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    Chi-Chu Tschang
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    China's casual attitude toward product piracy has drawn withering international criticism. But when a youtube video clip of a Beijing area amusement park hit the Internet, it caught Disney's eye. Vice-premier Wu Yi is leads a trade mission already to Washington on May 22-24. He is angry over the mainland's big trade surplus, restrictive currency policy, and intellectual-property rip-offs.

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    China's casual attitude toward product piracy has drawn withering international criticism. But when a youtube video clip of a Beijing area amusement park hit the Internet, it caught Disney's eye. Vice-premier Wu Yi is leads a trade mission already to Washington on May 22-24. He is angry over the mainland's big trade surplus, restrictive currency policy, and intellectual-property rip-offs.

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    Download as PDF, TXT or read online from Scribd
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    18 views1 page

    The Great Walt of China

    Uploaded by

    Chi-Chu Tschang
    China's casual attitude toward product piracy has drawn withering international criticism. But when a youtube video clip of a Beijing area amusement park hit the Internet, it caught Disney's eye. Vice-premier Wu Yi is leads a trade mission already to Washington on May 22-24. He is angry over the mainland's big trade surplus, restrictive currency policy, and intellectual-property rip-offs.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
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    disney world

    The Great Walt


    Of China
    china’s casual attitude toward other copyrighted
    product piracy costs foreign brands properties. Disney
    billions of dollars, has drawn withering lawyers, not amused,
    international criticism, and prompted contacted Beijing’s
    the U.S. to file a complaint with the Copyright Bureau,
    World Trade Organization last month. pointing out that the park
    Yet when a YouTube video clip of a has no contractual rights
    Beijing area amusement park stocked to use the entertainment
    with Walt Disney -like characters hit the giant’s characters.
    Internet —and caught Disney’s eye— Since then Shijingshan
    Beijing took notice. park officials have shijingshan
    This isn’t the sort of publicity China “enacted emergency Snow White by
    wants right now as measures” to resolve any other name
    Vice-Premier Wu Yi The U.S. is the matter, according
    leads a trade mission already to the bureau’s deputy director, Wang running. Park General Manager Liu
    to Washington on peeved with Yefei. Even the Foreign Affairs Ministry Jingwang said he didn’t understand all
    May 22-24. Waiting weighed in, during a May 10 press the fuss. “We have our own mascots,”
    for her there: U.S. China over briefing usually devoted to weightier he said. “We don’t need to imitate other
    anger over the trade issues matters. “We have noticed the media people.” Disney officials seem satisfied
    mainland’s big trade report,” said spokeswoman Jiang Yu, for now. “The protection of intellectual
    surplus, restrictive currency policy, and adding that while attention focused on property and the guarantee of a quality
    intellectual-property rip-offs. the fake Disneyland, “there are signs Disney experience for consumers is
    The Disney trouble started when a that not only are foreign brands such vital to our business,” said Disney Asia
    Japanese tv news crew visited Beijing’s as Disney being hurt by copyright spokeswoman Alannah Goss in an e-
    Shijingshan Amusement Park during infringement, but also Chinese brands.” mail statement to BusinessWeek, adding
    China’s spring holidays in early May By May 12, there were no Disney- that “we appreciate the efforts of the
    and shot footage of characters that like creatures at the park, though Beijing Copyright Bureau in dealing
    looked just like Mickey and Minnie attractions with titles like Star Wars and with this situation.”
    Mouse, Snow White, Hello Kitty, and the Adventure of Cinderella were still –Chi-Chu Tschang and Ron Grover

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    16 | BusinessWeek | , 2007

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