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INTRODUCTION

In our country recently it is seen that two wheelers are growing like
mushrooms and occupying nearly 50% of the India city roads. The entire world
started manufacturing two wheelers and in India, after liberalization policy by
Indian Government. Therefore it is seen that the competition in two wheelers
market is increasing day by day and hence the product modification bas become an
important market especially in 100cc motor bikes. There are four well-known
brands available in India viz. BAJAJ, HERO HONDA, TVS SUZUKI, YAMAHA.
These companies are trying to capture the market be attracting young people in
India. Therefore they are trying to add more and more comforts convenience
attractions, get ups, efficiency in fuel, and pickups. In a survey it is identified that
the young and energetic youth of India prefer BAJAJ Motor cycles that gives high
mileage when compared to other brand available in the market so that it is and
interesting study to find out the reasons behind it.

The invention of the four-stroke motorcycle with its main advantage of high
mileage attracts the public to by the same. Consumers are not only price conscious
but also quality conscious. Now-a-days quality pays an important role in buying
decision.
PROFILE OF THE COMPANY

The Bajaj group came into existence during the turmoil and the heady
euphoria of India’s freedom struggle. Jamnalal Bajaj, founder of the Bajaj group,
was a confidant and disciple of Mahatma Gandhi and was deeply involved in the
efforts for freedom. The integrity, dedication, resourcefulness, and determination
to succeed which are characteristic of success are traced back to its birth during
those long days of relentless devotion t common cause.

Kamal Nayan the eldest son of Jamnalal Bajaj, succeeded his father in 1942,
at the age of twenty seven. Putting the national before business, be devoted
himself to the latter only after India achieved independence putting heart and soul
into it. Within a short span of time he not only consolidated the group but also
diversified various manufacturing activities for the elevation of the group to the
status it enjoys to this day.

Today Rahul Bajaj is the head of the group. He has been the chief executive
officer of Bajaj since 1968 and is recognized as one of the most outstanding
business leaders in India. As dynamic and ambitious as his illustrious predecessor,
he has been recognized for his achievements at various national and international
fora.

Bajaj is currently India’s largest two and three wheeler manufacture and one
of the biggest in the world. They have long left behind annual turnover of Rs. 72
million (1968) to currently registered and impressive figure Rs. 39 billion (US $
920 million).
BAJAJ’S PHILOSOPHY:-

1. To approach responsibilities with successfulness.


2. To organize themselves for a transparent and harmonious flow of work.
3. To respect sound theory and encourage creative experimentation and
4. To make their workplace a place of success.

BAJAJ BELIEVE IN:

Transparency
Fairness
Disclosure
Supervision
SEGMENT AND BRANDS

Products Brands
Motorcycles 4S 4S Champion Bajaj Avenger Pulsar 135
Bajaj
Bajaj CT 100 Bajaj Platina Platina DTS SI
Discover
Bajaj Pulsar PULSAR Kawasaki Ninja
Bajaj Pulsar
DTSi DTS FI 220 250
Bajaj Wind Bajaj XCD
Bajaj Sonic Discover 150
125 125
Boxer Caliber Caliber115
Kawasaki
Bajaj KB RTZ KB100
Eliminator
KB125
Bajaj Kristal
Scooters Bajaj Chetak Bajaj Wave
Dtsi

Awards & Accolades

2005 Bajaj Discover DTS-i was chosen as Bike of the Year and
Indigenous Design of the Year by Overdrive Awards.
2004 Bajaj Auto was chosen as Bike Maker of the Year by ICICI Bank
Overdrive Awards.
DTS-i Technology was chosen as Auto Tech of the Year by ICICI
Bank Overdrive Awards.
Bajaj Pulsar DTS-i became Bike of the Year by ICICI Bank
Overdrive Awards.
Wind 125 chosen as the Two Wheeler of the Year by CNBC
AUTOCAR Awards.
Wind 125 chosen as the Bike of the Year by Business Standard
Motoring.
2003 Bajaj Pulsar 180 DTS-i chosen as Wheels Viewers Choice Two
Wheeler of the Year and Best Two Wheeler by BBC World Wheels
Award.
Bajaj Pulsar 150 DTS-i chosen as Best Two Wheeler between Rs.
45,000 to Rs. 55,000 by BBC World Wheels Award.
Bajaj Boxer AT KTEC chosen as Best Two Wheeler under Rs.
30,000 by BBC World Wheels Award.
Bajaj Pulsar chosen as Motorcycle Total Customer Satisfaction
Study by NFO Automotive.
Bajaj Pulsar chosen as Bike of the Year by ICICI Bank
OVERDRIVE Awards.
2002 Bajaj Pulsar chosen as Most Exciting Bike of the Year by
OVERDRIVE Awards.
Bajaj Eliminator chosen as Bike of the Year by OVERDRIVE
Awards.
2001 Bajaj Eliminator chosen as Most Exciting Bike of the Year by
OVERDRIVE Awards.
Sales Performance

Sales 2008-09 (Nos.) 2007-08 (Nos.)


