1

INTRODUCTION

Garments sector is one of the important export sectors of our country.

Today readymade garments sector not only earn maximum foreign
currency but also engage a lot of unemployed people in productive
industry. For this industry, various bank and insurance business are now
in better position, transportation business now expanded in the
country, shipping business is increasing inside and outside the country,
cargo handling, clearing and forwarding business, buying house, hotel,
tourist –all this sectors found possibility of their business by this
readymade garments export. There are more than 18 lucks people
engaged in this sector. So their purchasing powers increases and a
group of consumer also created by this sector. More than 8 lucks
people are engaged in different accessories industry to earn their
money. As a result our unemployment reduces beside our socio-
economic position also developed. It is true that, for bright future of
Bangladesh the contribution of this sector cannot be neglected. But
now a days there are some internal socio- political problem and for
international depression there is a possibility to reduce our export. We
have to carefully assess our internal problem and try to overcome this
problem as early as possible. Otherwise we fail to attract foreign buyers
for export from our country. Before 2005 multi fiber agreement (MFA)
limit us specific export but after 2005 our export increases in different
new country including previous country. If we want development of
Bangladesh and to survive this industry in long run, our position and
 2

opposition party must work together to continue this industry. For

developing this industry we have to look our labor who are always
neglected. Labor are the key of this industry. So we have to give them
sufficient salary and other benefit for their well living. Backward linkage
industry, bonded warehouse facility, garments village must be
established for smooth export.76% of Bangladesh’s total export income
earn through RMG. Now Bangladeshis is in the 7’Th position in EU, in
exporting ready-made garments (RMG). This is the appropriate time for
solve problem and capture foreign market otherwise we cannot
increase our market share for readymade garments.

The following report is prepared on “PACIFIC JEANS Ltd.”, which is the

largest among locally invested garments. And it is the 2nd largest among
all garments in Bangladesh. The main objective of the study is to
evaluate the production, marketing, accounting, financial principles as
well s overall performance of the PACIFIC JEANS Ltd.
 3

An Overview of Pacific
Jeans Ltd.

Pacific Jeans Limited is a 100% export oriented garments manufacturing

industry. It has started commercial production in 1994. It is a private
limited company and it is a “C” categories company that means there
are 100% local investors. It is located in Chittagong Export Processing
Zone known as CEPZ, Bangladesh. Md. Nasir Uddin is the Managing
Director of this company. He is a well experienced business personnel
and industrialist. He has the vast marketing experience and for
exploring the export business he had the opportunity to travel all over
the world and established a good business relationship with the
overseas buyers.

Name and Address of the project:

Pacific Jeans Limited
Plot # 16-19, Sector # 5
Chittagong Export Processing Zone,
Chittagong, Bangladesh.

Communication Media
Phone: 880-31-741006-8, 880-31-741338
Fax: 880-31-741339, 880-31-740153
Email: info@pacificjeans.com
 4

Pacific Jeans Ltd. is one of the foremost manufactures of the garment

industry in this country. Pacific Jeans Ltd. is a 100% export oriented
garments manufacturer. To maintain world-class quality garments
Pacific Jeans concentrates on the following factors

Quality of the input (such as fabrics, accessories, chemicals

etc.)
Quality of sewing.
Quality of sewing thread.
Quality of washing.
Quality of packing.
Quality of Finishing.

Objectives of the Company:

 Best use of potentiality of garments industries of
Bangladesh.
 Use the most modern technology in business field to
the best possible extends, which matches with the
socio-economic condition of Bangladesh.
 Give opening to the new jobs.
 Developing a set of human resources with the most
modern business philosophy, practice and technology.
 Maintaining at least 80% efficiency.
 5

Products of Pacific Jeans Ltd.

