Hari Co.

Be Different. DE LASA ENERGY BAR

Be immortal.

Contact
Contact us
us
Mandaluyong City
Mandaluyong City
0943-283-0935
0943-283-0935
facebook.com/delasa
facebook.com/delasa
 Created by:
HE
AGUSTIN
CONSTANTINO
DEANO
TABLE OF CONTENTS
A. Company identity D. Brand execution
1. About 1. brand guidelines
2. Values and Philosophy 2. sample usage
3. Products E. Owner's Profile
4. Goals F. References
B. Brand strategy
1. Target market/audience
2. brand personality
3. brand slogan
C. Brand identity
1. Logo design
2. logo variation
3. color scheme
4. typography
Company Identity

ABOUT
HARI CO. IS A BRAND THAT FOCUS HEAVILY ON SPORTS AND LIFESTYLE CONSUMABLES
THAT AIMS TOWARD THE YOUNGER GENERATION. IT STARTED WITH A SCHOOL PROJECT
WITH THE CONCERN ON THE QUICK SOURCE OF ENERGY THAT THE STUDENT ATHLETES OF
LA SALLE GREEN HILLS NEED. FROM THERE ON, IT GREW INTO ONE OF THE MOST
SUCCESSFUL CAPSTONE PROJECTS IN THE ABM SECTOR. HARI CO. WOULD WANT TO
VENTURE OUT FURTHER INTO SEMI-DURABLE PRODUCTS IN THE NEAR FUTURE.

VALUES AND PHILOSOPHY

We as a business follow three core values. The first core value will be
respect. We respect our customers and staff to make sure they are
comfortable with us and stay loyal through every step of our way as a
company. Another core value we follow is commitment. We are committed to
our goal, mission, and customers for our company, product, and business to be
better including our customer service. Lastly, we believe in empowerment.
Doing what is right and showing what you can do as an individual shall be
respected. Do what you are comfortable with as long as it does do good in the
end. In short, we empower our customers to do what they want and we allow
them and our staff to believe in themselves through every step of the way
 Company Identity

MISSION
“Creating Connections with One Another Through Healthy Eating.”

VISION
“For people to be healthy and happy in their everyday lives.”

PRODUCTS
De Lasa Energy Ball is an affordable granola bar molded into a spherical
shape to lessen space that it’ll take for the maximum convenience. It
primarily uses local ingredients such as the desiccated coconut, dried mangos,
honey and maple syrup. The only foreign ingredients being the oats. It comes
with two flavors, which is the peanut butter and cinnamon flavor.
Brand Strategy

TARGET MARKET
Our target market will be the hardworking student athletes and the student
performers of La Salle Green Hills. Our initial target market comprises the
student athletes for the NCAA with a population of 60 people, the CUE drama
club with an amount of 50 people, the people from Airforce with a population
of 70 people and the whole varsity with a population of 300 people. Consumer
pattern greatly vary but since athletes, CUE members and Airforce members
are in need of more energy, they would most likely buy products that would
refresh them, condition them and energize them. This could be costly since this
are specialized products.

BRAND PERSONALITY
The De Lasa Energy ball is the singular idea or concept that we own inside the
minds of our target market:
a.) It represents our school La Salle and it's also a Filipino pun for taste as
we represent the Filipino organic flavor.
b.) It communicates a strong influence to our target market
C.) We are a brand that honour great filipino atheltes
d.) We are a brand that honour persistence, passion and courage.
 Brand Strategy

Brand Slogan
"Be Immortal"
We believe that when you are younger, you are more energetic and active than
you could possibly be. it comes from the notion that you can conquer anything
at all when you are younger... that you are the king of the world. we believe
that anyone who persevere at the very last can outlast anything at all,
hence, "be immortal". be the very best that you can be at your everday task of
your life. immortalize yourself with greatness. That's why Hari co. exists, as
we are there at your every success.

we do this by making amazing products that could assists not only athletes
but everyday people to feel energetic and unstoppable.
Brand Strategy
Goals
SHORT TERM GOAL
FOR OUR SHORT-TERM GOAL OF
SELLING AT LEAST 1,000 PIECES
OF ENERGY BAR IN LA SALLE
GREEN HILLS, WE WILL HAVE TO
PARTNER UP WITH COACHES TO
ENGAGE IN MASS PURCHASES. WE
WILL ALSO ADVERTISE OUR
PRODUCTS IN THE OFFICIAL PAGE
OF LA SALLE GREEN HILLS AT
FACEBOOK TO REACH A WIDER
RANGE OF CUSTOMERS.
LONG TERM GOAL
FOR OUR LONG-TERM GOAL, WE WILL HOLD
A GIG TO INVITE PEOPLE AND STUDENTS
FROM OUTSIDE LA SALLE GREEN HILLS TO
LET OUR PRODUCT BE MORE WELL KNOWN.
WE WILL ALSO ESTABLISH AMBASSADORS
IN DIFFERENT SCHOOL OF OUR PRODUCT AS
A REPRESENTATION. THIS WAY, WE COULD
ALSO START SELLING OUR PRODUCT TO A
MUCH LARGER RANGE. IF BY CHANCE, OUR
PRODUCT WILL GET REALLY WELL KNOWN
AS SELLING WELL, WE WILL REQUEST
SPORT SHOPS TO INVEST IN OUR ENERGY
BAR BY ALLOWING US TO SELL IT INTO
THEIR SHOPS.
Brand identity
 Logo
Our logo is adapted from the decorative
design or motif used in ancient France, the
Fluer de lis, which literally means, the
Lily Flower. It was used originally to
symbolize the French monarchy as it is
their emblem. In the modern era, it tends
to represent “the continuing presence of
heraldry in everyday life.” This best
symbolizes our brand as we want to
Original Fluer de lis modern Fluer de lis
represent fairness, honor and
sportsmanship.

