Telecom, Media & Entertainment the way we do it

Leading the
Transformation
Capgemini Mobile World Congress
Show Special e-book
Contents

Contents 2

Editorial 3

Mobile Insights 5
Beyond Communications 6
LTE 8
Cloud Computing for Telcos 10
Social Networking for Telcos 12
Mobile Application Stores 14

Mobile Solutions 17
Business Analytics for Telcos 18
Testing & Quality Assurance for Telcos 20
Communications Transformation Platform 22
IT Renewal 24

About Us 27
Who We Are 28
What We Do 29
Our Experience 30
Contact Us 33
Meet Us 33
Leading the Transformation

Capgemini Mobile World Congress Show Special e-book

The mobile ecosystem is in the MWC delegates will be interested in

midst of an unprecedented wave
of transformation. As business
models adapt, new verticals and
players emerge. Technology
evolves, perceptions shift, and lives
are improved.
this e-book because:
• The conference incites action-
provoking discussions and Capgemini
has some insight to address many of
the pertinent issues raised

2011 Event Overview, GSMA • The Event asks all of us to address

the transformational challenges and
Capgemini has produced a define the mobile future

limited edition publication for

our presence at Mobile World Contact Capgemini now
Congress 2011. Like the rest of
the mobile industry attending
this annual gathering we look
to “enable, accelerate and direct
this transformation, leading us
into the Mobile Future”.

2
 Telecom, Media & Entertainment the way we do it

“ Maximizing
In this e-book we share a
collection of mobile insights
exploring the key issues faced by
Assets, Unleashing those attending the MWC 2011
Congress. In addition, we
Growth and showcase some select solutions
Transforming to and services of ours mapped to
the show themes for those that
Succeed ” may find it helpful in addressing
some of the challenges raised.

Capgemini is no stranger to
transformation in the mobile
industry. We have worked
with telecom, media &
entertainment clients for over
40 years. Our track record
permits us the authority to
comment on the industry
evolution.

Our experience allows us to also

suggest solutions to those on the
journey.

I trust you find this selection of

papers and solutions interesting
and thought-provoking. If you
have any comments or would
like to discuss any of the issues
raised further, then please get
in touch.

Greg Jacobsen,
Global Sector Leader
Capgemini Telecom, Media &
Entertainment

3
Mobile Insights

A collection of mobile insights exploring

the key issues faced by those attending the
2011 Mobile World Congress.

Beyond Communications
LTE
Cloud Computing for Telcos
Social Networking for Telcos
Mobile Application Stores
Beyond Communications:
Identifying New Markets for Telcos

“As telcos venture

Fixed and mobile operators across they have traditionally operated
the developed world are faced their organizational structures if
with the prospect of increasing they are to effectively address
into new sectors, pressure on their voice and data upcoming opportunities and
revenues. Telcos are also facing a challenges.
it is imperative strong challenge from over-the-top
they adopt a Internet players who have been
taking an increasing share of the
collaborative consumer spend on digital media
and communications. These
approach, while developments are forcing telcos to
assimilating identify new revenue streams for
the future. Consequently, they are
changes required looking at entering new sectors
that hold revenue potential, whilst
to organizational being able to leverage their
DNA ” existing assets.

While telcos have forayed into a

variety of new services
involving content, advertising,
cloud computing, among
others, some of the more
exciting opportunities lie in the
industries such as healthcare,
energy and automotive. These
industries hold significant
potential for telcos to enter and
create a whole new ecosystem
where they can place
themselves at the center, and in
the process generate significant
value in the future. However, in
order to tap into the potential,
telcos will need to adopt
different go-to-market strategies
for different service
opportunities. Telcos will need
to assimilate changes in how

6
 Telecom, Media & Entertainment the way we do it

Figure: Key Telco Strengths Developed Over the Years

Source: Capgemini TME Strategy Lab Analysis; Company Websites

MWC delegates will be interested in

this Point of View because: “Telcos should
prioritize their entry
• Capgemini sets out specific services
that make most sense for telcos
looking at future revenue opportunities
into new sectors
• Capgemini provides a few high-level
based on their
recommendations for mobile operators
looking to enter new sectors existing assets
DOWNLOAD
and market
Download the full report now attractiveness ”