Pacific Jeans Ltd. manufactured various types of garments
Long Pant
Short Pant
Three Quarter Length Trousers
Long Skirt
Short Skirt
Jacket
Denim Dress
Joggers
Kids Pant
Ladies Overall
Buyers of the Pacific Jeans Ltd.
GAP
Lee
Wrangler
MASH
H&M
Charles Vogele
V.F. Asia
 6

Lin Dex
Henric and Laurence
Miles
Tesco

A Brief Profile of PACIFIC JEANS LIMITED:

Type of Company : Private Limited Company

Category of the company: ‘C’ Type (100% Bangladeshi

Investment)

Date of incorporation : march in1993

Date of commercial production: 26 November 1994

Date of 1st Export : 12 December 1994

Tax exemption period : 10 years (1994 to 2004)

Companies authorized capital: Taka 1,00,00,000.00(One Crore)

Companies Paid Up Capital : Taka 30,00,000.00 (Thirty Lac)

 7

Directors of the Company :

1. Md. Nasir Uddin
2. Mrs. Syeda Umme Habiba Begum
3. Mr. Sayed Mohammed Tanvir.

Chairman of the company : Mrs. Syeda Umme Habiba Begum

National Award: 4 times

 1998-1999
 2000-2001
 1999-2000
 2001-2002

Bank Name:
1. The Hong Kong and Shanghai
Banking Corp. Ltd.
2. Credit Agricole Indosuez
3. Agrani Bank
4. City Bank NA

Floor Area : 4,25,000 SFT

Production Capacity (pieces per day): 40,000 PCS per day.

 8

Total Production: 12.48 Million Per Annum.

Cost of the Project: BDT 50.00 Crore

Material Searching Area: Hongkong, Indonesia, Taiwan, China,

India, Dubai, Pakistan, Mexico, Japan, South Korea, Bangladesh
.

Marketing Area:
 USA -45%
 Europe -50%
 Japan -2%
 Canada -3%

Other Concerning organizations of Pacific Jeans Ltd.

 NZN Fashion Wears Ltd.
 NZN Garments Ltd.
 Diamond Fashion Wear (Pvt.) Ltd.
 Jeans 2000.
 Pacific Accessories.

Social Program of PACIFIC JEANS:

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The Company is established to fulfill the following

achievements through its business operation, which are
directly or indirectly related with the social supplement of the
nation.
1. Employment Opportunity.
2. Working Environment for women.
3. Educational Program for the Child Labor (through BGMEA & UNDP)
as BGMEA member factory.
4. Not to employ the child labor.
5. Donation and rehabilitation program for the distressed people
affected by natural catastrophe like flood, storm, tornado etc.
6. Creating business opportunity for the linkage or support industry.
7. Training of the local people working in the factory through foreign
experts.

Social responsibility performance:

1. Bringing to the public job opportunities in the factory.
2. Educational program for uneducated child labor through BGMEA.
3. Keeping restriction in recruitment policy of HRD as regards child
labor employment.
4. Donation to Prime Minister’s Relief Fund and donation to the
associations engaged for helping distress people, as well sending
team from the company.
 10

5. Employment of the foreign expert to train up the workforce.

Amount spent on social activities:

We are spending worth Tk. 30.00 Lac on an average for the above
mentioned social activities.
 11

Basic Corporate Structure:

Chairman

Managing Director

General Manager

Deputy General Manager

ACCOUNTS

Asstt. General Manager

CUTTING MAINTENANCE WASHING

Manager

HRD MERCHANDISING ACCOUNTS PRODUCTION STORE

DEPUTY MANAGER

ACCOUNTS HRD COMMERCIAL

ASSTT. DY MANAGER

ACCOUNTS STORE PRODUCTION

SENIOR EXECUTIVE

JUNIOR EXECUTIVE

STAFF

WORKERS
 12

MANAGEMENT PRACTICES of PACIFIC

JEANS Ltd.

The key points of management practices of PACIFIC JEANS Ltd. Are

discussed below
MISSION:
The mission is to Maintain Code of conduct or maintain Labor Law
(2006).on time shipment and to maintain quality products.
In our visiting organization, the main mission or purpose of PACIFIC
JEANS Ltd. is to create or increase profit as a production oriented
company.
Goals and Objectives:
Objectives or goals are defined as the important ends toward which
organizational and individual activities are directed. Objectives state
end results. Clear and verifiable objectives facilitate measurement of
the surplus as well as the effectiveness and efficiency of managerial
actions.
PACIFIC JEANS Ltd. considers the increase of production, quality of
product, market share and achieving target as organizational goals and
objectives.
Policies and Procedures:
The term strategy has been used in different ways. One of the most
comprehensive definitions refers to the determination of basic long-
 13

term objectives and courses of action and allocations of resources to

achieve these aims.
On the other hand, Policies are general statements or understandings,
which guide managers’ thinking in decision making. They ensure that
decisions falls under certain boundaries.
PACIFIC JEANS Ltd. has the established rules, procedures, policies or
strategies. But they could not provide that for their business secrecy.

