CHAPTER 1

INTRODUCTION

Background and its History

MJ Global Corporation was incorporated on September 09, 2011. As of now, it has

300 local re-retailers in Supermarket, HORECA, and CVS. It provides Korean food

products to major supermarket chains like Puregold, SNR, NCCC Mall, Landmark and

Rustan’s major supermarket chain. Its focus is essentially on the local market. Thus, they

cater to local clients and Filipino retailers. MJ Global also does business with top retailers

in regional areas outside of Metro Manila for those clients who may have wanted to try

their products but are too far from the city. Because of this, MJ Global has also set up an

advanced marketing system to develop effective food distribution system.

MJ Global has been established in 2011 to provide good quality of products,

specifically Korean products, with the emerging local markets. They ensure that they not

only build business but also trust for a long time with all kinds of big supermarkets like

Puregold, SNR, NCCC Supermarket, Landmark and Rustan’s.

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 VISION

Establish Relationship

To continue supporting Filipino who loves to eat authentic spicy and very delicious

Korean Food.

ANALYSIS

The Vision statement of shows what the company wants to do. It is brief and

concise. No new vision was proposed as the current one is already short, catchy and

futuristic.

MISSION

Highest Quality Product

To provide the most efficient service and share the highest quality products from

Korea to the Philippines.

Healthy Lifestyle

We have always supported a healthy lifestyle and promoted the healthy Korean

food culture at all.

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 ANALYSIS

Component Yes/No Statement

1. Customer YES Filipino

2. Products/Services YES Korean Products

3. Market YES Philippines

4. Technology NO

5. Concern for survival, NO

growth, and profitability

6. Philosophy NO

7. Self-concept YES Most efficient service and

share the highest quality

product.

8. Concern for Public Image YES Always support a healthy

lifestyle, and promoted the

healthy Korean foods

9. Concern for Employees NO

In the mission statement of MJ Global, although it is very much flexible and

innovative to the need of their customers, it did not mention any advanced technologies

that can be used by the customers and other people involved in the business. The mission

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statement also lacks the information about its concern for the business’ profitability which

might be helpful and advantageous if known to the public.

PROPOSED MISSION

MJ Global Corporation essentially focuses on the local market. Thus, we cater to

local clients and Filipino retailers. We provide the most efficient services offered through

our advanced online marketing system and share the highest quality food products from

Korea to the Philippines. We are also focused on building trust and systematized sales

method with honesty towards our customers by supporting a healthy lifestyle while

promoting Korean food culture and especially providing growth opportunities to our

employees.

ANALYSIS OF PROPOSED MISSION

Component Yes/No Statement

1. Customer YES Filipino

2. Products/Services YES Korean Products

3. Market YES Philippines

4. Technology YES Advanced online marketing

system

5. Concern for survival, YES Building trust, systematized

growth, and profitability sales method

6. Philosophy YES Provide good quality; honesty

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 7. Self-concept YES Most efficient service and

share the highest quality

product.

8. Concern for Public Image YES Always support a healthy

lifestyle, and promoted the

healthy Korean foods

9. Concern for Employees YES Provide growth opportunities

to our employees.

The proposed mission statement for the MJ Global Corporation are complied with

the necessary factors and improvements.

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 CHAPTER II

EXTERNAL ANALYSIS

Macro External Analysis

PESTEL analysis covers basically all external influence that affects the

performance of a business. There are many external environmental factors that can affect

your business. It is a framework or tool used by marketers to analyze and monitor the

macro-environmental (external marketing environment) factors that have an impact on an

organization.

Political Condition

MJ Global Corp considers political factors in the retail market, usually pertaining

to government policies. In the PESTEL analysis model, politically active interest groups

are also significant. The following are the political external factors in MJ Global Corp’s

macro environment: High stability of politics, political support for globalization, political

pressure for higher wages.

The macro-environmental factors show that MJ Global must address the threat of

higher wages.

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Economic Condition

Economic factors have a significant impact on how a company does business.

Recession or boom can affect the business.

MJ Global is under significant pressure from economic changes. Any such change

directly leads to changes in the company’s revenues. Based on the PESTEL analysis model,

the following are the economic external factors in MJ Global Corp.’s macro environment:

Stability of major economies, continued growth of developing countries, high productivity,

sustainable growth rates, competitive market, economic structure.

Social Condition

The social or sociocultural factors in the business environment of MJ Global

influence consumer perception and preferences. Many social factors will have an impact

on your business. The structure of families could change, and this will influence the way

in which you sell your products. In the PESTEL analysis model, the following are the social

or sociocultural external factors in MJ Global Corp.’s macro environment: Healthy lifestyle

trend, cultural diversity trend, stability of social structures.

Both social/sociocultural factors present opportunities for MJ Global. The company

can increase its array of healthful products. MJ Global can also increase the variety of its

products to satisfy various cultural preferences.

Technological Condition

MJ Global needs to address technological trends. New technological trends can

increase market size. Data has opened a need for information processing. Advances in

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technology is always happening. In the context of the PESTEL analysis model,

technologies affect the retail industry’s competitive landscape. The following are the

technological external factors in MJ Global’s macro environment: Increasing business

automation, business analytics or big data, increasing mobile device usage among

consumers.

Environment Condition

Many changes affect the business environment. Businesses often are looking at how

green they are. In the PESTEL analysis model, environment affects the company and how

they response on the total ban of plastics. The following are the environmental external

factors in MJ Global Corp’s macro environment: Green products and services, business

sustainability, infrastructures.

Legal Condition

Factors that include any law which may impact the operations of the company.

Legal policies could affect minimum wages. This would mean that it will cost more for the

business. The following are the legal external factors in the MJ Global Corp’s macro

environment: following government regulations and business regulations, increasing in

development costs.

Micro External Analysis (PORTER’S FIVE FORCES ANALYSIS)

Bargaining Power of Buyers

Moderate to High: Foods are commodities with inelastic demand. With price as

the main point of differentiation for the distributors, consumers have a strong demand.

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Small businesses and individuals as customers of MJ Global are also increasing in buying

power with stronger financial muscle provided by micro-finance programs.

Bargaining Power of Suppliers

Low to Moderate: Key suppliers consist of large fast-moving consumer good

companies (LOTTE, Dongwon, SamYang, etc.). Because of intense competition among

these suppliers, bargaining power is limited as they try to compete for key accounts of retail

chains. Suppliers can be moderately powerful when expanding outside of Metro Manila

because of their national distribution networks. HANKOOK SIKPUM PHILIPPINES INC.

is the leading competitor of MJ Global Corp. Bargaining with suppliers could be at a strong

factor if Hankook could try to buy the suppliers of MJ Global.

Threat of Substitute

High: Grocery retail formats are threatened by retailers like the small businesses.

This is an attractive alternative for the mass market because of the informal credit system

and sachet size serving which makes it an affordable alternative for consumers who earn

wages by the day. While the threat is high, MJ Global does not face this threat by making

small businesses their customers instead.

