Unit 2 - GCE in Media: Communication and Production

Research Skills Audit

The purpose of this unit is to show that you understand research methods, there
purpose and the strengths and limitations of different techniques. This must be
applied to researching existing media texts and the content for production.
Make sure you record your skills in these audits and state the evidence of where they
can be found.

Name:…………………………. Levels: Basic / Competent / Advanced

Research AUDIT DATE ONE Evidence AUDIT DATE Evidence AUDIT DATE Evidence
Method TWO THREE
/Technique
primary research
interviews Competent In GCSE
media applied
this was used
for our VT
packages
questionnaires Competent In GCSE
media applied
this was used
in the pre-
production of
our VT
packages
focus groups Basic Never done
photography Advanced In GCSE
media applied,
this was used
for our heavy
metal website
filming In GCSE
Advanced media applied,
when
shooting our
VT packages,
horror film
trailer and our
magazine
show
recording and other Competent In GCSE
forms of observation media applied
when
shooting our
VT packages
and the horror
film trailer
secondary research

ratings / circulation Never done

figures/ Hits/ Box Basic
Office

− audience and Competent In GCSE

market profiles media applied
for the
evaluation of
the VT
packages
− information about For A level
events, places and Basic Media this
people
year, this was
done in
Leicester
square
identifying likely Basic Never done
sources

identifying and Never done

following-up leads Basic

sifting, collating and Competent This was done

storing the in GCSE
information obtained
media and A
level media
this year by
making our
magazine
show and our
promotional
video
quantitative
research

quantitative research Basic Never done

qualitative research

qualitative research Basic Never done

researching the
content for a
production
• identify accurately Advanced In GCSE
what you need to media applied
find out for magazine
show and A
level media
this year for
our
promotional
videos
• identify how and Basic A level media
where you are likely this year, this
to get the necessary
was done in
information
our
 promotional
video
• recognise and Basic Never done
follow-up information
trails when they
present
themselves and keep
records of this
activity

• record the Advanced In GCSE

information obtained media applied
accurately
when doing
our magazine
show and A
level media
this year when
making our
promotional
video
• collate (that is, sift Competent In A level
through, analyse, media this
evaluate and
year, emailing
organise) the
information obtained companies for
some
interviews
• store the Advanced In A level
information so that it media this
is easily accessed
year when
storing the
emails from
 the
companies
researching a
media product

• what the audience Competent In GCSE

(or market) is for the media applied
product
and A level
media this
year
• how large that Competent In GCSE
audience (or market) media applied
is
and A level
media this
year
• what an audience Basic In A level
thinks of a product media when
the CVS team
looked at our
promotional
video
• how the product Basic In GCSE
compares to other media applied
similar products
this was done
for our VT
packages.