7
LTE:
Opportunities and Challenges for Telcos

“LTE offers the

The mobile networks of most
operators are witnessing an
unprecedented rise in data traffic,
most efficient, cost- due to an increasing consumer
demand to access bandwidth
effective, and future intensive content on-the-go and
proof solution for the proliferation of a large number
of mobile devices such as
operators to smartphones and tablets. This
trend is exerting extremely high
upgrade their pressure on the capacity
networks ” constrained network of operators.
Faced with this challenge, LTE
formulating the right migration
strategy. A focus on key
priorities such as pricing,
rollout strategy, network
sharing, and spectrum policy
will be instrumental in the
successful rollout of LTE.
Having realized its potential,
several operators across the
globe have already deployed
LTE commercially and many
more are in the fray.

presents an attractive technology

choice for operators to mitigate
their most significant concerns
around this explosion in demand
for wireless broadband.

Wireless providers need to

upgrade their network
infrastructure in order to keep
up with data traffic volumes
and deliver bits more cost-
effectively. When compared to
some other upgrade options
such as HSPA1, HSPA+, and
WiMAX, Long Term Evolution
(LTE) provides operators with a
technically superior and cost
effective solution to deliver true
mobile broadband experience.

Although LTE standards and

the ecosystem have not yet
evolved fully and an upgrade
requires significant capital
investment, operators can still
reap tremendous benefit by

8
 Telecom, Media & Entertainment the way we do it

Figure: Commercial LTE Deployments and Technology Adopted

Source: Capgemini TME Strategy Lab Analysis; Company Websites

MWC delegates will be interested in

this Point of View because: “Operators should
try and adopt a
• This whitepaper focuses on key
priorities such as pricing, rollout
strategy, network sharing, and
value-based
spectrum policy – all of which will be
instrumental in the successful rollout
pricing model
of LTE
where customers
• This is a must-read if you are
attending MWC’s Network Technology pay a premium
Evolution Keynote and Network
Breaking Point sessions opportunity for superior
DOWNLOAD
Download the full report now
experience ”
* China Mobile has deployed 11 LTE trial
networks across China. The first of these trial
networks was launched in May 2010.

9
Cloud Computing:
The Telco Opportunity

The cloud computing market,

although relatively young is “potential,
Given the revenue
already intensely competitive, yet
operators are well placed to
telcos
deliver customized and targeted should not delay
services. By making full use of
their existing assets they can do so their entry in the
rapidly and without high cost, as
we show in this Telecom &
cloud computing
Media Insight.

Cloud computing represents a

space
”
significant revenue opportunity
for operators, which are well
positioned to leverage their
infrastructure, data centers and
managed services expertise.
But to take advantage they will
need to act now, providing
differentiated and customized
services in this already fiercely
competitive market. In this
whitepaper Capgemini outlines
the most attractive commercial
strategies for telcos now and in
the future, and how to phase in
services and maximize returns.

10
 Telecom, Media & Entertainment the way we do it

Figure: Most Attractive Commercial Opportunities for Telcos in Cloud Computing

Low
Future
• These services have a high
demand from enterprises
• Telcos already possess significant Cloud Billing
expertise and assets required to The Next Phase
deliver these services
Cloud Security
Services Broker Approach
Telco Capability

Unified PaaS (Expose

Low Hanging Fruits Communication Network
Functionality)
Hosting on
Demand Wholesale
Capacity

SaaS Enablement
• These services require telcos
• Telcos can build on their first phase to gain significant experience
Storage and services to expand their portfolio of in the cloud before launch
Computing on offerings • They can help telcos
Demand • Telcos can also leverage their global IP differentiate their cloud
backbone to offer capacity as a service offering
High
High Low
Service Attractiveness

Source: Capgemini TME Strategy Lab Analysis

Source: Capgemini TME Strategy Lab Analysis;
Source: Capgemini TME Strategy Lab Analysis

