I.

Introduction
Business Concept and the Business Model
1. How will the business raise revenues? What critical factors will cause the revenues to materialize?
Innovation and Promotion are the two main factors that can affect the business revenues of Oh
Clothing Line. Oh Clothing Line produces several products that are innovated and are not the same as
what you can see in the existing market. In this case the customers will be attracted into it and will
purchase it as it is a new thing in their eyes. Products of Oh! Clothing Line might be unique but it will
always be on point and will always be able to meet the standards of the fashionista pips.
2. What will be the costs of the enterprise products and other costs of doing business? How will
these costs be managed to ensure comfortable profits? What critical factors will drive the costs?
How can these factors be controlled?
The estimated cost of the whole starting process of the company is 10 Million PHP, including all the
charges and all the upcoming branches of the Oh! Clothing Line, outside the vicinity of Quezon Province.
The company ensured that they can promote really well in order for the customers to know about the store.
The company is comfortable on showing and displaying their products since it is a work of art and it is very
unique but is high quality and is affordable depending on the customers. Opening up other branches is
great deal and requires a lot of money in the pocket. Promoting the company is another problem. Being a
client of a Public Relations Office requires a lot of money however, being a PR client ensures that the
product and the company will be promoted all throughout through various means.
3. What will be the major investments of the enterprise? Why will these investments give the
enterprise a competitive edge?
The company requires a lot of money in order to create outstanding products. Money also provides
the machineries, the equipment needed to create the product. Money will also give them the ability to
promote excellently and to have a space for the shop in a very good environment. Since it is a huge
amount of money, the company needs to get it back as soon as possible by increasing the sales volume in
anyway the company can.
4. How will the enterprise finance the investments? How will the enterprise funds its growth?
The company has been contacting a lot of investors that can help them start the business. The
investors have been within the fashion industry for a long time, and they can surely embrace this company
because of its unique theme and products.

The Business Goals: Vision, Mission, Objectives and Performance Targets

The vision of Oh! Clothing Line is “to establish a unique fashion impact whereas it can create new
trends, and develop into one of the most prominent leading fashion brand in the clothing line industry
throughout the country within the next 10 years and successfully enter the international competition.”
 The mission of Oh! Clothing Line is “to create and provide high quality, unique and comfortable
clothes that would make the customers go in awe that can as well generate sufficient profits for the
stakeholders and improve the lives of the employees.”
The objectives of Oh! Clothing Line is:
1. To attain satisfying financial returns and commendable sales
2. To please and satisfy the customers with high quality, unique and comfortable clothes
3. To establish a unique fashion impact and manifestation throughout the country
4. To make Oh! Clothing line a happy and rewarding place to work in
Objectives Key Result Areas
1. To attain satisfying financial returns and 1a. Amount of Net Profits realized for the next
commendable sales ten years
1b. Return of Equity (ROE)
1c. Return on Assets (ROA) or Return on
Investment (ROI)
1d. Return on Sales (ROS)
1e. Growth of sales per outlet
2. To please and satisfy the customers with 2a. Average monthly rating on the fashion
high quality, unique and comfortable theme displayed
clothes 2b. Average yearly rating on the overall
fashion sense and impact of the clothes
2c. Percentage of repeat customers
2d. Number of costumers commendations
and reports
2e. Awards and recognition given by the
community, fashion line industry and the
government for excellence service
2f. Average quarterly rating which ensures
customers’ degree of delight
3. To establish a unique fashion impact and 3a. Number of fashion stores throughout the
manifestation throughout the country country
3b. Sales Volume attained

4. To make Oh! Clothing line a happy and
rewarding place to work in
4a. Compensation and benefits of managers
and workers are above industry rates
4b. Management and employee turnover
4c. Number of job applicants compared to
other similar establishments
 Key Result Areas Performance Indicators
Now 5 years 10 years
1a. Amount of Net Profits realized for PHP 2.5 million PHP 10 million PHP 30 million
the next ten years
1b. Return of Equity (ROE) 5% 20% 60%
1c. Return on Assets (ROA) or Return
on Investment (ROI) 15% 25% 40%
1d. Return on Sales (ROS)
1e. Growth of sales per outlet 15% 25% 45%

