MBA Dissertation

PROGRESSREPORT

Sl. No. Particulars

1 Name of the Student NIRANJAN C K

2 Registration Number 17SLCMD094

3 Name of College Guide VIJAIANAND

4 Name and contact no of the Co-

Guide/External Guide
(Corporate)

5 Title of the Dissertation “A STUDY ON CONSUMER BRAND

PERCEPTION OF RELIANCE FRESH (LTD),
WITH SPECIFIC REFERENCE TO
KORAMANGALA IN BANGALORE CITY.
6 Name and Address of the
Company/Organist ion where RELIANCE FRESH PRIVATE LIMITED
dissertation undertaken with Date KORAMANGALA BANGALORE.
of starting Dissertation

7 Progress report: A brief note *Meeting the guide thrice in a week.

reflecting, Number of meeting
with Guides, places visited,
libraries visited, books referred,
meeting with persons, activities
taken up, preparations done for
collection and analysis of data
etc.,)
*Visiting the library in the campus daily.
*Questionnaires is designed and approved by the
guide.
*Synopsis is approved by the university.
*Primary data collection to be initiated.

Date:

Signature of the Candidate. Signature of College Guide

 QUESTIONNAIRE:

I Am Niranjan Ck Student Of 4th Semester MBA Studying in The Oxford College

of Business Management, Bangalore. As Per the Partial Fulfillment of Bu
Syllabus, I Have Chosen A Project Entitled “A STUDY ON CONSUMER
BRAND PERCEPTION OF RELIANCE FRESH (LTD), WITH SPECIFIC
REFERENCE TO KORAMANGALA IN BANGALORE CITY. I Will Be
Grateful to You If You Can Spare Few Minutes in Answering the Questionnaire.
The Questionnaire Is Being Used Only for Academic Purpose; The Information
Gathered Will Be Strictly Kept Confidential.
1.
Name

Gender M F

age Income

<20 <5000
20-40 5000-10000
40-55 10000-15000
>55 >15000

2. How often do you shop at Reliance fresh?

A) Daily B) Fortnightly
C)Weekly D) Once in month

3. What do you mostly shop at Reliance fresh?

A) Vegetables B) Daily household products

C)Groceries D) FMCG products

4. What is the average time you spend at Reliance fresh?

A)15 minutes B) 30-45 minutes

C) 15-30 minutes D)1hr

5. How much do you spend on each shopping from reliance fresh?

A) <500 B) 1000-1500
C)500-1000 D) >5000
6. Are the promotions schemes of Reliance fresh easy to understand?

A) Yes
B) No
C) Sometime

7. What influenced you to buy products from our store?

A) Advertisement B) Neighbors
C) Friends C) Others

8. What do you think on Reliance fresh’s own brand product? Tick…

A) Poor B) Average C) Excellent

9. Is the listed price of the product is worth the tagged price? Rate us

A) Agree B) Disagree C) strongly disagree

10. Were you able to locate the needed products in the store easily?

A) Yes B) No C) Sometime

11. How well is the store managed in terms of facilities provided? Rate

A) Convenient B) awkward

12. Do you think there a wide range of choice available in each product
category? Tick...

Yes No In some product category

13. Compare with your expectation how do you rate the quality of the
product being sold in reliance fresh? Rate...

Good Very good Extremely good Price worth

2 4 6 8
14. like other competitors, do you think that is it better to introduce home
door delivery service in Reliance fresh?

A) Yes B) No

15. as you think, in this surrounding which other retailer would you prefer
for shopping?

A) Reliance MORE B) Heritage fresh C) Kirana stores

16. Based on experience of our retail service, Rate it

1 2 3 4 5 6 7 8 9 10

Worse Same Better

17. Does the store helping customers in selecting right products?

A) Yes B) No

18. As you think in this store which area is needed to be improved?

A) Visual merchandising

B) Executives support

C) Promotional schemes

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