Planning Process:
Planning involves selecting missions and objectives and the actions to
achieve them, it requires decision making. PACIFIC JEANS Ltd. also has a
strong planning process in which the authority has to formulate these
plans. Most of the times top-level management make decisions.

MBO or MBE:
Management by Objective (MBO) is a comprehensive managerial
system that integrates many key managerial activities in a systematic
manner and that is consciously directed toward the effective and
efficient achievement of organizational and individual objectives.
But PACIFIC JEANS Ltd. does not encourage MBO or Management by
Exception (MBE) as a basis of decision-making.

Specialization and Departmentalization:

This company follows work specialization for every employee. Work
specialization refers to every employees should specialized in the
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particular field. PACIFIC JEANS Ltd. does not follow generalization. And
the company generally follows the product departmentalization.
Span of Control:
The number of subordinates a manager can effectively and efficiently
direct. Wider span are more efficient in term of cost. However at some
point wider span reduce effectiveness. That is, when the span becomes
too large, employee performance suffers because supervisors no longer
have the times to provide the necessary leadership and support.
Narrow span have three major drawbacks.
1. They are expensive because they add level of management
2. They make vertical communication in the organization more
complex
3. Narrow span of control encourage overly tight supervision and
discourage employees autonomy.

PACIFIC JEANS Ltd. follows narrow span of control and manage

effectively.

Decision Making:

Decision-making is defined as selection of a course of action from

among alternatives; it is at the core of planning. Decision-making may
be either centralized or decentralized. The decision making process of
that company is centralized by the authority. The lower level managers
cannot participate in the decision-making.
15
 16
Human Resource Management
of PACIFIC JEANS Ltd.

In my visit I know that there is a separate HRD or personnel department

in the company.
There are about 3 Human Resource Managers in PACIFIC JEANS Ltd.
The basic Organ gram of the Human Resource Department is as follows:

GENERAL MANAGER

MANAGER MANAGER MANAGER

(SEC-1) (SEC-2) (SEC-3)

Roles of HR department
 Maintain Liaison with the Administrative Manager.
 Grievances handling of the workers.
 Undertaking training programs for skill development.
 Counseling the rights and responsibilities among the workers.
 Conducting motivational programs.
 Taking care of in-house cleanliness, health and safety.
 Ethical issues and codes of conduct etc
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The Main areas of Human Resource Management are

discussed below:
There is an organized manpower policy in this type of production-
oriented company. This policy includes manpower planning, salary and
wages administration, recruitment and selection, training, performance
appraisal, motivation, promotion/demotion, employee morale,
industrial relations, etc.

Manpower Planning:
We know that the starting point in attracting qualified human resource
is planning. HR planning, in turn, involves job analysis and forecasting
the demand and supply of labor. Basically the personnel manager is
responsible for manpower planning, but before taking any decision he
consults with line managers.
In fact, Manpower planning is the process by which an organization can
engage the right number of people for the right job at the right time
Number of Worker: 10500(casual 700)
Male worker: 45%
Female worker: 55%

TYPE number
Technical 6945
Non- techical 2855
Permanent 90%
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Casual 10%

Number of officers: 627

Technical: 345
Non-technical: 282

Right person to the right job:

The sequence of the activities performed by PACIFIC JEANS Limited to
ensure quality people on the right job is given below:

Human Resource Planning

Recruitment

Selection

Orientation

Training

Performance
Evaluation

Compensation and Benefits

Career
Development
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Employee Recruitment and Selection:

In most of the organizations, the human resources are properly viewed
as their most important assets. For employee recruitment and
selections, the company consider following factors to formulate
principle:
 Needs of employee for present and future
 Opportunities of collection and selection.
 Economic conditions
 Goals
 Organizational style
 Nature of the tasks
Departmental manager who decides that he needs to add to his staff or
to replace someone who is leaving the organization customarily
initiates the process of searching for a new employee. Commonly he
makes a written request to the personnel department stating that he
wishes to hire someone to fill a specific vacancy. The position to be
filled is defined in terms of its job description and of its job specification
(human qualifications). The hiring activity should be integrated with the
human resources plans of the company.

Recruitment:
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Recruitment is a process to find out quality people for the organization.