10% 15% 30%

2a. Average monthly rating on the 2 stars (out of 5) 3 stars (out of 4.5 stars (out of
fashion theme displayed 5) 5)
2b. Average yearly rating on the 1 star (out of 5) 3 stars (out of 4.5 stars (out of
overall fashion sense and impact of 5) 5)
the clothes
2c. Percentage of repeat customers 30% 40% 50%
2d. Customer commendations 3 out of 10 4 out of 10 6 out of 10
and reports 1 out of 10 1 out of 10 2 out of 10
2e. Awards and recognition given by 1 from the
the community, fashion line industry None National 3 Locally (in the
and the government for excellence Fashion Philippines)
service Industry
2f. Average quarterly rating which 2 stars (out of 5) 3 stars (out of 4.5 stars (out of
ensures customers’ degree of delight 5) 5)
3a. Number of fashion stores 1 branch 3 branches 15 branches
throughout the country
3b. Sales Volume attained PHP 5 Million PHP 10 M PHP 20 M
4a. Compensation and benefits of Same as the 5 % above the 15 % above the
managers and workers are above industry industry industry
industry rates
4b. Management and employee 3 out of 10 per 4 out of 10 per 7 out of 10 per
turnover year year year
4c. Number of job applicants
compared to others 10 % job 15 % job 25 % job
applicants applicants applicants
 II. Business Proponents
Resource Mobilizers and Financial Bankers
Oh! Clothing Line aims to uphold unique, fashionable, high quality but comfortable and affordable
clothes that are why the company’s main supplier of Fabric as well as Fabric Paint and Designs is the AAA
Fabric Textile and HandyHand Arts and Crafts which provides different fabric that satisfies the designs of
Oh! Clothing Line as well as unique design materials that can make the clothes more unique than ever.
Since Oh Clothing Line is just a starting company the financial needs are by then supported of
numerous bankers and investors in order to attain and maintain its main goals and objectives, the main
investor of the Company will be the owner, Ms. Angelica Lee A. Palmero, with almost 50% of the shares
within the company. Next is the AAA Fabric Textile whereas it is expected to contribute almost 8% of the
total shares within the company starting capital. Other financial bankers include Fashion Business Startup
Investment Company with 5% of the total shares. Oh Company has also loaned 10% of the total
investment from Bank of the Philippines Island (BPI) with an interest rate of 1.2% annually. Individual
Investors such as Ms. Patty Ang, a famous local designer within the Philippines accumulated 16% of the
total shares; Mr. Joey Espiritu, a famous local designer, contributed 9% of the total shares; and Mr. Mark
Boungarner accumulated 2% of the total shares.
Not only they will be gathering Investors but they will also sign with Smith’Oen Public Relations Office
in order to improve the sales of the business. Signing with a PR will be a great opportunity and move for
the company to over
Technology Providers and Applicators
In order to attain and provide the increasing demands as well as the supply for fashionable, unique
but affordable clothes, the company will purchase modern technologies, equipment and appliances for the
faster production and distribution of products locally and internationally. The following technologies include
Sewing Machines and the latest Digital Sewing Machine Applicator which will be provided by Threads and
Needles Equipment. Fabric Painting will be done handmade, but fabric printing includes Printing machine
which offers heat press to the fabric, this will be provided and Printing Press Machineries.
Governance and Top Management
There are six major bankers that will support the Oh! Clothing Line and all of them have different
shares and stakes in the company. The founder and the CEO of the company is Ms. Angelica Lee A.
Palmero. The management and the investors are in one in maintaining the mission, vision and objectives
of the company. With the help of the investors, the position of the Oh! Clothing Line within the industry will
surely boost up as well as the popularity level of the company within the nation. Thus the volume of the
sales will increase as well.
Operating and Support Team
The owner of the store Ms. Angelica Lee Palmero will not only serve as the CEO of the company but
the head team of the designing team. There will 4 teams within the company. The first team will be the
designing and innovating team which will be composed of 5 designers. Next time will be the sewing team
where as they will be the one who will make the product comes into life. There will be 15 sewers within this
section; this section will also include the finalizing of the product. On the other hand there will also be the
marketing and accounting team who’ll manage the strategies, tactics and the accounts of the company. It
will be composed of 1 accountant, 1 bookkeeper and 3 marketing people. Last is the staff (6 employees)
who’ll be at the store and who’ll promote and satisfy the service needed by the customers. There will be a
total of 21 employees.
III. The Target Customers and the Main Value Proposition (MVP) to the Customer
Profile Data
Age All ages (from babies, toddlers, kids, teenagers, adults, senior citizens)
Gender For Both Male and Female as well as the LGBT community
Family Size All sizes
Family Life Cycle (Status) All Status in life
Income Any income as long as they can afford the clothes on the lowest price
marked
Occupation Any Occupation
Education Any Level
Religion Is visually appealing but there are some clothes that are not appropriate on
certain religions. But there are clothes available for all religions
Race All races
Nationality For all Citizens from all over the world that are interested in the clothes
Psychographic People who are fashionistas and as well as people who are still looking for
the fashion type they are suited with
Social Class All social classes
Behavioural All Behaviours
Occasions There are clothes for all occasions, as It shows and different themes
whenever there are certain occasions
User Status All Status
Attitude towards the product Positive
Geographic Near the branch; All over the Philippines since it offers online business that
is ready to enter the International Market soon.
Country Philippines; Worldwide (soon)
Cities Lucena City, Manila City etc.
Density Depends on the Demand
Climate Seasonal
Product Attributes and Unique, High Quality but Comfortable and Affordable as well as it suits all
Features the tastes of the customers
Materials Used Cotton, Linen, Polyester, Spandex, Silk, Satin, Different types of Fabric,
Paint, Art Designs etc.
Sizes Available All Sizes are available
Colours All colours are available
Design, Models, and Is very unique and innovative, so it offers a lot and is distinct
Variation
Packing Paper bags with customized Oh! Clothing Line Design
Weight Will approximately be 200g up to 5kg to the max
Existing Markets
There are several competitors present in the fashion industry as it people tend to look for different
things on different stores. Oh! Clothing Line has stiff local competition with the many wonderful boutiques
the Philippines. Direct competitors include those boutiques that are well-known nationally. It also includes
international brands that have been satisfying the needs and wants of the Filipino customers for over a
span of so many years.
Oh! Clothing Line’s comparison of the existing markets reveals that very few are successful in
delivering high-quality customer service. It appears that if you don't look a certain way or show that you
have money when you walk in, you are immediately disregarded, discrimination occurs. Dressing rooms
are typically small and have curtains that don't guarantee 100% privacy. Clothing sizes tend to run small
and items tend to be overpriced which is a very no no to the practical smart buyers of now’s generation.
The Company has included and listed the following competitors:
 SM Department stores which offers several brands that are widely available all over the country
 Bench  GAP
 Penshoppe  Abercrombie
 Folded and Hung  Woman
 Human  GTW
 Oxygen

