Professional Documents
Culture Documents
Page 1
PREFACE
Over the past two decades, the behavioural dimension of employee existence
and efficiency.
Insurance is legal contract that protects people from the financial costs that
result from loss of life, loss of health, lawsuits, or property damage. Insurance
provides a means for individuals and societies to cope with some of the risks
For instance, laws in most states require people who own a car to buy
finances the purchase of a home or car with borrowed money to insure that
property. Business partners take out life insurance on each other to make sure
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INDEX
PREFACE
COMPANY PROFILE
INTRODUCTION OF SUBJECT
HYPOTHESIS
METHODOLOGY
OBJECTIVE OF STUDY
LIMITATIONS
RESEARCH METHODOLOGY
DATA REPRESENTATION
DATA ANALYSIS
CONCLUSION
BIBLIOGRAPHY/WEBLIOGRAPHY
ANNEXURE
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INDUSTRY PROFILE
AUTOMOBILE INDUSTRY
the world, affecting not only the economy but also the cultures of
commerce. The auto industry has also reduced the overall cost of
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marketing and globalization of production. Between 1886 and
serve the market provided by the British ruling class and some
Indian elites.
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OPPORTUNITIES FOR THE INDIAN AUTOMOBILE INDUSTRY
Braking Systems, etc, auger well for the company and the
enable the industry to quickly adjust the work force in line with
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CHALLENGES FOR THE INDIAN AUTOMOBILE INDUSTRY
for the past ten years since liberalization began. However with
squeezed severely and they are all under pressure to cut costs to
the dominant player Maruti has seen its market share decline
rapidly due to its models being old and jaded is in addition facing
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makes further segmenting the into niches, although how
The challenge before the industry is to figure out the strategy for
the survival and growth. It is clear from the picture painted above
aggressively, but this will mean the companies will have to invest
features.
product of the sugar industry, this is a very logical step that should
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have been taken many years ago. Even a small percentage
The industry must focus its R&D efforts in line with the global
feature. It was surprising to see how the industry kept stalling the
Page 9
COMPANY PROFILE
Headquarters Minato,Tokyo,Japan
Acura Brands
History
Page 10
HSCI was established in December 1995, with Honda Motor Co., (Japan) and Siel
Ltd. (India) as the key promoters. Honda’s models are strongly associated with
advanced design and technology, apart from its established qualities of durability,
Honda Siel Cars’ state-of-the-art manufacturing unit was set up in 1997 at Greater
Noida, U.P. and currently has a capacity of 50,000 cars annually. The company is
planning to raise its capacity to 100,000 cars per annum by the end of 2007.
HSCI has recently launched the all-new, third generation CR-V and new Accord in its
portfolio. The all-new Honda CR-V comes in 2 variants- 6 speed manual transmission
system and 5-speed automatic transmission system with Grade Logic Control for
Honda’s most successful global model, the eighth generation Civic was launched in
July 2006 and has already become segment leader within a short span of time. The
Honda City ZX, the largest selling sedan in India, is today recognized as one of the
most successful car brands in India. To ensure consumer’s safety, Honda has recently
added new features like Airbags and ABS in the VTEC version of the car.
In 2006, three of Honda’s four cars in the Indian market – City, Accord and CR-V,
The company operates under the stringent standards of ISO 9001 for quality
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management and ISO 14001 for environment management.
