Established in 1945, Bajaj Auto Ltd. was incorporated as a trading company.

Till 1959, they

imported scooters and three-wheelers from Italy and sold them in India. The company got a
production license in the year 1959 and fastened a technical collaboration with Italian PIAGGIO
in 1960.
Bajaj Auto Ltd. is one among India's top ten companies in terms of market capitalization and
among the top five in terms of annual turnover.

The company started producing scooters in the year 1961 and followed three-wheelers
production in 1962. Its collaboration with Piaggio expired in 1971 and since then, their scooters
and three-wheelers are being sold with the brand name “BAJAJ”.

Maharashtra Scooters Ltd., a Company with 24% equity participation by the Company and 27%
participation from Maharashtra State Government's Western Maharashtra Development Corp.
was formed in the year 1975 under the "Horizontal transfer of technology" policy.

The first production unit is located at Satara, Maharashtra. The unit continues to collect scooters
from CKDs supplied by the Company. These scooters are marketed through the Company's
distribution network and under the Company's brand name.

In 1984, the second production plant was set up at Aurangabad, Maharashtra. This plant started
scooter production in 1986, three-wheeler production in 1987 and scooterettes and motorcycle
facilities were commissioned in 1990 & 1991 respectively.

Today, the company has become a market leader with annual production in excess of 1.35
million units which was about 4000 units in 1961. These days, Bajaj Auto Ltd. has started
offering products in all segments (mopeds & scooterettes, scooters, motorcycles, three wheelers).

Company URL : www.bajajauto.com

TWO WHEELERS
>> MOTORCYCLE
Bajaj Discover 150 DTSi 150 CC
Bajaj Avenger 180 CC
Bajaj CT 100 99.27 CC
Bajaj Discover DTSi 135 CC
Bajaj Kawasaki Caliber 111.6 CC
Bajaj Kawasaki Boxer 111.6 CC
Bajaj KB 125 123 CC
Bajaj 4S Champion 99.35 CC
Bajaj Platina 99.27 CC
Bajaj Pulsar 135 LS

1.

1769 1769 - Bajaj Old North French), and karros; a Gallic wagon. The Automobile
Industry History: Automobile Industry History: In the year 1769, a French
engineer by the name...
From Hotel Industry History Free Research Paper 121 - 140 - Related web pages
www.oppapers.com/subjects/hotel-industry ...

3.

 1926 1926 - Bajaj Auto is a major Indian automobile manufacturer based in Pune and
is the largest exporter of two and three wheeler vehicles. Founded in 1926, at
the height of India's movement for independence from the British, the group
has an illustrious history. Bajaj ...

Show more

From Bajaj Auto Adds More Punch to the Avenger DTS-i - Related web pages
www.andhranews.net/India/2010/August/4-Bajaj ...

5.

 1945 1945 - The largest exporter of two and three wheelers, Bajaj Auto Ltd, came into
being in the year 1945. One of the principal automobile manufacturers in India,
Bajaj Auto was established as M/s Bachraj Trading Company Private Limited.
During the earlier years of ...

Show more

From Bajaj Auto - Related web pages

automobiles.mapsofindia.com/bikes/bajaj-auto/

7.

  Nov 29, 1945 - com : Automobile Manufacturers in India The official website of
Bajaj Auto is www.bajajauto.com. It is a major Indian automobile manufacturer
 started by a Rajasthani merchant. Bajaj Auto Limited was founded on November
29, 1945. On its official website, you ...

Show more

From Bajajauto.com - Bajaj Auto - Motorcycle Prices: Humsurfer - Related web

pages
www.humsurfer.com/bajajautocom-bajaj-auto ...

9.

 1948 1948 - Diversifying into the car segment will be a significant milestone for Bajaj
Auto , which began selling imported scooters and motorcycles in 1948. The
minicar venture comes as Tata Motors, the biggest auto maker in India by sales,
introduces its own minicar model ...

Show more

From Nissan and Renault Set Venture With Bajaj Auto - WSJ.com - Related web
pages
online.wsj.com/article/SB121064157608687123 ...

11.

 1979 Apr 1979 - The Bombay Stock Exchange The BSE Sensex or Bombay Stock
Exchange Sensitive Index is a value-weighted index composed of 30 stocks with
the base April 1979 = 100. ... The Associated Cement Companies Limited(ACC),
an Indian company in cement ...

