You are on page 1of 3

1. What is your Gender?

a) Male b)Female

2 . Which income level do you belong to?

a) Less than 20,000


b) 20,000 – 40,000
c) 40,000 – 60,000
d) More than 60,000

3. Do you prefer Juice or Carbonated Drink?

Juice Carbonated Drinks

4. How often do you consume Nestle beverages?


a) Daily
b) Weekly
c) Monthly

5. How frequently do you consume carbonated Drinks?


a) Daily
b) Weekly
c) Monthly

6. What is your most preferred drink?

Carbonated drink Energy drinks Fresh Juices other

7. Do you consume carbonated drink with your meals?

Yes No

8. Which Nestle product do you frequently consume?


a) Fruita Vitals Juices
b) Nesquik
c) Nescafe
d) None
8. Nestle beverages are

i)Excellent ii)Very good iii)Good iv)Fair v)Poor

Nestle products are affordable

a) Strongly disagree
b) Disagree
c) Neither agree nor disagree
d) Agree
e) Strongly agree

9. Have you ever tried a Pina Colada

Yes No

10. If Nestle introduced a Pina Colada I would

a) Definitely buy
b) Probably buy
c) Not sure
d) Probably not buy
e)Definitely not buy

11. When I choose a beverage, the most important consideration in my decision is

_____________________________________________________________________________________
_______________________________________________________________________

12. How would you rate the pricing on the importance scale

a) Extremely important
b) Very important
c) Somewhat important
d) Not very important
e) Not at all important

13. When I drink a Nestle Beverage, I feel


_____________________________________________________________________________________

14. Please rate the following factors according to its importance when purchasing a beverage :

Most High Moderate Low Insignificant


Scales Significan
t
Price
Quality
Availability
Packaging
Brand Name
Taste

15. What is the first word that comes to your mind when you hear the following?

Juices __________________________________________________________
Carbonated Drink ________________________________________________
Nestle __________________________________________________________
Pina Colada _______________________________________________________

16. What do you think of the current Nestle Fruita Vitals promotion?

_____________________________________________________________________________________
_____________________________________________________________________________________

17. Which is the most important medium for advertisements?

a) TV
b) Radio
c) Print
d) Outdoor ads

18. Do you like coconut milk/cream beverages?

Yes No

19. Coconut is a major ingredient in the Pina Colada, which do you prefer?

Coconut Milk Coconut Cream

20. Would you recommend Nestle beverages to your friends?

Yes No

You might also like