It is directly related to a number of personnel or human resource
activities are as follows:
Employment planning → Recruiting → providing → Job application →
selection

The various types of recruitment procedures are as follows:

1. Internal source
2. Advertisements
3. Employee referrals
4. Private employment agencies
5. School placement
In my practical findings, PACIFIC JEANS LTD follows the internal sources
and advertising procedures to recruit the people.
And for recruiting employees through advertising, the company follows
the daily newspaper, Internet and others. The company also collects the
applications from applicants by post or courier service and others.
The personnel recruitment process:

Human Resource Planning

Alternatives to Recruitment

Personnel Recruitment
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Internal sources External sources

Internal Method External Method

Recruited
Individual

Selection Procedure:
After recruitment, the company maintains selection procedure. PACIFIC
JEANS LTD makes a short list of applicants from among all before
selection test. This type of short list is prepared as qualification and
experience. There are various types of selection test for employee
selection. These are:
 Written (subjective type) test,
 Written (objective type) test,
 Oral test
 Medical test
 Others
PACIFIC JEANS LTD usually follows the written (subjective type) test;
oral test and medical test for employee selection but this selection
procedure can vary person to person. Such that
For worker: No written test is undertaken in selecting workers. Job
experience is considered as a vital factor.
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For staff: Departmental manger gives instruction to HRM to attract

fight people.
For Junior Manager/Brand Manager: As this is an entry-level/mid
level position in management, Human resource department undertakes
a series organization tests. All the candidates are required to sit for
written test. Written test, interview, physical test, group performance
test, physical examination is also undertaken. Then the potential
candidates are human resource Manager.
For Senior Manager: This post is filled up through promotion and
hiring from other manufacturing concerns.
Job Analysis:
Job analysis is the process of studying and collecting information
related to operation and responsibilities for specific job. This is the
primary and pre-condition before recruiting and selecting a person.
PACIFIC JEANS LTD follows job analysis before employee recruitment.

Job description:
Job description is an organized and factual statement of the duties and
responsibilities for a particular job. PACIFIC JEANS LTD follows job
analysis, job specification and job description for every job.

Job Specification:
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It is a statement of minimum acceptance of human qualities necessary

to perform a job properly. The company selects employees according to
job specification.

Retained Quality People:

Retaining the quality people in an organization is an important task for
HRD. Every organization wants to retain quality, experienced and
efficient manpower to its organization. The following strategies are
followed to retain quality people:
(i) Motivation
(ii) Promotion
(iii) Providing extra facilities
(iv) Training and
(v) Others.
PACIFIC JEANS LTD provides promotion and extra benefits to retain
quality people to the organization.
There are basically two types of benefits provided by the company.
These are:
(i) Financial benefits
(ii) Non-financial benefits

(i) Financial Benefits: Financial benefits are as follows:

a. Salary
b. Bonus
c. Incentives
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d. Group insurance
e. Food subsidies

(ii) Non-financial Benefits: Non-financial benefits are as follows:

a. Communications/transport
b. Free medical services
c. Entertainment
d. Others

Promotion/Demotion:
The most important policy question in promotion is the relative
significance of seniority and competence. In recent times potentiality
and competency are considered as most important basis for promotion.
Though there is an increasing pressure and tendency, to give more
weight to seniority in making promotions, because of the great
importance that worker attach to length of service.
PACIFIC JEANS LTD considers the followings as the basis for promotion.
 Seniority
 Experience
 Performance
 Academic Qualification
Like public concerns, they do not have any system of demotion. HRM
urged that the incompetent employee has to be trained.

Training and Development:

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For increasing the knowledge, skill and improvement of competency of

employees both in-house and out-door system are followed.
There are some training methods for developing employees. They are:
 On the job training,
 Apprenticeship method,
 Lecture and conference method,
 Sensitivity training,
 Vestibule training

PACIFIC JEANS LTD follows on the job training.

It means informing the trainees about the nature of work, conditions,
and environment within a short period of time. The company has a
separate training department in which a continuing training system is
maintained. Employees are also sending to train up in foreign country.

