Reg No: FAK 1 2007/4

Faculty of Economic Sciences, Communication and ITBusiness Administration

Syllabus
Course Approval The syllabus was approved by the Faculty Board of Economic
Sciences, Communication and IT on 30 August 2007 , and is valid from the Spring
semester of 2008 at Karlstad University.

Course Code: FEAD18International Marketing, 15 ECTS Credits

(International Marketing, 15 Swedish credit points)Degree Level: Master
Progressive Specialisation: A1N (Second cycle, has only first-cycle course/s as
entry requirements) Language of InstructionThe language of instruction is
English.PrerequisitesUpper Secondary English course B or equivalent. For
admission to the course students are required to have a bachelor´s degree in
business studies, including a course in basic marketing.Major Field of StudyFÖA
(Business Administration)

Learning Outcomes
The purpose of the course is to provide students with an insight into how
marketing activities are conducted across a variety of international markets and
industry sectors. After fulfilment of the course the student should be able to-
assess the international environment in relation to a particular product or service,-
describe the process of internationalisation,- explain different market entry modes,
- choose an international marketing strategy, and - select an international
marketing mix.

Content and Form of Instruction

The aim of the course is to provide students with an understanding of the nature
and foundations for international business and develop students´ abilities to make
sound marketing decisions in an international context based on a competitive
strategy.The course deals with different subjects within the area of international
marketing and covers the influences from the economic environment on different
marketing activities. The characteristics of globalisation are discussed. The
process of internationalisation is of particular interest in relation to small and large
firms, but also the different market entry modes that can be chosen such as
exporting, contractual or investment entry mode. The selection of different
marketing variables is of particular interest in relation to the marketing strategy.

Reading List
See separate document.

Examination
Apart from active participation in class and completion of assignments, there is a
written examination. A part of the course will also be examined by case-studies.

Grades
A grade of Distinction (VG), Pass (G), or Fail (U) is awarded in the examination
of the course and of the course modules.

Quality Assurance
Follow-up relating to learning conditions and goal-fulfilment takes place both
during and upon completion of the course in order to ensure continuous
improvement. Course assessment is based on student views and experiences as
reported in written course evaluations and/or group discussions. Students will be
informed of the result of the evaluation and of the measures to be taken.

Course Certificate
A course certificate will be provided upon request.

Additional Information
Students who enrolled before 1 July 2007 will complete their studies in
accordance with the requirements of the earlier admission. Upon completion
students may request degree and course certificates to be issued under the current
ordinance if they meet its requirements.

The local regulations for studies at the Bachelor’s and Master’s levels at Karlstad
University stipulate the obligations and rights of students and staff.

Karlstads universitet 651 88 Karlstad, SwedenTel +46-54-700 10 00 Fax +46-54-700 14 60

information@kau.se www.kau.se