Professional Documents
Culture Documents
DECLARATION
work done by me during the period of my study at the college under the
(Signature)
HIMANSHU MALIK
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GANPATI VINEERS AND SAW MILLS Pvt. Ltd
ACKNOWLEDGEMENT
First of all I thank GOD the Almighty, who blessed me with courage and
determination to cope up with all the problems in my life and to complete this project
successfully.
I owe a great deal of gratitude to Mr. Subhash Jain (Director), Mr. M.C Joshi (Sr.
Manager), for giving me a chance to undergo this organizational study. Without his
valuable guidance about this study and sharing of his corporate experiences with me, this
organization study would not have materialized.
Deepika Arora and Mr. Mukesh Sharma for expert advice and valuable suggestions at
Last but not the least, I am grateful to my family, faculties friends, respondents and to
everyone associated with the project, including those who I inadvertently failed to
mention.
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GANPATI VINEERS AND SAW MILLS Pvt. Ltd
∗ Chapter – 1 : Introduction
Provides details of the topic under study and presents a short theoretical
back drop for the study. Pg. 4 - 19
Bibliography Pg.65
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GANPATI VINEERS AND SAW MILLS Pvt. Ltd
Annexure Pg.66 - 68
INTRODUCTION
MARKETING
Marketing deals with identifying and meeting human and social needs. One of
the shortest definitions of marketing is “meeting needs profitably”.
MARKETING MIDDLEMEN
Middlemen in Distribution
In all commodity markets, whether primary or central, we have a host of
middlemen acting as essential functionaries.
1. Brokers: Broker is an agent who does not have direct physical
possession of goods in which he deals but he represents either the
buyer or the seller in negotiating purchases or sales for his principals.
They may be organized as individuals, partnership or even companies.
They act as agents for their client’s producers, dealers, manufacturers,
etc. The produce brokers offer services of expert middlemen between
sellers & buyers. Brokers are experts in grades, qualities, trade terms
and contract terms as well as in warehousing problems. They buy and
sell specific quantities of specific grades of a commodity on behalf of
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GANPATI VINEERS AND SAW MILLS Pvt. Ltd
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GANPATI VINEERS AND SAW MILLS Pvt. Ltd
Dealers are offered special prices on larger than average orders, or a free
case of the product for every so many purchased. These offers persuade
dealers to increase the size of their inventory investments, thus putting them
under more pressure to promote the product. Other ways of accomplishing
this result include offering premiums to dealers who make purchases above a
specified minimum size or packing premium coupons, redeemable for
merchandise of the dealer’s choice, in each shipping case. Sometimes the
manufacturers award the premium only after resale of the product, thus
shifting the emphasis from building up the dealer's inventory to making sales
to the final buyer.
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GANPATI VINEERS AND SAW MILLS Pvt. Ltd
To make its dealers more enthusiastic about its product, the manufacturer
should consider increasing dealer efficiency. The dealer's primary concern is
to make, or better yet, to increase, profits. The manufacturers, who frequently
have access to superior managerial know-how, can search out improved
methods for its dealers. It is not enough for the manufacturer to find better
operating methods for the dealers to use; the manufacturer must see that they
learn how to incorporate these methods into their operations.The
manufacturer recognizes that an important key to success lies in how dealers
operate their business. More efficient dealers move the manufacturer’s
products more rapidly through the marketing channel and produce larger sales
and profits both for themselves and for the manufacturer.
Changing Policies
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GANPATI VINEERS AND SAW MILLS Pvt. Ltd
enfranchised dealers purchased new car from dealers. Several years later,
the automobile manufacturer partly because of a congressional investigation
and partly because they recognized the growing dealer apathy, abandoned
phantom freight charges. With much or almost all, of the freight differential
wiped out across the country, automobile bootlegging became less profitable
and the morale of authorized dealers improved.