Honda in India
Honda Siel Cars India Ltd., (HSCI) was incorporated in December 1995 as a joint
venture between Honda Motor Co. Ltd., Japan and Siel Limited, a Siddharth Shriram
The Honda City, its first offering introduced in 1997, revolutionized the Indian
passenger car market and has ever since been recognized as an engineering marvel in
the Indian automobile industry. The success of City as well as all its other models has
The total investment made by the company in India till date is Rs. 1620 crores. The
Honda Philosophy
PRINCIPLE, MANAGEMENT POLICIES AND THE ‘HONDA WAY’ BASED UPON THE
FUNDAMENTAL BELIEFS OF ‘RESPECT FOR THE INDIVIDUAL’ AND ‘THE THREE JOYS’
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FUNDAMENTAL BELIEFS
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Ownership Pattern
Honda Siel Cars India Ltd., (HSCI) was incorporated in December 1995 as a joint
venture between Honda Motor Co. Ltd., Japan and Siel Limited, a Siddharth Shriram
Group company. HSCI currently holds 99.9% ownership and rest 0.1% lies with
Manufacturing Capacity
HSCI’s state-of-the-art manufacturing unit was set up in 1997 at Greater Noida, U.P
with an investment of Rs. 450 crores. The green-field project is spread across 150
acres of land. The initial installed capacity of the plant was 30,000 cars per annum,
which was thereafter increased to 50,000 cars on a two-shift basis. The capacity has
further been enhanced to 1, 00,000 units annually in February 2008. The capacity
expansion was necessitated by the excellent performance of all the Honda models,
particularly the growing demand for City ZX in India. Several modifications were
done by the company with the objective of offering higher quality products to its
customers, faster and quicker. The expansion process also included expansion of the
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HSCI currently produces the Honda City ZX, Civic and Accord models in India and
the premium SUV, CR-V is sold as a fully imported unit from Japan. The company
operates under the stringent standards of ISO 9001 for quality management and ISO
Honda Siel Cars India has a strong sales and distribution network spread across the
Having established itself as a leading Customerin the metros, the company is now
focusing on increasing its presence in tier-II towns and cities and plans to increase its
dealership network to more than 100 by the end of 2008-09 fiscal year.
The company is targeting 100 dealer outlets across India by 2009, as per their
expansion strategy which is based on the '1 dealer per 1000 cars' formula.
Product Range
HONDA SIEL CARS’ PRODUCT RANGE IN INDIA INCLUDES THE HONDA CITY ZX IN THE MID-
SIZE SEGMENT, CIVIC IN THE LOWER D SEGMENT AND ACCORD IN THE LUXURY SEGMENT
AND THIRD GENERATION ALL-NEW CR-V (BOTH 2.0L 2 WD AND 2.4L 4WD) IN THE SUV
SEGMENT. WHILE THE CITY ZX, CIVIC AND ACCORD ARE MANUFACTURED AT THE
COMPANY’S PLANT, THE CR-V IS IMPORTED FROM JAPAN AS A COMPLETELY BUILT UNIT.
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PRODUCT PROFILE
1. HONDA CITY ZX
City ZX is today recognized as one of the most successful car brands in the country.
Its success is a replica of the success of its predecessor - the original Honda City,
launched way back in 1997. In fact, HSCI took a historic step in 2003, when it
introduced the New-City at a time when the original City was still performing
brilliantly – and it was an immediate success. The City ZX was launched two years
later in 2005 as an enhanced version of the New-City and is strongly associated with
THE CITY ZX RANGE INCLUDES 4 VARIANTS - EXI, GXI, CVT (AUTOMATIC TRANSMISSION)
AND VTEC. WHILE EXI, GXI AND CVT VARIANTS COME WITH THE ADVANCED COMBUSTION
SYSTEM OF THE 1.5 LITRE INTELLIGENT DUAL & SEQUENTIAL IGNITION (I-DSI) ENGINE, CITY
VTEC EMBODIES A 1.5 LITRE VTEC (VARIABLE VALVE TIMING AND LIFT ELECTRONIC
CONTROL) ENGINE. THE VTEC VERSION WAS REINTRODUCED IN THE NEW CITY
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INRESPONSE TO CUSTOMER DEMAND. THE CITY VTEC COMES WITH SPORTY EXTERIORS
OUTSIDE, 14” ALLOY WHEELS ADORN THE CAR, FRONT AND REAR FOG LAMPS AND REAR
DISC BRAKE. THE INTERIORS ARE MORE LAVISH WITH LEATHER STEERING, CENTRE
THE CITY IS MANUFACTURED WITH 79% INDIGENIZATION LEVEL AND CURRENTLY ENJOYS
2. HONDA CIVIC
HSCI launched the 1.8S Civic in India in July 2006, which became a runaway
success. The company has also launched the 1.8v version of the Civic in June2007.
