Terms of References: Iii.B.1 Local Case Studies III.B.1.A. Local Case Study No. 1: Aruga by Rockwell Hotel, Makati

Aruga Interactive: Proposed Luxury Hotel and Resort in Iloilo
Interweaving Digital Media and Physical Structures to Boost the

Potential in Architecture to Surprise and Reinvent Leisure Amenities
CHAPTER III –TERMS OF REFERENCES
III.B.1 LOCAL CASE STUDIES
III.B.1.A. Local Case Study no. 1: Aruga by Rockwell Hotel, Makati
Location: Waterfront Drive, Rockwell Center, Makati, 1200, Philippines

Architectural Style: Asian Contemporary Lodging type: Serviced Apartments
Summary. Another exceptional creation by the

Rockwell Hotels and Leisure Management
Corporation under the same developer is the
luxurious serviced apartments of Aruga by
Rockwell.
Rockwell’s philosophy in building perfect spaces

for its residents is to understand the needs of an
individual. The company does not limit the needs
of their residents within the structure of their home
or condominium units, they recognize one’s needs
even outside those boundaries. That is why
Rockwell as a developer would never compromise
the exclusivity and luxury that they have built in the
neighborhood for the holistic pleasure it provides
to its dwellers. (Rockwell Land Corporation, 2015) Figure 3B.1. A.1 Perspective View of Aruga,
Makati
ROOMS:
Room Features and Services:
 Bedroom/s  Private bathroom

 Fully equipped kitchen  Coffee and tea
 
BS ARCHI 5-5
Dining area (for Suites) Safety deposit box

 Living Area (for Suites)  Electronic key card access
 High definition TV  Daily housekeeping services
 Washer and dryer (for Suites)  24-hour front desk services
 Iron and ironing board
BERCILLA, NIKKI ANGELA L.
Room Types:
STUDIO ROOM (Size: 32 - 35 sq. m. or 344 - 377 sq. ft.)

ONE BEDROOM SUITE (Size: 65 - 66 sq. m. or 695 - 710 sq. ft.)
TWO BEDROOM SUITE (Size: 106 - 107 sq. m. or 1141 - 1152 sq. ft.)
38
Figure 3B.1.A.2 Figure 3B.1.A.3
LIVING AREA DINING AREA
Figure 3B.1. A.4.
BED ROOM/ AREA
BS ARCHI 5-5
FITNESS FACILITY
Figure 3B.1. A.5.
Figure 3B.1. A.6

ARUGA CAFE
39
POOL AREA
Figure 3B.1. A.7
Figure 3B.1.A.8
POOL AREA
BS ARCHI 5-5
BUSINESS FUNCTION ROOM

Figure 3B.1.A.9.
Figure 3B.1.A.10 PRIVATE FUNCTION ROOM

40
Figure 3B.1.A.11.
OTHER BUILDING FEATURES:
 E-lounge
 Meeting room
 Function rooms
 Spa
 24-hour front desk
 24-hour security
 Business center services
MAIN DROP-OFF
 Airport transfer service
III.B.1.B. Local Case Study no. 2: Aruga at The Grove, Pasig

(Rockwell Hotels and Leisure Management Corporation, n.d.)
Summary. A testament to its own name, “Aruga” is Rockwell Land’s foray into the hotel
and leisure industry. After 20 years of creating quality living and redefining the Makati
skyline, it is through Aruga that guests can experience sincere service and local hospitality
which Rockwell translates into world-class standards. Having recently opened its first
serviced apartments in Edades Tower and Garden Villas at The Rockwell Center, Aruga at
The Grove aims to bring the same quality of comfort that global travelers, businessmen
and vacationing families can all enjoy in the backdrop of a verdant resort themed setting.
Aruga at The Grove has 80 apartments fully furnished in Tropical Contemporary ranging
from Studio Deluxe to One and Two Bedroom Suites.
Location: C-5, Aruga by Rockwell at the Grove, Pasig, Philippines
Architectural Style: Tropical Contemporary Lodging type: Serviced Apartments
Property Size: 5.4 Hectares
Figure 3B.1.B.1.
BS ARCHI 5-5
THE GROVE’S PERSPECTIVE
41
ROOMS:
Room Features and Services:
 Bedroom/s  Private bathroom

 Fully equipped kitchen  Coffee and tea
 Dining area (for Suites)  Safety deposit box
 Living Area (for Suites)  Electronic key card access
 High definition TV  Daily housekeeping services
 Washer and dryer (for Suites)  24-hour front desk service
 Iron and ironing board
Room Types:
STUDIO ROOM (32 - 34 sq. m. or 344 - 366 sq. ft.)

ONE BEDROOM SUITE (Size: 65 - 66 sq. m. or 695 - 710 sq. ft.)
TWO BEDROOM SUITE (Size: 106 - 107 sq. m. or 1141 - 1152 sq. ft.)
Figure 3B.1. B.2.
BEDROOM AREA
Figure 3B.1. B.3.