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GANPATI VINEERS AND SAW MILLS Pvt. Ltd
INTRODUCTION TO WOOD
Plywood, block board, particleboard and MDF are all reconstituted wood
based panel products used extensively in the building construction and
furniture industries. In all these products various grades are manufactured to
meet a wide range of requirements related to performance and cost.
Terms like "Exterior Grade" “Interior Grade", “BWP Grade" etc. are widely to
specify the superior features of these products.
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GANPATI VINEERS AND SAW MILLS Pvt. Ltd
These loose elements are then bonded using suitable adhesives, after they
are re-oriented to provide dimensional stability to the end products.
Agents of Destruction
The adverse factors in the environment which can cause disintegration and
destruction of these products are:
The long term performance of all wood panel products, therefore, depends on
how well they are protected against the above agents of destruction, which in
turn depends on various.
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GANPATI VINEERS AND SAW MILLS Pvt. Ltd
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GANPATI VINEERS AND SAW MILLS Pvt. Ltd
1. Plywood
Plywood has a laminated construction in which the constituent parts are in the
form of broad layers or 'plies'. The bonding obtained from a given type of
resin is the strongest in plywood, as the area of contact between the adhering
layers is very large. When bonded with BWP type phenol formaldehyde resin,
plywood withstands 72 hours boiling. On account of its rigid construction,
plywood is taken as the standard panel to test adhesives for classification into
grades like BWP, BWR etc.
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3. Block board
Block board has a construction which is a combination of agglomeration and
lamination. When bonded with BWP type phenol formaldehyde resin, it
passes a 4 hour boiling test. Hence, the only truly boiling water proof panel
product that can withstand a 72 hour boiling test is a plywood bonded with
BWP type phenol formaldehyde resin as specified in IS : 710 : 1976, which is
the IS specification for marine plywood.
SUMMARY
Fungi of this type thrive in the sapportion of wet Fungi wood and produce
harmless discolouration. They do not attack the cellular substance of wood
and hence no structural damage is caused to the affected wood.
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Fungi of this type attack wet wood causing a Fungi state of decomposition
called “rot” or “decay”. They decompose the wood tissues and destroy the
fibrous structure
There are several varieties of wood boring beetles; but those which
attack articles of wood in India belong to the family “Lyctus borers”
which cause the well known “Powder Discharge”. These are very small
insects. They attack only the sapwood portion in any article as they draw their
nourishment from the stored food in the sapwood.
Termites
Preservation of Timber
In order to make any article of wood durable it has to be protected against all
the above organisms. In the past a large quantity of timber was used in the
construction of buildings and various exposed structural applications like
railway sleepers, transmission poles etc. On account of the shortage of
naturally durable timbers like teak, it was necessary to evolve materials and
methods to protect wooden structures from wood destroying organisms.
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The materials and methods used for the preservative treatment of plywood is
essentially the same as those employed for treating natural wood.
But plywood also lends itself to different treatment methods at various stages
of manufacture as follows:
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GANPATI VINEERS AND SAW MILLS Pvt. Ltd
Experiments carried out by IPIRTI have confirmed the efficiency of glue line
treatment with a chemical called Chlopyrifos at a concentration of 1%, against
borer attack. The efficacy of the same treatment against attack by termites or
wood rotting fungi was not investigated and reported by IPIRTI in their report.
The method of treatment stipulated by IS 710:1976, which is the IS
Specification for Marine Plywood is vacuum pressure impregnation with fixed
type chemicals
.
Plywood
Plywood is a sheet material made up of layers of wood called “veneers”,
consolidated under heat and pressure using a synthetic resin as the adhesive,
with the grains of adjacent layers running at right angles to each other.
On account of its cross-laminated construction, plywood has the following
superior features:
High strength and stiffness in the longitudinal and transverse directions.
Excellent resistance to splitting, cracking and shearing.
Excellent dimensional stability.
High bonding strength between the constituent layers; much more than the
natural bonding between wood fibers.
Flexibility — can be molded into various forms and shapes.
