You are on page 1of 448

003

It's a spicy SOIUP,andl a heOldy tlrew at til~t No rgDip~' rook (::<1111gll t you now ta maklil it Th.e ingredJents; are 1r1;[)~ on anysupe,rm,ull:.et shelves. A lot of peopr.eftind it inedlible" Btiitthen they wa nt to rndu:!g,e them5~h!'~110 despite ewrything: people are· i!'lIiliOVOlliw, .. rtelr all, O~n to, mew ['{lees. N(lil Ih8lFrO'\!i,!\oIln.illdgcL SQ: ben a,ppetit! B~t €:V€f1 while you'r@ sitting dOW,nait~ihe table ~Oenljoy~ihis ed e:l;perimell'lting with will ... prili'liliill brew the cooks wi I~have stalrtof the ~ecipe,.<I!i'!dIthen thlOiit too

new vi!rsiQrls

\
1;.

D()!>Logos la,-::s a 5Wll fllrlh~1 ':'fHl allows rec plttr 'S \0 cor-s ocr
•t \ .'.' ." .\f~L'

1,'~ l"~'h.

Ih' LJtllfIlJI.,
l~llt

\'I~d,iI L'II[:~odl)FhJ<>di'l 01

each logos y,'1I.h111Ihi!matlc a ,m(1 rt,'PI(!~CI11S, Tile structure


l,helrll>d

context arHJ LOsec ,','r,elher ,: 'llerpr,,'$ oi ruo book means categories I.'IM l'l8'S~ adlJlllo~a1 enc JIJd~ml!n cr ;,=r,; 'al
Sl~r'~

,,1

.. ' .','
:j, "t -,

.1 \ L"

,');;,,1 .'t:'~
_,,;:-.

gr, ~lll

<l5SU1111.:l1t:'d lly Ih:- mainstream.

~ht"" ·'"\II...·~wLJ'i' D .,.~ t L1~~~lS,lll\~~ .1$ FUt~ri(~cL~SS.OI~Dos

views. COfl11>;llIoOII possrbduies chapter s, 1he Los logos combmai ions strnptertsae l),pefaces.
~(I

r,~c'0

: v-, .'_

s,

,r

.1~n, tIlt' mkfl ,HI[lI];J d~si]<;n scene, agam focusing


II I~
~'l.1'11

l/pograrrs,

r"".. v ,

...:.. { s: .. ~:l~ .,_'! ,1 t·,.:I;.~ ~nlll=--1 U ~ ~ jl...l


L)'; ::;~, r

k in tl. ii' I ~:I,11 H"IH..' 1

110

are retained

ar~d 'nat' ed on e"c~ page

" !'>, ','


<i
-, -:

~'S 01 ccu 111'<'r,'IJI CI cations,

heaped Willi re to I~nofe, no bor but wh,,; IS IMp drives

,'~ , ."t S<''~L'0~S .)j !'t"l,l\'


'~'J} ~"'d'
,)r ~

r11~ke navigauon

caption or page a19~, But ,1'dl']I, lunC:lor'l wlrrllfl lr'e :reme~ c 'apa st'a;l-e

1101 shots, no 5lgfl~ (il;~t I ill' whole

tllC,>'are lull1l1lng a "rlloal >' crdering

,ll!li ptllhIP:, nnw started

rers hsred ))t!low, wlllcn give tilt: rl~',',' structure

n.:'~ 'Ir,:: ll"Jt has .1lreJdl nappened,


,', '1J~
(If1,

- ",,'.'.

es

'll,l;l,';:)

ll(>Slgllt'f:;

IIl<1d. and what

Ccrporare
Culture DesIgn [ashion III IVWl.ion lind Games loA~dla loJiusic Poli!ical and Social

'.
-,

" ,',' J' ";;r «('0" "l(}[I\',lt{'~, rr(''l'


v,

demouvates

Ihem? How (fo of what's

pages 02e -Co7 pai;EtS 06B ill


P1l~CS

·l'~rJ~(':.

IJe:lS and tt1ell pel~oll,11 p'~I~apliol) ',',] ca

1;2 - 1M ;70·223 22': - 2~~ 240 - ~75


"'1" ,}

,
...

"

""t
toc--,

a c J~'~l:~,'nm~> uue then visual language: do they

ss • ),
"tkdr<c,'.

,?

pages pages

1)0 the~' create 11,,1 orncus counter m

tc sec.ne ~j{)SlhoJls and icons? How do they

aages

~" "t) 1'" •• r , f. ,-, ", 1"


I

"lrl1(ildl'

·:or, Ideas, requests


'1 (~~., rJiff1tr('·ll

<1110

demands

fl

om

page$ 276
pago;)os page~
,,150 15dlf:~r.;!"n

...

'5

~f'r"

~r::: c ems" '11.'"",- ~ymbols or codes do they


uncuonabues in hrne and lin

pages 2J2-355

Sports
Arl (l11(1 Unclassthabre

J5e

3°1

« Jr ~ : H 1',tl (! m :he logo? Ano wh.rl fll1~lly emerges from

31)2 - .103 because : prese-ns

]r
<l" .~ •e

','·k' C,)I"~ I'


j d~ p:

too' II'~

If1

:l.!rnlS 01 aesthencs,

a' 'l"

',',' <It does Il provide - In Ihe Wily of 111 1 he ~prin!! IS exciting not

1he nev,' logo compcnc.ern mal ~ exrraordinarv applications,

v. r n D v s L O€,O-5 aaout IS

places the ogo. net ".ap~ I:' .:l some!l:r1C:I0:1a

what furujarnel1l1all~1 ',"'il,'. In Its cultural and soc al co",:m ..:. J"C :, es '

to l)1I(]ge lhe gap between pfa~l1l,Hlc,

s gr s ';'1(; ,elal€'d

T. '~. ~
F '"."."
< ~

..I.,.. _j- ......

j"T~iII."

r~

r';~;t:: d~r s. gns .aDr.!@un1 ');·s c;"ef ~ a ~ew crucial pcmts: los logos look

,i; w'~)

Dos Logos brings


a 'Lal:J
n(' ..

loge:I'el

a~ul

2S00 signs fran' 2': CO~".'

es Des

'r'lfTI<l'ICl,pertanooes(J1(tti<:.poinlQI'lleW VlsLlOIllanguage, Hle ~fl


were

ioeosalsoprovidesll'lorrl'alIOfl,~bolJlthe'm"J"erS~p€lsorJ make ~tl(l,,)l,' focused staternents


1115p

3:)r:03t"_ s '0: ~'H"I~l.