BS ARCHI 5-5
LIVING AREA
42
PODIUM AMENITIES
Figure 3B.1.B.4.
FITNESS GYM
Figure 3B.1.B.5. LAP POOL/ TENNIS & BASKETBALL COURTS
POOL AREA
BS ARCHI 5-5
Figure 3B.1.B.6.
ANALYSIS AND IMPLICATION TO THE CURRENT STUDY

(FOR LOCAL STUDIES 1 &2)
Rockwell has remained true to its promise of providing holistic hotel and residential service.
The two case studies are the first two Aruga hotels of Rockwell Land, proponent has
included these as case studies to compare the features that make them an Aruga Brand.
The proponent has analyzed that even though they are the same brand they still have
43
distinction from each other, like, the Aruga in Makati’s architectural style is Asian-
contemporary and the other is Tropical Contemporary, as soon as you enter the two, the
ambiance changes. You are welcomed by low establishments and greens surrounding the
area. With such implications, the proponent would probably stick to a tropical-contemporary
design style fused with digital media elements for the proposed Aruga Interactive.
Figure 3B.1.1.
Aruga, Pasig
Figure 3B.1.2. Aruga, Makati
BS ARCHI 5-5
For the comparison of the site layout of the two Aruga Hotels, both developments were
planned to promote exclusivity and privacy by enclosing the resort/ recreational amenities
with its structures.
44
Primarily, the Aruga Brand’s distinction of a holistic approach for accommodation could be
identified by its serviced apartments’ concept of hotel. Aruga is Rockwell Land’s venture
into serviced apartments, which can be seen in both The Grove and Rockwell Makati.
Since it is resort-themed, it is perfect for travelers, businessmen and families. It has the
luxury of a hotel, but with the comforts of home.
Figure 3B.1.4.
Figure 3B.1.3.
Figure 3B.1.6.
Figure 3B.1.5.
Its Guestrooms are very spacious and because it’s a serviced apartment, you can always
call the front desk or maintenance for any concerns.
In Aruga, guestrooms are provided with dining areas which the whole family can enjoy and
also offer full-functioning kitchens. This is what sets them apart from hotels. They have a
BS ARCHI 5-5
fridge, a stove with an oven, a microwave, an oven toaster, a rice cooker, a coffee maker,
plates with utensils, pots and pans, and other kitchen accessories that you might need.
They also have a laundry area, which is a plus if you are staying longer. And so, the
planning and design within its guestrooms shall be retained to be able to capture the
distinction of the Aruga hotel brand as serviced apartments.
45
III.B.1.C. Local Case Study no. 3: Azure Urban Resort

Residences
Location: South Express Way, Bicutan, Parañaque City
Architectural Style: Tropical Modern Design: Broadway, Malyan Architects
Lodging type: Condominium
Figure 3B.1. C.1. Façade and Beach Area
Figure 3B.1. C.2.
BS ARCHI 5-5
Tower Layouts
Summary.
The AZURE Urban Resort Residences is comprised of 9 environmentally responsive

buildings that seek to set a benchmark for 21st century tropical living. Space is at the heart
of the scheme, and sees the 9 buildings arranged around urban beach oasis.
Approximately eighty percent (80%) of the 6-hectare property will be devoted to open
46
space (water, greenery, circumferential roads and unique amenities), living here promotes
clean living and contributes to the environment.
Figure 3B.1.C.3. The AZURE Beach
The centerpiece of The AZURE

Urban Resort Residences is the
truly iconic first of its kind, man-
made beach cove complete with
pristine white sand, undulating
waves, multiple water slides and
water cascades.
Centerpiece
A kidney bean-shaped
clubhouse complements an
organically formed lustrous
landscape that capitalizes on the
uniqueness of an artificial
beach. This in turn asserts a
sense of identity and legibility to
the different character areas
Figure 3B.1. C.4. Beach Area
within the 6-hectare site.
The Rio Tower

The Rio is named after Rio de Janeiro, the Marvelous City of Brazil and home to the world-
famous tourist beaches and beautiful Bossa Nova music.The Rio captures the fun, festive
BS ARCHI 5-5
and relaxed summer atmosphere of its Latin American inspiration. Like the sprawling
beachside neighborhoods of its namesake, The Rio is designed with high regards for
space, as well as nature through sky gardens integrated within the building.
Figure 3B.1. C.5.

These pocket greeneries step
up throughout the height of the

building, terminating in a roof
garden that helps reduce heat,
provide a source of rainwater
collection, and transform the
entire area into an urban oasis Rio Tower
of calm.
47
Amenities
Residents Club Fragrant Gardens

Arrival Plaza Horizontal Garden
Formal Gardens Lap Pool
Multi Sports Court Fun pools and Water Cascades
Play Area
Grand fountains with dancing waterworks and lights welcome residents at the entrance of
the sprawling development. At the property’s center is a sizeable man-made beach with a
modern clubhouse, where an array of urban amenities await:
movie/THX room electronic play area

function rooms game room
two restaurants a well-equipped gym
barbecue stations spa and massage rooms
Lap Pool Club House
Figure 3B.1. C.6. Figure 3B.1. C.7.
Surrounding this centerpiece are green, water and recreational amenities that include an
open park, a Zen garden, playgrounds, an interactive water play area, lap pool, kiddie
BS ARCHI 5-5
pool, outdoor picnic grove, central bar, and a basketball court.
ANALYSIS AND IMPLICATION TO THE CURRENT STUDY