MWC delegates will be interested in

this whitepaper because: “customized
Offering
cloud
solutions can help
• The Mobile Cloud Congress agenda
raises interesting questions

• Recommendations are given on telcos price their

service offerings, service delivery and
customer segment for the mobile services at

”
cloud journey
a premium
DOWNLOAD
Download the full report now

11
Social Networking for Telcos:
Assessing the Telco Opportunity
“
Mobile social networking gives
The mobile operators the opportunity to fully
leverage their network and billing
social networking infrastructure, customer
space offers information, location capabilities
and brand. Indeed, even minimal
telcos an attractive investment can lead to healthy
”
incremental revenue streams
opportunity and increased data traffic. We
outline some of the key strategies
and business models different
operators need to build a
successful mobile social
network service.
Telcos need to carefully
evaluate the most attractive
opportunities in social
networking before making a
leap. The PC-based online
social networking space is
dominated both by large global
players—such as Facebook and
MySpace—and regional giants
12
like China’s Qzone and South
Korea’s Cyworld. Telcos are
likely to find it difficult to
compete with these established
social networks, considering
online players’ large
network-agnostic subscriber
base and wide reach on the
fixed platform.
The mobile platform, however,
offers telcos an attractive
opportunity to enter the social
networking space considering
the nascent state of mobile-only
social networks, their rising
attractiveness, and certain key
telco assets which can be
leveraged to make the foray
successful.
 Telecom, Media & Entertainment the way we do it

Figure: Scale and Capabilities in Mobile Content Play a Significant Role in Determining Success of Operator Initiatives in
Social Networking

Positioning Grid for Telcos, 2009 Recommended Entry Options for Different Categories of
Telecom Operators
Category of Player

High Global Global Regional Regional

Challengers Frontrunners Leaders Aspirants
1 2

Global Challengers Global Frontrunners

Leverage financial Build innovative Investment in a Building a new
Description : Global scale with Description : Global scale muscle to build mobile-only social new service is social network,
Build innovative networks, unlikely to justify with minimal
limited strength in content with significant capabilities in
networks on top of integrating current the costs involved, content strengths,
offering content targeted content capabilities given the regional is not
acquisitions nature recommended
Geographic Presence

Targeted Also look at Aggressively Acquisitions are

acquisitions to targeted acquire regional not likely to
Acquire
4 3 gain technical acquisitions to social networks generate
skills required for complement that can be significant Rol
a content foray existing strengths integrated into given minimal
current services complementary
Regional Aspirants Regional Leaders assets
Description : Regional scale Description : Regional scale
with limited strength in content with significant capabilities in
offering content
Partnerships are not likely to deliver significant value Partnerships are
Partner and are recommended only as a complementary activity the recommended
to launching own social network option, with a
focus on driving
mobile data
uptake

Low Strength of current content offerings High

Source:
Source: Capgemini
Capgemini TME
TME Strategy Strategy
Lab Analysis Lab Analysis

MWC delegates will be interested in

this whitepaper because:
“Operator entry
into mobile social
• Per the Congress agenda to
transform, telcos are reviewing options networks needs to
• Recommendations are given on how be closely tied to
to enter, launch and drive uptake,
and monetize in the mobile social their scale of
networking arena
operations and
DOWNLOAD
Download the full report now strength of existing
content offerings ”
13
Mobile Application Stores:
The Opportunity for Telecom Operators

“
Application stores present mobile
Mobile operators with the potential to
greatly increase data revenues
applications have and re-establish their position in
emerged as a the mobile content value chain—if
they can change their business
high-growth and models to compete effectively with
strong-brand device and operating
sustainable avenue system vendors. In addition to
of revenue download and access revenues,
telcos are well positioned to
generation” generate indirect revenue streams
through advertising and services
such as billing and customer
management. Central to their
success will be effective alliances
with developers and technology
companies, competitive
revenue-sharing agreements and
proactive pricing models.
Extract from the paper:
The Potential for Uplift in
Data Access Revenues is
Attractive
Launching an application store
will provide operators with an
opportunity to augment their
existing data services revenue.
There are going to be primarily
four revenue streams for
operators, namely revenue
share from sale of applications,
mobile advertising revenue,
data usage revenue and
payment gateway revenue.
Relying on the aforementioned
revenue streams, we believe
that a typical operator* can
expect a non-SMS data revenue
uplift of up to 11% by 2013.