Availability in large sizes without defects like knots, cracks,
splits, etc.
Being a strong and rigid panel material, plywood is suitable for a wide range of
structural applications in building construction, ship building, bus body
building, railway coach construction, etc. On account of its close similarity to
wood, and other conveniences for manual working, it is also used extensively
in furniture and in building interior systems.
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Blockboard
Block board is a thicker sheet material made up of a solid
“batten core” consisting of narrow battens of wood laid side by
side and further covered with veneers on both sides as in
plywood. The battens are cut usually from timber unsuitable for
veneer production. Block board is essentially a furniture panel.
In a modified form, it is also used as a door shutter when it is
called a “Flush door”.
The same BWP type PF adhesive does not impart the same boiling water
resistance to different wood panel products
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RESEARCH DESIGN
Ganpati Veneers and Saw Mills Pvt. Ltd. since its inception in 1995, has
always been a trusted name in the wood panel industry. The 1990’s have
been witnessing a dramatic shift in the market place triggered by sharp
changes in demography, drastic difference in the life style patterns of the past
and present radical revolution in the communication and technology. The
present study finds out the dealers attitude towards Company’s products.
The study was conducted keeping in mind the change in attitude of the
dealers towards Company’s plywood and block boards. From this we can get
relevant information regarding present statistics of Company’s brands in
comparison to other brands in the market. From this survey we can analyze
the position of Company’s brand according to the dealers.
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GANPATI VINEERS AND SAW MILLS Pvt. Ltd
The present study has been carried out keeping the following objectives in
mind:
RESEARCH DESIGN
Research design is like a road map to make sure that we don’t get off the
track, but rather it guides us where we want to go. A research design
minimizes the danger of haphazard collection of information and ensures
that the researcher’s needs are served.
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GANPATI VINEERS AND SAW MILLS Pvt. Ltd
The questionnaire prepared was brief and to the point. The data collected
from the dealers of plywood & block boards were organized, processed and
tabulated. The raw data was edited before tabulating.
The tables thus obtained were analyzed with the help of statistical
techniques, averages and percentage in order to interpret the data and
draw conclusions.
Market-
Brand
Sales Potential
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GANPATI VINEERS AND SAW MILLS Pvt. Ltd
Demand
Demands are wants for specific products that are backed up by ability and
willingness to buy them.
Market Demand
Market demand for a product or service is the total volume that would be
bought by a defined consumer group in a defined geographic area in a
defined time period in a defined marketing environment under a defined
level and mix of industry marketing effort.
Brand Image:-
The consumer develops a set of beliefs about where each brand stands on
each attribute. These set of beliefs about a brand makeup the brand image.
Marketing Mix:-
Marketing mix is the set of marketing tools that the firm uses to pursue its
marketing objectives in the target market. Marketing mix consists of the
four P’s – product, price, promotion and physical distribution.
Attitude:-
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GANPATI VINEERS AND SAW MILLS Pvt. Ltd
Perception:-
Sales Support:-
Awareness:-
Awareness means that how many people know about the product and the
various attributes of the product.
SOURCES OF DATA
For the present study both primary and secondary data was used.
Primary data was collected from dealers through survey method with
a structured questionnaire. The questionnaire comprised of both
open and closed ended questions.
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GANPATI VINEERS AND SAW MILLS Pvt. Ltd
SAMPLING PLAN
Sampling Technique
The sampling technique used for the purpose of this project report was non
probability convenience sampling. The collection of data was made from
dealers of Plywood & Block boards. The respondents were selected
randomly and care was taken to interview respondents from different parts
of Delhi.
Sample Size
Whenever we are involved in sampling we should have meaningful plan for
determining how large a sample we would wish to draw from the population
to fulfill the research. A sample size of 50 dealers of Plywood & Block
boards was chosen for this study.