IV. Market
The demand for clothes is really high nowadays. It is not just the ordinary clothes the people are
looking for, but it is the unique and fashionable clothes that can actually represent and express the
character, attitude, and the selves of the people wearing it. The customers want to be themselves on the
clothes they’re wearing, however not all people who can’t dress up the way they want because of the price
of the clothes they want to wear. And not all people know the clothes that describe them because what
they see on clothing lines are always limited on a certain theme. Not everyone has a stylist that can lead
them to the style that suits them the best. Almost all people have difficulties on finding the clothes that
really suit them and as well buying the ones that they one because of being so expensive. Not all clothes
that are expensive are always high quality as well, not all cheap things are low quality as well. Everything
just settles at the middle. And this problem resulted on the creation of Oh! Clothing Line.
Research also indicates that people approach clothes store uniquely by evaluating them based on
product (quality, price and how it suits their taste) and company information derived from both personal
and expert sources. And studies show us again and again that excellent customer service lowers customer
attrition rates, fosters excellent word of mouth and most importantly, increases sales. It has been identified
that there are ten factors that contributes on the decision of the customers on where to buy and shop
clothes:
1. Clothes have affordable price 7. Has many clothes to offer
2. Employees treat the customers with respect 8. Carries a wide variety of items (e.g. colours,
and smiles sizes)
3. Carries high-quality merchandise 9. Has outstanding customer service
4. Doesn't pressure customers to buy anything 10. Makes it quick and easy to shop at
5. Convenient store hours 11. Uniqueness of the products
6. Handles merchandise returns fairly
On the other hand there are many competing stores within the fashion and clothing line industry. A lot
of branded clothes exported within the country have been topping ever since on the industry as it offers
what the people want. People respond to it positively despite of the expensive prices of the items. It is
because certain stores have already developed and establish a good name and image within the eyes of
the people not only by providing varying clothes but high quality ones as well. Stores like Penshoppe, Gap,
Folded & hung, Oxygen, Forever 21, Abercrombie, Beverly Hills, Jag, etc. are just few of the clothing lines
that are trusted by the Filipino customers despite of being exported from international countries. On local
means there’s Natasha, Linya linya, Bench etc. have been as well topping the fashion industry within the
Philippines.
Oh! Clothing Line, a newbie on the fashion industry has several advantages despite of being a starter.
First is that it offers unique but fashionable clothes that has never been shown within the market as they
have already innovated the clothes that are ordinary and always seen available within the community. As
most people like unique things rather than the ordinary ones, because they don’t want to see themselves
wearing the same clothes as everybody wears. Another advantage is that because not all clothing line
offers clothes for all ages, Oh! Clothing Line is one of those few stores that offer it. Oh! Clothing Line not
only offers unique and fashionable, but comfortable, high- quality and affordable clothes that can actually
attract the customers to buy on the store. However since it is just a starting fashion line it needs to promote
as much as we can to attract a lot of customers and create loyalty within them. Oh! Clothing Line also
offers freestyle analysis to help the customers find the style suited for them.
Since AAA Fabric Textile and HandyHand Arts and Craft serves as the suppliers of fabric and
designs which serves as the suppliers of the other competing brands, Oh! Clothing Line needs to innovate
clothes as much as they can to create better image on how it uses the fabric that Oh! Clothing Line buys
the same with the other competitors. Oh! Clothing Line must also gain the trust of the suppliers by being
loyal with them and trying to thank them by promoting them as well through the clothes. This can create a
good transaction between the supplier and Oh! Clothing Line thus can have lower bargains, discounts or
freebies can occur.
Not only is Oh! Clothing Line a fashion store at one place but it also offer extra services online that
can actually deliver the clothes that the customers want door-to-door as it seems very convenient to other
people. Oh! Clothing Line has already signed a partnership contract with JRS Express on delivering the
clothes where ever in the Philippines. As soon as it enter the international competition, Oh! Clothing Line
will try it best to sign a partnership contract with AAA Cargo Shipping to deliver goods online. It will also
establish its first store on the where the highest online sales occur within the online international delivery.
The impact of Oh! Clothing Line socially is that it provides clothing for all races. There will be a certain
section on every branch of Indigenous People Clothing in that case they can showcase how varied the
clothes are in Oh! Clothing Line. Discrimination is a great big factor that can affect the sales of a certain
store, that’s why one of the goal of Oh! Clothing Line is to say no to Discrimination.
Socially as well, the main trends within the society nowadays affect the customers’ perception of the
fashion items they will buy. The list of current trends that were identified within the society in terms of the
fashion industry:
 People are shopping online for convenience  Supremacy of the discount store chains
& value; growth of sales on the Online  Category-killer superstores
Market  Continuous changes in demographics,
 Continued decline of the new business tastes and fashions
 Build a fashion appeal within the years  Easy availability of consumer credit
present in the industry  Deteriorating appeal of the major mall
 Repositioning of full-price/multi-line
department stores (SM)
And as an answer to the current trends, Oh! Clothing Line tries to reach and achieve the trends of the
fashion industry in the Philippines.
As for the Economic and Environmental factors and conditions present within the society, Weather,
seasonal events, holiday shopping, competitor marketing, Philippine Economy can all affect the
performance of Oh! Clothing Line. On a macro-economic level, consumer confidence, interest rates and
inflation rates all have an effect. Rising unemployment, political concerns and deflation also pose risks.
Oh! Clothing Line listed the positive and the negative factors brought by different conditions that can
affect the growing business of Oh! Clothing Line.
Economically, even though Oh! Clothing Line wants to provide affordable items as much as they can,
there are still some taxes and bills the company needs to pay and add it to the product excluding the cost
of the whole production of a certain clothes. Value Added Tax (VAT) has been always added to every
products produced that are included on the basic necessities of the human race. 12% of the total price will
be deduced to contribute on the National Budget of the Philippines.
