also placed a different the Designs Act, the artistic craftsmanship exemption
interpretation on the effect of the evidence given at will not apply. The exemption only applies to mass-
trial. produced but unregistered designs. Before commencing
The court felt that Mr Swarbrick’s evidence on his the manufacture and sale of goods, and losing the
aspirations and intentions when designing the Plug novelty (and therefore registrability) of any underlying
were admissible but should not have a controlling designs, designers should consciously elect whether to
influence over whether the work was one of artistic register a design in relation to an artistic work.
craftsmanship.79 On the point of intention generally, it There are advantages to both design and copyright
was thought that few authors would be ‘heard readily protection. Under the Designs Act, an infringer will be
to admit the absence of any necessary aesthetic element liable for design infringement even if it has indepen-
in their endeavours’.80 The court further considered dently arrived at the same design, and there is the
that the expert evidence given by Mr Hood, one of the certainty of registration. On the other hand, copyright
naval architects called by the respondents, was not protection does not require the formalities of regis-
given sufficient attention. Mr Hood said that boats tration, and offers a much longer period of protection.
such as the JS 9000 were built for speed, and that The question then, at its most distilled, is how
designs for this type of boat were not substantially or confident can the designer be that their work is one of
77 Burge v Swarbrick [2007] HCA 17 at 75. 80 Burge v Swarbrick [2007] HCA 17 at 64.
78 Burge v Swarbrick [2007] HCA 17 at 81. 81 Burge v Swarbrick [2007] HCA 17 at 72.
79 Burge v Swarbrick [2007] HCA 17 at 63.
Tim Golder et al. . What is (Art)istic Craftsmanship? ARTICLE 47

artistic craftsmanship. More accurately, can the course taken by the High Court has been to attempt to

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designer convince the court that they were free to limit the role played by aesthetic taste by structuring
express their skill and sense of aesthetics within the any assessment within an objectively discernable struc-
parameters of practical constraints? ture—emphasizing the scope for artistic endeavour has
allowed the court to focus on matters such as design
Ephemera and ambiguity briefs and marketing imperatives.
At its highest level of abstraction, the Swarbrick decision The question to be asked going forward is whether
was about the parameters of what should properly be the definitions of ‘an artistic work’ and ‘artistic crafts-
called, and protected as, art. Accordingly, it was always manship’ are necessarily the only ones that will usefully
going to be a difficult decision. While it is an easy criti- distinguish between materials that should be protected
cism to say that this is an area of the law that is intoler- by the Copyright Act as opposed to the Designs Act. If
ably unclear, this may be inevitable given the ephemeral so, legal practitioners, artists and designers will have to
language making up its foundations. The problem of acclimatize to a consistent ambiguity in the overlap
defining art is further compounded in the legal context between the two bodies of law.
due to a necessary aversion to subjective aesthetic
judgments—a handicap which is not imposed on doi:10.1093/jiplp/jpm210
philosophers, critics, or artists. Appropriately, then, the Advance Access Publication 18 December 2007

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