'J~~('
,.
r~ "-,'~

t'·!ll , 1'10~ s ar evalueuou. a

a dozen designeJ!j from all over the world are I'W~r·tl(",",ec ;}I,e"~ a'1C
0'1 ','.'lI!1 <l good logo

~l

_-

h;"1

'g

ro"S

and ouier creative resources

"~

." '''~ <:t;;,p'f)«,;r

wh(',,-; [hey draw ine r

rdllO-l and JlO,~· tile'), handle

,'le r C :~I cs.

TIMesignified as pi pitenl

H",'lIIf can the broad,er Vtiew lhat DosLogos offers be' defiineddind ,'3 Wh!l~ -lI bOU'l til e- mu:I'tiple p!larw-s of in~~rWoe't~tiOJI .~,nd p,ossible read~ng;s? Winy is it thatthe 10 thematically :rI~pamt€: chapters COInincrease the recipients' I nsig.hts? What is the concept?
analysildl•

no

AC(Jordin,g to Fe~[Jiliiand de Sa ussurs's Iiniguilstic paradligm, dev~~oped


fu rth ~~, reiflterp.~e~ed <ll!"ldi

later

cleconstn.!Otedl by Roland! Sa rtnes, U fliltler~o Eco and! others, a sign consists Oif o;Isignifie-r .;") d a n sngflitied. cael'l,sig~ is rna de IIlP of two components; iit:s mileanl ng ~Sii,g~ nifi ~l !lind i~ ~'xpf~ssi~ side- ~sign~liiief)_lihe lhirng, signified is outside this, - it is iillte.rpretea by the ~ign, preSoentM m also iC:Oli'lis~d_ App~ied to til,e, '·UJ£'Owas a
means:

sign, and

to the bo-ol!: Dos Logos,.tihis

f>e.cip;iel'lltlSan, lo!Ok at ar'ld assess the fOl'lma~ impl:emenll<i'tiion, c tM <I,e'stlfileHc ueof a ~Qi&{) (sig!nifi€:r -'ruh~ ~.:<p.re-$si'l.!\~ va,l .side) withvrl a til ~medl chaptell", buttl1.ey can also- by cOimparingwit~other Ilogos iillle,rpretrn~ ~ine:salin~ theme, th€:}' c8lna.lso ri,n,d 'O!.!l~omething about s lr.Jlila~ ~hey mean (sig1lified - the meaning), wli~cn opens up ngy". possioilitfies fa r Ifllalu<lting; aile! cOmlpariflg tc reOlde,r.s_ Roland Sa rifles. assects that ~~he signi'fier is <l .siren~. lfhough he mean the sort O'f $urern tih,al~, s t.o w<lrlll IJS about a threaten· !JIt<lil rf"l:!l c,a,.aSirophe Or an <liir ra idl, but theother I!:und.:the sedluc'tive f,ab~tous .c,re-<ltIJIe- From G~eek rn.ythology ~h~t ~lur!ii!S peOpile's heads, F

doesn't

LOIIGIOSI ARE, TIHE 'WOIRLOI liN COIMIP'RES,SIED FORM.


, ~h(' IS~ ego 01 5 I lE'otl
_I'

l'l

sign· 01 almost anydl~w

The world if} compressed Quires making "propaganda" uie complex

arm, Is ttl;;!l a ~Ql'labe ines s' Trm simp e S1'.'2Pf.lil1gtne t,(iro "logo" lakes J5 ~:r2igh of this rnust ilPiar~r:

Ea fo<

'h)rll~. ~'ou could plob3tJl~r

tho fol

gleton, tor example, says that any propaganna and "poeuleusauon" that

ano pop!.. ansattor: re0 our sU~JeCt paraco» nvowe oeco· ,

And then we immediately r e 1\ '~'l r., nons Iron tne youl1~ designer scene aesiheuc He asseus snucuon, T lis could cornplexity of

come aC!OSS!:ag eions


~I

transicrrnauon

states 01 rn nd, atutudes,

uen S

HIS reason: if sorneuung CO p eli can 01'":I..r' eo r"10 sen-e;;,pplieo o

a; 'gle~ of the designers

lhen1~el v es. But also

lillng sunplc, it cannot be as complex as 11S~E!ms a: a 'I[S~ g anc~

a deslgr:er's

approacn

to

ego P'OJEC , tne

a watch
011t

rirm, a record label 01 a P zza naxer cen be cc: gun mportent

rained If you abandon all tne l anasr, remove {',ery' and concentrate

le essentials Te'I,'

II

EaglelOn goes or. ,0 sa .. ane irus s re e,Ol·" :0 ou becom


v, I' ere tne aciua

In otherwords, subject lhe logo as an 'apploplla~~


rt

ed urn' s nOl SO simp e


1$

cause it has to be S1fl11)le to cad. A'1(J thiS

p exity

IS

concoalod,
t 0 tne tnesrs rema ns. [he currer ; C

The second world. DeslgnNs else could and tend

I)i'll

[C

0'