* We have considered a hypothetical Western

The success of the iPhone and European operator with a subscriber base of 50
other smartphones, and the million and data ARPU of US$12.
popularity of content such as
games and music, has
accelerated mobile operators’
need to launch application
stores in order to maintain their
position in the mobile content
value chain. That presents a
revenue opportunity—both
through selling apps and access,
as well as through other
value-added services: in
Capgemini’s new Mobile
Application Stores report we
forecast the market for mobile
application services will reach
US$8.6 billion by 2013.

14
 Telecom, Media & Entertainment the way we do it

Figure: Revenue Uplift from Operator-Owned Application Stores

Operators retain a little more

306 776 than 50% of the total
revenues after sharing with
developers, ad server
networks, etc.

100
408
183

188

Revenues from Advertisement Billing Solution Incremental Total Revenue Revenue

Application Sale Revenues Revenue Data Usage Retained by
Revenue Operator

Source: Capgemini TME Strategy Lab Analysis

Source: Capgemini TME Strategy Lab Analysis

MWC delegates will be interested in

this whitepaper because: “Application
stores can be an
• The rationale to launch an app store
is becoming stronger – “do nothing” in important lever for
this space is no longer an option

• We watch the GSMA App Planet

telcos to prevent
with interest – either as a developer
or platform owner, the revenue
disintermediation
opportunity from app downloads is set
to grow exponentially from the mobile
content value
DOWNLOAD
Download the full report now chain ”
15
Mobile Solutions

Select Capgemini solutions and services

mapped to the show themes for those that
may find it helpful in addressing some of
the challenges raised at the 2011 Mobile
World Congress.

Business Analytics for Telcos

Testing & Quality Assurance for Telcos
Communications Transformation Platform
IT Renewal
Business Analytics for Telcos

Business Clarity from Complex Data

Telcos were among the early These can be deployed within

“A Capgemini adopters of Data Warehousing.
Over time, most have built up
Business Information terabytes of data stored on a wide
range of technology platforms.
Management (BIM) The problem of managing this
solution for the complexity in the information
landscape has been further
Telecommunications compounded by the many mergers
and acquisitions in the sector.
market designed to
help bring business This throws up the challenge to
extract a “single and complete
clarity from complex version of the truth” with the
role-based analytical
dashboards or as part of a
process area analysis view.
Users also have the option of
building their own reports for
ad-hoc analysis.
MWC delegates will be interested in
this solution because:
• Effectively managed and accurate
business information is a critical asset
and an agile platform to support

”
“speed and ease” required for
data critical decision making.
This is nowhere more evident
business operations
• Knowledge is power in any business
strategy!

than in Customer Management.

DOWNLOAD
Download the solution overview now
Capgemini Telco Analytics
The Capgemini Business
Analytics for Telco solution is
designed to fill this gap and
provide the business with
integrated clear and accessible
information from across the
data landscape.

The key to the solution is the

Capgemini Business Analytics
for Telco Data Model which
forms an abstraction layer that
sits above, and can leverage,
existing investments in Data
Warehousing platforms. The
solution includes a repository
of best-practice Telco Key
Performance Indicators (KPIs),
set within a defined framework.

18
 Telecom, Media & Entertainment the way we do it

Figure: Business Analytics for Telecommunications

Source: Capgemini TME Strategy Lab Analysis

Extending our Business

Analytics for Telcos portfolio,
and for those who request an
SAP-based solution, we can also
offer Customer Analysis &
Retention for
Telecommunication (CART).
See the video (right) or contact
us for more information.