COMPANY PROFILE
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GANPATI VINEERS AND SAW MILLS Pvt. Ltd
GANPATI VENEER AND SAW MILLS Pvt. Ltd. since its inception in 1995
has always been a trusted name in the wood panel industry. The history of
this company is synonymous with the development of various kinds of
plywood and other wood based panel products in India which include
marine plywood’s, engineered plywood products, low budget and high end
products.
With 15 years of valuable experience behind them, they are fully geared to
meet the challenges and requirements of the new generation. A relentless
quest for perfection, the hallmark of a true leader, continues to lead us to
greater heights and act as a beacon of hope and inspiration for the whole
industry.
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GANPATI VINEERS AND SAW MILLS Pvt. Ltd
The new millennium saw the launch of Company’s 2003 Marine Plywood,
also with a lifetime guarantee against borer attack, to meet the challenging
specifications of quality and economy in the projects where architects and
interior designers face the arduous task of working within the constraints of
a tight budget, but with a sincere concern for guaranteed performance.
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GANPATI VINEERS AND SAW MILLS Pvt. Ltd
TABLE – 1
Analysis:-
From the above table it can be analyzed that majority of the dealers i.e. 54%
of them are into plywood and block boards business from 5 to 10 years, 24%
of them are from 3 to 5 years, 12% of the dealers are into this business from
more than 10 years and 10% of the dealers are in this business from 1 to 2
years.
Inference:-
From the above table and analysis it can be inferred that majority of the
dealers are in the business from 5 to 10 years.
GRAPH – 1
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GANPATI VINEERS AND SAW MILLS Pvt. Ltd
60
54
50
40
30
24
20
12
10
10
0
0
Less than 1 Y ear 1 to 2 Y ears 3 to 5 Y ears 5 to 10 Y ears M ore than 10 Y ears
TABLE – 2
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GANPATI VINEERS AND SAW MILLS Pvt. Ltd
Analysis:-
The above table clearly shows that a large majority i.e. 71% of the dealers are
aware of Ganpati Veneers And Saw Mills Pvt. Ltd. While only 29% of the
dealers are not aware of the company.
Inference:-
From the above table and analysis it can be inferred that majority of the
dealers are aware of Ganpati Veneers And Saw Mills Pvt. Ltd.
GRAPH – 2
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GANPATI VINEERS AND SAW MILLS Pvt. Ltd
No
29%
Yes
71%
TABLE – 3
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GANPATI VINEERS AND SAW MILLS Pvt. Ltd
Analysis:-
The above table shows that a large majority i.e. 96% of the dealers is aware of
Company’s brand of plywood and block boards while only 4% of the dealers
are not aware of Company’s brand of plywood and block boards.
Inference:-
From the above table and analysis it can be inferred that majority of the
dealers are aware of GANPATI VENEER AND SAW MILLS Pvt. Ltd.
GRAPH – 3
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GANPATI VINEERS AND SAW MILLS Pvt. Ltd
No
4%
Y es
96%
TABLE – 4
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GANPATI VINEERS AND SAW MILLS Pvt. Ltd
Analysis:-
The above table shows that a majority i.e. 80% of the dealers are stocking
Company’s brand of plywood and block boards in their shops and 20% of the
dealers are not stocking Company’s brand of plywood and block boards in
their shop.
Inference:-
From the above table and analysis it can be concluded that a majority of the
dealers are stocking Company’s brand of plywood and block boards in their
shop.
GRAPH – 4
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GANPATI VINEERS AND SAW MILLS Pvt. Ltd
No
20%
Y es
80%
TABLE – 5
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GANPATI VINEERS AND SAW MILLS Pvt. Ltd
Analysis:-
The above table shows that most of the dealers i.e. 38% of them are stocking
Century Ply brand of plywood and block boards, 18% each of the dealers are
stocking Kit Ply and Company’s Ply brand of plywood and block boards
respectively, 12% dealers stocked Green Ply, 8% of the dealers stocked
Sharada Ply, 4% stocked Honsur Ply and the remaining 2% of the dealers
stocked other brands of plywood and block boards in their shop.