The Civic is Honda’s largest selling model globally and is now sold in
approximately 160 nations and regions worldwide. The Civic made its debut, with a
two-door model in July 1972, followed shortly by a three-door version. The series
was a major hit, especially among young people and for three consecutive years,
from 1972 to 1974, the Civic won the ‘Car of the Year Japan’ award. Civic’s
Honda, the Civic’s development team traveled to various world markets, gained
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local knowledge and experience first-hand, and then set about creating a car that “is
Overseas production of Civic began in Indonesia in 1975, and Civic vehicles are now
made in 11 countries, including North America, Europe, Asia and South America.
Total cumulative production of Civic models at the end of calendar 2004 was
history.
THE CIVIC HAS AN INDIGENIZATION LEVEL OF 72% AND ENJOYS 45% MARKET SHARE IN ITS
SEGMENT.
3. HONDA ACCORD
Accord comes with fresh new exterior styling, enhanced interiors and several new
value-added features. The Accord has a new-look; sporty rear with revamped LED
Tail lamps and rear bumper garnish that further enhances its stunning exterior
styling. Adding greater value to the 2.4 lt model, the new car now has premium
wood & leather steering wheel and turn indicators on side-view mirrors, features
which were earlier available only in the V6 model. For easy and convenient
parking, the new Accord has front and rear Parking Assistance Sensors, which warn
the driver of obstacles in his way while parking. The Accord V6 now has enhanced
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safety in the form of Vehicle Stability Assist (VSA) technology and also new 10-
Accord, which has been a popular premium sedan ever delight the customers with
its class-leading performance and luxury features such as leather upholstery, dual-
The Accord is manufactured with 34% indigenization level and currently enjoys
4. HONDA CR-V
The 3rd generation CR-V was introduced in November 2006. The all-new, third
generation Honda CR-V offers its customers a distinctive combination of ‘the comfort
of a sedan with the thrills of a SUV’. The engine is a 2.4-liter DOHC i-VTEC, which
delivers a powerful torque of 162 ps @ 5,800 rpm. Real-time 4WD is a unique feature
of the car, which is the first in its class. The Real-time 4WD intelligently detects
adverse road conditions and switches to 4-wheel drive instantly. In normal conditions
the all-new CR-V operates in front wheel drive mode but in wet, muddy roads or off-
clutch and stiffened transmission parts help distribute 20% additional torque to the
rear wheels which ensures smooth drive in bad road conditions without compromising
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on safety or fuel consumption. HSCI recently introduced the 2.0L 2WD (2-Wheel
Drive) Honda CR-V, which is more agile & has a sporty handling. The new lighter
4. HONDA JAZZ
Honda Jazz is the company’s first offering in the premium compact car segment. The
Jazz is a segment-defining car that has won accolades and adoration all over the
world. Widely acclaimed for its dynamic styling, spacious interiors, versatile utility
and remarkable performance, the Honda Jazz brings added fun and excitement to the
driving experience.
liter i-VTEC engine, featuring Programmed Fuel Injection that delivers maximum
output of 90 PS (66 kW) @ 6,200 rpm and Torque of 110 Nm (11.2 kg-m) @ 4800
rpm while giving impressive fuel economy of 16.1 km/l, as per ARAI test data. Safety
of passengers and pedestrians is a top priority for Honda and all safety equipment is
standard across all variants. The Jazz practicality has been enhanced with three-mode
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configurations for long or tall objects in addition to the standard five-passenger mode.