Wage and Salary Administration:

Personnel department has its own policy for salary and wage
administration.
There are some bases for setting pay. These are as follows:
a. Seniority
b. Experience
c. Performance
d. Position
e. Geographical distance
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f. Academic qualification
g. Personal relation
h. Others
Average Pay Scale per Month for employee’s
US$50.00.Theminimum wages for worker is BDT 2100.00.PACIFIC JEANS
provide two Eid bonuses to employees and workers

Motivation:
Motivation can be defined as the process that account for an
individual’s intensity, direction, and persistence of effort toward
attaining a goal. The three key elements in this definition are important.
In motivating the employees the HR department of PACIFIC JEANS Ltd.
has introduced financial incentives, increment, profit sharing, job
security. PACIFIC JEANS LTD follows the two-factor theory of
motivation.
Intrinsic factors or Motivational factor which is related to job
satisfaction such as recognition, growth, advancement, work itself and
achievement etc.
Extrinsic factors are associated with dissatisfaction such as company
policy, administration, supervisions and salaries.
If extrinsic or hygiene factors are available than employees will not be
dissatisfied, it does not mean that employees are satisfied. Because,
these are very common factors and exist in every organization.
PACIFIC JEANS Ltd motivates their employees through some facilities.
These are:
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a. Handsome basic pay

b. Increment in basic pay
d. Job security
e. Job status
f. Good behavior

Performance Appraisal:
Performance appraisal is a process for evaluating the past performance
of an employee by his supervising officer who is conversant with the
employees’ job performance. There are two types of performance
appraisals.
1. Traditional performance appraisal
2. Result oriented performance appraisal
In PACIFIC JEANS, result oriented performance appraisal is followed.
There is a continuous evaluation system for performance appraisal. The
company has professional appraisers to evaluate the performance.
For evaluating performance, this company uses an appraisal form to be
filled by nominee’s associates and superior.

Job Rotation:
PACIFIC JEANS Ltd. follows job rotation strongly when employees feel
fatigue and monotony because of continuation of job. It indicates
change the job for sometimes in order to minimize fatigue and
monotony of particular employees.
 28

Interpersonal Relationship:
In PACIFIC JEANS there is a good management-worker relationship. The
company always tries to maintain good interpersonal relationship of
employees. It improves employee morality and organization’s
citizenship. The company improves their interpersonal relationship
through attending party, meeting, counseling, annual picnic and official
festival.

Participative Decision-making:
Participative decision-making is one of the core concepts of industrial
democracy. Industrial democracy is the modern global world
phenomenon.
PACIFIC JEANS takes participative decision making, but do not
encourage CBA. Their workers are well satisfied and do not want CBA.
Although they do not encourage CBA but take participative decision.

Labor turnover:
Labor turnover of company is 2-3%. There are various effects of labor
turnover. These are:

 Deceases of team spirit.

 Increasing the training cost
 Increasing the administrating expenses.
 Difficulty of optimum use of machinery.
 29

PACIFIC JEANS also faces problem in case of labor turnover. But there is
only 10% labor turnover in previous 5 years due to the employee’s
personal interest.
To reduce the employee turnover the company gives the promotion
and increases the salary.

Industrial disputes:
There are various forms of industrial disputes like:
1. Strike
2. Sit-down
3. Lock-out
4. Go slow, etc.
In PACIFIC JEANS, there is no industrial disputes and conflicting
situation.

Employee Morale:
The company emphasis on group moral rather than personal. It has no
particular system in measuring the morale of employee. Being an
employee of this concern the entire employee possesses good social
status and therefore, they have high morale.
The organization has good reputation in practicing ethical business. To
ensure the ethical behavior of the employees it follows basic policies.

 Not to do any unethical business.

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 Avoiding market and price manipulation practices.

 Giving tax (Customs, Income, duty, others).
 Not to offer and receive bribe for doing anything.
 Social welfare involvement.