19
Testing and Quality Assurance for Telcos
Performance Driven. Quality Assured.
Telcos increasingly are required to
deliver innovative, reliable new
services and products to attract
and keep customers, including a
range of mobile applications. To
do so quickly and with confidence
they need a robust and dynamic
testing approach. Capgemini and
wholly-owned subsidiary Sogeti
can reduce time to market and
total cost of ownership, as well as
improve quality, through end-to-
end testing of core telco systems
and specialist mobile application
& device testing. A Telco Center
of Excellence, Mobile Application
Test Labs and Managed Testing
Service combine with telco testing
professionals to provide a flexible
and robust service offering for
structured and fast testing.
Our spectrum of testing
services
Testing every aspect of the
telco business from the most
advanced technology
development environments to
the baseline business processes
requires a wide range of skills
and expertise, all of which
Capgemini Group leverages.
Industry analyst NelsonHall
noted that the Capgemini
Group’s testing portfolio
was “probably the most
comprehensive offering of
the market”.
20
Our experience is leading-edge
in every sphere of software,
business process, applications,
interface and systems testing.
Enhanced by our partnerships
and alliances with the major
technology companies, we
bring specialist expertise
whether a legacy or emergent
technology environment.
Our service portfolio
includes:
n End-to-end testing of telco
core systems – Operations
and Business Support Systems
(OSS/BSS) test frameworks;
n Mobile application and device
testing;
n High tech, network and
embedded systems testing.
MWC delegates will be interested in
this service offering because:
• The App Planet agenda suggests
mobile app players consider a reliable
service infrastructure
• Testing underpins any safe and
effective transformation
DOWNLOAD
View case studies and download the
solution overview now
Figure: Managed Testing Services (MTS) wheel

“The [testing]
company most
oriented towards
domain knowledge ”
NelsonHall: Software
Testing Assessment and
Forecast April 2010

21
Communications Transformation
Platform
A significant head start for your telco transformation

The signs that a communications developed a Communications

“Utilizing company needs a business
transformation – an uncompetitive
Capgemini’s platform cost structure, high customer
churn rates, an inability to launch
as a starting point new products or services quickly –
provides tremendous are common enough. But until
now, the effort required to alter
advantage over the company’s operations
fundamentally was fraught with
starting from scratch. risk; transformation projects
Delivered through tended to be both costly and time
consuming, with little or no
Transformation Platform (CTP),
an integrated set of systems and
business processes that gives a
communications company the
power to change the way it
works, so that the enterprise
can become something
different, something new,
something better.
MWC delegates will be interested in
this service offering because:

dedicated centers of assurance of success. As a result,

companies in the industry took a
excellence, we “wait and see” stance. The
have created and business case to change simply
wasn’t compelling enough – until
continue to build now.
pre-packaged Doing nothing is no longer
• The modular approach of CTP (see
Figure) creates enormous flexibility for
clients requiring integration of legacy
solutions into the target framework
• CTP includes three already
proven elements: 1) “best of breed”
packaged systems (for optimal
functionality), 2) documented

reusable solutions. an option “best practice” processes, and 3)

Today doing nothing is no the “glue” to integrate both into a

So, whatever your longer an option. Established

single, comprehensive solution that
transforms how work gets done, from
carriers have started to lose A to Z.
stated aim, this market share to newer entrants
Click here for more information
robust platform will that have lower cost structures
and newer technologies. For
support you toward companies large and small,
being nimble is increasingly the
your end goal – prerequisite for staying
faster, with less risk profitable.

and a greater return A significant head start to

on investment ” your IT & Systems
transformation
To help communications
companies achieve this much-
needed agility, Capgemini has

22
 Telecom, Media & Entertainment the way we do it

Figure: Deployment Options: CTP can be Implemented with a High Degree of Flexibility

