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CH.

SRAVAN KUMAR REDDY


Curriculum Vitae

1. Nationality: Indian
2. Current Position: LECTURER, Program of Marketing
Management,
School of Cooperatives and Management,
Wollega University, Ethiopia.

3. Birth: 11th August 1983


4. Passport No: F7577974
5. Permanent Address: H.No 1-7-996, Balasamudram, Hanamkonda
Warangal-506001, A.P, INDIA
Phone: (+91)9963214757
6. Present Address: Wollega University, P.O Box 395
Nekemte, Ethiopia.
Phone: (+251) 917041740
E-mail: sravankumarreddy.ch@gmail.com

7. Employment:
Institution Period Nature of Position
1.Wollega University, Jan, 2009 to Till Lecturer In Marketing
Ethiopia date and Business studies at
Under Graduate and
MBA (Post -Graduate
Level).
2.ICFAI University, June 2008 to Jan Full Time Faculty In
Hyderabad 2009 Marketing and Business
studies to teach MBA
graduates.
3.St.Joseph’s P.G college, July 2005 to May Full Time Faculty In
Warangal 2008 Marketing &Business
Management At Post
graduate level.
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8. Educational Qualifications:

QUALIFICATION SPECIALIZATION UNIVERSITY GRADE COMPLETIO


N
Master of Marketing Kakatiya First 2005
Business Management University class
Administration
Bachelor of Mathematics, Kakatiya Distinctio 2003
Science Statistics & University n
Computer
Applications

9. Administrative Experience

Position Institution Period Key


Responsibilities
Academic Co- St.Joseph’s P.G August Designing Course
ordinator College 2007 to Plan& Monitoring
May 2008 Academic Activities
Exams In-charge ICFAI University June 2008 to Value-based
Jan 2009 approach in running
the Exams

10. Foreign Opportunities/Assignment/Recognition

1. Worked as the Market Research C-coordinator for Afro-American


Industries,
Dar-Es-salaam, Tanzania (April 2006 to Feb 2007). Involved in carrying
out direct marketing initiatives for growth & developing marketing plans to
build consumer preference. Updating with information & obtaining feedback
to develop marketing intelligence for generating leads. Conducting research
& analysis on the competitors by keeping abreast of market trends. Initiating
direct sales measures for better reach and customer orientation. Organizing

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market research / surveys, and generate reports on products, services,
consumers and sales. Responsible for collections in a given territory.

2. Lecturer, Program of Marketing Management , School of Cooperatives


and Management ,Wollega University ,Nekemte ,Ethiopia ,From
2009 January to at present .

11. Institution Building Role

(a) Exams In-charge during June 2008 – Jan 2009 in organizing Exams
at ICFAI University, Hyderabad.
(b) Served as a student President of Management Club ALLIANZE during
2004-2005, Kakatiya University, Warangal.
(c) Served as a member of Exhibition committee of Wollega University
during 2010 graduation.
(d) Member -School Research and Community service at Wollega
University during 2010 march to at present.
(e) Member –MBA standing committee, School of Graduate Studies,
Wollega University,
From 2011, February.

12. Project Work Completed

1. Project Title: Product positioning and repositioning strategies of


Pepsi. This project was undertaken during Nov 2004 to Jan 2005 to
understand the acts of fixing the locus of the product offerings in the
minds of the target customers and strategies to fulfill the needs of
different segments of people by Pepsi .

2. Project Title“Impact of Incentive schemes in singareni Collieries


Company limited (SCCL) - a case study of selected mines at

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kothagudem area. This project was undertaken during April 2004 to
June 2004 to understand the impact of incentive schemes on
productivity, industrial relations, incomes, standard of living of
employees and other related factors.

13. Speaker in Symposia/Workshops/Conferences/Seminars

1. Workshop on future of Organized retailing In India, Conducted At


regional Office, ICFAI in the Month of August ‘2008
2. Faculty Development Workshop on SERVICES MARKETING held on 13th
Oct to 15th Oct 2008, at ICFAI UNIVERSITY.
3. One day workshop on E-tailing - Future trends and challenges which
was held at ICFAI, HYDERABAD, Nov 2008.
4. Presented A paper on Global Competitiveness and Local Adoptability
Organized by AIMS, Warangal, Jan 2006
5. Presented A paper on Changing Dimensions of HRM Organized by
University college Kakatiya University sponsored by UGC, Feb2005.
6. Presented a paper on “Challenges and future trends In CR M”
organized by School research &community service committee, March
2010, wollega university.

14. Teaching Experience and Interest in Subject Areas

GENERAL MANAGEMENT SPECIALIZATION AREA


(Marketing )
Management Theory and Practice Marketing Management
Organizational Behavior International Marketing
Strategic Management Services Marketing
Operations Research Agricultural Marketing
MIS & E-Commerce Marketing Research
Research Methodology Consumer Behavior
International business Promotion Management
Business Process Re-Engineering Product and Brand Management
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Management of Creativity and Food Economics ,Marketing &
Innovation Distribution

Ch. Sravan Kumar Reddy, Lecturer


Wollega University, Nekemte.

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