INDUSTRIAL RELATIONS
Industrial relation occurs within dynamic conflict situation. Which is
permanent and unalterable so long as the structure of society of the
social remains unaltered. PACIFIC JEANS follows the industrial relation
ordinance of 1969 properly. The existence relationship between labor
and management is good. The management tries to develop the
relation with the labors. There are no trade union activities in the
organization. The worker welfare committee discussed with BGMEA to
solve the any problem.
The company also emphasizes on the following factors to develop
industrial relation
 Payment the proper wages within due time.
 Ensure better working condition.
 Arrangement training facilities.
 Ensuring participatory management.
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Production Performance of PACIFIC

JEANS Ltd,

PACIFIC JEANS has a separate production department, which is the vital

for that organization. The production department is responsible for:
 Maintaining liaison with the marketing and sales department and
to accept the order for specific floor according to the capacity.
 Managing the machine lay out plan of the production floor.
 Study the order/products carefully before start the production.
 Arrangement of required raw materials, machine and manpower.
 Arrangement of production according to the delivery schedule.
 Take care of the products quality.
 Facing buyer’s inspection.
 Preparation of the production planning in advance and
coordinate with the marketing team to avoid any late delivery,
over/less booking
 Taking care of the safety issues like Products Safety, Workers
Safety, and Safety of the Industry.

The production department has capacity to produce 40,000.00 units per

day. The production system of PACIFIC JEANS is continuous. Production
procedure is 80% automatic and the rest is manual. The organization’s
Total Production is 12.48 Million Per Annum.
 32

Production Flowchart of the Company:

R MARKETING & SALES Booking for PURCHASE

e Order Accept fabrics and Fabrics
q Sampling, pattern accessories Chemical
i Designing, Marking, Accessories
r Grading, Stones
e Costing
m Quotation
e Order Confirmation
n
t
s STORING
Inspection
Material Receive &
Issue

S
a
t Buyers’ confirmation
i and receive sight L/C PRODUCTION
s or BB L/C Cutting the Fabrics
f Sewing
a Washing
c Inspection
t DELIVERY
i After finishing all formalities
o ensure the buyers by fax or
email. Ready for exporting the
n
garments

FINISHING
Production Labeling according
to customers order.
STORING IN FINISHED GOODS
Checking & Packing
GODOWN
Communicate with C&F
 33

In this company the manufacturing manager directly administers

production task. The production target for the whole year is fixed on
the basis of estimates of the marketing department. The annual target
is divided to weekly target. An adjustment in manufacturing target is
made from time to time as per the change of the world market
situation. In order to ensure the achievement of production target
regarding product quality and quantity a weekly and regular review is
made.
In my practical findings during our visiting, I observed a organized
production system which is fully controlled by the newly sophisticated
technology, that is, the production system is basically computer based.
Besides this there are some latest technological production systems
which can really surprised me. As a result, the whole production system
is operated with fully disciplined way. This production system is
basically divided into two parts. They are:
1. Production By CAD: Since this company is mostly based on
manufacturing of garments wear so the cutting and designing of
cloth is most important task. As a consequence Computer Aided
Design (CAD) is largely used for producing the products.
And the other hand to cut the cloth on the basis of size of the
shirt, pant, trouser, etc made by the CAD. It reduces the wastages
and creates an effective cutting on the cloth. In this way, the
 34

shirt, pant, coat, trouser and other dress have been producing by
the computer equipment.
Design has been monitoring by the computer monitor and this
output as a design on GGT printing machine. That designs have to
place on the cloth correctly and cutting for final production by
the workers.
2. Production By CAM: Similar as CAD, Computer Aided
Manufacturing (CAM) is largely used for manufacturing concern.
The CAM is technique applied by the modern sophisticated
equipment of PACIFIC JEANS Ltd. Some sort of product would not
made possible totally by the hand of human being which is easily
operated on the computer aided machine. In order to produce
high quality product to set up CAM system which mark on their
quality of product as a level of brand. In this way, the company to
proper used on CAM is effective performance for production and
marked by the computer level seal to their product remain.

Production Capacity of PACIFIC JEANS (Items Per Day)

Total Capacity: 40,000.00

ITEM Unit
1. Men’s Ladies & Boys’ 5 pocket Jeans 15000.00
2. Cargo Pants/Shorts/Men’s Carpenters 7500.00
3. Chinos 7500.00
4. Overall/Short all 4000.00
 35

5. Skirt 2000.00
6. Men’s Shirt 4000.00

MARKETING MANAGEMENT of PACIFIC

JEANS Ltd.

PACIFIC JEANS Ltd. is a basically a garment manufacturing company. It

produces mainly jeans pants & trousers. The contribution of garments
sectors towards the total export is a great percentage of this company.

Marketing Department:
PACIFIC JEANS Ltd. attaches much importance to its marketing tasks for
which the Managing Director himself takes personal interest. The
marketing department is responsible for sales, distribution, market
research and handling marketing of individual products. The total
manpower engaged in the marketing department is only 20-40 persons.