The Honda Jazz is available in two variants - Honda Jazz and Jazz Select edition in
Sales Performance
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INTRODUCTION OF WORKING CAPITAL
Working Capital:-
is to ensure that the firm is able to continue its operations and that
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Every business needs investment to procure fixed assets,
investment.
regularly; and,
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All these require working capital. Working capital is thus like the
capital.
additions, the raw materials get converted into work in process and
then into finished goods. When sold on credit, the finished goods
assume the form of debtors who give the business cash on due
date. Thus ‘cash’ assumes its original form again at the end of one
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While managing the working capital, two characteristics of
current assets should be kept in mind viz. (i) short life span, and (ii)
for a short period. The life span of current assets depends upon
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o Stock of Cash
o Value of Debtors
CURRENT LIABILITIES:
and are being constantly converted in to cash and this cash flows
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a. Gross Working Capital.
that a firm manages its net working capital. What a firm really does
current liabilities.
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CONSTITUENTS OF CURRENT ASSETS AND CURRENT
LIABILITIES
Current Assets
Trade Debtors.
Investments.
Current Liabilities
Sundry Creditors.
Trade Advances.
Borrowings.
Provisions.
given below:
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Nature of Enterprise
sector enterprise.
Manufacturing/Production Policy
even if the demand varies from time to time, and others may follow
them.
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Working Capital Cycle
from the sale of finished goods. The cycle involves the purchase of
raw materials and ends with the realization of cash from the sale of
Operations
during the slack season. Ice creams and cold drinks have a great
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Market Condition
then one shall need to offer sops like credit, immediate delivery of
goods etc. for which the working capital requirement will be high.
Credit Policy
bills receivables.
Business Cycle
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working capital due to increase in sales, rise in prices, optimistic
same.
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Earning Capacity and Dividend policy
its generation of profits needs more capital than the firm retains
larger part of its profits and does not pay high rate of cash
dividend.
Manufacturing Cycle
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working capital would be more. At times, business needs to
Other Factors
is lower
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Stock of finished goods Cost of production
The total of all such valuation becomes the total estimated working
capital requirement.
dangerous.
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WORKING CAPITAL MANAGEMENT
of total investment.
components.
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monitoring the inventories consume a great deal of time of
financial managers.
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CONSEQUENCES OF UNDER ASSESSMENT OF WORKING
CAPITAL
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o While underassessment of working capital has disastrous
CAPITAL
accumulation of inventories.
o It may lead to offer too liberal credit terms to buyers and very
inefficiency.
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1. Initial working capital.
meet the current working expenses i.e. for purchasing raw material
expenses.
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4. Reserve margin working capital.
These unpleasant events may occur at any time in the running life
business.
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FINANCING WORKING CAPITAL
unlike fixed assets change their forms rapidly. Due to this nature,
funds are also called current liabilities. The following are the major
i. Supplier’s Credit
suppliers. The cost of raw material is paid after some time, i.e.
and continue the activities. The credit given by the suppliers of raw
These funds should be used for creating current assets like stock
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assets so as to achieve the Required business level. The loans are
Assets:
Debtors
short-term in nature and banks have the right to ask for immediate
repayment if they consider doing so. Thus bank loans for creation
the business.
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MANAGEMENT OF INVENTORY
inventories will be jeopardizing its long run profitability and may fail
ultimately.
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Transaction motive emphasizes the need to maintain
operation.
MANAGEMENT OF CASH
firm.
The firm should keep sufficient cash neither more nor less.
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anything towards the firm’s profitability. Thus a major function of
without any restriction. The term cash includes coins, currency and
term deposits are also included in cash. Generally when a firm has
conduct its business in the ordinary course. The firm needs cash
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MANAGEMENT OF RECEIVABLES
credit sales.
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Needs to hold cash:
firm. But at the same time investment in this asset involves cost
sales and profits until that point is reached where the return of
IMPORTANT TERMS
help keep it flowing and to use the cash flow to generate profits. If
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generate cash surpluses. If it doesn't generate surpluses, the
for working capital and investment. The cheapest and best sources
improve profits and reduce risks. Bear in mind that the cost of
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Each component of working capital (namely inventory, receivables
you can get money to move faster around the cycle (e.g. collect
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If you....... Then......
faster cycle
slower cash
suppliers
faster
slower
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increase drawings, these are cash outflows and, like water flowing
Long-term loans
business.