Motorcycle 2,449,710 2,023,551
Other two-wheelers 252,936 365,398
Total two wheelers 2,702,646 2,388,949
Three wheeler 322,053 329,182
Total two & three wheelers 3,024,699 2,718,131
Of the above, exports were:-
Two wheelers 130,945 90,210
Three wheelers 65,765 65,797
Total Exports 196, 710 156,007

Milestones

2005 Bajaj Avenger and Bajaj Wave launched.


2004
Bajaj Discover DTS-i, New Bajaj Chetak 4 stroke with Wonder Geaf
and Bajaj CT100 launched. Bajaj also unveils new brand identity, dons
new symbol, logo and brand line.
2003
Pulsar DTS-i and Bajaj Wind 125-The World Bike was launched. In
the executive motorcycle segment, its Caliber 115 "Hoodibabaa!" was
launched. 107,115 Motorcycles sold in a month.

2001 Launches Pulsar and Eliminator.

2000 Bajaj Saffire was introduced.


1999
Caliber motorcycle notches up 100,000 sales in record time of 12
months. Production commences at Chakan plant.

1998
Kawasaki Bajaj Caliber rolls out of Waluj. Legend, India's first four-
stroke scooter rolls out of Akurdi. Spirit launched
Outlook
Since 1986, there is a technical tie-up of Bajaj Auto Ltd. with
Kawasaki Heavy Industries of Japan to manufacture state-of-art
range of latest two-wheelers in India. The JV has already given
the Indian market the KB series, 4S and 4S Champion, Boxer,
the Caliber series, and Wind125.
Kawasaki Heavy Industries is a Fortune 500 company with a
turnover of USD 10 billion (Rs. 45,840 crore). It has crafted new
technologies for more than hundred years. The technologies of
KHI have redefined space systems, aircrafts, jet engines, ships,
locomotive, energy plants, automation system, construction
machinery, and of course high reliability two-wheelers.
KHI has given the world its legendary series of 600-1200cc Ninja
and 1600 Vulcan bikes. Straight from its design boards, the
Kawasaki Bajaj Eliminator, India's first real cruiser bike,
redefines the pleasure of "biking" in looks as well as
performance.
Company Flashback
'Inspiring Confidence,' the tagline, has build up confidence,
through excitement engineering, not only to domestic consumers but
also internationally. Established just eight decades back in 1926 by
Jamnalal Bajaj, the company has been vested with India's largest
exporter of two and three wheelers, 196,710 units in 2008-09, a great
26 per cent jump over the previous year.
Bajaj Auto Ltd. sales have increased by approximately 21 per
cent in the year 2004-05, which exceeds Rs 65.4 billion, a record in
the history of the company. The gross operating profit stands at Rs.
9.3 billion, again a record. The profits after tax of the BAL are close
to Rs. 7.7 billion, and the pre-tax return on operating capital is at an
impressive 80 per cent.
The strength of the company is its quality products, excellence
in engineering and design, and its ability to delight the customers.
The Pulsar, introduced in November 2004, is continually dominating
the premium segment of the motorcycle market, helping to maintain
the market superiority. Discover DTSi, one more successful bike on
Indian roads, is in the 'value' segment of the motorcycle market. It
incorporates a high degree of power with fuel efficiency of a 100 cc
motorcycle.
BAL is committed to prevention of pollution, continual
improvement of environment performance and compliance with
all environmental legislation and regulations. They always
believe in providing the customer 'value for money' and keeps an
special eye upon quality, safety, productivity, cost and delivery.

Bajaj CT 100

CT 100

Manufacturer Bajaj

Predecessor Boxer

Engine 99.2 cc, 4-stroke with Ride Control selector

Top speed 91 km/h

Power 8.2 hp (6 kW) @ 7500 rpm

Torque 8 N·m (5.9 lb·ft) @ 5500 rpm


Brakes drum brakes both front and rear

Bajaj CT 100 is a 100 cm³ motorcycle built by Bajaj Auto. It delivers fuel
economy exceeding 65 km/l (less than 1.6 L/100 km).
Features

The Bajaj CT 100 replaced the Bajaj Boxer. The new CT 100 sports the same four-
stroke, 99.27 cc engine as the Boxer. The CT 100's engine develops 8.2 bhp of
peak power at 7,500 rpm and a maximum torque of 8.05 N·m at 5,500 rpm. It also
comes with a unique "Ride Control" switch which enables the rider to select
between the economy and power mode.

