Strategy and Competition Comm.

401

Case Analysis Framework

1. INTRODUCTION
Situation Synopsis - include KEY FACTS, EVENTS, DEVELOPMENTS, and ISSUES as found in the case
2. COMPANY’S CURRENT STRATEGY - as described in the case text, or formulated by you, as a result of your
case text analysis
2.1. Vision (you have to understand well the meaning of vision)
2.2. Mission (you have to understand well the meaning of mission)
2.3. Objectives
2.4. Corporate level strategy (What is included in it?)
2.5. Business level strategies (What is included in it?)

Comm. 401 Strategy and Competition, summer 2, 2019 Page 1

3. EVALUATION OF CURRENT STRATEGY PERFORMANCE
3.1. Competitive performance – use the appropriate key evaluation criteria for strategic performance
3.2. Financial performance – use the key financial ratios and other key financial evaluation criteria
4. EXTERNAL ANALYSIS – the main purpose of these analyses is to discover and formulate opportunities and
threats as well as the level of attractiveness of the industry
4.1. General External Environment - Analyse only the relevant segments
4.2. Industry Situation Analysis
4.2.1. Industry structure (Should know how to analyse industry structure)
4.2.2. Industry directions and trends
4.3. Competitive Situation Analysis
4.3.1. Competitive forces (Porter Analysis)
4.3.2. Key competitors’ analysis
- Competitive strategy & market position
- Competitive strength & weaknesses
4.4. External Analysis Conclusion
5. INTERNAL ANALYSIS - the main purpose of these analyses is to discover and formulate company’s
characteristics, including strengths and weaknesses
5.1. Company’s resources, capabilities, and competitive advantages.
5.2. Value chain analysis
5.3. Marketing strategy and competitive position
5.4. Is the company competitively stronger or weaker than key rivals?
5.5. Internal Analysis Conclusion
6. PROBLEM STATEMENT(S) – they have to be strongly related and based on all your previous analysis.
7. FORMULATION and DISCUSSION OF STRATEGIC ALTERNATIVES – 3 alternatives are enough; discuss pluses
and minuses of each one
8. STRATEGY RECOMMENDATION – show your comparative analysis skills to justify the strategy you selected
among the 3 strategic alternatives formulated in the previous section, as the best course of action.