Threat of New Entry

Low: There is difficulty for new entrants to enter the market because of a strong

competition such as MJ Global Corp. Scale is needed to be able to access good terms with

suppliers. High fixed costs associated with leasing of land and building in prime locations

also make it hard for to enter. This requires high capital investments. The threat of entry of

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foreign retail chains is yet to be seen. The entry of new competitors could be very low

because it is very hard to enter this line of business since the former companies have already

established a good reputation in the society. Also, consumers prefer an established

company over a new one especially if it is not in a large-scale business.

Rivalry among Firms

Moderate to High: Competitors like Hankook Sikpum Philippines Inc. and

Nextrade Philippines, Inc. are funded by large conglomerates which are positioned for

aggressive expansion. Though MJ Global is branded as one of the leading Korean food

products distributors in the Philippines, it cannot ignore the fact that Hankook Sikpum is

still the leading Korean food products import and distributor in the country and both

companies are doing very well in their fields. They are both competitive and upgrading.

COMPARATIVE PROFILE MATRIX (CPM)

It is based on the variables of marketing operations and finance of three Korean

Food Products distributors in the Philippines. The CPM categorizes a firm’s main rivals

and its strengths and weaknesses in relation to a design firm’s strategic position. In CPM,

some organization asses itself as well as its rivals by giving rating and weights to key

success factors. It recognizes its strategic competitive place with its major rivals.

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 HANKOOK
MJ GLOBAL SIKPUM NEXTRADE
CORP PHILIPPINES PHILIPPINES INC.
INC.

Critical Weighted Weighted Weighted

Success Factors Weight Rating Score Rating Score Rating Score

Premium Quality
0.50 4 2.00 4 2.00 3 1.50
Product
Location 0.15 4 0.60 3 0.45 3 0.45
Affordable Prices 0.10 3 0.30 3 0.30 3 0.30
Financial Position 0.10 4 0.40 3 0.30 3 0.30
Aggressiveness
0.15 2 0.30 2 0.30 2 0.30
in Marketing

Total 1.00 3.60 3.35 2.85

We gave 50% weight on premium quality products because market serves as source

of common household products that are imported from Korea, which is known for their

high-quality products. The company’s goal is to provide better Korean food experience and

high-quality household (Detergent, soaps, etc.) products among consumers that is why we

focused on the quality of the products distributed.

Since all these companies’ primary business is to distribute Korean products, we

differentiate the companies through analysis of how they use these factors. As a result, MJ

Global has the highest weighted score of 3.60, which only shows that MJ Global is utilizing

every opportunities and strengths they have. Next to it is Hankook Sikpum with a result of

3.35 and Nextrade Philippines Inc. with a score of 2.85, which happens to be the lowest.

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EXTERNAL FACTOR EVALUATION (EFE)

Weighted

Critical Success Factors Weight Rating Score

Opportunities

External Distribution Network 0.08 4 0.32

Improve Promotional Mix 0.04 4 0.16

Technology Advancement 0.04 3 0.12

Stronger and well-known company name 0.05 3 0.15

Capture Wide Variety of market 0.04 4 0.16

Improve Product Portfolio 0.04 3 0.12

Branded as one of the leading Korean food

distributors in the Philippines 0.05 3 0.15

Concern among Environmental issues 0.08 3 0.24

Increase customer consumption 0.04 4 0.16

Events sponsorship and product exposure 0.05 4 0.20

Threats

Intensifying competition among industry

players 0.05 3 0.15

Potential New Entrants 0.05 2 0.10

Direct competitors 0.04 4 0.16

High Land and Construction cost 0.05 4 0.20

Business Interruptions e.g. delay in deliveries 0.04 3 0.12

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 A competitor opening a new branch nearby 0.04 2 0.08

Credit cards fraud 0.04 2 0.08

Stocks supply shortage 0.05 2 0.10

Strong relationship of competitors with

customers 0.07 2 0.14

Demands for higher quality products and extra

services 0.06 2 0.12

TOTAL 1.00 3.03

EFE is a strategic-management tool often used for assessment of current

business conditions. The EFE matrix is a good tool to visualize and prioritize the

opportunities and threats that a business is facing.

As shown in the matrix above, the total is 3.03 which means that the company is

better equip with the future threats in the industry. We rated it based on how important or

how much it affects in the company. We rated the “Capture Wide Variety of Product” as

the highest weighted in the opportunities success factors because the company is not only

focused in promoting their products in a particular age range, but instead tries to appeal to

everyone. In threats factors, “Direct Competitors” as the highest given weighted because it

has huge impact in the company and should work for.

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 INTERNAL ANALYSIS

Value Chain Analysis

It is a strategy tool used to analyze internal firm activities. Its goal is to recognize,

which activities are the most valuable. It is also referring to the process whereby a firm

determines the costs associated with the organizational activities from purchasing products

from suppliers to marketing those products. It represents the internal activities a firm

engages in when distributing their supplies to consumers.

Inbound Logistic Analysis

It is an integral element of business operations for a distributing firm, involving the

process of receiving, storing, and distributing products to consumers. It is a technique for

drawing customers to products and services via content marketing, social media marketing,

search engine optimization and branding.

MJ Global engages with a customer by connecting them with useful products and

the idea that you can attract customers. It can attract more of the customers with relevant

content – when they’re looking for it.

Operations Analysis

MJ Global conducts its operations through several formats and store brands. MJ

Global, offer a variety of food products and generally cater to both retail customer and

resellers such as members of the Company’s loyalty program.

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Outbound Logistic Analysis

It refers to the same goods going out of a business, the movement of supplies and

products stored, transported and distributed to consumers. The logistics refers to the

processes involved in the movement and storage of products and how related information

flows from the end of the production line to the firm’s customer.

MJ Global distributing the products of the customer either directly or through

appropriate channel of distribution, so that the customer can obtain the product or service

or pay for it appropriately.

Marketing-Activities Analysis

This management process through which goods and services moved from concept

to the customers.

MJ Global engages in the business of trading goods such as customer products,

which include canned goods, dry goods, food products etc.

After Sales Analysis

An after-sales service SWOT analysis starts with identifying characteristics of the

business. These are factors that are internal to the company. Employees, customers,

suppliers and business partners are good sources for help in specifying the strengths and

weaknesses of customer service.

MJ Global has the strength of employees that also an essential internal business

factor. Check if employees are motivated, hard-working and talented. They will produce

better results compared to an unmotivated and less talented workforce. The processes and

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relationships between and within departments can also improve effectiveness and

efficiency. The employees and departments collaborate on ideas and resolutions.

Technology Integration Analysis

Technology Integration illustrates how MJ Global can use technology to enhance

the important skills of employees and the management. Technology Integration is designed

to assist employees and so provide them with models how technology can be integrated

into in meaningful ways.

MJ Global should examine the current state, issues, benefits, and obstacles of

technology integration in conjunction with their competitive business strategy and

operational capability. MJ Global should investigate new, emerging business technologies

as to how those technologies can contribute to improve the business. With the technology

integration needs identified, companies should complete preparatory tasks before actual

implementation, such as, business process analysis, technology assessment, technology

provider investigation. the nature of technology integration project involves many

stakeholders in global locations, firms should use effective project management knowledge

from project initiation, through planning, execution, control, to close.

FINANCIAL RATIO ANALYSIS

Financial ratios are mathematical comparisons of financial statement accounts or

categories. These relationships between the financial statement accounts help investors,

creditors, and internal company management understand how well a business is performing

and of areas needing improvement. It is the most common and widespread tools used to

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analyze a business’ financial standing` and it uses to identify their strengths and

weaknesses of the company.

2017 2016

Liquidity Ratios

Current Ratio 12.61 16.69

Quick or Acid-Test Ratio 10.80 14.79

Leverage Ratios

Debt-to-Total-Asset Ratio 0.07 0.05

Times-Interest-Earned Ratio

Activity Ratios

Inventory-Turnover Ratio 41.47 45.47

Total-Asset Turnover 5.73 6.34

Fixed-Asset Turnover 53.74 59.46

Profitability Ratios

Gross Profit Margin 0.16 0.18

Operating Profit Margin 0.02 0.01

Net Profit Margin 0.01 0.01

Return on Total Asset (ROA) 0.08 0.01

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 Return on Stockholders’ Equity 0.08 0.01

Earnings per Share

Growth Ratios

Sales -9.62

Net Income 56.73

Earnings per Share

Dividends per Share

Assessing the health of a company in which you want to invest involves

understanding its liquidity, activity, profitability, growth ratio of the company.

Understanding on how easily that company can turn assets into cash to pay short-term

obligations, how profitable the company is, how to determine a company's

sustainable growth rate and many more. We used the Financial statement of the company

as of fiscal year ended 2016 and 2017 to compute for every financial ratio that is needed to

be seen by investor, customers, etc.

INTERNAL FACTOR EVALUATION (IFE)

An internal analysis is an exploration of your organization's competency, cost

position and competitive viability in the marketplace. Conducting an internal analysis often

incorporates measures that provide useful information about your organization's strengths,

weakness, opportunities and threats -- a SWOT analysis.

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 Weighted
Critical Success Factors Weight Rating
Score
Strengths

Quality Service 0.07 4 0.28

High Quality Products 0.05 4 0.20

Strong Financial Condition 0.08 3 0.24

Low Price 0.05 3 0.15

Highly Competitive 0.03 3 0.09

Legality of Business 0.06 4 0.24

Strong Management Team 0.06 4 0.24

Availability of Fixed Assets 0.04 4 0.16

Strong Relationship with Supplier 0.04 4 0.16

Integration 0.03 3 0.09

Weaknesses

Depreciation of Equipment 0.02 1 0.02

Expensive Products 0.03 2 0.06

Delay of Materials 0.02 1 0.02

Turnover of Manpower 0.06 1 0.06

Limited Working Hours 0.04 2 0.08

Location of the Business 0.06 2 0.12

Outdated Technology 0.07 1 0.07

Not so Popular Company 0.06 2 0.12

High Expenses 0.07 2 0.14

Weak Marketing Programs 0.06 1 0.06

TOTAL 1.00 2.63

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 It shows that the IFE matrix score for MJ Global Corp. is 2.63 above the industry

minimum matrix of 2.50. this means the company is more capable of overcoming their

weaknesses and can compete directly to their competitors. Having strong financial

condition can attract more customers or investors. So, it is given a highest weight. Outdated

technology and High expenses should be improved more to avoid or overcome the

company weakness and they have a huge impact to the company that makes it a highest

weight in the matrix. Their weight based on how important they are for the company.

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 CHAPTER III

MATCHING STRATEGIES

Business strategy is concerned with seeking competitive advantage in markets at the

business rather than corporate level. It should determine how organizational resources, skills,

and competencies should be combined to create competitive advantage. It determines how the

corporation support and enhances the value of the business units within it; and it answers the

question, "How do we structure the overall business, so that all of its parts create more value

together than they would individually?"

TOWS Analysis

Strengths S-O Strategies Opportunities

Use strengths to take advantage

of opportunities

Strengths S-O Strategies Opportunities

1. Quality Service 1. Using Strong Financial Position 1. External

try to invest on Innovative Distribution

Technology (S3-O3) Network

2. High Quality Products 2. Using available Fixed Assets 2. Improve

create a miniature Automated Promotional Mix

Operations (S8-O6)

3. Strong Financial 3. 4. Use competitive advantage of 3. Technology

Condition low price and benefits to increase Advancement

customer consumption (S4-S5-

O9)

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 4. Low Price 4. Highlight Quality Service and 4. Stronger and well-
Products for Global known company

Communications (S1-S2-O8) name

5. Highly Competitive 5. Use competitive advantage as 5. Capture Wide

one of the leading distributors in Variety of market

the Philippines (S5-O7)

6. Legality of Business 6. Use Strong Relationship with 6. Improve Product

Supplier to Pursue Price Portfolio

Leadership Strategy (S9-O10)

7. Strong Management 7. Showcase Quality Service to 7. Branded as one of

Team entice business deals with the leading Korean

Customer Referrals (S1-O2) food distributors in

the Philippines

8. Availability of Fixed 8. Create a party and invite Valued 8. Concern among

Assets Customer to highlight Modern Environmental

Facilities (S5-O1) issues

9. Strong Relationship 9. Use Business Legality to invite 9. Increase customer

with Supplier more quality suppliers with consumption

affordable prices (S6-O4)

10. Integration 10. Improve integration of Value chain 10. Events sponsorship
From Supplier to Valued and product

Customer (S10-O3-O1) exposure

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 Weaknesses W-O Strategies Opportunities

Overcome weaknesses by taking

advantage of opportunities

Weaknesses W-O Strategies Opportunities

1. Outdated Technology 1. Improve Marketing Programs by 1. External Distribution

providing activities to such as Network

blogs to increase customer

referrals (W10-O2)

2. Expensive Products 2. Reduce Delay of Materials by a 2. Improve

joint dialogue with Suppliers (W3- Promotional Mix

O3)

3. Delay of Materials 3. Advertise Location Using Social 3. Technology

Media and other Global Advancement

Communication Technology (W6-

O8)

4. Turnover of Manpower 4. Improve promotional mix like print 4. Stronger and well-

or broadcast advertising, direct known company

marketing(W9-O2) name

5. Limited Working Hours 5. Extend Working Hours to increase 5. Capture Wide

customer consumption (W5-O9) Variety of market

6. Location of the 6. Replacement of Depreciated 6. Improve Product

Business Equipment with advanced Portfolio

technology and equipment (W7-

O3)

7. Depreciation of 7. Reduce the number of Expensive 7. Branded as one of

Equipment Products and Work with High the leading Korean

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 Quality Suppliers with Affordable food distributors in

Prices(W2-O4) the Philippines

8. Not so Popular 8. Improve Popularity by Conducting 8. Concern among

Company Regular Activities inviting Environmental

Customer Referrals (W8-O2) issues

9. High Expenses 9. Upgrade the Facilities and change 9. Increase customer

the old technology to new one consumption

(W1-O3)

10. Weak Marketing 10. Reduce Turnover of Manpower by 10. Events sponsorship

Programs improving Value Chain Qualities and product

(W4-O9) exposure

Strengths S-T Strategies Threats

Use strengths to avoid threats

Strengths S-T Strategies Threats

1. Quality Service 1. Empower Strong Management 1. Intensifying

Team to resolve employees competition among

concerns and Issues (S7-T8) industry players

2. High Quality Products 2. Use the Highly Competitive of the 2. Potential New
company to resists a Competitors Entrants

opening a new branch nearby

location (S5-T6)

3. Strong Financial 3. Use strong Financial Condition to 3. Direct competitors

Condition overcome demands for higher

quality products and extra

services (S3-T10)

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 4. Low Price 4. Make sure all documents are 4. High Land and
ready and renewed to meet legal Construction cost

regulations (S6-T4)

5. Highly Competitive 5. Use Strong Relationship with 5. Business

Supplier to come up with Interruptions e.g.

solutions on Defective materials delay in deliveries

(S9-T7)

6. Legality of Business 6. Use Strong Management Team to 6. A competitor

come up with strategies to opening a new

overpower a new competitor (S7- branch nearby

T6)

7. Strong Management 7. Use Low Price to attract more 7. Credit cards fraud
Team customers (S4-T3)

8. Availability of Fixed 8. Use low price to reduce risk of 8. Stocks supply

Assets losing customers to potential new shortage

entrants (S4-T2)

9. Strong Relationship 9. Strengthen Quality Service by 9. Strong relationship

with Supplier making sure that there would be of competitors with

less to no business interruptions customers

(S1-T5)

10. Integration 10. Use Fixed Assets to overcome 10. Demands for higher
Supply caused by Fortuitous quality products

events (S8-T6) and extra services

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 Weaknesses W-T Strategies Threats

Minimize weaknesses and avoid

threats

Weaknesses W-T Strategies Threats

1. Outdated Technology 1. Investigate Turnover of 1. Intensifying

Manpower in order to Answer competition among

some Concerns and Issues of industry players

Employees (W4-T8)

2. Expensive Products 2. Gain Access to International 2. Potential New

Market to overcome Entrants

Advancement of Competitors

(W5-T1)

3. Delay of Materials 3. Improve Marketing Programs to 3. Direct competitors

level up competition (W10 - T3)

4. Turnover of Manpower 4. Manage Expenses to avoid Stock 4. High Land and

Supply Shortage (W9-T8) Construction cost

5. Limited Working Hours 5. Adjust working hours during 5. Business

Yuletide season (W5-T1) Interruptions e.g.

delay in deliveries

6. Location of the 6. Improve Inventory Safety Stock 6. A competitor

Business Programs to combat delay and opening a new

fraudulent acts (W3 - T7) branch nearby

7. Depreciation of 7. Work on Company Popularity to 7. Credit cards fraud

Equipment meet High level of Rivalry among

Firms (W8 - T10)

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 8. Not so Popular 8. Invest on Upgrading the internal 8. Stocks supply
Company system and machines to lessen shortage

Credit Card Frauds (W1-T7)

9. High Expenses 9. Bench Mark Products and 9. Strong relationship

Performance of materials to of competitors with

evaluate Pricing Strategies (W2- customers

T9)

10. Weak Marketing 10. Improved Marketing Programs to 10. Demands for higher
Programs avoid business delays (W10 - T5) quality products

and extra services

Internal Audit

11. Strengths

1. Quality Service

2. High Quality Products

3. Strong Financial Condition

4. Low Price

5. Highly Competitive

6. Legality of Business

7. Strong Management Team

8. Availability of Fixed Assets

9. Strong Relationship with Supplier

10. Integration

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 Weaknesses

1. Outdated Technology

2. Expensive Products

3. Delay of Materials

4. Turnover of Manpower

5. Limited Working Hours

6. Location of the Business

7. Depreciation of Equipment

8. Not so Popular Company

9. High Expenses

10. Weak Marketing Programs

SPACE Matrix

It is a matching tool which is an hour Quadrant frame that indicates whether

aggressive conservative defensive or competitive strategies are the most appropriate for a

give organization.

It analyzes four areas to internals and to externals which will represent the

Quadrants in the graphic. The purpose of SPACE matrix is to position the company in one

of these Quadrants to determine which type of strategies is advisable for them.

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 We rated the Internal and External Strategic Location based on the outcome of our

research. We looked for the computation of Financial Ratios to identify and rate the

Financial Strength. For the Competitive Advantage, we looked for the Internal Analysis of

the Company using Inbound and Outbound Logistics Analysis, Operation Analysis,

Marketing-Activities Analysis, After Sales Analysis and Technology Integration Analysis.

For Environmental Stability, we based it using PESTEL analysis. And for the Industry

Strength, we rated it using the Porter’s Five Forces Analysis.

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 Conservative FS Aggressive

+6

+5

+4

+3

+2

+1

+0
-5 -4 -3 -2 -1 +0 +1 +2 +3 +4 +5
-1

-2

-3

-4

-5

-6

CA IS

Defensive ES Competitive

A firm in the Aggressive quadrant should use its internal strengths to (1) take advantage of

external opportunities, (2) overcome internal weaknesses, and (3) avoid external threats. Therefore,

market penetration, market development, product development, backward integration, forward

integration, horizontal integration, conglomerate diversification, concentric diversification, horizontal

diversification, or a combination strategy can all be feasible.

This SPACE matrix tells that our company should pursue an aggressive strategy.

MJ Global has a strong competitive position in the market with rapid growth. It needs to

use its internal strengths to develop a market penetration.

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GRAND STRATEGY Matrix

RAPID MARKET
GROWTH

Quadrant II Quadrant I

Target
WEAK

COMPETITIVE STRONG
POSITION COMPETITIVE
POSITION

MJ GLOBAL CORP

Quadrant III Quadrant IV

SLOW MARKET
GROWTH

1. Concentric diversification
2. Horizontal diversification
3. Conglomerate
diversification
4. Joint ventures

It shows a slow market growth compared to other strategies. The market-growth

strategy focuses on growing the market for a current product. MJ Global is located on

Quadrant IV that are strong competitive position with slow market growth. They need

to evaluate the present approach and the way of communication to the market place.

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The following are the recommended strategies: Concentric diversification, Horizontal

diversification, Conglomerate diversification and joint ventures.

IE Matrix

This is a strategic management matching tool used to analyze working conditions

and strategic position of a business. It is based on an analysis of internal and external

business factors which are combined into one suggestive model.

The IFE Total Weighted Score

Strong Average Weak

3.0 to 4.0 2.0 to 2.99 1.0 to 1.99
High I II III
3.0 to 3.99

MJ GLOBAL
CORP
Medium IV V VI
The EFE 2.0 to 2.99
Total
Weighted
Score
Low VII VIII IX
1.0 to 1.99

GROW AND BUILD

They need to use grow and build strategy. This means intensive and aggressive

tactical strategies. Our strategies should focus on market penetration. From the operational

perspective, a backward integration, forward integration, and horizontal integration should

also be considered.

32 | P a g e
BCG Matrix

The BCG model is a well-known portfolio management tool used in product life

cycle theory. BCG matrix is often used to prioritize which products within company

product mix get more funding and attention.

MJ GLOBAL
STARS
CORP.

MJ GLOBAL
CORP.

CASH COWS

BCG Matrix allows an organization to manage its portfolio to businesses by

assessing its relative market share position and the industry growth rate. Having one of the

largest market shares in the industry and ahead of other retail company, like Hankook

Sikpum Philippines but with a low market growth rate, MJ Global can be considered in the

cash cows position in the BCG Matrix. Having considered as one of the largest market

shares, the strategy appropriate is in market penetration or market development.

33 | P a g e
 SUMMARY OF MATRIX

Matrix Analysis and TOWS Analysis

Alternative Strategies IE SPACE GRAND COUNT

Forward Integration X X 2

Backward Integration X X 2

Horizontal Integration X X 2

Market Penetration X X 2

Market Development X X 2

Product Development X X 2

Concentric Diversification - X X 2

Conglomerate Diversification - X X 2

Horizontal Diversification - X X 2

Joint Venture - X 1

Retrenchment 0

Divestiture 0

Liquidation 0

34 | P a g e
 The result for IE Matrix, SPACE Matrix and GRAND Matrix are used to determine

which alternative strategy is to be used in Quantitative Strategic Planning Matrix for MJ

Global and to determine what should be improve in the company’s current standing. Using

35 | P a g e
this Summary of Matrix, we can now identify which alternative strategy will be used to

increase the market share of MJ Global in its industry.

36 | P a g e
 CHAPTER IV

DECISION, CONCLUSION, RECOMMENDATION

Options

1. Market Penetration

2. Product Development

Quantitative Strategic Planning Matrix

Strategic Alternatives

Market Product
Critical Success Factors Weight
Penetration Development

Strengths AS TAS AS TAS

Quality Service 0.07 4.00 0.28 3.00 0.21

High Quality Products 0.08 4.00 0.32 3.00 0.24

Strong Financial Condition 0.05 4.00 0.20 3.00 0.15

Low Price 0.05 3.00 0.15 2.00 0.10

Highly Competitive 0.03 3.00 0.09 2.00 0.06

Legality of Business 0.06 4.00 0.24 3.00 0.18

Strong Management Team 0.06 4.00 0.24 3.00 0.18

Availability of Fixed Assets 0.04 3.00 0.12 2.00 0.08

Strong Relationship with Supplier 0.04 4.00 0.16 3.00 0.12

Integration 0.03 4.00 0.12 3.00 0.09

Weaknesses

Outdated Technology 0.02 3.00 0.06 2.00 0.04

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Expensive Products 0.03 2.00 0.06 1.00 0.03

Delay of Materials 0.02 ---- ---- ---- ----

Turnover of Manpower 0.06 2.00 0.12 1.00 0.06

Limited Working Hours 0.04 3.00 0.12 2.00 0.08

Location of the Business 0.06 2.00 0.12 1.00 0.06

Depreciation of Equipment 0.07 ---- ---- ---- ----

Not so Popular Company 0.06 4.00 0.24 3.00 0.18

High Expenses 0.07 2.00 0.14 1.00 0.07

Weak Marketing Programs 0.06 2.00 0.12 1.00 0.06

SUBTOTAL 1.00 2.90 1.99

Market Product

Critical Success Factors Weight Penetration Development

Opportunities AS TAS AS TAS

External Distribution Network 0.08 4.00 0.32 3.00 0.24

Improve Promotional Mix 0.04 4.00 0.16 3.00 0.12

Technology Advancement 0.04 2.00 0.08 1.00 0.04

Stronger and well-known company name 0.05 3.00 0.15 1.00 0.05

Capture Wide Variety of market 0.04 4.00 0.16 2.00 0.08

Improve Product Portfolio 0.04 3.00 0.12 2.00 0.08

Branded as one of the leading Korean food

distributors in the Philippines 0.05 4.00 0.20 3.00 0.15

Concern among Environmental issues 0.08 2.00 0.16 1.00 0.08

Increase customer consumption 0.04 3.00 0.12 2.00 0.08

38 | P a g e
 Events sponsorship and product exposure 0.05 4.00 0.20 3.00 0.15

Threats

Intensifying competition among industry

players 0.05 3.00 0.15 2.00 0.10

Potential New Entrants 0.05 3.00 0.15 2.00 0.10

Direct competitors 0.04 4.00 0.16 3.00 0.12

High Land and Construction cost 0.05 3.00 0.15 2.00 0.10

Business Interruptions e.g. delay in

deliveries 0.04 2.00 0.08 1.00 0.04

A competitor opening a new branch nearby 0.04 3.00 0.12 2.00 0.08

Credit cards fraud 0.04 4.00 0.16 3.00 0.12

Stocks supply shortage 0.05 3.00 0.15 2.00 0.10

Strong relationship of competitors with

customers 0.07 2.00 0.14 1.00 0.07

Demands for higher quality products and

extra services 0.06 4.00 0.24 2.00 0.12

SUBTOTAL 1.00 3.17 2.02

SUM TOTAL ATTRACTIVENESS

SCORE 6.07 4.01

MJ Global, as proposed by the QSPM, should tale and consider market penetration

as their strategy. A market penetration strategy involves focusing on selling your existing

products or services into your existing markets to gain a higher market share. It introduces

more products, more ads, public relation, make the product to be known to the market.

39 | P a g e
DECISION

Corporate Strategy

An organization takes with the objectives of achieving business success in the long

term. Recent approaches have focused on the need for companies to adapt and anticipate

changes in the business environment. It is one of the strategic approaches that helps the

business in means of decision making. The Corporate strategy of MJ Global is Market

Penetration.

The business plan is to implement certain tactics & strategies that will increase their

sales and decrease the competitors, so they used market penetration. Although market

penetration strategy doesn’t make any radical changes to the firm’s corporate marketing

strategy, it has an unbelievable potential to grow profitability and revenue but it’s essential

to use market penetration strategy because the aim of market penetration is to effectively

use your present product and services, enter the market as quick as possible and seize a

large market share. One of the market penetration strategy of MJ Global is the price

adjustment. They can either decrease their prices to show buyers that the quality of their

product exceeds your competitors or lower them to charm potential consumers with

reasonable prices.

In both cases, don’t overdo it because it may seem suspicious because lowering

prices too much may indicate to low quality and high prices might seem as a company that

has only one objective-gain profit and might make customers doubt your quality, fairness,

and trustworthiness.

40 | P a g e
Business Strategy

SO Using Strong Financial Position try to invest on Innovative Technology (S3-O3)

Using available Fixed Assets create a miniature Automated Operations (S8-O6)

4. Use competitive advantage of low price and benefits to increase customer

consumption (S4-S5-O9)

Highlight Quality Service and Products for Global Communications (S1-S2-O8)

Use competitive advantage as one of the leading distributors in the Philippines

(S5-O7)

Use Strong Relationship with Supplier to Pursue Price Leadership Strategy (S9-

O10)

Showcase Quality Service to entice business deals with Customer Referrals (S1-

O2)

Create a party and invite Valued Customer to highlight Modern Facilities (S5-O1)

Use Business Legality to invite more quality suppliers with affordable prices (S6-

O4)

Improve integration of Value chain From Supplier to Valued Customer (S10-O3,

O1)

41 | P a g e
WO Improve Marketing Programs by providing activities to such as blogs to increase

customer referrals (W10-O2)

Reduce Delay of Materials by a joint dialogue with Suppliers (W3-O3)

Advertise Location Using Social Media and other Global Communication

Technology (W6-O8)

Improve promotional mix like print or broadcast advertising, direct marketing(W9-

O2)

Extend Working Hours to increase customer consumption (W5-O9)

Replacement of Depreciated Equipment with advanced technology and equipment

(W7-O3)

Reduce the amount of Expensive Products and Work with High Quality Suppliers

with Affordable Prices(W2-O4)

Improve Popularity by Conducting Regular Activities inviting Customer Referrals

(W8-O2)

Upgrade the Facilities and change the old technology to new one (W1-O3)

Reduce Turnover of Manpower by improving Value Chain Qualities (W4-O9)

ST Use a Competitive Advantage to gain attention from customers (S5-T9)

Strengthen your Strong Relationship with Supplier to avoid Stock Supply Shortage

(S9-T8)

42 | P a g e
 Use strong Financial Condition to overcome rivalry among firms (S3-T3)

Empower your Visionary Leadership to make a strategy to overcome their current

competitors (S10-T3)

Build Positive Value System of Employees to meet the Demands for Higher

Quality product and Services (S8-T10)

Use the Highly Competitive of the company to resists a Competitors opening a

new branch nearby location (S5-T6)

Strengthen your Highly Competitive to overcome the potential new entrants (S5-

T5)

Use numerous branches to come up with solutions to demands for higher Quality

products and Extra Services (S4-T10)

Strengthen Quality Service and explain Imposed new taxes to compete the Direct

Competitors (S1-T3)

s Reduce Delay of Materials by a joint dialogue with Suppliers (S9-T5)

WT Empower Strong Management Team to resolve Business Interruptions (W4-T5)

Gain Access to International Market to overcome Advancement of Competitors

(W5-T3)

Improve Inventory Management to avoid Stock Supply Shortage (W3-O8)

Invest on Upgrading the internal system and machines to lessen Credit Card

Frauds (W1-T7)

43 | P a g e
 Gain Access to international Market to overcome High Competition (W5-T1)

Offer promotion on using the web services (W1-T4)

Work on Company Popularity to meet High level of Rivalry among Firms (W2 -

T3)

Improve Important Skills to meet the Demands for Higher Quality

Products and Extra Services (W8-T10)

Manage Expenses to avoid Stock Supply Shortage (W9-T8)

Hire Additional Work force to meet Demands for Higher Quality products and

Extra Services (W2-T9-T10)

CONCLUSION

This chapter has described elements of organizational design that are vital for

executing strategy. From the history of the MJ Global Corp., it has a potential growth so it

must grow and build. Initiating a new program and implementing in response to initial plan,

continue dialogue with policy makers and planners with customers and stakeholders in

order to ensure that their needs and concerns are being addressed.

As suggested in the QSPM matrix, MJ Global Corp., in order to be competitive ill

use market penetration strategy. However, under Grand matrix, MJ Global Corp., falls

under quadrant IV, which means strong competitive position with slow market growth. To

execute strategy more effectively, managers also depend on the skillful use of

44 | P a g e
organizational control systems that involve output and behavioral controls. Efficient

business practices may introduce to improve organizational functioning.

It is vitally important that the value relationship is at steady pace and that managers

and staff be provided with the support and guidance necessary to bring this plan to fruition.

RECOMMENDATION

Market Penetration

Being one of the top players in the Korean food distribution industry and having

one of the largest market shares in the industry, MJ Global should still exert efforts in

market penetration. One of its mission is to be the most preferred Korean food distributor

company in the market. It is important for them to seek and achieve to increase more in

their market share for the products and services they market.

To be able to achieve their goals and objective, MJ Global must have new and

intensive marketing strategies. The following are the recommended strategies for MJ

Global Corp.:

Building Strong Relationship with Customers and Small Business Owners

MJ Global has already distributed to a lot of retailers, whether individuals or

convenience stores.

Also, through the indirect help of the rising popularity of Korean pop and Korean

culture here in the Philippines, their products are currently topping. With MJ Global’s

strategy of aligning itself with the small business owners and direct individual sellers, it is

45 | P a g e
probably the reason for the company’s strong financial certainty and the reason for being

one of the leading K Food distributor in the country.

Increase Promotions

MJ Global is known for their spicy noodles which most of the Filipinos would love

to buy. MJ Global does not have any advertisement, but since many are familiar about the

spicy noodles challenge, this increases the promotion of MJ Global Products specifically

their noodles. Unlike other competitors, MJ Global have been endorsing their products with

interesting promotions like raffles, discount items, freebies, and the likes. With this

strategy, MJ Global become well known, it will also help them endorse their available

products and services.

46 | P a g e
APPENDICES

47 | P a g e
BIBLIOGRAPHY

MJ Global Company Background. Online Article

http://www.mjglobalcorp.com/basic%20pageabout-us

MJ Global as Food Importer. Online Article

https://ww2.fda.gov.ph/index.php/industry-corner/e-lto/431354-LTO-

3000001821029

External Factor Evaluation (EFE). Online Article

http://maxi-pedia.com/EFE+matrix+external

After Sales Analysis. Online Article

https://smallbusiness.chron.com/after-sales-service-swot-analysis-49578.html

What is Grand Strategy Matrix? Online Article

https://www.mbaknol.com/strategic-management/grand-strategy-matrix/

Space Matrix Strategic Management Method. Online Article

http://maxi-pedia.com/SPACE+matrix+model+strategic+management+method

Internal Factor Evaluation Matrix. Online Article

http://maxi-pedia.com/IFE+EFE+matrix+internal+factor+evaluation

Quantitative Strategic Planning Matrix (QSPM). Online Article

http://maxi-pedia.com/quantitative+strategic+planning+matrix+QPSM
48 | P a g e
Boston Consulting Group Matrix. Online Article

http://maxi-pedia.com/BCG+matrix+model

Example of Penetration Strategies. Online Article

https://smallbusiness.chron.com/examples-penetration-strategies-11699.html

Market Penetration Strategy: Definition, Pros and Cons. Online Article

http://inevitablesteps.com/marketing/market-penetration-strategy/

49 | P a g e
RAQUEL CAPILI BARRUGA

Address: #40 Pilar Street, Morning Breeze Subdivision,

Caloocan City
Mobile No.: 09274204902
Email Address: aquebarruga@gmail.com

OBJECTIVE:

• I am looking for a suitable On-the-Job Training where I could practice my

knowledge and develop my personality as a career person while utilizing my
skills.
• To obtain an accounting position where I will be able to contribute my skill,
knowledge and experience to a company that will give me an opportunity to
develop my career.

PERSONAL INFORMATION:

Date of Birth: : November 12, 1997

Age : 21

Civil status : Single

Religion : Roman Catholic

Nationality : Filipino

QUALIFICATIONS
• Dedicated and hardworking individual
• Willing to render overtime
• God-Fearing
• Willing to Learn

SEMINAR AND TRAINING EXPERIENCE

• IPG Training Institute For Professional Advancement
The Simplified Bookkeeping and Accounting for Non-Accountants
October 28, 2017

50 | P a g e
 The Century Park Hotel Vito Cruz, Manila
• 8th JEBC Student’s Congress
Developing Millennial Leaders through Corporate and Industrial Integration
March 11, 2018
Baguio City
• 9th JEBC Students’ Summit
See things Differently: Explore Business Possibilities
October 26, 2018
Diamond Hotel, Manila

SKILLS
• Possesses a desire to understand how business makes money.
• Very good analytical and mathematical skills related to Accounting.
• Able to prioritize individual workloads according to deadlines.
• Confident attitude with a proactive approach to work.
• Ability to manage multiple tasks simultaneously.
• Can work as part of a team or alone.
• Knowledgeable in SAP
• Oriented in Microsoft Office applications such as:
Microsoft Office Word
Microsoft Office Excel
Microsoft Office PowerPoint
• Capable of editing picture, files and presentation using different Microsoft
Windows applications

ORGANIZATION AFFILIATIONS
• Junior Philippines Institute of Accountants
Member
2017-Present
• Junior Executive Business Council
Member
2017-Present

EDUCATIONAL BACKGROUND
Tertiary: Our Lady of Fatima University 2016-Present
Bachelor of Science in Accounting Technology
McArthur Highway, Valenzuela City

51 | P a g e
Secondary: Tuao Vocational and Technical School 2009-2013
Tuao, Cagayan Valley

Elementary: Balanni Elemtary School 2003-2009

Balanni, Cagayan Valley

CHARACTER REFERENCES

Ms. Marianne Iban, MBA

Contact#: 09958305712

Ms. Carla Jane Nabo

Contact#: 09755604410

Ms. Liliana Alejandra Bonifacio

Contact#: 09201224707

I hereby certify that the above information is true and correct to the best of my knowledge
and belief.

____________________

Raquel Capili Barruga

Applicant

52 | P a g e
JULIE YEN O. MAYO

Address: B 3 L 7, Magnolia St., Harmony Hills 2,

Loma de Gato, Marilao, Bulacan
Mobile No.: 0919 653 0358/0967 218 0583
Email Address: julieyenmayo_02@yahoo.com

OBJECTIVE:

An internship to a well-respected company which will introduce me to the field I am

currently studying. I want to be able to learn from the people I will be working with and
to use these experiences to grow in my chosen field.

PERSONAL INFORMATION:

Date of Birth : August 2, 1998

Age : 20

Civil status : Single

Religion : Roman Catholic

Nationality : Filipino

EDUCATION:

• Tertiary: Our Lady of Fatima University, Valenzuela City

Bachelor of Science in Accounting Technology

Year 2018 – Present

Our Lady of Fatima University, Valenzuela City

Bachelor of Science in Accountancy

2017-2018

Polytechnic University of the Philippines, Sta. Mesa,Manila

Bachelor of Science in Accountancy

2016-2017
53 | P a g e
 • Secondary Christ’s Achievers Montessori
City of San Jose Del Monte, Bulacan
2011-2015

• Primary Christ’s Achievers Montessori

City of San Jose Del Monte, Bulacan
2005-2011

ORGANIZATION/AFFILIATION

• Campus Journalist
Christ’s Achievers Montessori
City of San Jose Del Monte, Bulacan
News and Feature Writer, 2015

• Junior Philippine Institute of Accountants

Polytechnic University of the Philippines
Sta, Mesa, Manila
Member, 2015-2016

• Junior Philippine Institute of Accountants

Our Lady of Fatima University
Marulas, Valenzuela City
Member 2016- Present

WORK EXPERIENCE:

• ON THE JOB TRAINING

Philippine National Bank
December 4, 2018 – February 20, 2019

I hereby certify that the above information is true and correct to the best of my knowledge
and belief.

____________________

Julie Yen O. Mayo

Applicant

54 | P a g e
VIÑAS, ALYSSA KRIS S.
B43-B Gueventville II, Calbayog Extention, Mandaluyong City
Cell. No. 0945 146 9527
Email Add.: i.am.ally.21@gmail.com

OBJECTIVE
To build a long-term career in accounting industry with opportunities for career growth
and enhance my educational and professional skills in a stable and dynamic workplace and
contribute for the betterment of the organization.

PERSONAL INFORMATION:

Date of Birth : March 15, 1990

Place of Birth : Makati City
Gender : Female
Civil Status : Single
Nationality : Filipino
Height : 5’2”
Weight : 75kls,
Religion : Roman Catholic

EDUCATIONAL BACKGROUND:

Tertiary Our Lady of Fatima University

McArthur Higway, Marulas, Valenzuela City
B.S. Accounting Technology
2015-2019

55 | P a g e
 Rizal Technological University
Boni Avenue, Malamig, Mandaluyong City
B.S. Psychology
1st Year - Undergraduate

Secondary : Liceo de Majayjay

Majayjay, Laguna
2002-2005

Primary : Suba Elementary School

Brgy. Suba, Majayjay, Laguna
1997-2002

SEMINARS ATTENDED:

• Build, Share, Accelerate: A Lead Towards Accounting Supremacy

Oct. 21, 2017
AMS Auditorium Our Lady of Fatima University
Valenzuela Campus

• 3rd ACLADEB Summit: Global Trends in Business and in Education

Sept. 08, 2017
Universidad de Manila
Ermita, Manila

56 | P a g e
KEY SKILLS:

• Communication and Team work

• Ability to meet deadlines and work under pressure
• Enthusiastic, hardworking and eager to learn
• Technical Skills – Strong technical proficiency in Microsoft Office (Excel,
Access, Word, Powerpoint)
• Language Skills – Fluent in spoken and written English and Filipino

REFERENCES:

• Stanley P. Ong – Revenue Officer • Eloisa Gladys A. Morelos - Chief, Admin

Bureau of Internal Revenue Section
Bureau of Internal Revenue
Revenue District Office No. 42
Revenue District Office No. 41
San Juan City
Mandaluyong City
Tel. No.: 0917-521-27-20
Tel. No.: 532-53-03

I hereby certify that the above information is true and correct to the best of my
knowledge and belief.

___________________________
Applicant’s Signature

57 | P a g e
MARY LUZ P. ESQUIERDO
Address: #41 Ragang St., cor. Sgt. Rivera
Barangay Manresa Quezon City
Mobile No.: 09362000425/09082896492
Email Address: maryluzesquierdo@yahoo.com

OBJECTIVE:

To find an institution that will help me sharpen my skills and equip me with more
knowledge and technical and analytical competencies and to contribute my abilities at its
best towards the growth and development of the organization.

