All of Hutch Ads – Whether it is to explain MMS or Roaming or Incoming calls free or Value Added

Services, the best part in them is the simplicity of Ads. The background music is so pleasant and
unobtrusive. Use of Cartoons makes it very decent, catchy and funny to an extent.

Amul Butter – Though the commercial is not on TV, the posters are just great. The fun and creativity
oozing by reflecting contemporary times, is just too much. Their posters may be termed as traffic hazards
as everyone will see the posters instead of the road for a fraction of a second at least and have a chuckle.
http://www.amul.com/hits.html

Cadbury Delite – The portrayal of the kid refusing to take milk is indeed very smart. Kids in our
households make a tantrum for drinking the milk. Whether it is I am a big boy or Main billi hoon Kya (Am
I a cat?) or Bechara Fail Hogaya (Poor guy failed) – Simply cute and eminently funny. I don’t mind seeing
that kid for any number of times.

Goodlass Nerolac – Why? I don’t know, Somehow I liked it. The commercial will feature the spontaneous
display of happiness which is triggered with beating some rhythms in Goodlass tin. Suddenly, the whole
family rejoices and we see the celebration of togetherness and joyous display of happy times. It might
sound silly if I try to analyze but the ad touches the heart and not the head.

ICICI Prudential – The care on the kid is beautifully portrayed when our guy will place his hands on the
seat so that the kid will brush its head on his hand rather than the metal. The kid is unaware that somebody
is protecting him and this message is very apt for their business and drives home the concept in a superb
manner.

All of Raymonds Ads – The ad in which students of a school bid farewell for their teacher, its sequel when
the boy (now grown up) meets the same teacher in a function and calls his friends – Touching scenes. The
one featuring a guy who dresses up in Raymond tries to get the approval from the child by showing off to a
thrilled child. They all capture the mood very well. ‘Nice feeling fabric for a great man’ gets infused in
your mind while watching those ads.

Sony Handycam – Life is worth a Handycam is their punch line and this is beautifully portrayed by
projecting how a handycam captures the great moments of life From kid to graduation, marriage to his kid..
Beautiful picturisation.

NAB (National Association for Blind) – The person comes down the stairs and suddenly power fails and
darkness everywhere. While he is groping, a blind man will help him reach the door to go out. This superb
concept will make us empathize with people who are blind and also instilling a lot of self Confidence in
them. After all they need understanding and not pity.

Milk Cooperative Society – Dhoodh hai wonderful pee sakthe hai roz glassful (Wonderful drink which
you can drink a glassful daily). That is a genuinely sincere and intelligent approach marketing milk as a
fashion drink with lots of health benefits. Catch tune in the song making the child in us dance when we are
alone.

Brittania Treat Biscuit – This features Sachin Tendulkar and the kid therein is also cute. This shows how
each of us become a child when we play with them and how champions like Sachin will not take defeat
lightly even if it is for a joke. This is portrayed in a cute and gentle manner that arrogance is beautifully
hidden and replaced with positive emotions.

Other Ads that are good and left out for the sake of brevity Cadbury’s dairy milk, Saint Gobain Glass,
Ericsson mobile, Hit Mosquito repellent, Kelvinator fridge (Chote bache – Maa dhoodh), Hoodibaba
…
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