Target Market:
In PACIFIC JEANS Ltd, there target market is especially for foreign
market. They are marketing their products to USA, European countries,
Canada, Brazil, germany, netherland etc.
 36

Market Structure:
It is a production oriented manufacturing concern. The nature of
production is garments wear and it produces the consumer goods.
PACIFIC JEANS is 100% export oriented and it produces for foreign
market. The organization’s close competitors are India, Pakistan, China,
and Hong Kong.

Package:
The company feels that packaging is more important task to protest the
freshness of their products. The company always conscious on there
product, and so that package is more attractive which attraction to the
customer and also describe the product application.
PACIFIC JEANS Ltd have been realizing at the long period, the power of
good packaging to create instant customer/buyer recognition of the
company or brand .In this regard the company, before the final
packaging to check properly on product defaults, if any defaults fined
out and instant to attention concern and rejection of that product.
After checking at first to pack on individual poly bag and wrapper on the
carton, which is printed by board paper?

Marketing of product:
Marketing of quality product is the main function of the company.
Therefore, there are no difficulties in case of marketing new product. In
shipping there is no problem, only port and custom problem is not well
 37

satisfied about their market demand. There are no traditional

promotional activities in this manufacturing organization. Because
there is a 100% export volume in this organization.

Transportation:
Transportation is a necessary function of marketing because most of
the markets are geographically separated from the area of production.
On the basis of products to required the various types of mode of
transports to the place of consumption. In this context the company
likes the sea, air and land transportation to carry on their products. On
the above conditions to depend on urgency need which use to the
company requirement. But the company normally prepared on the sea
transportation because it contains on large volume of product at a time.
Frequently, the transportation cost would be minimized. The company
has an own transport department and have cargo carrier.
The air transportation use only for urgency met the customer demand.
Sometimes, this air transportation is used for emergency treatment of
any top-level executive or their family members.

Advertisement:
This company does not follow any advertisement strategy for creating
market demand. PACIFIC JEANS Ltd always tries to maintain the product
quality. This is their only promotional activity for attracting the foreign
buyers. Because this company is completely different from any other
type of production oriented company in regard of buyer attractiveness,
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buyer convince and getting order from buyer. As a result, in most of the
times, the company get the order from world reputed branded
products.

Sales Target:
The company have sales target only for international market. PACIFIC
JEANS Ltd follows the research and development program for
developing their sales volume or product quality.
In PACIFIC JEANS Ltd, there is a sales center, but do not follow the
traditional price discount system even not provide after sales service.
There are some sorts of samples for foreign buyers in this sales center.
Besides this, there is only the particular target for delivering timely the
quality products to the enlisted foreign buyers.

Marketing Problem:
Because PACIFIC JEANS Ltd is a private organization. Although it is
worldwide experience, skilled management and rich compensation
policy has played vital role to minimize some of the problem like worker
unrest, absenteeism and administrative etc.
Some problems are:
1. Sometimes govt. rules and regulation restrict PACIFIC JEANS Ltd
normal processing operation. The govt. of Bangladesh always
keeps close eyes on its activities. For changing prices, new plant
installation, raw materials, and procurement etc. the company
 39

has to seek necessary permission from the govt. obviously the

govt. cannot always meet its expectation.
2. PACIFIC JEANS Ltd uses packaging materials for local suppliers,
printing, paper, wrapper, carton making etc, of this company
which are relatively inferior in quality than those of developed
countries. The supplier often fails to honor time commitment in
delivery.
3. Political instability is another serious operational concern for
PACIFIC JEANS Ltd. Particularly we have to see that Bangladesh
witnessed frequently changes in govt. policies and regulations.

FINANCIAL MANAGEMENT of
PACIFIC JEANS Ltd.

The financial management is the custodian of the finance of the

organization. The department keeps all records of the payment and
earnings, operating company’s account with the bank, arrange funds as
per requirement and deals with income tax for the tax matter of the
company. This department is responsible for maintaining proper
account of the company’s property and maintaining liaison with the
owner for the financial matters regularly. The key elements of financial
management of PACIFIC JEANS Ltd. Are discussed below:
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Capital and Capital Structure:

The main source of capital is the directors’ investment in the company.

