NAME

Hamna Naz
CLASS
M.COM (4TH SMESSTER)
AG #
2017-AG-5048
SUBMITTED TO
MAM SHEHZEEDA SHOUKAT
ASSIGNMENT TOPIC
KEY QUESTION ABOUT
COMPETITORS
 ‘’ WITH THE NAME OF ALLAH
WHO IS THE MOST MERCIFUL AND THE
MOST BENEFICENT’’

ASSIGNMENT
MASOOD TEXTILE MILLL
VS
CRESCENT TEXTILE MILL

Question # 1

Q:1= what are the major

copetitors`strengths?
•Crescent Textile Mills is using imported
machinery.
•It has a strong market image.
•The customer is aware of the name of the
company.
•It has high financial resources.
•It has competent staff working for the
progress of the company.
•It has automated system of production.
•Organization has friendly environment.
•It has certificate of ISO 9002.
•It has a wide range of products.
•It always sets new standards for quality.
•Its design studio is equipped with latest
technology.
•It has given a large quota for exports in USA
and Europe.
 Question # 2
What are the major competitors’
weaknesses?
Answer:
 Having low space
 High turn over
 Communication gap between
different departments
 Non corporative culture
 High production cost
Question #3
How will the major competitors
most likely respond to current
trends affecting our industry?
Answer:
 Political situation:
The political situation
of Pakistan is not satisfactory and
unstable. Due to this situation foreign
investors hesitate to invest in Pakistan.
Government should device such
policies that are beneficial for local
exporter as well as for investors.
Economic situation:
Market growth rate is
very low so investors hesitate to invest.
Actually increase in inflation rate leads
to high cost of production so our
country sell out products at a high
price but with low margin.
Technological situation:
 Technological advancement
in all the sectors of the country has
changed his entire socio-economic
environment especially textile sector
has incorporated technological
development and advancement in their
organization.
Social situation:
The change in the lifestyle of
people affects the growing demand of
MTM products. Due to all these change
MTM performing excellent for the
excellence of the organization as well
as for the customers.
Question # 4
To what extent are new firms entering
and old firms leaving this industry?
Answer:
No doubt, Pakistan textile
industry considered as the backbone of
the export sector so new firms entering
in that industry to earn more profit but
our export sector of textile industry
facing new issues which should be
dealt pr promptly . The textile industry
crumbling under high energy prices,
struck up refunds and tight monetary
policy is facing tough competition from
India, Bangladesh, Vietnam, Thailand
and other states in foreign market. So
old firms leaving this industry due to
high competition.
 Question # 5
How are our products or services
positioned relative to major
competitors?
Some products and service of MTM
built positioning relative to
competitors,

MTM Spinning is capable of producing more than 35,000 lbs of Combed

& Carded ring spun yarn from 6/s to 40/s count. Spinning is equipped
with state of the art machines from Japan, UK and Switzerland.
MTM yarn is famous for its consistent quality because of stringent QC
system and most modern lab equipments.

more detail : Spinning

One of the largest Fabric facility in Pakistan having the capability to

produce all kinds of knitted fabrics in 100% cotton & blends.
Single knit Flat knit Strippers
 Single Jersey  Feed Striper
 Collar & Cuffs
 Pique  Auto Striper
 Flat Knit Panels
 Fleece  Engineered Striper

Double knit Textures Jacquards

 1x1 Rib  Herring Bones
 Mini Jacquard
 Variegated Rib  Pique Jersey
 Thermals
 Interlock  Waffles

more detail : Processing : Knitting

mTm is a leading apparel company in Pakistan having expertise & machinery capable of transforming
customer ideas into superior quality garments, which are taken as the most famous brands in the
world.

Question # 6
What key factors have resulted in our
present competitive position in this
industry?
Answer:
PRODUCTS
Yarn
Knitted Fabric
Garments

BACK TRACK SYSTEM

Masood Textile Mills is the only textile mill in Pakistan with latest computerized Barcode System that assures
quality in every operation of production from spinning to packing. Products of each department carry bar coded
stickers, which bear all the details and history of the operations of that product. Hence if any problem is
reported, one can trace back the root of the problem and enable to prevent occurrence of the same in future.

VERTICALLY INTEGRATED OPERATIONS

Besides, MTM is one of the few fully vertical textile mills in Pakistan having in-house Yarn, Knitting, Fabric
dyeing, Processing, Laundry and Apparel Manufacturing facilities. The vertically integrated operations help us in
achieving shorter lead times and greater flexibility to cater to the customers demand.

CUSTOMER PROFILE
MTM is proud to work with the worlds best labels. This exposure to the brand labels has been a continuous
learning experience for the entire team. Currently, 85% of production is exported to the U.S. while rest 15% to
Europe.

STITCHING DIVERSITY
With over 1,749 stitching machines, MTM is producing about 120,000 dozens per month of fashion garments
like Polo, Rugby and Henley shirts along with basic garments like Crew Neck Tee, Sweat shirt, Boxer shorts and
Bikinis. MTM has in-house Embroidery facility equipped with Tajima machines.

EXPERIENCED PROFESSIONAL MANAGEMENT

The MTM Team comprises a balanced blend of experienced professionals including over 200 MBAs, Textile
Engineers and Industrial Engineers. Continuous training and development keeps them abreast with modern
technical and management tools. MTM is WRAP certified and ISO 9002 certified as well.

AGGRESSIVE R&D FACILITY

A very aggressive and creative R&D department is always busy in exploring innovative product development
enabling MTM to be ahead of many in the field. Our keen, extensive and aggressive Merchandising team
comprising experienced and trained MBAs functions with the core objective of rendering ultimate customer
satisfaction through product development and smooth execution of orders. They are capable and keen to meet
an average 3~4 days lead time for proto samples.

SOCIAL & ENVIRONMENTAL RESPONSIBILITIES

MTM, as a corporate citizen, recognizes and believes in fulfilling its responsibility towards the society and the
environment. An effluent treatment plant is in the phase of completion. The compliance standards of
international community are fully implemented and ensured at all times.

Question # 7
Sales and profit in recent year?
Answer:
2017 2018
Sales 2008592 26990855

Profit 887001 1113048

Question # 8
SWOT analysis of crescent textile mill
and masood textile mill.
Answer: