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The dawn of Indian Advertising marked its beginning when hawkers called out their wares right from
the days when cities and markets first began. It was then that the signages, the trademarks, the press ads and the likes
evolved.

Concrete advertising history began with classified advertising. Ads started appearing for the first time in print in Hickey¶s
Bengal Gazette which was India¶s first newspaper. Studios mark the beginning of advertising created in India as opposed to
being imported from England. Studios were set up for bold type, ornate fonts, fancier, larger ads. Newspaper studios trained
the first generation of visualizers and illustrators

Major advertisers during that time were retailers like Spencer¶s, Army & Navy and Whiteaway and Laidlaw. Retailers¶
catalogues that were used as marketing promotions provided early example. Patent medicines: The first brand as we know
them today was a category of advertisers. Horlicks becomes the first µmalted milk¶ to be patented in1883.

B Dattaram and Co. claims to be the oldest existing Indian agency in Mumbai which was started in 1902. Later, Indian ad
agencies were slowly established and they started entering foreign owned ad agencies. Ogilvy and Mater and Hindustan
Thompson Associate agencies were formed in the early 1920s. In 1939, Lever¶s advertising department launched Dalda ±
the first major example of a brand and a marketing campaign specifically developed for India. In the 1950s, various
advertising associations were set up to safeguard the interests of various advertisers in the industry. In 1967, the first
commercial was aired on Vividh Bharati and later in 1978; the first television commercial was seen. Various companies now
started advertising on television and sponsoring various shows including À
 and  À
 
.

In 1986, Mudra Communications created India¶s first folk-history TV serial Buniyaad which was aired on Doordarshan; it
became the first of the mega soaps in the country. Later in 1991, First India-targetted satellite channel, Zee TV started its
broadcast. 1995 saw a great boom in media boom with the growth of cable and satellite and increase of titles in the print
medium. This decade also saw the growth of public relations and events and other new promotions that various companies
and ad agencies introduced. Advertising specific websites were born, one of them being agencyfaqs now known as afaqs.

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