Show more

From StateMaster - Encyclopedia: Maruti Udyog - Related web pages

www.statemaster.com/encyclopedia/Maruti-Udyog

13.

 1995 1995 - In 1995, it rolled out its ten millionth vehicle and produced and sold 1
million vehicles in a year. Bajaj Auto is a major Indian automobile manufacturer.
It is India's largest and the world's 4th largest two- and three-wheeler maker. It
is based in Pune ...

Show more
 From product Branding Of Bajaj Pulsar Dt Si By-Amit Singh - Related web pages
www.slideshare.net/amit_k102/product-branding ...

15.

 1998 Jul 27, 1998 - PTI New Delhi, July 26: Buoyed by good performance of two-
wheeler companies, particularly Bajaj Auto, automobile exports have notched a
2 per cent growth in the first quarter of the fiscal despite turbulent international
markets and recession-hit domestic market. ...
From Financial Express: Two-wheelers buoy auto exports, Bajaj races ahead -
Related web pages
www.expressindia.com/fe/daily/19980727 ...

17.

 1999 1999 - I have completed diploma in automobile in 1999. I have work experience
in Bajaj two wheeler service of one year, Tata comercial vehicle sales and also in
Tata serveice as well as in Body shop adviceser of two years also work with
surveyor six months. Please give ...

Show more

From AUTOMOBILE/MECHANICAL ENGG- FRESHERS OPENINGS | … - Related

web pages
way2freshers.com/jobs/location/bangalore ...

19.

 2000 Jan 2000 - If successful, this would be the most significant upset in the Indian
automobile market since Hero Honda toppled Bajaj Auto as the largest two-
wheeler maker in 2000-01 and Maruti Udyog overtook Hindustan Motors in
1983-84, the first year Sanjay Gandhi's peoples' car ...
From Bajaj Auto's tactical 100cc exit - Related web pages
www.financialexpress.com/printer/news/181557/

21.

 2002 Mar 2002 - Hyundai Motor India is among the top five income-tax payers in the
automobile sector in the country, after Hero Honda, Bajaj Auto and Maruti. Last
year, it provided Rs 195.53 crore for current tax against Rs 84.74 crore in 2002-
03. The sales turnover ...
 Show more

From Hyundai Motor India pays parent royalty of Rs 185 cr in 2003-04 - Related
web pages
www.thehindubusinessline.com/2004/10/12 ...

23.

 2003 Jun 2003 - News wire article from: Asia Africa Intelligence Wire October 27,
2003 700+ words ...significantly in automobile companies during Jul- Sep 2003.
Their holding in Bajaj Auto has risen from 14.86 percent in Jun 2003 to 17.33
percent and in Tata ...

Show more

From Article: ACEY GEARS UP FOR PLANTS IN CHAKAN, UTTARANCHAL (to … -

Related web pages
www.accessmylibrary.com/article-1G1-160258007 ...

25.

 2004 May 28, 2004 - BANGALORE: Automobile major Bajaj Auto on Friday said it was
"concerned" that Japanese auto giant Honda may have an "aggressive pricing
strategy" with its planned entry into the country's booming motorcycle market
in October. "We are concerned, but we are not worried," Bajaj Auto Vice ...
From Bajaj concerned over Honda's pricing strategy - The Times of India -
Related web pages
timesofindia.indiatimes.com/biz/india-business ...

27.

 2005 Sep 7, 2005 - Bajaj already has the Pulsar and Avenger bikes in this range that
sell 35000 units a month. Though dedicated showrooms for high-end products is
a global phenomenon in the automobile industry, this is the first time it's being
tried out in India. Toyota, for instance, has separate ...
From Financial Express : Bajaj Auto goes for dealership segmentation - Related
web pages
www.financialexpress.com/printer/news/133213/

29.

 2006 Jul 2006 - PARI, which logged revenues of Rs 107 crore during financial year
2006-07, aims to raise its top line to Rs 200 crore this year. "We are already
 catering to top automobile giants like Tata Motors, Bajaj Auto, General Motors
and Ashok Leyland . We work ...

Show more

From Automation city to come up near Pune - Related web pages

www.business-standard.com/common ...

31.