The owner of the Oh! Clothing Line has visualized an Eco-friendly Clothing Shop that depicts a
wonderful environment to shop and work on. As well as it uses materials and processes that is not harmful
to the environment.
Technology-based a lot of equipment will be used for the processing of the clothes. Equipment such
as Sewing Machines, Printing Machines, and machineries needed to run a store.
 V. The Product and Service Offerings
Description
As for the Products, Oh! Clothing Line have the list of their newly introduced fashion clothes:
 Minimalistic Shirts and Polo Shirts /  Hand Painted Dresses and Shirts/
MiliShirts Murals
 Pop Art Shirts/ Pop-O Shirts  Formal Clothes / Sophie
 Black and White Clothes/ Dalmatians  Toodlers / Toddlings
 Extra- Large Sized Clothes/ ShoBig
Clothes
These are just some of the example products of the Oh! Clothing Line which has their own names in
that case people will be attracted on buying it, and the people who will hear those things will then be
curious about it, garnering their attention they will see to it that they will know what trends are in within the
Oh! Clothing Line. However the business focuses on the products listed:
 Casual Tops  Denim  Wardrobe
 Blouses  Separates Accessories
 Sweaters  Jackets/Blazers  Style Assessments
 Knits  Coats/Outerwear  Special Orders
 Pants  Fashion Accessories  Alterations
 Skirts  Jewelleries
 Dresses  Personal Care
To overcome seasonality concerns, Oh Clothing Line will be varied. Oh! Clothing Line will provide
different sets of clothes each and every month to satisfy the eyes and the wants of the customers and
by-passers. Additionally, Oh! Clothing Line will provide alterations, personal shopping services and special
ordering for our customers. Special Orders are a huge benefit as Oh Clothing Line obtains full-price
sell-through and there is no floor space needed to sell the article.
At Oh! Clothing Line, the business is committed to bringing high quality clothing to women but the
prices will reflect at the range of affordable to high price depending on the variety of clothes. The lowest
price will be from PHP 175 up to the highest price of PHP 20,000 because we are accepting orders such
as gowns and classy and sophisticated looks that are suggested by the customers. To maintain profit
margins of Oh! Clothing Line, the business will negotiate and focus on obtaining an average retail mark-up
for all merchandise classifications.
Oh! Clothing Line will build its first branch on the Province of Quezon specifically on Lucena City
because the owners of Oh! Clothing Line is actually based and is living in the vicinity of Lucena City. It will
first open its branch on SM Lucena City knowing that a lot of people visit the mall.
For the promotion of the Oh! Clothing Line, the company would invest a lot of money to advertise the
company throughout the country as it requires attention from the audience or the customers for them to be
informed that such market exists. First is that there would be personal selling and word of mouth via
networks of friends, stylists and customers. A Facebook Page will be established as well as Twitter and
Instagram accounts in order to attract people, since almost all of the target customers look online because
it’s already Digital Era and, it is a must to create those certain things to promote. Oh! Clothing Line will
invest almost PHP 15,000 for this promotion.
Another intended promotion is that the company will promote through flyers and posters to inform the
target customers about the starting information of the company, the products, and the opening of the
company. Unique visual displays in storefront on before it open and after it opened in a weekly basis.
Printing and Posting of flyers and posters needs about PHP 5,000-10,000 worth. Another promotion is that
it will pay some advertisement on the local radio stations as there are still a lot of people who are listening
to the radios nowadays.On the other hand, since it is still a small market and just a starting one, the
company will then establish its name first within the vicinity of Lucena City across the whole Quezon
Province. After the name was well established, building up few malls within the CALABARZON is the
target of the company. This time the company can invest and will invest on promoting the company and its
products through localized commercial and billboards in order for them to spread the name of the company.
They will be showing different positive feedbacks from the customers in order to as well attract them and to
increase its sales on the other stores of the Oh! Clothing Line. There will also be Sales Promotion such as
unique store events and bi-annual sales that can attract customers as it provides cheaper than the
affordable price of Oh! Clothing Line clothes and will give freebie and exciting events that can catch the
attention of the customers. Other important marketing strategies, such as developing strong customer
relationships (retention), will utilize a different mix of marketing programs.The company will invest to create
their own website whereas everybody from all over the world can access on that can receive orders from
all over the world. Then afterwards depending on the demand of product, Oh! Clothing Line will build its
first branch store outside the Philippines.
The employees of Oh! Clothing Line has been carefully filled by the CEO of the company, Angelica
Lee A. Palmero which also serves as the head of the HR Department of the company. A total of 21
employees will be employed within the company. The Company will ensure that Oh! Clothing Line is a
great place to work on. There will be a lot of benefits and insurances that will be offered to the employees
who’ll be accepted in the company. The skills are the main point of the hiring session not the experience.
The CEO will focus on the talent of the aspiring employees by making them do things that’ll show their
skills. They will also be further being developed into better employees by making them attend seminars for
free after being accepted.
As for the packaging, Oh! Clothing Line prepared a customized paper bags that are eco-friendly and
is very convenient to bring because of its medium size and a well-designed paper bag. It is super durable
as well that it can carry heavy loads of clothes.
As for the process, the customers will be guided by few clothing analysts within the company and
stores on picking the right clothes for them if they have the dilemma on what they want to wear, if whether
they are undecided or not.
Evolution
Oh! Clothing Line has always been on point on making such innovative products in order to be
different from other competitors. Oh! Clothing Line designed several unique clothes, in which the company
is comfortable to show and display in their store as they know that the customers will surely like it.
On the other hand Oh! Clothing Line will also provide services such as Style Assessments, alterations,
personal shopping, and special ordering to customers during store hours and by personal appointments.
Style Concierges who are trained within the image industry will be available to customers on a daily basis.
Oh! Clothing Line innovative Style Assessments and educational emphasis in helping the customers
develop their personal styles will enhance our reputation as a truly unique boutique.

