National Integrated Health Sciences College

Detailed information on the subject:

Maklumat terperinci setiap mata pelajaran:

No Particulars
1 Name of Course/ Business Communication
Module
2 Course Code DBC 2413
3 Name(s) of academic Farah Azuah Ahmad Nazri
staff
4 Rationale for the The main aim of this module is to introduce students to the practice of
inclusion of the communication in a business context.
course/module in the
programme
5. Semester and Year Semester 4 Year 2
offered
6. Total Student Face to Face Total Guided and
Learning Time (SLT) Independent Learning
L = Lecture L T P O
T = Tutorial
P = Practical 28 14 0 0 42 + 78 = 120

O= Others
7 Credit value 3
8 Prerequisite (if any) English II
9. Objectives The objectives of this course are:
1. To understand and demonstrate writing and speaking processes
through invention, organization, drafting, revision, editing, and
presentation.
2. To understand and appropriately apply modes of expression, i.e.,
descriptive, expositive, narrative, scientific, and self-expressive, in
written, visual, and oral communication.
3. To participate effectively in groups with emphasis on listening, critical
and reflective thinking, and responding.
4. To understand and apply basic principles of critical thinking, problem
solving, and technical proficiency in the development of exposition and
argument.

10 Learning outcomes On completion of this module, students should be able to:

1. Explain the importance of good communication in the world of
business;
2. Describe and identify the various types of communication channel
within an organization and how external communication is carried out
effectively;
3. Apply the techniques to improve communication;
4. Recall the intercultural communication skill
5. Apply and use modern technology for effective communication;
 National Integrated Health Sciences College

6. Acquire the necessary general principles and techniques to plan,

compose, revise and edit effective business messages.
7. Recall the communication process
8. Recall the barriers to Communication
9. Apply the negotiation Skills

11 Transferable Skills: 1. Acquire the writing skills necessary to communicate internally and
externally in a business context.
2. Acquire proper business and academic report writing skills.
3. Acquire and understand the skills required for proper presentation and
public address.

12 Teaching-learning and Self-instructional and assessment strategy :

assessment strategy  Course material
 Course Guide

Face to face tutorial session :

 Lecture
 Class discussion
 Exercises, quiz, assignment, project

13 Synopsis Discussion on the roles and objective of business communication as part of

the organisation. This includes ability to communicate, acquire a good
understanding of the nature of organisation and its objectives, to give an
awareness of the importance of information as a resource to achieve
management objectives
14 Mode of Delivery Lectures, Class Discussions, Class Presentation, Written Assignment
15 Assessment Methods
& Types Assignment : 20%
Presentation : 15%
Project Paper : 25%
Final Examination : 40%
Total : 100%

16 Mapping of the This course is designed to meet the overall aims of the programme in
course/module to the providing knowledge, skills and attitude that enable the student to become
Programme Aims a trained professional and to undertake a higher level in career and
education.

17 Mapping of the
course/module to the LO1 LO2 LO3 LO4 LO5 LO6 LO7 LO8
Programme Learning
Outcomes √ √ √ √

18 Content Outline of the course/ module and the SLT per topic:
Topics Learning Hours
Lecture Tutorial Self-study Total SLT
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1. Introduction to Business Communication

2 1 5 8

2. Communication Process
2 1 5 8

3. Effective Communication Skills

2 1 5 8

4. Barriers to Communication
2 1 5 8

5. Communication Through Technology

 Using Technology in Communication
 Impact of the New Media 2 1 5 8
 The way forward

6. Team Building Communication

 What is Team Building Communication?
2 1 5 8
 Benefits

7. Meetings
 Conducting and Participating in Meetings
 Roles and responsibilities of members 2 1 5 8
 Minutes of meeting
 Writing minutes of meeting
8. Dealing With Conflicts
2 1 5 8

9. Negotiation Skills
2 1 5 8

10. Speaking in Public

4 2 10 16

11. Writing in Plain English

4 1 5 10

12. Writing Work Place Documents

2 2 10 14

REVISION PERIOD 8 8
FINAL SEMESTER EXAMINATION
Total contact hours 28 14
Total Self-Study hours 78
Total Self Learning Time 120
Credit Hours 3
19 Main references 1. Kenneth Davis (2010), Business Writing and Communication-2nd
supporting the course Edition. Mc Graw Hill,
2. Courtland L Bovee, John V Thill (2015), Business Communication
Today 13th Edition, Pearson
3. Hybels, S & Weaver II, R, (2014), Communicating Effectively, 11th
Edition, McGraw-Hill Education
 National Integrated Health Sciences College

Additional References 1. Shirley Taylor (2013), Communication for Business: A Practical

supporting the course Approach, 4th Edition-, Pearson Education
2. Courtland L Bovee, John V Thill (2015), Business Communication
Essentials, 7th Edition, Pearson
3. Lani Arredondo, (2007) Communicating Effectively, McGraw-Hill
4. Newman, A & Ober, S (2012) Business Communication: In Person, In
Print, Online, 8th Edition, Cengage Learning

20 Other additional None

information