Syllabus for Marketing Management

Topic 1. The Role of Marketing in Today’s Organization………..Macaday

Topic 2. The Marketing Environment

 Importance of Learning the Impact of the Micro and Macro Environment
Of the Company……………………………………………..Anod, & Cayabyab

Topic 3. Marketing Management Philosophies…………………………………Daez, Adovas, Ridera

 Identify the different concepts and philosophies in MM

Topic 4. The Marketing Process…………………………………………………Rabanes, Albo

 Discuss the entire Marketing Process
 Forces influencing company Marketing strategy(present different case study activities)

Topic 5. Market Segmentation> Discuss the different Tactics and strategies……. Gaga-a,Amistoso,Dayday,
Market Target> Elizaga
Market Positioning>

Product Decision> Provide understanding

Pricing Decision

Topic 6. The Marketing Planning Process – Discuss the importance of Planning that will help the company
Attain its over-all strategic objective ………. Martires, Cruz

Topic 7. Developing the Marketing Mix – Discuss the set of controllable tactical marketing tools and the
Importance of blending together to produce results………Puno, Baniqued

Topic 8. Managing the Marketing Effort – Discuss the importance of marketing analysis, planning,
Implementation and control

Product Strategy an Case Analysis…………………………………….Laminero, Arcero, Navarro

Topic 9. Designing the Business Portfolio………………………………………..Dela Cruz

Discuss the different strategies in analyzing the current business portfolio

Topic 10. Marketing Strategies in the Different Stages of the Product Life Cycle…Cabo,Gerero

Topic 11. Creating Competitive Advantage…………………………………Del Castillo,Gallego, Idusora

(Discuss the importance of competitive advantage in Business)
Marketing Mix (Product, Price, Place and Promotion

Topic 12. Competitor Analysis………………………………..Ignacio, Magallano

(Discuss the objectives and strategies of the competitor)

Viral Marketing
 Identify and discuss the trends, development, best practices and issues in MM
Consumerism

Topic 13. Competitive Strategies……………………………..Portacio, Rivera, Riveral

(Discuss the different strategies to eliminate your competitors)

Marketing Plan –Development of Marketing Plan for a Product (Content)