The capital structure normally follow paid up capital.
Companies authorized capital : Taka 1,00,00,000.00 (One Crore)
Companies Paid Up Capital : Taka 30,00,000.00 (Thirty Lac)
But in my practical findings, the company does not provide any type of
financial statement due to their business secrecy.

Market Share:
PACIFIC JEANS Ltd. does not enter share market. Therefore the
company has no market share. It is a private limited business entity.

Short term and Long term Financing:

Most of the firm use short term financing to meet temporarily short
falls, while permanent capital (long term debt and equity) is used to
meet long-term capital requirement. There are four basic source of
short term financing.
 Account payable
 Bank loan
 Commercial paper
 Accruals
 41

PACIFIC JEANS Ltd. provides short-term finance from company’s own

sources. Long term finance provide by directors and banks. The
company has no problems of internal financing.
Bank Name:
 The Hong Kong and Shanghai Banking Corp. Ltd.
 Credit Agricole Indosuez
 Agrani Bank
 Citi Bank NA

INFORMATION TECHNOLOGY

Information technology is a very crucial and important sector for all

organization. In the view point of today’s complex business world an
organization cannot survive without the help of information
technology. PACIFIC JEANS Ltd. also has separate information
technology.
 42

PACIFIC JEANS Ltd. is fully resourceful about information technology. A

short description about their capability of information technology is
given below:
1) 30 computers for IT department where all records of the
company are kept.
2) 12 IT specialist to maintain all the work of this department.
3) 18 computer literate officers to use the computer.
4) Own centrally located server, which coordinate all the
computers.
5) All the computers are equipped with Internet facility
PACIFIC JEANS Ltd. use customized software for their IT department.
This company uses their IT facility:
1) For payroll.
2) To keep the accounts for all departments.
3) To get the latest data about garments sector.
4) To communicate with buyers.
5) To keep the record of Accounts and Finance departments.
6) To get orders and send price catalogue to the buyers by e-
mail.
7) To easy retrieve of data and print the data.

Safety and security Measures

Fire equipments:
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Fire extinguishers : ABC-26pc, CO2-30pc

Fire alarms : 12 alarms
Manila rope : 10 pcs
Face mask : 30 pcs
Emergency lights : 50 lights
Smoke detector : All floors
Exhaust fan : 130 fans
Fire hoses : 10 hoses
First aid boxes : 10 boxes
Water bucket with stand : 20 pcs
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Problems of PACIFIC JEANS Ltd.

During my visit, I notice some problems of PACIFIC JEANS. These are

mentioned below:

 The organization does not have adequate promotional programs

for its product.
 There is no child care center for female worker
 There is no provident fund for employees and workers.
 The organization does not maintain any educational standard for
workers.
 It does not provide educational facility to its workers
 45
Recommendations:

On the basis of findings of the study, I would like to recommend the

followings:

1. Pacific Jeans is supposed to arrange some training program to

improve the efficiency of the helpers & operators.

2. Company be capable of arrange half yearly get together to

improve the relationship between the Management & workers.

3. Customer service can be improved. For this purpose

management can arrange yearly get together with the consumers
(Buyers).
4. The Company must have to appoint at least medium educated &
Skill person.

5. The Company can develop the advertising promotion.

6. The salary system should be well structured regarding the job

responsibilities.
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CONCLUSION

At last, I can say that the management portion of all departments of

Pacific Jeans Ltd. is performing its job efficiently. In fact the all
departments are most important equally to increase the productivity by
low cost and to maintain the well reputation. Beside the executives are
very industrious and serious in performing their jobs. Though there are
also some who are not much committed. The executives hardly try to
achieve 90% efficiency.
The organization is maintaining a high quality work environment in
accordance with the labor Act of Bangladesh. Workers get adequate
wages and they get their wages timely. So the workers are satisfied and
there is no industrial dispute or labor unrest.
If the Company follows the recommendations made in this report, I
believe that it can overcome the present problem. And in the long run
the company will be benefited and it may become the market leader in
near future.
There is no doubt that Pacific Jeans has created a good reputation in
the market by its quality product and service. It should maintain the
quality and try to diverse its business.
 47

Bibliography

Profile of Pacific Jeans Ltd.

Standard questionnaire.
Officials of Pacific Jeans Ltd.
Personnel Management, -Decenzo Robbins.
Website Pacific Jeans Ltd.