Illustration Questionnaire

Use this form to help define the nature of an illustration assignment and its price. What expenses are allowable?
Never be pressured into accepting an assignment or estimating a price on the spot. [ ] Models [ ] Deliveries [ ] Travel
Evaluate the information provided, and get more if required. Then, preferably several [ ] Stats [ ] Research [ ] Other:_________
hours later, inform the client of your decision and estimated price. Wherever possible,
follow-up with a written estimate.
Is there a kill fee, or will I bill for time at my hourly
Date:__________________________________________________ rate if the job should not go to completion?
Client:_________________________________________________ [ ] Kill fee [ ] Hourly rate [ ] Neither
Organization:_____________________________________________
Address:________________________________________________ Has a budget been established?
Phone: ( )_________________________________________ [ ] Fixed [ ] Ball Park [ ] Estimate Required
Project:_________________________________________________
Will there be a purchase order, or will I need to pre-
pare a letter of agreement?
Questions To Ask The Client [ ] Purchase Order [ ] Letter of Agreement
What is the nature of the assignment?
Size:_____________________________________
Color(s):___________________________________
Estimating Calculation
Number of pieces:___________________________ Work hours:
Medium:__________________________________ Research: _____
Technique:_________________________________ Thinking/conceptual: _____
Complexity:_________________________________ Drafting: _____
Style:_____________________________________ Revision: _____
Other:____________________________________ Finish: _____
Optimism factor (add 10% to 15%) _____
What sketches, reference material or art direction will Total: _____
be provided? ________________________________
___________________________________________ Multiply by time value ($ per hour): _____
___________________________________________
Value of job (hours x rate): _____
How much consultation/meeting time is estimated?
___________________________________________
Additional Considerations
What is the usage? Will the illustration be published with a credit
Medium (e.g. publication):_______________________ line/copyright/my signature?
Distribution (e.g., national/local):___________________
Exposure (e.g., circulation):______________________ Will tear sheets or copies will be provided?
Other:____________________________________
Does this assignment require me to work other than
What is the timing? normal hours, and does the fee reflect it?
When can I begin?____________________________
When is the first sketch needed?____________________ Is the price or my estimate approximately 15% of the
When must the final be delivered?___________________ ad price for a similar unit of space?
What rights are requested? Does the job have showcase/fun value?
[ ] One time [ ] Limited [ ] All Rights
Is the client likely to pay without hassle?
Do I retain the original art?
[ ] Yes [ ] No How much money will I really make on this job
(billing minus overhead and job expenses)?
Will advance, or progress payments be provided?
[ ] Yes $______________ [ ] No Other: ___________________________________
.

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