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o Exceptional cash generating activities e.g. offering high
managing
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HANDLING RECEIVABLES (DEBTORS)
know.... who owes them money.... how much is owed.... how long
on small businesses who can least afford it. If you don't manage
gradually lose control due to reduced cash flow and, of course, you
policy.
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Check out each customer thoroughly before you offer credit.
Recognize that the longer someone owes you, the greater the
chance you will never get paid. If the average age of your debtors
is getting longer, or is already very long, you may need to look for
Customer dissatisfaction.
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Debtors due over 90 days (unless within agreed credit terms)
smaller orders
for many reasons and therefore put on the long finger because
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MANAGING PAYABLES (CREDITORS)
following:
from major suppliers and shop around for the best discounts,
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o Can you arrange (with confidence!) to have delivery of
then you can sell well. Management of your creditors and suppliers
create ill-feeling and can signal that your company is inefficient (or
in trouble!).
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KEY WORKING CAPITAL RATIOS
stock management.
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you 65 days... why?
may suffer.
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Assets/ cash or will do so within 12
be under pressure to
Total
Current
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Liabilities
Sales sales.
etc.
important to track them over time and to compare them with ratios
forecasts.
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HYPOTHESIS
The key word is testable. That is, you will perform a test of
how two variables might be related. This is when you are doing a
the average daily temperatures are dropping. Are these two events
connected.
of NGL
company.
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Research Methodology is a way to systematically solve the
problem along with the logic behind them. “Accuracy of the study
hypothesis.”
scientific investigation.
Sampling Size-
Jabalpur
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OBJECTIVE OF THE STUDY
The following are the main objective which has been undertaken in
working capital.
Page 69
LIMITATIONS
Page 70
BALANCE SHEET (Rs. in millions)
Liabilities 12 12 12 12 12
Surplus
LIABILITIES
ASSETS
Depreciation
Progress.
Page 71
Inventories 1,208.80 902.30 1,038.00 713.20 881.20
Advances
Assets
Liabilities
ASSETS
(A+B+C+D+E)
Page 72
PROFIT & LOSS ACCOUNT (Rs. in millions)
12 12 12 12 12
INCOME:
INCOME
EXPENDITURE:
Expenses
Consumed
Expenses
Expenses
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Expenses
Capitalised
Made
EXPENDITURE
Year
Items
Page 74
Cash
Adjustments
Adjustments
PAT
KEY ITEMS
Dividend
(%)
(Lakhs)
Annualised
(Rs)
RATIOS
9 8 7 6
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Per share ratios
Operating profit per share (Rs) 129.38 65.89 88.31 76.30 64.59
Book value (excl rev res) per 409.65 323.4 291.2 237.2 188.7
share (Rs) 5 8 3 3
Book value (incl rev res) per share 409.65 323.4 291.2 237.2 188.7
(Rs.) 5 8 3 3
Net operating income per share 1,014.7 717.5 625.3 512.4 422.2
(Rs) 7 0 4 9 0
Free reserves per share (Rs) 403.82 318.4 286.2 231.8 183.1
5 8 9 8
Profitability ratios
Adjusted return on net worth (%) 20.29 13.23 19.20 22.63 23.24
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Reported return on net worth (%) 21.10 13.04 20.56 22.78 21.80
Return on long term funds (%) 28.80 17.48 27.35 30.74 33.47
Leverage ratios
Liquidity ratios
Payout ratios
Dividend payout ratio (net profit) 8.09 9.70 9.78 9.72 9.69
Dividend payout ratio (cash profit) 6.08 6.14 7.36 8.28 7.81
Coverage ratios
Adjusted cash flow time total debt 0.25 0.35 0.41 0.34 0.04
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Fin. charges cov.ratio (post tax) 100.18 38.75 39.57 49.76 73.28
Component ratios
earnings)
consumed
Long term assets / total Assets 0.76 0.59 0.74 0.61 0.49
(%)
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MARKET SHARE OF THE COMPANY
Domestic
32% 29% 27% 26% 25%
market
Export
38% 39% 40% 41% 43%
market
INTERPRETATION:-
can see the market share of the company in domestic is not faired
to 25% in 2008.Where as you can see that the market share of the
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5 YEARS PERFORMANCE HIGHLIGHTS
Mar ' 10 Mar ' 09 Mar ' 08 Mar ' 07 Mar ' 06
Sales 0 0 0 0 0
profit
profit
Page 82
EARNING PER SHARE-Rs.