Although the Azure is nestled in the city, it is low-density project that offer residents the
convenience of living in an urban resort residence. With its own resort setting complete
with a man-made beach and all the luxuries of a tropical hideaway. It has successfully
brought a beach atmosphere outside every homeowners’ balconies. The current project
also aims to provide maximum recreation and utmost Filipino hospitality by incorporating
a man-made beach and other amenities like leisure gardens. recreational hub, fragrant
gardens, multi-purpose courts, water slides, beach volley ball court and lap pool, adding
rich diversity to a natural environment that collectively supports recreation, health and well-
being.
48
III.B.2. FOREIGN CASE STUDIES
III.B.2.A. Foreign Case Study no. 1: Fishermen's Harbour Urban

Resort, Phuket, Thailand
(Fishermen's Harbour Urban Resort, 2015)
Location: Siriraj Road Patong, Kathu, Phuket 83150, Patong, Thailand, 83150
Architectural Style: Modern Chinese Architecture
Hotel rating: 4-star Lodging
Figure 3B.2. A.1.
BS ARCHI 5-5
49
Figure 3B.2. A.2
Summary
Fishermen’s Harbour Urban Resort is a 390 rooms resort in South Patong that will be the
flagship resort of a Master development that will include a Water Park and Conference
Facilities. Strategically located away from the heart of Patong, Fishermen’s Harbour, offers
a fresh take on the “Patong Experience” in Phuket. A haven away from it all, Fishermen’s
Harbour never loses touch with the pulse of Patong, but enhances it with the brand’s
distinct style, verve and flavor.
Figure 3B.2.1. BS ARCHI 5-5
ENTRY POINT
RESORT AMENITIES
Figure 3B.41
50

Terms of References: Iii.B.1 Local Case Studies III.B.1.A. Local Case Study No. 1: Aruga by Rockwell Hotel, Makati

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Terms of References: Iii.B.1 Local Case Studies III.B.1.A. Local Case Study No. 1: Aruga by Rockwell Hotel, Makati

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Aruga Interactive: Proposed Luxury Hotel and Resort in Iloilo

Interweaving Digital Media and Physical Structures to Boost the

CHAPTER III –TERMS OF REFERENCES

III.B.1 LOCAL CASE STUDIES

III.B.1.A. Local Case Study no. 1: Aruga by Rockwell Hotel, Makati

Location: Waterfront Drive, Rockwell Center, Makati, 1200, Philippines

Summary. Another exceptional creation by the

Rockwell’s philosophy in building perfect spaces

Room Features and Services:

 Bedroom/s  Private bathroom

Dining area (for Suites) Safety deposit box

STUDIO ROOM (Size: 32 - 35 sq. m. or 344 - 377 sq. ft.)

Figure 3B.1.A.2 Figure 3B.1.A.3

LIVING AREA DINING AREA

Figure 3B.1. A.4.

BED ROOM/ AREA

Figure 3B.1. A.6

BUSINESS FUNCTION ROOM

Figure 3B.1.A.10 PRIVATE FUNCTION ROOM

III.B.1.B. Local Case Study no. 2: Aruga at The Grove, Pasig

Location: C-5, Aruga by Rockwell at the Grove, Pasig, Philippines

Architectural Style: Tropical Contemporary Lodging type: Serviced Apartments

Property Size: 5.4 Hectares

THE GROVE’S PERSPECTIVE

Room Features and Services:

 Bedroom/s  Private bathroom

STUDIO ROOM (32 - 34 sq. m. or 344 - 366 sq. ft.)

Figure 3B.1. B.2.

Figure 3B.1. B.3.

Figure 3B.1.B.5. LAP POOL/ TENNIS & BASKETBALL COURTS

ANALYSIS AND IMPLICATION TO THE CURRENT STUDY

Figure 3B.1.2. Aruga, Makati

III.B.1.C. Local Case Study no. 3: Azure Urban Resort

Location: South Express Way, Bicutan, Parañaque City

Architectural Style: Tropical Modern Design: Broadway, Malyan Architects

Lodging type: Condominium

Figure 3B.1. C.1. Façade and Beach Area

Figure 3B.1. C.2.

The AZURE Urban Resort Residences is comprised of 9 environmentally responsive

Figure 3B.1.C.3. The AZURE Beach

The centerpiece of The AZURE

The Rio Tower

Figure 3B.1. C.5.

up throughout the height of the

Residents Club Fragrant Gardens

movie/THX room electronic play area

Lap Pool Club House

Figure 3B.1. C.6. Figure 3B.1. C.7.

pool, outdoor picnic grove, central bar, and a basketball court.

ANALYSIS AND IMPLICATION TO THE CURRENT STUDY

III.B.2. FOREIGN CASE STUDIES

III.B.2.A. Foreign Case Study no. 1: Fishermen's Harbour Urban

Figure 3B.2. A.1.

Figure 3B.2. A.2

Figure 3B.2.1. BS ARCHI 5-5

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