Bajaj Saffire

Manufacturer Bajaj
Parent Bajaj
company
Production 2000-2003
Predecessor Spirit
Successor Wave
Class Scooter
Engine 93 cc 4-stroke
Top speed 70 Km/Hr
Brakes Drum, both front and rear

Fuel capacity 5 litre


Related Spirit, Wave
Saffire was a high end gear-less motor scooter produced in India by Bajaj Auto. It
was innovative in terms that it was the first gear-less scooter to use a four stroke
engine. It was also the first to come with a choice of 6 colours. It was available in
two shades of blue and in red, black, candy green and most notably gold.

Bajaj Platina 125 DTS-SI


Manufacturer Bajaj Auto
Production 2008-present
Class 125 cc
Engine 124.6 ccAir-cooled, four-stroke cycle, piston, kick / electric
start
Power 8.5 hp (6.3 kW) @ 7000 rpm
Torque 10.5 N·m (7.7 lb·ft) @ 5000 rpm

Suspension Front: Telescopic fork, 125 mm travel


Rear: Hydraulic, 105 mm travel

Brakes Front: 130 mm (drum)


Rear: 110 mm (drum)
Wheelbase 1275 mm
Dimensions L 1990 mm
W 770 mm
H 1090 mm
Weight 110 kg (wet)

Bajaj Platina is a motorcycle built by Bajaj Auto. Currently there are two
variants of Platina available with engine capacities of 100 and 125 cc. The 100 cc
Platina was launched in April 2006 at an ex-showroom price of Rs 35,000 and
crossed sales of 500,000 units within eight months of its launch. The Platina 125
DTS-Si was introduced in September 2008 with sales of more than 30,000 units
per month and relaunched recently with a retuned engine.

Design and styling

The first variant of platina retained the panels, fairing and the tail lamp of an
earlier bike by Bajaj, the Wind 125.
Comfort and handling

The bike has a plush ride without sacrificing handling. It has an upright
riding posture in line with other commuter bikes.
Performance and fuel economy
The engine of Platina is from another 100 cc bike from Bajaj, the Bajaj CT
100. The bike is capable of a top speed of around 91 km/h and does 0–60 km/h in
8.5 seconds. In city traffic the bike returns 62 kmpl.
Awards

The 100 cc Platina won the 2007 NDTV Profit Bike India-100 cc bike of the
year award.

Kawasaki Eliminator

Eliminator

Manufacturer Kawasaki

Production 1985–1988

Class Cruiser
Engine 125–1000 cc V-Twin or Inline-4depending on model

The Kawasaki Eliminator is a cruiser-type motorcycle that has been


produced in several variants since its introduction in 1984 as the 900 Eliminator.
Currently billed as a "power cruiser", the first two incarnations of the bike, namely
the 1984 Eliminator and 1985 ZL900 models, were in fact almost street replicas of
a drag style bike, featuring shaft drive, very short gearing and forward seating with
a handlebar that barely qualified as legal. The motor for both of these machines
was in fact the same motor available in the 900cc Ninja of the same year, albeit
with slightly different exhaust and intake configurations.

Available in black for 2005, the Eliminator 125’s styling features include a
stepped seat with laid-back riding comfort for two, a stretched 3.4-gallon fuel tank,
straight-flow exhaust and chrome-plated single headlight.

Models
ZL900

Introduced in 1984, and only produced for 2 years. It was produced as the
Eliminator in 1984 and the ZL900 in 1985, the ZL900 evolved from the Kawasaki
Z1. The ZL900 was designed to evoke images of the wildly successful Z1 drag
bikes, with a bobbed rear fender, short travel fork, large rear tire, fat chromed
mufflers, a small fuel tank and low straight handlebars. The ZL900 engine was a
transplanted and slightly modified version of the liquid-cooled Inline 4 introduced
in the 1984 Kawasaki ZX900 Ninja. Kawasaki used smaller 32 mm carburetors
(the ZX900 used 34 mm), different timing and camshafts with less duration. This
gave the engine a different personality, trading the Ninja's high-end power for low-
end and mid-range performance that was more suitable for a cruiser. At the time,
the ZL900 was the only bike in its segment using an Inline-four powerplant instead
of a V4 configuration. These bikes were produced by Kawasaki in Lincoln,
Nebraska for the American market.