Inference:-
From the above table and analysis it can be inferred that most of the dealers
stocked Century Ply brand of plywood and block boards in their shop followed
by Kit Ply and Company’s Ply.
GRAPH – 5
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GANPATI VINEERS AND SAW MILLS Pvt. Ltd
40 38
35
30
25
20 18 18
15
12
10 8
5 4
2
0
Century Ply Green Ply Kit Ply Sharada Ply Anchor Ply Honsur Ply Others
TABLE – 6
Sharada Ply 3 6
Company’s Ply 10 20
Honsur Ply 2 4
Others 1 2
Total 50 100%
Analysis:-
From the above table it can be analyzed that according to most of the dealers
i.e. 34% of the revealed that Century Ply is the most highest selling brand of
plywood & block boards which they store, 20% each of the dealers revealed
that Kit Ply & Company’s Ply are the most highest selling brands in the market
respectively, 14% said it is Green Ply, 6% revealed that Sharada Ply is the
highest selling brand, 4% said Honsur Ply and the remaining 2% of the
respondents revealed other brands.
Inference:-
From the above table and analysis it can be inferred that according to most of
the dealers Century Ply is the highest selling brand of plywood and block
boards which they stock in their shops. Kit Ply and Company’s Ply stood
equally in the second position.
GRAPH – 6
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GANPATI VINEERS AND SAW MILLS Pvt. Ltd
35 34
30
25
20 20
20
14
15
10
6
5 4
2
0
Century Ply Green Ply Kit Ply Sharada Ply Anchor Ply Honsur Ply Others
TABLE – 7
TABLE SHOWING THE REASON WHY THE BRAND SELLS MORE IN THE
MARKET
Service 20 40
Others 1 2
Total 50 100%
Analysis:-
The above table shows that according to most of the dealers i.e. 40% of them
revealed that the service of the company is the reason why brand sells more
in the market, 22% indicated that the price of the brand is the reason why it
sells more, 20% said the quality of the brand makes it sell more in the market,
10% indicated that the availability of the brand makes it sell more in the
market, 6% said the reason of brand name and the remaining 2% of the
respondents showed other reasons.
Inference:-
From the above table and analysis it can be inferred that according to most of
the dealers the service of the company is the reason why the brand sells more
in the market. However it can be also considered that price and quality also
matters a lot for which the brand sells more in the market.
GRAPH – 7
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GANPATI VINEERS AND SAW MILLS Pvt. Ltd
GRAPH SHOWING THE REASON WHY THE BRAND SELLS MORE IN THE
MARKET
40
40
34
35
30
25
22
20
20
15
10
10
6
5
2
0
Century Ply Quality Price Brand Name Availability Service Others
TABLE – 8
Termites 10 20
Others 7 14
Total 50 100%
Analysis:-
The above table depicts that according to most of the dealers i.e. 32% of them
faced the problem of de-lamination in keeping stock of plywood and block
boards, 24% of the dealers faced by the problem of warping, 20% faced the
problem of termites, 10% of the dealers faced the problem of borer-attack and
the remaining 14% of the dealers faced other problems in keeping stock of
plywood and block boards.
Inference:-
From the above table and analysis it can be concluded that most of the
dealers faced the problem of de-lamination in keeping stock of plywood and
block boards.
GRAPH – 8
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GANPATI VINEERS AND SAW MILLS Pvt. Ltd
35
32
30
25 24
20
20
15 14
10
10
0
Borer Attack Warping De-lamination Termites Others
TABLE – 9
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GANPATI VINEERS AND SAW MILLS Pvt. Ltd
Analysis:-
From the above table it can be analyzed more than half of the dealers i.e. 52%
of them were aware of Company’s plywood and block boards through
company sales persons, 24% of the dealers revealed that they came to know
about Company’s plywood & block boards through the architects, 6% of the
dealers were aware through advertisements, 2% of them came to know from
the hoardings and 16% of them were aware through various other sources.