lne

It

(lraw msp rauon iech

rom :~e ".Or 010 ~'_ sport,

come from, [ile) do not

~I'O',',' C~I
of an, otnei

,[P1e, I e ~ :. er r~1 ~H(!'''d~ mea a soc a

nCI~S, nature 311

sns an

developments

011.,1 planes and n a I sp lei QS, ever J:r ng :t·ll: I ap

IrOfl!l.J.il!!iltC

Q07

Ipens, - theSie ,<!J;e' the sources they dn~won accordnng tolil'l,ei r ,~e.Slhetic ~hougl'lt in titLeranks af the culUJra I historians. is using 'bea utif(J I" QUOideals and preferences and then includ~ them in 'their cr,e-~tii\l,ewo:n"'k ta,tions, says Di(;k IBaeck~rl in an essay. d 5Ome-as appropriate to 'the project. Afld il-e<:ausedesigne'rure sensitiveobserve rs - they o;!cwa~ly have to be = tl'l,ey rerlect, because it is ~h~ir tomes the 'beautiflu I cain be' ,a lo,go,ofal beil Ultifui Io<go. It is not the' G ree lraw m!u€rial, ,everything they see, hear" s-ense and f,eel, thatilhey love goddess of \licto~y who is being cited, but the' wortd-wide, omn ipresent sign citing 11 But this I'I<lSnotih in.g ro do wit" Pas modern er, ,and ""aile io their \~oll'~"And so' tlhey also refle>c'[ the \'iuiety of lhe world as. it present'ly is, and - perhaps also - how it couldl or should be. lin ot er words; signs do not just derine the object they were ,creat,ed 'for. bu to iFItheir o\'1n way they also 1l!J'1 te d,e-fin e the worl~d as such. P
s<lmpling,.1ihat

was, the day befo:re: ~stefday,

Ultimat@lytilenev.'

100Je

or heraldry is s'tniking, Pe,rhaps it is trying te tell us ttla. roadlholc i g is in t<lsl'Iion agaln, We 8ire iotimes, 0-1 rnew imponderables, and a n6!IiY trend row81rds curling up in a balilland ba,rricading,oursewes up is gaini n.g :!if0 und, Not an optl mistio 'o'11ew. perna ps it is all JUSt abQI.I[ iro But LCquotations of glory <l no sph,lIld'our. But: sometlrnes these somewhat ma,rtiakeemi'l'l,!l coat$-{lf-wns are providing, information about something e'ls~. something ery up to date, And that is about the consequences 'that, the laterrt "rnomen'tarii"!ess·~ of our society ls nmposli"!.g on cur logos: my logo is my castle, Nofhiilg ~hat is I'N,I'Ppel'liFl,gan last for ever. Tme prese Ce"o~ a c new logo least of al L lit lias: to be loud. it !'la,s to' b@ stro n.g all d it 1'1 GIS to M tode,y, Strong as, a f,on.ress towering over the steep "'alley and dominatirng, the el1tire landscape', Not a loUie house intil1~ country, not a rose garde,n. SUit" and '~l'Ilisis tih e polnt: 'When bu ild il'lg a castle' \Wi; usethe mcst solld, the' most resistan't materiall.>, but it does not stand for liOng, II'! a 'fe-w years, perhaps 'even earli,er. it will be pulled dow ~g'<'3in' andl pro:mptiy replacedl try a new one', It is quit\(1; lear 'th~'t by bUi,l(lif'l!l tl'l~se castles, Which are 110 more c than powerful identlties, we are' just: us~ng crude' devices and 10 ! noises to tesi!Ot the om ni prssent massive (j.\ii?rstnmulation[o a certain e:.:;~.eI1lL 1M csstle'schanee of bein"!g ad::nO\,.;ledg,ed is oonSLderabl'l'
glre<lter than that

insists 'Gerhard Rich ter in a dis.cussio n of hi s work WAR CUT. ~ Tillis is Oi n at.mlide shared by many deslgners concerned with creating Ilogos and other signs, Transitions hal/@ be-come fluid ,arr:fl'/ay, and aU sorts of i,nl\er= actiofls ~alke place between so-caned "pu re art" and ~pr<lgmatic~ diesign. Not lealst in th~ signs' Owri ,terri~ory. But what dces torrnlcok like, how does it mani~estitself· <llrising qlli~e ohen do.es from the wreck _,ageof o'bso'lel!l forms - whelm it conrronts, "acts on toda,y's ~o,godesign ~ene? This is boom time f,or silort-l;'Jed Ie itgei st ~.x!Jonerl'ts.
Pretty litU@ Mang,a:>,still am.ong the darlings ot the scene, a~estilll clinging on, but 'ttl ey ,arI~ on theilr w,ey out. S,aY{)I1!lra! love & foeace haNe not brought geo-po<'itfC'll~harmony, but the~e ,a~e sti'll some peo· pie detetmi'ned 10 ic!eep '1M ra,inbow nag up to scrB,l-th, Andl en a reo lall8d bUI~ ra,mer mo re a,ggressive s.ide of the S<:lm~spectru m, actual losers, of 'lars and! ailleg,ed '~lIinners of wars are appe'aring on logos. But theii" ays of releo..ancy alre numb!1r~d. Some~hing (ha,t is inlleres ting ror 'tne un irI'lolv~d oilServer, b'Ul p:robably givilng food for

as it

comes

or a discHle,Hy !lm~r,gill,g.sign. Signifier (expressiOl I before sign,ifiedl ~1'I'U~<U'1ing). degree of e:>:rpres..sion oS ,,0 The

••
pO'_''''

, ,_ " ••

It

.,f.l

'I,'

,'1'11.:110(' ,',)1 1.

leges do not aIlJC~ tempered

1 'Clpt· •.

F<lbulous irrnteted,

creatures

In 1!lH;;CII'.'{' broughl

trames into

grille'

,'Iell

It, ,1I , S g 'S

~'j;

l .~~

. "~'. ~ r J ~r' " r :» ,


t .. " t

[l ~I~ ~'h' ~~"m'I.1I LI('n~i r .innot

bo ave 1100 ked

OH-I>[)-,H slogans

1,lay, o. r arnental

:,nefaces

I:'. .1' htt

" .'101,'

rOl1taU1N1.

ul>ed, and heraldry '·stmls

is ell '.'ogue, pal il:.' because I: 100; ~ SOgcon on


The in I'.lotion ant) G(!mc s chapter _ I he htt te PICLOg' arn S J"d


lustrauve II~UIC!Sdon'[ have to be Cl1alll'lng here,

[rei car

ce

c":~e~ }'
a'10

•• ~.! "S,'
•< •

(' t>n"l " '1~I,)cuc""d 11:'1 1I1lelltwd e,

io off!:1 no more,
a S1101)51101 of

secuon (jE;'nlOlls1r,Ues ill bUilding


up

the de·.'e[oPJller~~oi logos


a d(:fini[we torrn,

- in rrove-nern

ss,

t'

.1

!f':'II4.'sl'rlU!II'L'

Cr'OSS

secuon.

