Debbie Weil - Why Your Blog Is Your Social Media Hub

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About Debbie Weil
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The Experts
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Introduction
T o launch the new, updated edition of The Corporate Blogging Book I asked several dozen high-profile
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“
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TNBMMUPEFWPUFUIFUJNFBOESFTPVSDFTUPNBJOUBJOJOHBOFòFDUJWFCMPH Chris Baggott
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Paul Gillin
“
I n my view, Twitter is a great complement to, but not a replacement for a corporate blog. The messages
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Karen Wickre
“
F or many companies, there’s no contest between Twitter & blogging: you need both. The blog is the
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Michael Hyatt
“
I do not think that Twitter replaces a corporate blog. My blog is my “homebase,” to cite Chris Brogan
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Paul Fabretti
“
W e in “the profession” are obliged to say that no social media strategy should proceed without
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David Meerman Scott
“
I see the tools as different because of length. So they are not interchangeable.
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Guy Kawasaki
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“
No, Twitter is. :-)
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Seth Godin
“ The hub of social media marketing is products and services worth talking about.
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Jason Falls
“
I think the blog is the hub of your social activities because it’s the main attraction point for search
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“ Control what you have
complete control over.
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Bryan Eisenberg
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“
I t depends on (your) objectives. If the objective is to interact with current customers, keeping your
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Justin Thorp
“
I think all the tools that you mentioned above (blogs, Facebook, and Twitter) all need to be in the
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“ Our blog tells people how we think.

Michael Sweeney
Chris Baggott
“
P aula Berg formerly of Southwest airlines says this best when she describes their blogs as the “Hub of
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Paula Berg
“
I absolutely view the blog as the anchor of the airline’s social media efforts. It is not necessarily the
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“ The blog is home base; the website is the

mother ship.
Tom Hood
Mike Sweeney
“
G reat question and one that causes internal debate here as it relates to both internal marketing
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Bryan Eisenberg
“
I f there is one lesson I have learned in my decade+ of helping companies increase their ROI from their
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Tom Hood
“
D ebbie, I like the conversation you started and I would have to say (as one of your pupils) that our
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David Hargreaves
“
M y take on this is that every social media campaign/conversation needs a focus which is a digital
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Jennifer Cisney
“
F or Kodak - the blogs are the center of our social media efforts. It’s the place where we are not
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Donna Maria Coles Johnson
“
N o third party social site can replace a branded space that is managed and made publicly available
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DONNA MARIA COLES JOHNSON,*OEJF#VTJOFTT#MPH

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Wendy Harman
“
O ur blog does serve as the hub of our overall social web program. We often use it as a toolkit for our
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WENDY HARMAN,TPDJBMNFEJBNBOBHFS "NFSJDBO3FE$SPTT

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Steve Radick
“
F or me, my blog is my hub for my social media presence. If you go there, that’s where I link out to all
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STEVE RADICK,4PDJBM.FEJB-FBEGPS#PP["MMFO)BNJMUPO
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Aneta Hall
“
I MHO, various social media channels (Twitter, FB, etc) are there to help you form a wide web of social
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CMPHT

ANETA HALL,1JUOFZ#PXFTIUUQXXXQCDPOOFDUDPNCMPg
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Scott Monty
“
I nteresting question - although it may be semantic, as the tools will constantly be in flux. At Ford, we believe
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SCOTT MONTY,(MPCBM%JHJUBM$PNNVOJDBUJPOT'PSE.PUPS$PNQBOZ
IUUQUXJUUFSDPN4DPUU.POUZ
Nils Konig
“
I n my opinion the corporate blog is the perfect hub. All the other tools like Twitter, Facebook & co are
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Sandy Carter
“
F or me, the blog is the hub of the social business for certain audiences.
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SANDY CARTER,71 *#.BOEBVUIPS

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Mickey Lonchar
“
A t its heart, a blog is about content. And “content” is exactly what attracts followers, so long as it is
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MICKEY LONCHAR, 2VJTFOCFSSZ.BSLFUJOHBOE%FTJHO

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Deana Goldasich
“
A blog is absolutely the hub of social media marketing. Imagine these scenarios:

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Andy Jacobson
“
S ocialization and engagement at all levels, whether it is corporate or individual always emanates
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Jeremiah Owyang
“
I say destinations, in the long run, don’t matter at all.
Read his blog post: Roadmap: Make Your Corporate Websites Relevant by Integrating Facebook, Google, MySpace,
LinkedIn, or Twitter at http://is.gd/9sked
JEREMIAH OWYANG, 1BSUOFS"MUJNFUFS(SPVQ

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Jon Cronin
“
N orth American Agency of the Year. I think that brands need to incorporate a “social media hub” into
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Ivan Walsh
“
T he challenge for Social Media strategists is to blend real-time information (Twitter et al) with
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Steven Parker
“
O bviously social media efforts need to have a hub. But what actually is a hub? I think it has two very
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David James
“
T he word “blogging” is old fashioned, even old school… but the concept lives on.
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IUUQUXJUUFSDPNEKBNFTCFUIFTEa

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