 2007 Jan 31, 2007 - Pointing out that automobile sector was the largest duty payer in
Pune zone, Nigam said the decision of bringing down the duty on some small car
models from 24 per cent to 16 per cent resulted in a revenue loss of Rs 200
crore till January 31, 2007. He said ...

Show more

From COLLECTIONS: GROSS DUTY UP, BUT NET COMES DOWN; TOTAL … -
Related web pages
cities.expressindia.com/fullstory.php?newsid ...

33.

 2008 Sep 2008 - Recent data released by the Society of Indian Automobile
Manufacturers (Siam), suggested that while TVS and Bajaj reported a fall in sales
in 2008-09, the fall was steeper in Bajaj's case, where sales dropped by nearly a
quarter, as opposed to TVS, which ...

Show more

From Bajaj Auto says it will beat TVS Motor - Related web pages
economictimes.indiatimes.com/News/News-By ...

35.

 2009 Jun 2009 - The objective of the study is “Company image Bajaj and Survey
research to measure customer satisfaction towards Bajaj Pulsar in Chennai”
during the period of MAY – JUNE 2009 To determine the effects of the company
image on the sales. To understand customer ...

Show more
 From Customer Satisfaction in Bajaj - Related web pages
www.scribd.com/doc/26991079/Customer ...

37.

 2010 Jul 2, 2010 - yl.kwock@jpmorgan.com JP Morgan Securities (Asia Pacific) Limited

Asia Pacific Equity Research 02 July 2010 Automobile Manufacture Two
Wheelers Jun'10 unit sales grow +33% yoy ALERT ? The top three OEMs have
reported unit sales growth of +33% yoy ...

Show more

From Top Stories ---摩根大通 渐飞研究报告 - Related web pages

bg.panlv.net/view-B00AA3B7C0A6E674.html

39.

 2011 Jan 18, 2011 - Majeed said since Bajaj has a strong distribution network in two-
wheelers, it would be useful for the company to penetrate into the car market.
"The move would also help the company to de-risk. History has shown that no
automobile company can merely rely on one segment. ...
From Low-cost car platform to drive Bajaj's dreams - Related web pages
www.indianexpress.com/news/lowcost-car ...

Results per page: 10 20 50 100

How Bajaj Auto is powering ahead

Rajiv Bajaj faced his moment of truth when he overheard a customer say, "Yes, the Bajaj scooter is the
cheapest, but that's what is deserves to be." The experience kindled in him a fierce desire to modernize
the family business, the courage to change the success formula that was Bajaj Auto, and the confidence
to step away from his father's shadow. He has since then propelled Bajaj Auto on a fast track, fuelled with
his new R&D strategies.

In every manager's life, there comes a moment of truth. A handful emerge from the experience as
leaders. Rajiv Bajaj faced his moment of truth when he overheard a customer say, "Yes, the Bajaj scooter
is the cheapest, but that's what is deserves to be." The experience kindled in him a fierce desire to
modernize the family business, the courage to change the success formula that was Bajaj Auto, and the
confidence to step away from his father's shadow. But not without a baptism by fire that lasted over a
decade. The lowest point perhaps was 2001 when Hero Honda made and sold more two-wheelers (all
motorcycles) than the King of the Roads, Bajaj Auto. Second, the Bajaj Auto share price dropped like a
rock to Rs200. Yet by January 2004, the situation changed dramatically. What did Rajiv Bajaj do right?

The transformation story began with Bajaj's realization that Pune's two-wheeler giant would have to
transition from scooters to motorcycles, and from a 'mass manufacturer of low-cost products to a high-
quality, highly productive maker of world-class products'. To achieve this ambition needed local R&D and
a change in mindset. Money the company had.

The first visible sign of the change in focus was the garage full of models the company launched to cater
to the different market segments. Some met with partial success, a few bombed. Bajaj first tasted success
with the launch of Boxer. Customers whipped out their wallets for 542,000 of them in FY01, and the
motorcycle's sales rose 33% to 723,000 units in FY02. Aggressively priced to undercut Hero Honda by
Rs8,000, Bajaj Auto initially made a loss of Rs1,200 on every Boxer it sold. But once customer
acceptance was confirmed, better production practices dropped cost by Rs4,000, making the Boxer both
a volume growth driver as well as a profit center.