Inference:-
From the above table and analysis it can be concluded that most of the
dealers were aware of Company’s plywood and block boards through the
company sales persons.
GRAPH – 9
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GANPATI VINEERS AND SAW MILLS Pvt. Ltd
60
52
50
40
30
24
20
16
10
6
2
0
Advertisements Company Sales Hoardings Architects Others
Person
TABLE – 10
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GANPATI VINEERS AND SAW MILLS Pvt. Ltd
Analysis:-
The above table shows that according to majority of the dealers i.e. 60% of
them opined that advertising help increase in sales, while 40% of the dealers
indicated that advertising doesn’t help increase in sales.
Inference:-
From the above table and analysis it can be inferred that advertising helps in
increasing the sales of plywood and block boards.
GRAPH – 10
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GANPATI VINEERS AND SAW MILLS Pvt. Ltd
No
40%
Y es
60%
TABLE – 11
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GANPATI VINEERS AND SAW MILLS Pvt. Ltd
Analysis:-
The above table shows that most of the dealers i.e. 23% of them were aware
of Company’s 72 Marine Plywood product of Companies, closely 20.5% of the
dealers were aware of Company’s Block board, 16.5% dealers are aware of
Company’s Commercial Ply, 14.5% were aware of Company’s Flush doors,
11.5% were aware of Company’s Shuttering Plywood, 9% of the dealers were
aware of Company’s Decorative Plywood and 5% of the dealers are aware of
Company’s 72 Fire Retardant Marine.
Inference:-
From the above table and analysis it can be inferred that most of the dealers
are aware of Company’s 72 Marine Ply and Company’s Block board. The
company needs to concentrate on its Company’s 72 Fire Retardant Marine &
Company’s Decorative Ply products as it was found that majority of the
dealers were not aware of this product.
GRAPH – 11
50
GANPATI VINEERS AND SAW MILLS Pvt. Ltd
0 5 10 15 20 25
TABLE – 12
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GANPATI VINEERS AND SAW MILLS Pvt. Ltd
Analysis:-
The above table shows that a large majority of the dealers i.e. 86% of them
are ready to become a stockiest for the Company’s products, while only the
dealers were not interested in becoming a stockiest for the Company’s
products.
Inference:-
From the table and analysis it can be inferred that majority of the dealers are
interested in becoming a stockiest for the Company’s based products.
GRAPH – 12
No
14%
52
Y es
86%
GANPATI VINEERS AND SAW MILLS Pvt. Ltd
TABLE – 13
Analysis:-
From the above table it can be analyzed that according to 42% of the dealers
the after sales service of GANPATI VENEER AND SAW MILLS Pvt. Ltd. is
very good, closely 40% of the dealers had a good review, 12% rated it as
average and the remaining 6% of the dealers had an excellent review.
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GANPATI VINEERS AND SAW MILLS Pvt. Ltd
Inference:-
From the table and analysis it can be inferred that the after sales service of
GANPATI VENEER AND SAW MILLS Pvt. Ltd. is very good and good.
GRAPH – 13
45
42 40
40
35
30
25
20
15
12
10
6
5
0
0
Excellent Very Good Good Average Poor
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GANPATI VINEERS AND SAW MILLS Pvt. Ltd
TABLE – 14
Analysis:-
The above table shows that:
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GANPATI VINEERS AND SAW MILLS Pvt. Ltd
GRAPH – 14
60%
50%
40%
30%
20%
10%
0%
Excellent Very Good Good Average Poor
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GANPATI VINEERS AND SAW MILLS Pvt. Ltd
SUMMARY OF FINDINGS
It was found that majority of the dealers (i.e. 54%) of them are into
plywood and block boards business from 5 to 10 years.
A large majority (i.e. 72%) of the dealers are aware of Ganpati
Veneers Plywood And Saw Mills Pvt. Ltd.