For our logo, the ratio between the tail and head of the logo
must be 1 : 3. The ratio of the tail and the wings of the logo
must be 1 : 1.5. the head must be sharp and its width must be
curved towards the head.

it must be minimalistic, without any outlines or whatsover to

highlight the parts of the logo. it should only be
monochromatic.
 Logo
Logo variations

hari co.
hari co.

1 2 3
# 1 is the company's base logo. it includes the company name and the
brand logo itself. # 2 is the company name,  "hari co.", with a red bar
to highlight the white. THe last variation, # 3, is the one the company
hope will be using the most, the fluer de lis. it is the simplest, most
profound out of the three. Hari co. would want to be recognized by the
third variation.
 Color scheme
Red Hex code:#DA1F26

White Hex code:#FFFFFF

We chose two of the most recognized and used colors, red and white. red, where it is
not neither too brigth to hurt your eyes nor too dim to look black. the white is to
contrast the red so that it'll be easier to read, as compared to black, blue or green.

Red perfectly captures the spirit of the youth: risk takers, adventurous, passionate,
assertive, determined, strength and leadership. this is what our brand want to
perfectly protarys with the color red used.

White on the other hand symbolises purity, innocence, goodness and safety. this is to
conrast the adventurous spirit of red. Our message is, in all of your couragous
journeys, do not forget to do good.
Typography
For our typeface, majority of the time, Hari co. will be using Norwester as
Their official lettering, which is a san serif. It lacks any lower case letters
and instead, replaced it with a much smaller sized capital letter.

For the company, Norwester is bold, simple yet playful at the same time. It
has a very modern look to it and it signify that we are very hopeful for the
future, and very willing to look forward. It is also very easy to write and
design, to symbolize that we are for the mass.

Norwester Typeface

Aa Bb Cc Dd Ee Ff

Gg Hh Ii Jj Kk Ll

Mm Nn Oo Pp Qq Rr

Ss Tt Uu Vv Ww Xx

Yy Zz
Brand Execution
 Brand Guidelines
Do's
Background should strictly only either
be white or red.
the shape that surrounds the logo must
always be a circle.
the logo must adapt to the background
color so that it could be seen.

Don'ts
Refrain for using any other fluer de lis other
than what is used.
please do not rotate the logo upside down or in
any direction whatsoever.
Refrain from placing the company name
hari co. anywhere else besides under the logo.
THe bar that encapsulates the company name
hari co.
should be curved towards the edges 
 Sample Usages

Product Label

Poster Fliers Social Media Post

Owners' Profile

He, Adel John P.

Birthday: April 25, 1999
Email: adel.he140589@my.lsgh.edu.ph
Excellent in oral communication
Being able to work solo and as a team
responsible and highly efficient
Leader of the Hari Co. team.

Deano, Dionne David Gabriel A.

Birthday: november 15, 2001
Email: kadeanyo2016@gmail.com
    Dedicated and hardworking
Highly Organised
Impressive work ethics
Owners' Profile
Agustin, Lance cody L.
Birthday: March 28, 1999
Email: Nancer150@gmail.com
    Excellent leadership skills and
communication skills
Highly Organized

Constantino, Alejandro Rafael A.

Birthday: December 2, 2000
Email: alejandro.constantino07015@my.lsgh.edu.ph
Efficient worker
Member of the LSGH Airforce Team (2018-2019)
Good public speaker
References and Images Used
2000px-Fleur-de-lis-fill white.svg copy. (n.d.). Retrieved from
https://www.bermudamasterworks.org/10-years-a-museum-
redux/2000px-fleur-de-lis-fill-white-svg-copy/
Cabal, K. (2017, December 29). Filipino athletes who made waves on
social media in 2017. Retrieved April 15, 2019, from
https://www.rappler.com/sports/philippines/191547-top-filipino-
athletes-yearend-2017
Rappler. (2016, August 3). 13 Olympians, 13 Filipino superheroes. Retrieved
from https://www.rappler.com/sports/specials/olympics/141492-
philippine-olympic-team-superheroes
Sports Png Image - Khelo India School Games 2018 Transparent PNG -
464x309 - Free Download on NicePNG. (n.d.). Retrieved from
https://www.nicepng.com/ourpic/u2q8a9y3e6a9e6o0_sports-png-image-
khelo-india-school-games-2018/
The Fleur-de-lis. (n.d.). Retrieved from
https://www.fleurdelis.com/fleur.htm