<awards

II's some time since


IS file message".

Marshall Mc1.uhan [old

'JS ina: -~re

meciurr
ens
r'

Ttns i~ some 10 ... still true, even :hOJgr. cone:


allc me de$lgr'O-rs rn tne MeOla cr.ap:tn

-; '
.[ ...

0,
_)

ss

, J"I~'C ')g<1ll) the otner ·t·s

01 Ih~

u<W

ill till!' COl porare


trorn rtns sphere

have chiln!\e-c', completely,


~vitabl)' are ann
f<

: S. ff"IS(-'y

l'l,U lI·"h'~

projects

rem(!ln focused

Of' the craraCier


forming

of In!? ::lJ'~ cu.ar

'" ... ,• .,~ ,~, (]~s'bnc<s. t'~umerous .


• ~q

e);.~lf1pks show how


aspect of

rneounn
rules

!lew mag for a tlend~' La!lIet gIOL>P 1010·.·.5 CU re crl1ero:r: those lor all opuuon dallj
or ~ so~el

I"C' ee "~n,,r'$ and IhE;!Cll(>rll'S and hjs bland's iden-

hom

ne,·.~le:cer

,( l;

• .3~p .. , "j' SOl ,:,;,lrlS. One rrnportant ]l1JI",' drd (\, ttl!' logo, wtllcll ~ I k(>

thrs

sec

Jolly lillie

Icom. thaI love ca,'orttn&

on (ll!;!.e,

::;('lg sorr.e co 0111' Jl


R';:J o :'a"~'oJ-

~ ,,'.,J' ..i' t.. • - - "


•"
~ • f() (,~

.ras 10 work

III 311ap

v anc.'ty on to the scene.


Nothtn1; changes 111~liOIl~ as qUlc~lr as 1t1(> I1lt:S1C scene,

a o~ r J
Wlin .,,1

. "dP~f'

S d sur gllished by :,1101'& Signs. I~ol really

al e its only cor-siam

This IS .v h,' cesrgr s 11 t III I.'~s c C~J:t·

, o.
~ '~_"

',.;:IC rlf?1en'af 1h(, desig,llel s' aHinlty -.~. ).If'~' ~yp ~a C'~ponents are playful,

and
bur .

ter 1ea lure,

h e 1I10~! mal' ~ea I\' visu a I SOUI'O· M U$1 C ~~,. es c e lme ~'H?;"-

chaurung,

selves III cliches. TIlls rnases "Win easily


mUSiC trend 15 replaced rives tornorrov. at so

~i:ltl~J"; "~il;:'~'"

·I<:urr-.s
I'

\'o·!t1

hsnts Of

otd

and eveJyd.'lym,rlh~

ms opens

•• - ,,<
.... F."
'; r-:

15 0' course ;;f)ot:l

aold sell-!eplj,i~o-nlaClon_ wf'll ..nows no bOtJI1(l , s

;hi!t

ale fully

cxploneo and

'ecog"lsal)I('.~.M :00'::;'-5 .,Jfl ere":I. e persoec somei rnes overusec.


could ne; be ~'.I a te , "0,-, coc.c e

I ."
-~

.'f' sr:e,

i " In,,~e

ar: rrnpact, 1Ind then courage

Political al most
U{'

ana SOCIi!I. Tno corurast

o= ~'I" Ir I.~~~. ' Ir.r.b.: Ion 0


-c aooress

as

LaI~ <lUOu L ',','a I ling oppo sues, dillerenll)' rdll1o.):O

;, ho: po! ~ c",' c a ~:p~'gr h~ $ :0

~.
,~

c:
,.~.

....
;,

, ~ '<'l":! Ir,}r ~ a::':,I%-$, ~r!l rhe s'gn~ a·(!;n [Iflg and also

approached

from a soc al U1SC.lUtl011 Or ~ne G(!rr~13'l Par

- "F":,. ~

'_'c

som': tJf"r1~ellrglblr~

:/1~craces.
Of
even

Attracting
more open im ,0

fiarnent ._.! A nice,


All

uu

e .ogo for a

cr.aLli

o'gJf1

sanon

'" .j"lE;

G·'

.S· G~ '"'Ir.O·

~ac., as bel'lp.

i:laracll'"e.

sloe "11111~d(!\'en~ as 3 theme

for a pohucal Olal

prores:

e','t-r':

'"

- ~".; ''''0"'.. ',;:' :J,,"I':;Jlil"j

bY()l)d e~:>Nirnenlal

Iield

and uncla5SI113t)i(~ S:gns.


IS

NICO!;:lI.311 an st ,'. ''iI)se aC~L.;l abo

~ '<' ':~, ",orA

theme

lllln~lIlg

JII spheres or h~€ toge,tler,

creareslogos.