Bajaj's next coup was the Pulsar (launched November 2001), targeted at the premium segment. The
project took Rs1bn and 36 months to develop under severe internal opposition. McKinsey, the leading
management consultancy, had reservations; while Rahul Bajaj worried that it would affect Bajaj Auto's
relationship with Kawasaki, their long-standing Japanese partner. It was the first bike to be marketed
under the Bajaj brand, the first to be entirely developed by the product engineering division. In the event,
Pulsar proved to be a money spinner, and in tandem, the Bajaj Auto share prices climbed to Rs400.

The Pulsar, a powerful sub250cc motorcycle, was part of a restructured marketing strategy. With the
Indian two-wheeler sector focused on motorcycles, Bajaj proposes to make Bajaj Auto the only Indian
company with offerings in each user segment. Starting with the entry level Boxer series, the Bajaj Caliber
115 (launched March 2003) served the executive segment, Pulsar the premium segment, with the
Eliminator being India's only cruiser bike. Currently under development, under a shroud of deep secrecy,
is a 125cc world class bike codenamed K-60.

The K-60 marks a restructured product planning process. "When we started, we asked ourselves if
Chetak was the largest selling two-wheeler for 35 years, and [Hero Honda's] Splendor for the next 10
years, what will it take to make the largest selling two-wheeler for the next 10 years?" Bajaj told
BusinessWorld's Ranju Sarkar. Incremental improvements over existing models were not enough, the
value proposition had to go well beyond that of either the highly successful TVS Victor (half a million units
sold since launch) or the Splendor (which sells 70,000 a month) or even Bajaj Auto's own Caliber.

management style
To replace a legend is never easy, to replace a legend when the legacy needs a major overhaul is even
more difficult. Rahul Bajaj had created an extraordinarily triumphant company, and it required enormous
courage for Rajiv Bajaj to tinker with the business model and change the success formula. But given the
changes in the environment: more competitors and fiercer competition, changing customer needs and
tastes, new technology and more sophisticated management tools and techniques, transformation was a
necessity, not a luxury.

Bajaj began the process by recruiting new talent, and forming a new core team of about 30 people.
Among them was Abraham Joseph, Bajaj Auto's R&D head, and RL Ravichandran, head hunted by Bajaj
to give a fresh impetus to Bajaj Auto's marketing strategy. Earlier this year, Ravichandran quietly left his
resignation letter on Bajaj's desk and went on leave. He met Bajaj two days before he was scheduled to
leave Pune for a new job in the Middle East. The conversation convinced him to stay on. Bajaj didn't offer
to match the substantial salary of the new job. Instead, he offered him a different job profile. He would be
freed from the daily chores of sales management in order to focus on shaping a global strategy for Bajaj
Auto. "I stayed because Rajiv convinced me he really needed me. I found great sincerity in the need,"
Ravichandran told the media. The young Bajaj clearly knows not only how to hire talent, but also the
knack of retaining people.

Bajaj inspires his employees, not by dangling a carrot or through fear, but through his authenticity. He has
no airs. Until a few years ago - he had to stop because of a severe knee injury - his favourite pastime was
playing football with the Akurdi factory workers. The source of his credibility however lies in his
transparent management style. Listen to how he engages his managers in the unpleasant task of cost
cutting. "Cost has to be looked at in a different way," he explains. "The wrong way is to tell people that we
are cutting costs.

People want to come to work eager to work. But if in a meeting I say that today I want to talk about cost
cutting, I am sure they will do their best, but they will not be motivated. I will be talking in isolation. This is
especially true in an owner-managed company. Inevitably there will be a feeling among executives that
the benefit of cost cutting will go into the owner's pocket.

Managers and workers also see cost cutting as a way to rip off and to make them work harder. Outside
the company, among vendors and customers, the moment you talk of cost cutting, people think that the
product's quality has gone down. Here in Bajaj Auto, we feel that cost cutting is all about improving quality
at lower cost. That's how profitability improves. That's how customers keep coming back."

Powered by The Smart Manager

  Equalizer® Auto Glass Tools For The Professional Technician www.equalizer.com
 Jobs in Bajaj. 1000s of Jobs in Bajaj. Submit Your Resume Now & Find Jobs MonsterIndia.com

Ads by Google
 

All you wanted to know about

Rahul Bajaj

Rajiv Bajaj

Bajaj (Brand)