Justification
Oh! Clothing Line offers different products that are very new within the society as a result of
overwhelming innovative ideas of the designing team of the company.
In order for the products to be known and in order for the customers to avail the products, the
company posed different tactics in order for the products to be sold and in order for the sales to increase.
Oh Clothing line offers Full and Self-Service which covers the: "What's New" Bulletin. Behind the cash
wrap area there will be a bulletin board that is frequently updated and that lists and displays the following
details:
 Featured Designer - This will show a profile of one of the designers
 How to Wear - This will show how to wear a particular item for work, weekend and going out
 Coming Soon - This will feature items coming into the boutique soon
 Services - This will list all the additional style services that Oh! Clothing Line offers
It also covers the tactic of Coterie Clothing Tags whereas clothing tag will have the corresponding
Style Personality numbers listed to help customers determine which pieces are best for them.
As well as the Style Concierges. Oh! Clothing Line believes in bringing the best service to our
customers. As such, all sales associates are called Style Concierges. Our Style Concierges will be trained
and participating members of the Association of Image Consultants International. They will be available to
assist customers with their Style Assessments, wardrobe planning, special orders and personal shopping.
If a customer is pressed for time, she simply calls Oh! Clothing Line to set up an appointment and there will
be someone there to greet and assist her beyond normal business hours.