Length 2240 mm

Width 810 mm

Height 1075 mm

Wheelbase 1595 mm

Clearance 145 mm

Seat Height 745 mm

Weight 238 kg

Fluid Capacities Fuel, 2.9 gal, Oil, 3.7 L


Engine Liquid-Cooled 16V DOHC I4
Bore x Stroke 72.5 x 55.0 mm
Displacement 908 cc
Compression 11.0
Power 105 hp @9500, 63 ft·lbf (85 N·m) @8000
Carbs 4x 32 mm Keihin CV
Rake 29°
Trail 102 mm
Tires Front, 100/90-17, Rear, 160/80-15
Brakes Front, Dual Disc, Rear, Single Disc
ZL1000

The ZL1000 was an evolution of the ZL900, sporting a larger engine shared
with the ZG1000 Concours and 34 mm carburetors. The styling of the ZL1000 was
much more conservative than that of the 900, with a longer rear fender and a much
larger fuel tank, this motorcycle was only available for 1 year, 1987, and shares the
same strong following as the ZL900.

Overall Length 2305 mm

Overall Width 790 mm

Overall Height 1150 mm

Wheelbase 1615 mm

Road Clearance 155 mm

Seat Height 750 mm

Dry Weight 244 kg

Curb Weight Front 124 kg. Rear 146 kg

Fluid Capacities Fuel, 18.5 L

Forced Lubrication
Lubrication System
(Wet Sump)
Engine Oil SF or SAE 10W/40, 10W/50,
20W/40, 20W/50
Engine Oil Capacity 3.7 L
NGK D8EA or ND X24ES-U
Spark Plug
or NGK DR8ES-L or NG X24ESR-U
Engine Liquid-Cooled, 16V DOHC I4,
Bore x Stroke 74.0 x 58.0 mm
Displacement 997 mL / cc
Compression Ratio 10.2
Max. Horsepower 80.9 kW (110ps) @, 9,000r/pm (rpm)
91.2 N-m (9.3 kg-m, 67.3 ft·lbf)
Max. Torque
@, 7,000r/pm (rpm)
Carbs 4 x 34 mm CVK Keihin
Rake 29°
Trail 102 mm
Brakes Front, Dual Disc. Rear, Single Disc
OEM Front, Dunlop Tubeless F17 100/90-18 56H.
Tires
OEM Rear, Dunlop Tubeless K425 160/80-15 74H

ZL750

The ZL750 was sold from 1986-1989 as a mild-mannered version of its big
brothers.

Length

Width

Height
Wheelbase 1595 mm

Clearance

Seat Height 745 mm

Weight 238 kg (dry)

Fuel/Oil
11.0 L / L
Capacity

Oil cap.

Engine Liquid-Cooled 16V DOHC I4

Bore x Stroke

Displacement

Compression 11:1

Power 77 hp @9000, ft·lbf @

Carbs 4x 32 mm Keihin

Rake

Trail

Tires (F,R) 100/90-18, 160/80-15

Brakes (F,R) Dual Disc, Single Disc


ZL600

The ZL600 had the same type of transplant as its bigger siblings: a slightly
modified engine from the Kawasaki Ninja 600.

Length 2210 mm

Width 775 mm

Height 1120 mm

Wheelbase 1550 mm

Clearance 145 mm

Seat Height 720 mm

Weight 194 kg

Fuel/Oil
12.3 L / 3.0 L
Capacity

Engine Liquid-Cooled 16V DOHC I4

Bore x Stroke 60 x 52.4 mm

Displacement 592 cc

Compression 11.8

Power 74 hp @10500, 39.8 ft·lbf (54.0 N·m) @8500

Carbs 4x 30 mm Keihin CV
Rake 29.5°

Trail 107 mm

Tires (F,R) 100/90-18, 150/80-15

Front, Single Disc


Brakes (F,R)
Rear, Drum

EL125

Eliminator 125

The Eliminator 125 is Kawasaki's entry level cruiser. The Motorcycle Safety
Foundation uses this bike in their beginner riders courses. It is powered by a 125
cc, air cooled, four stroke, single cylinder engine.
EL175

The EL175 is sold in India by Bajaj Auto.

Length

Width
Height

Wheelbase 1470 mm

Clearance

Seat Height 681 mm

Weight 128 kg

Fuel/Oil Capacity 13 L / L

Engine Air-Cooled SOHC 2v Single

Bore x Stroke 55 x 52.4 mm

Displacement 174 cc

Compression 9.6

Power 15.2 hp @, ft·lbf @

Carburetion 1x Mikuni 28 mm

Rake 34°

Trail 122 mm

Front Tire 90/90-17

Rear Tire 130/90-15

Front Brake Single Disc


Rear Brake Drum

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