Mrs.

Dorie Mina
LET US HAVE A MOTIVATION ACTIVITY
FIRST!

- Group yourselves into 4 groups with 9 members per

group.
- Group 1 vs. Group 4 then Group 2 vs. Group 3
- We will have a PASS THE MESSAGE GAME.
- Those who will win, will get a prize.
THE EMERGENCE OF MEDIA

Media is everywhere.
• radio • Smartphones
• TV • Computers
• Newspaper • Internet
• Movies

There is media because there is

What do we get from all a MESSAGE or INFORMATION
these means? that need to convey, and thru
this COMMUNICATION arises.
Also called as LINEAR TYPE COMMUNICATION PROCESS
Develop by David Berlo, a Communication Theorist
MEDIA AS AN INFORMATION INDUSTRY

1. As a Channel

FILM INDUSTRY BROADCAST INDUSTRY PUBLISHING INDUSTRY

PHOTOGRAPHY INDUSTRY INTERNET INDUSTRY

MEDIA AS A CULTURE OF ENTERTAINMENT
2. As a Cultural Product

All of these influenced us in our

culture thru media.
KINDS OF MEDIA
1. Traditional Media
• PRINT • BROADCAST • FILM OR CINEMA
- Newspapers - Television - Projected movies
- Magazines - Radio - DVD’s
- Books
- Comics
MASS COMMUNICATION is the
Relaying of information to a process of spreading
large audience BY A MEDIA information towards a huge
OUTLET is called MASS MEDIA. audience.
2. New Media

- Digital Media
- Information and
Communication
Technology
Products
- Mobile
Technology like
smartphones and
tablet devices
 3. Social Media

- Internet-maintained
computer programs
- To stay in touch with
friends or people of the
same interests
- Thru personal/direct
messages, video
call/chat, sharing of
photos
Activity #2: IDENTIFY YOUR MEDIA HABITS

1. On a ½ crosswise piece of paper copy and

complete the table below .
TYPE OF Kind of Hours spent Used for What do you
MEDIA Media/Pop daily what think of your
culture purpose media
product usage?
BEING ABLE TO USE DIFFERENT
FORMS OF MEDIA, CAN YOU
CONSIDER YOURSELF MEDIA,
INFORMATION AND TECHNOLOGY
LITERATE?
ACTIVITY TIME!
• Group yourselves into 3 groups (GRADED) – 20 points
• A specific term/concept will be assigned to you.
• Choose from the words on the box below that you think are
best describe your specific term.
• After choosing the words, formulate your own definition of
the assigned term/concept. Write it on a manila paper.
• You will present it on the class.
Ability understand communicate interpret printed

Society physical object access analyze evaluate

Information technology variety of forms and formats knowledge

Study signals and symbols locate life environment integrate

Technological tools create traditional media new technologies participate

MEDIA
- Are physical objects used to communicate with,
or the mass communication through physical
objects such as radio, television, computers, film,
etc.
LITERACY
- Is the ability to identify, understand, interpret,
create, communicate and compute, using a
printed and written materials associated with
varying contexts.
WHAT IS MEDIA LITERACY?
• refers to the essential competencies (knowledge,
skills, and attitude) that allow citizens to engage
with media and other information providers
effectively and develop critical thinking and
lifelong learning skills for socializing and becoming
active citizens.”
- Cantor, 2016
 MEDIA LITERACY

- Is the ability to access, analyze, evaluate,

and create media in a variety of forms.
 INFORMATION
- A broad term that covers processed data,
knowledge derived from study, experience,
instruction, signals and symbols.
INFORMATION LITERACY
• defined as “the use of all pedagogical and
educational tools that are appropriate to ensure
that every person navigating on the digital
networks can be informed and can inform about
himself or herself.”
- Cantor, 2016
It pertains to the ability of
an individual to recognized
needed data, and to locate,
evaluate, and effectively
communicate information in
various formats.
TECHNOLOGY LITERACY
• also known as computer literacy that covers
“the set of skills, attitudes and knowledge
necessary to understand and operate the basic
functions of information and communications
technologies, including devices and tools.
- Cantor, 2016
The ability of an individual to
responsively, appropriately, and
effectively use technological
tools.
HENCE:

MEDIA AND INFORMATION LITERACY

- is the essential skills and competencies
that allow individuals to engage with media
and other information providers effectively,
as well as develop critical thinking and a life-
long learning skills to socialize and become
active responsible citizens.
References:

Cantor, Media and Information Literacy, Vibar Publishing 2016

PEAC INSET for SHS Teachers Seminar Kit
https://www.google.com/search?q=media+and+information+pictures/image
s&rlz=1C2GPCK_enPH445PH458&source=lnms&tbm=isch&sa=X&ved=0ahUK
Ewiyp76GldziAhXVPXAKHawbD14Q_AUIECgB&biw=1370&bih=587#imgrc=b
uqQ-d-J1fH1aM: unaoc.org (pic1)
ttps://www.google.com/search?q=media+and+information+pictures/imag
es&rlz=1C2GPCK_enPH445PH458&source=lnms&tbm=isch&sa=X&ved=0a
hUKEwiyp76GldziAhXVPXAKHawbD14Q_AUIECgB&biw=1370&bih=587#i
mgrc=Z5RLMcqAc9qU_M: pic2
https://www.google.com/search?biw=1370&bih=587&tbm=isch&sa=1&ei=
9tz8XLPTMYqtoATG6oLwAQ&q=communication+images&oq=communicatio
n&gs_l=img.1.1.0i67l5j0l3j0i67j0.111519.130420..132345...0.0..3.681.8046.
1j0j2j3j6j6......0....1..gws-wiz-
img.....0..35i39.myJP3HvVYQY#imgrc=Xs8rmyhHdcwp3M:communication1