S.)L

00:
De-signer Y cheeses the opposite stral~gy. He is far more (pernot for tne brand he is promoting, all'ildalso not in theit original size elthe r, but bl()wn up to monstrous pro,porlions. lih,e intelFr,jl'~S b€:t'o'i.ree,n haps too) retcc;ent_ Fie b~lrnaves as neut!l"ailly as pos.sibl~, iieC21uSe for him ~e hig,l'1est priority is, the best possuble solution for the client (best pragmaltic, functioO!a1 and tree' "purposeless" s'igl1JS are evident, they possible from the client's point ot view].. And so wilere necessary he a~e e):)citin_ganci make you think, which is ~rltirel'y appropriate, to their
i n~ention s, Oe'light in ex.JPerime ntatton, plea sure in provocation pwssed

ara ex-

here in 11 wnole range' of \'lIays, el.!'t the mann,stream is look i Ilg

on, a nd a lot of things that a r,e'Io~ding it on the art pedl~stal tOday willi

jlS prepared to make aesthetic comwomises_ Hle're too the elie co Id react n,egati\ilely, In his opinion th~ !ogo embodies his CQrporate Strategy. 'Sut. h.e misses wh,jlt h,~ calls a "crea~i'\l'e kick~. Thslr professional

be on t.he streets tomorrow. Irs no good looking for big names in the Sport chapt,er: no d~ ,sign exp~rimerlts, For the big sportsgooos manuf,actll.lrI;lrsl The picture is similar for sportin:s diSCLplines_ So it is main~y the yoO!lng, trendy s,pon:s that have nol ye[ usen taken O'i/'ef by Big Business like snow!warding Dr ska~eboordingth.at featu~e in this 'chapter;COlillpl~emente by smalllaibeis that are trying to make ill name for themselves '011 th e seen e ;Ji- h unusLJ1I1a rid irna.gi native signs.
De$iigner~sare not 'chail'Jl~IEl9n!$

assotiation

could well come' t.o an en,d.

BlIt clients also :pl.lfSUe a vari€:ty of str,sltegies, So 'there is a per~eC'~lyreallicstic scsna rio whereby

DesigMr

X is confirmed!

in his ~ p-

prO!'icli1l:at the point where the' c~i,ent W<lnts to' ~a,r~&ci patE! in t e ~esigner's identilty a nd ccmm Ulnical~eilto his clients. (Compa rlsons can be a liWe lame, but why does en am:lIlymous departmer.t store pep up its fabrics wi~h a known fashion desigoer's label?) These soenario;s quite d,elib~rateiy pre'sen t o,pposing pos,itions to hi~hliglht the conmct pOl'e'ntiala designer can be confronted il.lli[h. This ,po,tel'l'tial rends to be even greater in economically olifficult times. In daily practlcs, a mix:tme of Designer X's and DeSigner Y's strategy shQuld make sense from case lo case, because it is pra~rnatic. But one 'thii1Jg i~scen:aifl:~1 marked ~enoSe Qf optimlism il'll dealing with cllents is: 81 career killer inl the Iiong terril, A designer who Map's IDO much cain never devel!op hns own p&cto~ii<llllanguage' - and so will not 1Icq!lire a prom~ as 11 designer, ~vill not haw an id@l1tity or his o~ r _ And! ~hi5 is a fatal disadiYantage when looking for
rlE~w busl

Design@fs become knO'i'ln to potenti<ll oli'e-nts andl Qtil.~r intarest€id parties. 'for e~mple' the media or the, art SOMe, through the character, style a nd qU<l~ity of tMi r work - thei~ sign.s, for eXOlmple_AI1d1 by b~jl'l,g professional designer>s, they ~re eemonstratlng ill very d'eflini~e.$elf-de'fined creatiive approach, Essentially some~hing that is taken for granted, problem: choosing 1M right strategy, But there is a

ness,

W"t us assume that De.sl®ner X in'troduces a very

ihig~ ,proportion of

his OW'nidentity into his ~/ork, He tflinks itI!<lt'sq!lite normal, it's part Oil the '~aof h.e"sees himself andl is som,ething 'that can also be tailed a professional erno5 - ~Jen tho!JIgh that sounds somewliat okHashiolied, But the client pe"rhaps does not see it.li~"e lih.c<lt, and demands all identity for his brand. Their pro'fessiofiOlI association COtiM well come to an end,

'I.

2.
3..

Nl!'oo ,Ziirclter Zeit~11i,g.2'9 ./30,S,200~ OIJlDtat,ion (FOOl;, wlllw_m~Sl1luaeum,Qrs!~Q"'_(~~_die:,p~p O'irk Baecker, "Hwil:s Iheerle", "",, _ ~,ml""'I'i.<l~/tkilee1(er _

ANGERICHTIET.

D~E UIRSIUPPE. 1ST

Sie iSl starl:: gewurz:t und sehr aromatisch, lhre .Zubereitungsart in keinem R~zeptbuch. Ihr·e Ingredienzen fehl'en im Regal des Supermarktes. Man,c'hen scheilnl lOre ungenieiBbiiilr. Abel darsn le,be!'l wo!llen sieh ilrge,lldwie trotzdem aile: Man lst schlieBlich innovativ. Nel;!em g~eniirer .aufgeschlossen. Unci kefnlBanOluse. AI~sodal1U1: Bon apiPe~it,! Doc.h mh,rend man sieh ~I,J Tisch b~g~bt,u m srch die Ursuppe schmeclWn ZI,J lassen, ·werner! d&eKoclie schon lilrllgs·t wi ede r am

steht

Ausprobieren

neuer l'tez:eiPte sein'!, die daen wiederurn ...

, , ~',;'I ,1'
, I

~~'h<:"~

"'n~:tll'~""~"1.:1 .jo.a_GnlJlt\:1 Ste III!..


ul!1I1Mh~'('n~'I:;lK'IIt'rl I rlly~lopa-

aul rwtlll ~I.', rllr.tl1 wr'rlellde


i.h'l Forrngebung, [11111,,111 stcueu

'Nt<l~(t Die '~ISl>r:lle Sl,riic-lle'. a mit l-or;l~ urld aueeren c,l';'l Bt!ll.achtJllgS.·'-f"~,~'

Io!

r:w,';.:

f>

Il,W" l

cs "'f.,,'~,al'l

d!~r U!llgllllg

Gf:'5tG~:Lr j;S-

im lenln.JllI

Dos Logos gehl nun noch emen SchrlU 'M~ll~'r t:Jrrdell.au!:i[ es dl'~

~ ",'to'"
... _ " ,",

-It
t

'O~,,~ \', Ni~'r,II"


~t ,1':-' :-, ;':.'('11

.~ul ~L"J1I ~;.1n: cl~l!I.'llt,,,


h.C'llll' Rlie', btennen

r'l1wlk

Hel'pt('I1IIIH1('II, Jr:des Logo IIll1t:rrl;.rb des Themes lu vcrgleichen,


(:l~~ (~~

;I!

r-,":r~ct:C!r

~"11:l

auf itill!