Source: Capgemini

23
IT Renewal
Mastering Business Transformation
The telecom industry has
witnessed major changes in the
business environment in the last
decade. Operators face increased
competition and regulation
pressure, new services needs and
tight cost management. They need
to focus on n-play service bundles,
improvement of customer
experience and TTM reduction.
Subsequently, the growing
requirements on their operations
and IT infrastructure force the
operators to launch major renewal
transformation programs
leveraging the now consolidated
package solutions. In order to
reach TCO targets, this involves a
shift towards standardized
processes.
24
Any IT transformation is a
business transformation
before an IT system
change
Almost systematically IT
transformations are initiated
within CIO or CFO offices.
However, IT transformation
objectives are generally
divergent in terms of delivery
priorities and planning from
short/mid-term sales and
marketing objectives. Also, the
solution must serve business
objectives and be used (more
and more) by customers and
partners in addition to internal
business and IT operations.
Business transformation KPIs
must drive the transformation
and be closely aligned with all
stakeholders in order to deliver
business value.
Ensuring success
68% of transformations are
challenged or do not deliver
planned benefits. Capgemini
Consulting believes Business
and IT must be synchronized
from design to migration in
order to offer full scope for
transformation delivery and
value such as TCO and TTM
targets. From the first weeks of
the program, CxOs must share
vision together with a
progressive people’s change
focus, essential to obtain full
 Figure: Our Business Transformation Framework

Source: Capgemini Consulting TME Belgium

“The maturity
commitment and mobilization. Our service portfolio includes:
In addition, a clear and timely Transformation strategy
n

arbitration process up to CxO and design

level involving business, IT and
integration/solution partners
must safeguard business case
Transformation scoping and
n of standards and
RFP process management
Business architecture and
consolidation
n

delivery and transformation process reengineering of end-to-end off

principles. Finally, business Transformation readiness
n

continuity should be assured by assessment the shelf solutions

synchronised business-as-usual Business and IT
provides the
n

evolution. simplification, e.g. catalogue

pruning ground for new
Our service portfolio Business change management
n

Capgemini Consulting has office implementation

”
Customer experience
repeatedly used its Business
n

improvement approaches
Transformation Framework to
ensure transformation success
for its clients.

25
About Us

Capgemini is no stranger to transformation in the

mobile industry. We have worked with telecom,
media & entertainment clients for over 40 years. Our
track record permits us the authority to comment on
the industry evolution. Our experience allows us to
also suggest solutions to those on the journey.
Who We Are
Global Telecom, Media & Entertainment Sector
Telecom, Media &
Entertainment (TME) is a
global sector organization
of Capgemini, dedicated to
helping the telecommuni-
cations, media, and
entertainment industries
achieve strategic goals and
world-class results.
By combining technical
expertise and insight with a
passion for innovation, TME
delivers true value to clients
worldwide. We leverage expert
industry knowledge, our core
consulting, architecture and
systems integration skills, and
strong alliances to help our
clients maximize assets, unleash
growth, and transform to
succeed.
To help you achieve
strategic goals and world-
class results:
n A dedicated team of around
8,000 business and
management consultants,
program managers, and
systems integrators based
around the globe. The sector
includes onshore and offshore
centers of excellence and IT
factories concentrating best
practice for leading software
and business processes as part
of Capgemini’s Rightshore®
approach*
28
n Acknowledged industry leader
with more than a forty-year
track record of delivering
benefits to 300+ clients
worldwide including fixed,
mobile, Internet Service
Provider, cable, broadcast,
publishing, and entertainment
organizations
n Global network of strategy
labs and innovation teams,
producing an ongoing
program of thought
leadership materials such as
white papers, and technology
proofs of concept
n Key protagonist in an
ecosystem of strategic and
innovative technology
alliances, enjoying strong
links with leading academics
and industry analysts
n Harnessing Capgemini’s
Global Service Line initiatives
to bring TME players
experience and reassurance
for large and cross-country
projects in critical areas such
as Business Information
Management and Testing.
* Capgemini relies on its global delivery model
called Rightshore®, which aims to get the right
balance of the best talent from multiple
locations, working as one team to create and
deliver the optimum solution for clients.