Calculated as:
Page 83
EPS
100
90 86.45
80
70 59.91
60 54.07
50 42.18 41.16
40
30
20
10
0
Mar-10 Mar-09 Mar-08 Mar-07 Mar-06
TOTAL
3,856.00 5,570.00 3,190.50 3,956.00 3,870.70
ASSETS
TOTAL
3,788.40 3,631.60 3,088.40 2,779.10 2,184.80
LIABILITIES
(ASSETS-
LIABILITIES)
67.60 1938.40 102.10 1176.90 1685.90
WORKING
CAPITAL
Page 84
Definition:
turnover ratio
The two components of the ratio are cost of sales and the
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(ASSETS- LIABILITIES) WORKING CAPITAL
2500
1938.4
2000
1685.9
1500
1176.9
1000
500
67.6 102.1
0
1 2 3 4 5
Page 86
CURRENT RATIO
most widely used to make the analysis for short term financial
Or
Components:
Page 87
because they represent payments made in advance which will not
term liability. At the same time the fact remains that the overdraft
Current
1.02 1.53 1.03 1.42 1.77
Ratio
Page 88
Current ratio
2
1.77
1.8
1.6 1.53
1.42
1.4
1.2
1.02 1.03
1
0.8
0.6
0.4
0.2
0
Mar-10 Mar-09 Mar-08 Mar-07 Mar-06
Interpretation
inventory.
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QUICK RATIO
liabilities. The true liquidity refers to the ability of a firm to pay its
Components:
ratio) are liquid assets and liquid liabilities. Liquid assets normally
from the list of liquid assets because they are not expected to be
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argument that bank overdraft is generally permanent way of
Quick ratio
1.4 1.31
1.26
1.2 1.13
0.4
0.2
0
Mar-10 Mar-09 Mar-08 Mar-07 Mar-06
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INVENTORY TURNOVER RATIO
Stock turn over ratio and inventory turn over ratio are the
turn over ratio / Inventory turn over ratio indicates the number of
time the stock has been turned over during the period and
the stock in the beginning and at the end of the period and dividing
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FORMULA OF INVENTORY TURNOVER RATIO:
Generally, the cost of goods sold may not be known from the
and where the opening inventory is also not known the closing
25 22.93
20 18.78
15
10
0
Mar-10 Mar-09 Mar-08 Mar-07 Mar-06
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ACCOUNTS RECEIVABLES RATIO
assets. Hence, the liquidity position of concern to pay its short term
Definition:
Page 94
The two basic components of accounts receivable turnover
ratio are net credit annual sales and average trade debtors. The
trade debtors for the purpose of this ratio include the amount of
provision for bad and doubtful debts should not be deducted since
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Debtor Turnover Ratio
7.61
8 7.23
6.44 6.6
7 6.12
6
5
4
3
2
1
0
March 09 March 08 March 07 March 06 March 05
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FINDINGS
SUGGESTIONS
CONCLUSION
Page 97
FINDINGS & SUGGESTION
Operations
crores from Rs. 62.52 crores in the previous year. During the year,
tax was Rs.5.86 crores as against Rs. 4.34 crores in the previous
year.
High Court of Calcutta, the company paid the third and final
Redeemable Preference
Page 98
4,033,058 Equity Shares of Rs.10/- each of the Company for the
Limited (CDSL).
Page 99
CONCLUSION
current environment you must also envision the future. You must
your organization.
scenario.
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It can thus conclude that in today’s competitive world the
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BIBLIOGRAPHY
I.M. Pandey
Chelsom, Lawrence
WEBLIOGRAPHY
etc.
www.narmdageltaines.com
www.indiainfoline.com
www.about.com
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