Gt'

il'll:rprellclt

urld r(:fJja~',mleH.

D ese zusatz-

,,"
,{, ,

"It 1 r
". S~ -Ut

(,'t,' ~~I'Irh'r, ,
on .trr
W;" 1 \-1('1

nlll A..... ~IIas ii[}Nh.]UfICI wuuli-n und vielleicht

Kreaschon

IlctWIl Sic Il .... isen, Vcrgl('lcll~rl1oglienke e

len I.nd B(!UHCllu"gs[',1 re

:('r lop Sj10~~, ~eLrl!' 1{>I(:Jwll. d,c

lien ergeben ~ICII dUI ch die Ghed(!rlm~ r:lc!> Buches In z~hn LI""r"'lal ,. ~d1e Kapilel. Die Ka~egow:m von Los LOg05 -l(;!ICll!?n. Tvpograrnme, Schnttzuge, Kombln3110nei' .w~a'lllicll ~.'~ldQPI}e-Ibeha ten l;nd
:1.)1

v,

'f' f 1',','"

p'sdw"l

,.,
.' ~
.... ~ ""

• ~_ ~c' t
't

',\t:': oe
l'f • ('ute
,

1, ~C

no l,mEI'-'l'III[_;!!l1 Rf'IH~[lltOIll"r\ nichts, <idS, wJS ~el ode J[lZl passrer I WflS uud

I?ll'f~Che [sie~e t.e


sche"1

.~ ~ ~~. '[ ISi,;;-', 'Hit' I n •• '-"

ron Navigation nungstunknon

aut samtlrchCIl

S{;!llcn m<'.,'Ic't
(,I'

.. '11, IJnC '.~:]5 llelh[ Itlll ~III? W.IS inspn rert.

geP1(I(~auf Selle 019). Doch Sr': «rlu len ;}fIma~ K':!I)II(!I. die der neuen Srrukun Gc~;.al[ geben:
SellE:'ll

e Iorr-a e Oid

• oe

."

er t
\',.:l

1'1:' ' ~,I:

welcnc An lasst er die Aklu~111j1

inuerhalb der im i'olger,(j(:n ~L,;rgef~r'lcn :~er.lat

.!

r'lO:r"T

l>'1f:

ces I a JI.'~ dN WeU und der Dlnge


lIt'h1
(:1 sien

e '- ... ~1\,·1 e nl IIChc'" Rcaglert er aggressiv, uonisch? ·


n" 1 1IS("'e c,L:'gl;n','!('11en,
r

aut sichere POSI-

Corporate
KullUl Design MO(ic,' In Motron IJnd Games Metdt~ MLrsi' POlill;; uud Sozra es Sport Kuil:;l IJIlO uuklassierbaee D.IIUI)o(!1 hinaus
le-lc:lr.!1

070 067
;;1

. < .'.' {' dr'lrlrp'NI

er dllc' oltrnats komrarcn

fl'

,', l('

,r~, t"J( l nd AnIO'(1('rlJ'lt(

n SL,'IIC'runterscmeduehen
OQPr

,r
r
~. ~

1 ':'JI' ',IF,P ~JCI?\1, r-lcno Chlfff('rl (,',


tl

CodQssCI71

Se ie'l C66 Se te,' ; 12 Se':en '70

;69

2n

t,'1;c'
< -:

Ll"'Clfl('r.~'re~r1Ir
j •• V"I( rlubuar
ltl

Id"kl,onalrliilenm macl'(m'/

l~aUIIIIJI1tI

Und was. cntsreht In der A5lh(~i

o " "_
<,"
r "~ (.

,r"l.i~ ;,(," ': ..re :;I('~'; IS ,lU5 W


DOf lo~o:;

i".

Si',:o.m n·~ 23Q Se.ten 240 - :?i5 Sf'ltl;"l ?7o 3~1


Se-Iter 3~2 Slc'~:l'r' 356

"[
~. •
'r

rj P_(c'

Ot:'" &'rl~ll k~'lon('r-? Vla.~ glbl d~~ 1:('1


, [~.'

all Insp.·

r~it:ll( dCI groBe tdlP,e

Snorn

<f)'

C"'" 11~" <op' rd(',' Cf"

0 U('lic'

Seier

.:;Ql

35':l 391

';0:'

ur:~er5che-I()U ~,cl\ cas neue Logo- >':OrT'pNlO "r'l ?IH~,,'nlatIQll <luf:ierge',':o 'II cbc- :'f,plr~a: or er. eme I' BltJekerlsc.hlag voruer' p'aul~al schen,

• ~('
~ ,''1f

~re<;~r'llr,.,,,r, Fo.IrHe~ un,er~chr'I{f(_'n scn die belden


CJ

duich erne w'rnle[lrle Konl(.'xl und versucbt

L~,(rJc lJ~i("suc'll

II

0('11 .... ie, ]",a\egorl('I'

l~l,jH:.'n.

stem das logo ats Zercnen III semen ·,uLa.rL;'llen y'lC gesel15Gh;;~tl~chn' 7wec"orler;tlejl(~"11('ichen zu ','';'I'.'al1dt~n ::elc'l{'r'~ I') dur ~1.i~5:

....
:...~

~...
~ <

~ '.-:. r
<
r

':z"ge ..-,,~~'.Irr'l.)ir'<ltw"en

p'IH':ir

d('JCI1 Iorrnate

r.r=

'-~~t-Iln. <'t!>~het ~,,~I{:rl:',liC~,.·III,k,cl. [)Iesge~ctll(.'hl

Die 10 Dos Logos. versamrnelten,


<IuS 24 Larldem. \Nas die p-ersonliche

'etw[ll 2800 Zeichen starnmen H <IIt yng der ~M~e her" ang,eht.