Again a large majority (i.e. 96%) of the dealers is aware of Company’s
brand of plywood and block boards.
A majority (i.e. 80%) of the dealers are stocking Company’s brand of
plywood and block boards in their shops.
Most of the dealers (i.e. 38%) of them are stocking Century Ply brand
of plywood and block boards and (18%) each of the dealers are
stocking Kit Ply and Company’s Ply brand of plywood and block
boards respectively.
According to most of the dealers (i.e. 34%) of the revealed that
Century Ply is the highest selling brand of plywood & block boards
which they store and (20%) each of the dealers revealed that Kit Ply &
Company’s Ply are the highest selling brands in the market
respectively.
Most of the dealers (i.e. 40%) of them revealed that the service of the
company is the reason why brand sells more in the market.
According to most of the dealers (i.e. 32%) of them faced the problem
of de-lamination in keeping stock of plywood and block boards and
(24%) & (20%) of the dealers faced the problem of warping and
termites.
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GANPATI VINEERS AND SAW MILLS Pvt. Ltd
More than half of the dealers (i.e. 52%) of them were aware of
Company’s plywood and block boards through company sales
persons.
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GANPATI VINEERS AND SAW MILLS Pvt. Ltd
Monitor performance:
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GANPATI VINEERS AND SAW MILLS Pvt. Ltd
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GANPATI VINEERS AND SAW MILLS Pvt. Ltd
BIBLIOGRAPHY
5. Company Journals
6. www.google.com
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GANPATI VINEERS AND SAW MILLS Pvt. Ltd
ANNEXURES
QUESTIONNAIRE
Name : ………………………………………………………
Shop Name : ………………………………………………………
Address : ………………………………………………………
2. Are you aware of GANPATI VENEER PLYWOOD AND SAW MILLS Pvt.
Ltd.?
a. Yes [ ] b. No [ ]
3. Are you aware of Company’s brand of ply wood and block boards?
a. Yes [ ] b. No [ ]
4. Are you stocking Company’s Plywood & Block boards in your shop?
a. Yes [ ] b. No [ ]
5. What are the major brands of plywood & block boards you stock in your
shop?
a. Century Ply [ ] b. Green Ply [ ]
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GANPATI VINEERS AND SAW MILLS Pvt. Ltd
6. Which is the highest selling brand of plywood & block boards which you
stock in your shop?
a. Century Ply [ ] b. Green Ply [ ]
C. Kit Ply [ ] d. Sharada Ply [ ]
e. Company’s Ply [ ] f. Hunsur Ply [ ]
g. Others [ ]
7. What do you think is the reason this brand sell more in the market?
a. Quality [ ] b. Price [ ]
c. Brand Name [ ] d. Availability [ ]
e. Service [ ] e. Others [ ]
8. What are the problems you face in keeping stock of plywood and block
boards?
a. Borer Attack [ ] b. Warping [ ]
c. De-lamination [ ] d. Termites [ ]
e. Others [ ]
9. How did you come to know about Company’s Ply & Block boards?
a. Advertisements [ ] b. Co. Sales Person [ ]
c. Hoardings [ ] d. Architects [ ]
e. Others [ ]
10. Do you think that advertising help increase sales?
a. Yes [ ] b. No [ ]
11. Which of the following Company’s products are you aware of?
a. Company’s 72 Marine Plywood [ ]
b. Company’s 72 Fire Retardant Marine [ ]
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GANPATI VINEERS AND SAW MILLS Pvt. Ltd
12. Given an option will you become a stockiest for any of these brands?
a. Yes [ ] b. No [ ]
13. How do you rate after sale service of GANPATI VENEER PLYWOOD
AND SAW MILLS Pvt. Ltd.?
a. Excellent [ ] b. Very Good [ ]
c. Good [ ] d. Average [ ]
e. Poor [ ]
- Thanking You -
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GANPATI VINEERS AND SAW MILLS Pvt. Ltd
65