VI. The Enterprise Strategy and Enterprise Delivery System

With the Logo Title Oh! Clothing Line and the tag line “tees that makes you go Oh!” is actually a kind of
technique to encourage and attract the people to buy products form Oh! Clothing Line. When you literally
see the products of it will literally make you go Oh! In awe because of the cool products, the brand literally
made it possible for the company and the customers to connect.
 Based on extensive research conducted on women's shopping behaviours as well as Oh! Clothing
Line’s own research among Los Angeles among the target customers, the following marketing strategies
will be employed:
• Develop strong relationships with customers by utilizing Style Assessment and offering services to
help each customers determine the right clothes for them.
• Provide educational materials and programs that enable the customers to have a greater
decision-making confidence.
• Build awareness of brand and services to exemplify strong store reputation.
• Provide customers with a sense of access to "inside information" and harness the power of a person's
personal network by leveraging marketing collateral designed for sharing and encouraging referrals.
• Utilize personal referrals and stylists to build traffic.
The first objective of the company is to get a large volume of sales within the first year of the
company start-up.
Build awareness of brand and services to exemplify strong store reputation
Provide customers with a sense of access to "inside information" and harness the power of
Strategies:
a woman's personal network
Utilize personal referrals and stylists to build traffic
Strengthen the customer relationship via events and special communications
Promotion:
Hold two large sales a year: winter and summer
Web: Promote key merchandise & events on the website
Direct: Send out monthly email newsletter to customers
Develop working relationships with 2-3 personal stylists
Personal Provide personal appointments
Selling: Train Style Concierges to provide exceptional service and exhibit patience in the selling
process with women
Hold Launch event/party
Hold unique after-hours shopping events (Mother-Daughter night, Travel Planning, Girls
Events:
Night Out, Family Outing etc.)
Hold Fall & Spring events
Get voted as one of best places to shop on
PR: Get featured in PH travel & shopping guides
Send press kits to, and hold interviews with, top publications
Another objective of the company is to improve the sales of the special orders in which the designers
will accept designs from the customers with a low amount of sewing fee.
Provide educational materials and programs that enable customers greater
Strategies: decision-making confidence
Provide customers with a sense of access to "inside information"
Web: Provide overview of how a special order works on the website
Direct: Announce events through postcard to best customers
Personal Selling: Have Style Concierges communicate the opportunity with their best customers
Hold four trunk shows a year
Events:
Hold creative events
Provide a in-depth appreciation of the Customers for them to enjoy shopping within the Oh! Clothing
Line
Develop strong relationships with customers by utilizing Style Assessment and offering
Strategies: services to help them determine the right clothes for them
Provide educational materials and programs that enable customers greater decision making
 Promote gift giving during key holidays (Christmas, Valentine's & Mother's Day) and utilize
Promotion:
assessments to assist gift givers in purchasing the appropriate gift
Integrate style personalities and other key information into customer database and develop
Direct: customer segments
Create awareness of assessment through emails to customers
List the style personality numbers on each merchandise tag to generate interest and
awareness of the Style Assessment
In-Store:
Provide overview of Style Assessment in dressing rooms
Tailor merchandise offerings to specific Style personalities
Events: Hold monthly Style Assessment workshops