What We Do
A suite of solutions for the Telecom, Media & Entertainment Industry
Figure: TME Capability & Offering Framework
Source: Capgemini
Capgemini has developed a
suite of solutions tailored to the
Telecom, Media &
Entertainment industries.
These solutions combine a
broad range of industry-specific
capabilities and the Group’s
foundation services. These
assets include those such as
consulting services, Application
Lifecycle Services (ALS) and
testing.
Our services are designed to be
the right solution for many
different client scenarios. This
means that TME players may
consider major, evolutionary or
Telecom, Media & Entertainment the way we do it
modular transformation with
us. Results are guaranteed
through our Collaborative
Business Experience™ and
measured to be on target and
above customer expectation
(OTACE). This capability and
offering is illustrated in our
TME Service Framework
(see figure). The framework
centers on communications and
content transformation and is
characterized by our CTP,
DCS** and innovation
offerings.
** CTP: Communications Transformation
Platform, DCS: Digital Content Services.
29
TME Experience

Spanning key players, market segment and geography

“Working with
capgemini was a “
The work that has
been carried out by
Capgemini has givin the
trully colloborative
SABC new impetus and
”
experience...

”
resilience...
Rabo Mobiel
CEO Head of Strategy and Risk
Management
SABC

“By working with

Capgemini to implement
software-on-demand
we have been able
“ hen putting strategy
W
and plans together
Capgemini’s concern
to achieve a state-of-
was always to keep
the-art subscription
it real and make sure
management system
that it can actually
in just six months. We
be implemented and
have also minimised the

”
measured.
upfront funding required
and we are confident of
CMO
seeing a positive return Telefónica O2 Czech Republic
on our investments
in months rather than

”
years.

Paul Cheesbrought
Chief Information Officer, TMG
“Capgemini’s project team
integrated seamlessly
“
The joint post-merger
project team of Invitel
and Capgemini not only
overachieved on the
initial synergy estimates
but also mastered
the exciting merger
integration process in

”
with ours...

”
record time.
Deputy COO
SFR MVNE CEO, President
HTCC

30
 Telecom, Media & Entertainment the way we do it


We work with 8 of the
top 10 world’s biggest
telecom network
“
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Care and Self-Service
domain in Western
operators Europe.
”
Gartner 2010

“ ell C has made

C

“
tremendous progress  anked 4th in
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over the past 18 months provisioning and

”
and Capgemini have activation worldwide.
been true partners
in helping us on this Gartner 2010

”
journey...

CEO
Cell C

“
 anked 3rd in Customer
R
Billing Management in
Western Europe.
”
“
By maintaining a
continuous heartbead,
Capgemini ensured that
Gartner 2010

this complex project

with many stakeholders
delivered its results in
“
In Leader Quadrant for
ERP Service Providers
”
time.
in North America and
Marketing Manager Corporate
Vodafone Neitherlands
Europe.
”
Gartner 2010

“We are really satisfied.

Sales & Marketing Director

”
Telia Mobility

31
Contact Us

Greg Jacobsen Eraldo Federici Jean-Marc Steffann

Global Sector Leader, TME TME Italy Lead TME France Lead
Based in North America Based in Italy Based in France
greg.jacobsen@capgemini.com eraldo.federici@capgemini.com jean-marc.steffann@capgemini.com
+1 720 261 9600 +39 335 7516906 +33 149 005 706

Juan Saca Pierre Blanchard Pierpaolo Gigliotti

VP, TME VP Strategic Deals, TME Vodafone Global Account Executive
Based in North America Based in France Based in Italy
juan.saca@capgemini.com pierre.blanchard@capgemini.com pierpaolo.gigliotti@capgemini.com
+1 404 353 2469 +33 671 710 326 +39 348 158 0124

Pierre Marin Ravi Kumar Vadaga Reji Cherian

VP for New Offerings & Alliances, Telecom BIM Lead TME India Lead
TME - Based in France Based in India Based in India
pierre.marin@capgemini.com ravi.vadaga@capgemini.com reji.cherian@capgemini.com
+33 677 058 885 +91 9742259605 +91 973 999 1501

Seshadri Rangarajan
TME Delivery Director
Based in India
sesh.rangarajan@capgemini.com
+91 973 909 9856

32
 Telecom, Media & Entertainment the way we do it

Meet Us

Whilst attending the 2011

Congress in Barcelona, the TME
team will be hosting briefings
and a cocktail reception at the
nearby AC Vilamari Hotel. The
AC Vilamari is just a five
minute walk from Fira de
Barcelona.