PERSONAL INFORMATION:

Date of Birth: : April 25, 1994

Age : 24
Civil status : Single
Religion : Born Again Christian
Nationality : Filipino

EDUCATION:
• Tertiary: Our Lady of Fatima University, Valenzuela City
Bachelor of Science in Accounting Technology
Year 2015 – present

• Secondary San Jose High School

Year 2010

• Primary San Jose Elementary School

Year 2006

ACHIEVEMENT:
• National Institute of Accounting Technician
Passed – April 2017

58 | P a g e
WORK EXPERIENCE:
• ON THE JOB TRAINING
Bureau of Internal Revenue – RDO 42
December 5, 2018 – January 30, 2019

SEMINAR ATTENDED:

October 21, 2017 Build, Share, Accelerate: A Lead Towards

Accounting Supremacy
AMS Building Our Lady of Fatima University
Valenzuela, Campus

September 21, 2018 4th ACLADEB Students and Educators Summit

“The Challenges of the Build, Build, Build Program
to the Students and Educators for Global Economy”
AMS Building Our Lady of Fatima University
Valenzuela, Campus

February 22, 2019 Pre-employment Seminar

“Careers in the 21st Century: New Paths to Success”
AMS Building Our Lady of Fatima University
Valenzuela, Campus

SKILLS:

• Oriented in Microsoft Office (Microsoft Office Word, Microsoft Office

Excel, Microsoft Office PowerPoint )
• Capable of editing pictures, files, and presentation.

➢ Computer Literate
➢ Willing to be trained
➢ Great time management skills
➢ Respect for the company policies and procedures
➢ Good communication skills
➢ Can adjust to any sudden situation changes
➢ Good with handling people

59 | P a g e
CHARACTER REFERENCES:
• Ms. Judy Lyn A. Balboa – Proprietress at Be Leader Electrical Supply
Contact no.: 0933-707-1402

• Mr. Jose Marie Corcuera – Team Leader at Accenture

Contact no.: 0905-419-8368

I hereby certify that the above information is true and correct to the best of my knowledge
and belief.

____________________
Mary Luz P. Esquierdo
Applicant

60 | P a g e
ANNA KATRINA P. FLORES

Address: Blk3 Ph3 E1 lot 159 Tanigue Street

Dagat-Dagatan, Caloocan City
Mobile No.: 09055134428

Email Address: annakatrinaflores93@gmail.com

OBJECTIVE:

Recent College graduate with internship experience at Bureau of Internal Revenue, and a
working experience as an office secretariat at Non-Government Organization. Seeking to
leverage exceptional accounting skills and academic knowledge to gain the entry level
accounting position at your firm. Dedicated, competent and detail-oriented individual
with the capacity to go beyond what is expected and achieved company goals.

CERTIFICATION

• International Certified Bookkeeper (ICB) of UK member

• Passed: April 2017 with an average of 95%

SKILLS

• Proficient in Auditing
• Ability to work under pressure
• Well verse in Microsoft Word, Microsoft excel, Microsoft Powerpoint.

PERSONAL INFORMATION:

Date of birth : May 30,1993

Place of Birth : Tondo, Manila
Citizenship : Filipino
Civil Status : Single
Height : 5’4
Weight : 65 kgs.
Sex : Female
Language/Dialect : English
Religion : Roman Catholic
61 | P a g e
Father’s name : Jose P. Flores
Occupation : Fish Dealer
Mother’s name : Ami P. Flores
Occupation : Teacher

EDUCATIONAL BACKGROUND:

Tertiary Our lady of Fatima University 2016-Present

Valenzuela City
Bachelor of Science in Accountancy

Secondary Torres High School 2005-2009

Tondo, Manila

Primary Dagat-dagatan Elementary School 1999-2005

Navotas City

WORK EXPERIENCE

• 20013-2014 -World Student Christian Federation

• Head Coordinator in Philippines, People who work for Peace that is based on
Justice.
• Head coordinator where students from different country gather a solidarity
mission on 2013 to investigate the human rights situation in Philippines
• 2015-2016- Family Planning Organization of the Philippines, FPOPP Quezon
City
• Coordinator in Baguio Seminar where Different Institutions of women’s gather to
Passed the Passage of the Bill regarding on Contraceptives
• Work as an office clerk

OTHER CURRICULAR ACTIVITIES

• 2009-2016 Member, World student Christian Federation

• Quezon City August 2013 Representative- Human rights Justice and Peace Forum
at Sta.Mesa Manila
• October 201 Representative- Women’s Doing Theology at Bangkok, Thailand
• July 2015 Representative- International People Conference on Mining at Luxent
Hotel

62 | P a g e
 • Representative- National Council of Churches in the Philippines Conference at
Tagaytay City Philippines.November 2015

AFFILIATIONS

• World Student Christian Federation

• Junior Philippine Institute of Accountants
• National Institute of Accounting Technicians

I hereby certify that the above information is true and correct to the best of my knowledge
and belief.

____________________

Anna Katrina P. Flores

Applicant

63 | P a g e
JESSA-MAE AJAK TUBOG
Address: 6017 Tatalon Street Ugong, Valenzuela City
Mobile No.: 09053118762
Email Address: jessamae.tubog@yahoo.com

OBJECTIVE:

To attain an internship that I can gratify with, and maximize my talents, knowledge
and skills in terms of mass communication. Work with passion for the television
production and to seek a responsible for the goodness of this company.

EDUCATIONAL BACKGROUND:

• Tertiary Education: Our Lady of Fatima University 2015 - Present

Address: 120 McArthur Hi-Way Brgy. Marulas Valenzuela City
Degree Program: Bachelor of Science in Accounting Technology

• Secondary Education: Sitero Francisco National High School

Address: Sta. Monica Subd., Ugong, Valenzuela City

• Primary Education: Silvestre Lazaro Elementary School

Address: Sta. Monica Subd., Ugong, Valenzuela City

WORKSHOPS AND SEMINARS ATTENDED:

• Basic Computer Learning System

Held at Christian Academy of Quezon City
2015

• Basic Life Support Seminar

Held at Valenzuela Astrodome
2014

• Girl Scout of the Philippines

Held at Ilocos Norte
2013
64 | P a g e
AFFILIATIONS

• Officer, Junior Philippines of Accountants (2017-2019)

• Member, Valenzuela City Cultural for Performing Arts (2016-Present)

• Member, Fatima Dance Troupe (2016-2019)

• Officer, Red Cross Youth (2014-2016)

• Most Outstanding Girl Scout of the Year (2014-2015)

• Most Outstanding Red Cross Youth of the Year (2014-2015)

SKILLS AND KNOWLEDGE:

• Exceptional listener and communicator who effectively conveys information

verbally and in writing.

• Basic knowledge in editing audio and video software

• Knowledgeable to Microsoft software

• Proven relationship-builder with unsurpassed skills.

• Highly adaptable, mobile, positive, resilient, patient risk taker who open to new
ideas.

CHARACTER REFERENCE:
Mr. Joel Fortuito
Human Resources Coordinator
Tel: 09566578161

I hereby certify that the above information is true and correct to the best of my knowledge
and belief.

____________________
Jessa-Mae A. Tubog
Applicant

65 | P a g e