VII. Financial Forecasts

PRO FORMA PROFIT AND LOSS

YEAR 1 YEAR 2 YEAR 3 YEAR 4 YEAR 5

Sales 5M 7M 10 M 12 M 15 M

Direct Cost of Sales 1.5 M 1.7 M 1.9 M 2.1 M 2.1 M

Other Costs of Goods 0 0 0 0 0

TOTAL COST OF SALES 1.5 M 1.7 M 1.9 M 2.1 M 2.1 M

Gross Margin 3.5 M 5.3 M 8.1 M 9.9 M 12.9 M

Gross Margin % 70% 76% 81% 83% 86%

Payroll 250, 000 237,000 245,000 270,000 285,000

Advertising 50, 000 50, 000 50, 000 50, 000 50, 000

Depreciation 10,000 10,000 10,000 10,000 10,000

Amortization - Startup Costs 25,000 25,000 25,000 25,000 25,000

Bank Service Charges 15,000 15,000 15,000 15,000 15,000

Dues & Subscriptions 7,500 7,500 7,500 7,500 7,500

Education & Training 3,000 3,5000 5,000 7,500 8,000

Insurance - Workman's Comp 50,000 65,000 70,000 70,000 75,000

Insurance - property & liability 250,000 255,000 257,000 260,000 260,000

Interest Expense - LT Loan 60,000 60,000 60,000 60,000 60,000

License & Permits 20,000 0 0 0 0

Maintenance - Office 10,000 10,000 10,000 10,000 10,000

Marketing and PR 50,000 50,000 50,000 50,000 50,000

Miscellaneous 12,000 12,000 12,000 12,000 12,000

Payroll - Charges 2,000 2,000 2,000 2,000 2,000

Postage & Delivery 30,000 30,000 30,000 30,000 30,000

Printing & reproduction 100,000 100,000 100,000 100,000 100,000

Prof Fees - Accounting 20,000 20,000 20,000 20,000 20,000

Prof Fees - Legal 35,000 35,000 35,000 35,000 35,000

Rent 20,000 20,000 25,000 25,000 25,000

Repairs 5,000 5,000 5,000 5,000 5,000

Security 5,000 5,000 5,000 5,000 5,000

Supplies - Office & Store 80,000 80,000 80,000 80,000 80,000

Travel & Entertainment 100,000 100,000 100,000 100,000 100,000

Telephone / Internet Access 3,000 3,000 3,000 3,000 3,000

Utilities 7,500 7,500 7,500 7,500 7,500

Payroll Taxes 10,000 37,000 39,500 41,000 42,000

Employee Benefits 100,000 120,000 120,000 130,000 130,000

Other 20,000 20,000 20,000 20,000 20,000

Total Operating Expenses 1,050,000 1,129,000 1,113,500 1,130,500 1,137,000

Profit Before Interest and 2M 5M 4.5 M 7M 6.8 M

Taxes

EBITDA 3M 6.7 M 5.6 M 8.6 M 7.9 M

Interest Expense 250,000 265,000 275,000 256,000 275,000

Taxes Incurred 567,000 580,000 580,000 580,000 590,000

Net Profit 1,183,000 4,155,000 3,645,000 6,164,000 5,935,000

Net Profit/Sales 23.66% 59.35% 36.45% 51.36% 39.57%

PRO FORMA CASH FLOW

YEAR 1 YEAR 2 YEAR 3 YEAR 4 YEAR 5

Cash Received

Cash from Operations

Cash Sales 5M 7M 10M 12M 15M

SUBTOTAL CASH FROM 5M 7M 10M 12M 15M

OPERATIONS

New Current Borrowing 0 0 0 0 0

New Other Liabilities 0 0 0 0 0

New Long-term Liabilities 0 0 0 0 0

Sales of Other Current Assets 0 0 0 0 0

Sales of Long-term Assets 0 0 0 0 0

New Investment Received 0 0 0 0 0

SUBTOTAL CASH 5M 7M 10M 12M 15M

RECEIVED

Expenditures Year 1 Year 2 Year 3 Year 4 Year 5

Cash Spending 250, 000 237,000 245,000 270,000 285,000

Bill Payments 1,050,000 1,129,000 1,113,500 1,130,500 1,137,000

SUBTOTAL SPENT ON 4M 6.2 M 8M 10 M 10M

OPERATIONS

Sales Tax, VAT, HST/GST 0 0 0 0 0

Paid Out

Principal Repayment of 0 0 0 0 0
Current Borrowing

Long-term Liabilities Principal 500,000 500,000 500,000 500,000 500,000

Repayment

Purchase Other Current 0 0 0 0 0

Assets

Purchase Long-term Assets 0 0 0 0 0

Dividends 20,000 20,000 20,000 20,000 20,000

SUBTOTAL CASH SPENT 4.5M 6.7 M 8.5M 10.5 M 10.5M

Net Cash Flow 500,000 300,000 1.5 M 1.5 M 4.5 M

Cash Balance 2M 5M 4.5 M 7M 6.8 M

PRO FORMA BALANCE SHEET

YEAR 1 YEAR 2 YEAR 3 YEAR 4 YEAR 5

Assets

Cash 2M 5M 4.5 M 7M 6.8 M

Inventory 1.2 M 1.4 M 1.5 M 1.55 M 1.76 M

Other Current Assets 0 0 0 0 0