You are welcome to join us in

these relaxed surroundings to
discuss any of the topics that
are in this e-book or indeed AC VILAMARI
that piqued your interest at the Vilamarí, 34-36 08015,
Congress itself. Barcelona T. +34 932 890 909   
acvilamari@ac-hotels.com  
To arrange a briefing please http://www.ac-hotels.com/
contact: 1117-AC_VILAMARI.html

Bobby Ngai
Global TME Marketing Lead
bobby.ngai@capgemini.com
Mobile: +44 789 115 2828

30
 ­­ About Capgemini
®

Capgemini, one of the
world’s foremost providers
of consulting, technology and outsourc-
ing services, enables its clients to trans-
form and perform through technologies.
Capgemini provides its clients with
insights and capabilities that boost their
freedom to achieve superior results
through a unique way of working, the
Collaborative Business ExperienceTM. The
Group relies on its global delivery model
called Rightshore®, which aims to get
the right balance of the best talent from
multiple locations, working as one team
to create and deliver the optimum
solution for clients.
Present in more than 35 countries,
Capgemini reported 2009 global
revenues of EUR 8.4 billion and employs
over 100,000 people worldwide.
More information is available at
www.capgemini.com/tme
Rightshore® is a trademark belonging to Capgemini

Contact

Capgemini UK
40 Holborn Viaduct
London, EC1N 2PB
Tel: +44 20 7936 3800
bobby.ngai@capgemini.com
IN/8D-008.29a/100

Copyright © 2011 Capgemini. All rights reserved.

 www.capgemini.com/tme

Argentina India Sweden

Manuela Pedraza 1545 Piroshanagar, Vikhroli Gustavlundsvägen 131
C1429CBA SEP2 B3 Godrej Industries Complex PO Box 825
Buenos Aires 400 079 Mumbai 161 24 Bromma
Tel: +5411 4735 8000 Tel: +91(22) 5555 7000 Tel: +46 8 5368 5000

Australia Italy Switzerland

Level 777 Via M. Nizzoli, 6 Rue du Rhône 65
King Street 20147 Milano 1204 Geneva
Sydney NSW 2000 Tel: +39 02 41493 1 Tel: +41 22 879 16 50
Tel: +61 2 9293 4000
Mexico United Kingdom
Belgium Av. Guillermo González # 1600 – 3er. Piso 40 Holborn Viaduct
Bessenveldstraat 19 Col. Centro Ciudad Santa Fe London, EC1N 2PB
B-1831 Diegem C.P. 01210 México, D.F. Tel: +44 20 7936 3800
Tel: +32 2 708 1111 Tel: +5255 8503 2400
United States
Brazil Middle East 623 Fifth Avenue
Av. Francisco Matarazzo P.O. Box 502 420 33rd Floor
1500 – torre New York – 18º A Dubai 10022 New York
Bairro – Água Branca UAE Tel: +1 212 314 8000
São Paulo Tel: +971 50 884 77 64
05001-100– SP – Brazil
Tel: +5511 3525 0100 Netherlands
Papendorpseweg 100
China 3528 BJ Utrecht
Unit 1101-04, Azia Center Postbus 2575
1233 Lu Jia Zui Ring Road 3500 GN Utrecht
Shanghai 200120 Tel: +31 30 689 0000
Tel: +862 161 053 888
Norway
Denmark Hoffs veien 1D,
Delta Park 40 0275 Oslo
DK-2665 Vallensbaek Strand Tel: +47 24 12 80 00
Tel: +45 70 11 22 00
Poland
Finland Piekna 18
Niittymäentie 9 00-549 Warsaw
02200 Espoo Tel: +48 (22) 464 7000
Tel: +358 (9) 452 651
Portugal
France Edifício Torre de Monsanto
Tour Europlaza Lugar de Romeiras
20 ave. André Prothin Miraflores
92927 La Défense Cedex 1495-046 Algés
Tel: +33 (0)1 49 00 40 00 Tel: +351 21 412 22 00

Germany Spain
Hamborner Strasse 55 Edificio Cedro
D-40472 Düsseldorf Calle Anabel Segura, 14
Tel: +49 (0) 211 470 680 28100 Madrid
Tel: +34 91 675 7000