~De~Signifikarl( is. ein@ Sir"=f1e-, M a


mit
N

~L~l C<~I~r':'l

8.<.[.' ~

.~';~

nicht Jene ffl'i!mt, die r;~i P.'1n'i!t dfon%Mer losheult,

q:"s·~c

... J.::~.::-'" ~

so gib'l Dos Logos auch daruber Auskynh~ In kurzen Interviews w:r· r<l~en ein Du'tzend Desigrer <IuS all.er We~t i,nsehr pointierten Aussagen, wasfuf sle ein gutes Logo ist, woner sie ihre Ins'pir.lItiomln bezlenen unci wie sie mi t illren Auftra_ggebe rn umgehen. Dew SlwifM:ant;M ,eine Sirene:. Sichtweis.e. wie tassen sich die mul-

nem Bombel'angriff Kopt 'Jerll r!)'ihte.

soneem

di!ii ancere

cas .,: ,.: ...r".r Y. ~""

Fabelwesen aus der grie-ch,scMn Mj holl)g;~, 0,,$

'J-:--

_'=' .~::-~

:.,..

'!lie IllisSl slch die erwei'lef'le

~iphm Le.seebenen IJnd Iln~@JrlPretlltionsmoglichkeium definie.r,en und

traos:p;3Jrent rI'l<Jchen. die Dos.Logos .mbi!!~!l't? wlIrum generie:ren die zenn thematis.cJh abgegreflc:ten IQIpiWIIErk.enntnisgewinne fUr die RiEl'zipientlnnen? Was ist eas Konzept?
Nlach ,Ferdinand de SauSSlures linguististhem P'ar~digma, das sf,l~i'ter von Ro~and Sarthes, Umberto, 'EGOund anderen weite.r,entwi· ckelt, uminterpretien und auch dekonstmiert wurde, setztsich das Zeichel'l <JUSslner Bezeic,hnQ,ingund einem BezeiC:hmet@:11 zusamrnen, Je'd@sZo:,;chen b.esteht aus zwei KompOfl~ntEl'm: seinet 8«IeiJtungs.seite (Signifikal) und seiner AusdrlUckss-eit'e ISignillil!~nll, Die be:e:ich nete Sache sel bst liegt a uBem a It! - 10i wird vom Zeichen 'iflltere pretiert, dlarges teUl od er auen ikonisleu.

Auf das Zeichen ~Logo[)- !lInd eas Such bos Logos angew!lndt bedeutet dies: Die Rezi,pient'lnn@:n Mben die' Moglichkeilt, iMer1'10111:1 eil'les mernattschen Kapitels niche nur dle formale UmSEl'tzung. den i!s'thetisclh!!ll'l Wert aines Logos ~SigniFik~lnt • die Ausclrucl(seite) zu betl'achteFlllnd zu beuneil@Fl. sondern si'e kOnne.n - irn V€irgle lch mi t 01 eren, Ij;ie ,gl€iic he l' nell'll,H i k in tiN)pr'e~ierennd den logos - auch etwas tiber seirte 8edeutung ISignifikat die 8@cle~tu mgl erf allr'en, w~ s ih nen neu€! Wertu ['11:$- und Vmg,l-eich srnoglichkei tern er schlile6t.

LO'G,O'S S,INIO' ID'~E 'W'ELI IN K'OM PRII'M ~I'EIRTER GIE,S'TALT,.,


"
t

~ ,h t

"lli

'ij,,: .) II's und [edes em logo 00

,m

Die ','ell

In

crnprirn erter Gestal1: s dills erne

anua e T 'ese')

ste 1[, J.l n onnte "1~11als 11{'~" tolg('ndc Schlufllol-

Terry Eagleton zurn B.e'Spl(l:1 sag[, {lass jene Plopagar.aa und POpJ Grisrerung die Umwandlung f~uslausch dCI Begdre ues !(omp exen ins EI.,fache .'el ar,&, E 'I zum II1€ma Und jClll cornm: cas scherr..PrOI}aganda" una _:>opu arrs ~rur,g- aure Er oehauptet elwas narn (;h, cass el~~ sclche

are ~ e stent

,~~O ~~S(l'1 sich

In

elnern MediulTI, In

~logo- futlrt d,rek, lu,uck bare E~& ien'sche UmwandllJng Paradox absolut

ruanonen

de' jungen Desi nei szene ver trends und professionC!lIcn

cce e Aus unite e rlhol(?11:einmal uber die Befmderen "bol such uber cen ak-

dekonstruktivist
II

SC $e _ Seine BegrU!1IH;n&c'nlachE'5 urn.'.all<:e1n i;s~[, s au de erste

Wenn SId1 elwas Kornplexes

clann kann es gar nlch; SO .omple gnels an em Logoau',ragspIQwk[ Uhrenhrma,


In

sem, Wle uber:ragen'

ec

erscneirn .., uas II!!fJe sicn aucn aul die 1'!!rGn!lehe!ls',~'e se des Des Ole 'Or:'~1)le"Il'::'te ner ellles Plattenlebe S odel eir'es P zzabac ers

a:

sc

GrenJen, wenn man allen Ballast ab,~ lrlt, 81es UIM'C~t geeabstra

1i12t und s en auf d r;: Eagleton;

.Essen:

aIs'

onzem:

t. :.e ter

r.1

-el: Terf) r! ; ar

deren, au s Then a apphierten

1.'.'01 ten: Das .acacuate

r!eal'

'lo-

go 1St ear nleh~ so e In'lech - '~, II es e Inf Ole lU e r n vers ec ,t sich die e gel tliche Komplex tal