TOTALCURRENT ASSETS 3.2 M 6.4 M 6M 8.55 M 8.56M

Long-term Assets

Long-term Assets 350,000 350,000 350,000 350,000 350,000

Accumulated Depreciation 25,000 50,000 55,000 107,000 257,000

TOTAL LONG-TERM 325,000 300,000 295,000 143,000 83,000

ASSETS

TOTAL ASSETS 3.5 M 6.7 M 6.2 M 8.69 M 9.39M

Liabilities and Capital Year 1 Year 2 Year 3 Year 4 Year 5

Accounts Payable 1.2M 1.2M 1.2M 1.2M 1.2M

Current Borrowing $0 $0 $0 $0 $0

Other Current Liabilities $0 $0 $0 $0 $0

SUBTOTAL CURRENT 1.2M 1.2M 1.2M 1.2M 1.2M

LIABILITIES

Long-term Liabilities 3.5 M 3.2 M 2.4 M 1.7 M 1.6 M

TOTAL LIABILITIES 4.7 M 4.4 M 3.6 M 2.9 M 2.8 M

Paid-in Capital 1M 1M 1M 1M 1M

Retained Earnings 1M 1.5 M 2.3 M 4M 6M

Earnings 250,000 500,000 750,000 1M 1.5 M

TOTAL CAPITAL 2.25M 3M 3.1M 6M 8.5 M

TOTAL LIABILITIES AND

CAPITAL
6.95M 7.4M 6.7M 8.9M 11.3M

Net Worth 2.25M 3M 3.1M 6M 8.5 M

VIII. Environmental and Regulatory Compliance

Oh! Clothing Line promotes the use of eco-friendly raw materials as well as using eco-friendly
processes, as the owner always promotes the conservation of energy and Saving Mother Earth.
Rules, Regulations presented by the laws towards the companies that can harm the environment
will be strictly followed by the company.
Business Permit, Mayor Permit, Barangay Clearance, DTI Registration Form and SEC
Registration form within the vicinity of Lucena will be provided before the company opens. Sanitary Permit
will also be issued to ensure that the company follows the protocol of the government in accordance to the
law. Since the company will use non-harmful equipment that can emit harmful gases or chemical in the
environment, Oh! Clothing Line is exempted to the rule.
IX. Capital Structure and Financial Offerings
The Capital provided for the company to begin with and start-up was issued by different investors
with different amounts. The initial investment of PHP 10,000,000 was accumulated for the opening of
different branches within the Philippines, the equipment needed, the promoting expenses, the raw
materials needed etc. There are 5 major shares and stockholders within the company, and part of the
capital was loaned form BPI which should be paid for a span of 10 years including the 1.2% interest rate
annually.
On the other hand the 5 Major stockholders namely: Angelica Lee A. Palmero, the CEO and the
founder of Oh! Clothing Line contributed 50% of the total capital which makes her the biggest stockholder
within the company. The 50% of the initial capital is expected to be returned within a span of 10 years and
will get percentages yearly depending on the sales of the company; Fashion Start-up Industry contributed
5% off the total initial investment of the company which will be paid for the span of 5 years and will get a
certain percentage of the total sales of the company yearly; AAA Fabric Textile contributed 8% and serves
as the major source of the raw materials (fabrics) needed by the company. It is expected that the
investment will be returned in the span of 5 years; Individual Investors like Ms. Patty Ang, Joey Espiritu
and Mark Boungarner which are known designers within the Philippines, have invested viciously trusting
the ability of the company to succeed and become the top brand and clothes distributor in the Philippines
and be known internationally as well. The investments of the three investors will be then returned in a span
of 7-10 years depending on the sales volume attained by the company throughout the years.
CLOTHING LINE
BUSINESS PLAN

Angelica Lee A. Palmero

Business Owner