IGTV VIDEOS IN If a viewer is holding their

LANDSCAPE & VERTICAL phone vertically, the

video will appear like this

Once the phone is rotated,

the video appears like this

What’s launching?
IGTV should be the home of your best content,
no matter how it's shot. So, we're launching a
feature that enables you to upload landscape
videos on IGTV.

1. Upload an IGTV 2. Select vertical 3. Keep default on for 4. The first 60 seconds of 5. The IGTV preview video
video that is longer cover photo “Share on Instagram” this video will then be will also appear on your
than 60 seconds published to your Feed
 Profile Grid


 

Note: Your Feed caption Note: If you choose 

will default to the title 
 to delete the IGTV 

of the video you use video, the preview will
when you post your be removed as well
IGTV video
VERTICAL

4:5 feed
IGTV HOME
9:16 preview
4:5 Videos will be
safe zone cropped square
on profile for
both landscape
and vertical

How vertical
video appears
on Feed

Viewer can rotate

phone to see full screen

16:9
LANDSCAPE

16:9 How landscape

PROFILE
video appears
on Feed
CROP 1:1

Will vertical videos get preferential ranking or discovery? 

Does this change the upload flow?

No. Content will be ranked according to a user's preferences, 
 No, the upload flow remains the same.

as is the case with any other piece of media on Instagram. 


While some users may prefer engaging with videos of certain How will landscape videos look when previewed in Feed?
dimensions, we will not be treating landscape and vertical Will they be cropped like vertical videos currently are?

differently when it comes to discovery.

No, landscape videos will not be cropped when previewed in
Feed. The full landscape video will show in the preview. All
What happens if you rotate your phone while watching 
 other dimensions remain the same.

a vertical video?

Nothing. Vertical videos will be locked, so they're 
 Will landscape videos default to full-screen viewing?

always full-screen.
No. Upon clicking on a video's cover photo, the viewer will see
the landscape video in the middle of the screen. To enable full-
Can you upload videos with dimensions between 
 screen viewing, the viewer has to either rotate their mobile
landscape and vertical such as, square?
device or click the icon on the bottom right of the video.

No, only 16:9 or 9:16 videos.

What happens when you rotate your phone 


Can you upload landscape videos from 
 when watching a landscape video?

desktop and mobile?

The video will fill the full screen. For vertical 

Yes, you can upload from both desktop and mobile. videos, however, the screen stays locked, 

so viewers get the same experience.