61e b1 der zwe te Tel del These: Der "due


Designer bezreru d h1SPra ronen

ur seine

e .'.e

:<~s(a;ld

Der

.w.rbe: yUS ,!J .', el , n cer

er lebt WOh~f auch sonsr, er -enm Ja ~elre andt!1 o A tue le [rends

und Tendeo\2:en. die Naltur und di€l T@chnologie, de.r Sport. die Medien LInd die Kun st. alie gese llsc hali.liche' Entwieklung auf allen Ebeneflund in alilen 'Bernichen; alles, was, pllssiert - das sind die ClJuellell, di~ er selnen asthetnschen Vors~elliungen unc PralfElfenzen gem'~B aU5schopU und projektbe2iogen in seim€ g,€:s~lteriS1che Arbeit e,inflieBefi l:jjss~. IJnd vJeil IDesigner als sensible Beoba:chter - ,ei8,tmtlich zw·@ngs· la urig; - all es, W<lS si@'sehen, horen, ah,nen Ult1Idfilh len. wassie li,eben und hassen, a~sRoil material fUr ih re Arbe! t be-tracnten, wide,rspiegeh"l si@ in inrer Vielfalt due Welt, wie sle im aUuellen Zustand beschaffsn 1St, lind - vielll€lich such - wie sie seiln konU'ltie oder sollte, Mit anderen WOlten: leiche'n beze.icilnen eben nicht nur den Gegl'lnstand, 'fijr den sie f<reien wy,rden. sondem sind in ihrer Art auch ein 'IIIeflig bezeiChrie'nd fUr die Welt en sich.

dei'll sich all( dem R[lckzug.. Sai\lOM<l(aJ LO/e & P~<l<;~ 'lit ~ EHaf &¥",po ntisch nlch! gebracht, .aber es &ib, nech rnmer t<: I":.a'~, e ~ ':~~ Reg!lnbog@nfl~gge die Si~nge nalw-n_ flu- '? r~H ,.. r....ar'J"~~ ~~r doch enerauressi'len Sel'e de'S gleichen S~« r JrS""'31;
~~ StC~ :2:-

s.achliche Kl'lieg,s'le.rlier"er uM ang>ebllt:i1e ~r egss"' ....'11' ~ a~+ _.)!l'::5 bre,it.. Ab~r die Tage ihref akwellen Reh:vCll'lz 511"'d .§ez:..a I: ~·e ~ssa~·

m r d~n

neutraten

Beo bachtsr,

a bsr

In

d er R i e-ge- C'i!f ;( ~ •c r'" • ,<~.

wOlhrscheinl~ch elnen neuen N<lchde-nlo:.li{;i":k~ltsscr: das Zitieren .sc hon e-r' Ii ta te.

a a,-,s ~~

~. s·

wie Dirk BaeckerJ in einern Al.IIsatz @',r. t, manchmat cas Schone aucn ein Lcgo von ernern sc cr:@~ ~

C " _ ....

dlie grcechiseh@ Si~g@'sgottin wird liuen, sont!ern cas ""e .... e: ~:::oe· pra,sente Zeicl'leo. das ste zittert. Was aCl?r ~e.neS'o\\ ~$ ~ DOS"medernen SOimplifitg lU ver ...... echseln rst. Das """ar ,Ofsesterr. :>C'" Ii~h film die neue l.iebe zur He-raldik <luf. Evenwell .
dass ElodenhaUung wieder gefra8,t 1St in Z!!lll?n der I.Jn3i:',~a,!; a
e'l-

beto:n[ Gerhard Richt,!':r in €ln",m Gesprach uber ,seifle Arbeit WAR CUT.l Eine HaltlJl"Ig" die 'Ion ..leten Des.ignern. die sich mit der G€:sta~tungvon logos und andersn Zeichen bes,ch:aHigen. g~teilt Wiird. Ubernaupt sil'ld ja die Uberg,ilnge flieBeM geword-en, undzwischen der sog~mmn em ,.pur Art" und dem ..pfagm.atis,chen~ Oesig,i'l f'inclen d ie 'l'ielf~ Iti!:s!en In,t.era k tlonen statt, Nlcht zuletz] auf cern ,G@bie'tdel"
Z@ichen selb-st-

tern, dsss eime dl,ell@ lendenz zum cii'ligeitl uno Sicr " erearr an ,Boden gewinnt. Keine optimistischa VorS'ellung Doc" geht ~3 nur urn ilfonische Zit,ue der Epoc~e von G an: I'd

loCI er ~"

[lioch "'Ii e s.ehen die Form en, <Ii e Ausf"o'rmu.n.gen, mill denen den fakten o€'g€'gnet wi rd, und d ie n~cht 3e~ten allJl:!lder Z~rhiJmme-rung, obsol'eter FQrmen her'll'org.ehell, in dle<f Szene dsr Log,ol!lestalter lieute aus? Kurzleb ige Zeitgeist-Exp(me.nt>en haben Hochkomjunk.tur. Die l'iIi~dlichen Manga.s. eben ncch zu den l.iebliagen der S~ne gehorend, haben sich zwalf nichit ganz v!;lrablO-chiedet, aber sie befJin-

Allerdings gelben die gelegelltlich etwas aruansc: ar-er 'C' mei'ldel~ Wappen auch uber etwas Anderes. sehr: .. !;il' asses :...... skunh .. Niimltch uber Kcnsequezen der latefl~en .Augerb L~ I"~",~. unserer Geseillschaft auf die GestaltlJllg von t.cgcs: '} Lege So-"" Castle, Nichts. was passien. wahrt i¥Wrg. Die Prasenz c'"t}~ i'eo...,.,..~~.,_
gos SChOfllg81r n&chl. Es muss 'aut,

e-s. IlUISll

sta r~. un,j es

'11!..1SS

"'t!--L: e

sein. Stark wie eit1e TrutzlJUrg. die i.iber d em ,i ef@11 T.l1 $tel"lt v '"10,] U e ganre l<l!fldsclnllh bel1errscll't. Kein Hauscl'lel"l rm Gn..l'!en_ I,.i! f"I ~,'sengartert. Abe,r. IJI1d das ist dor Pun rt: Seim B.tl~ e-r 6 ~ 0-' ';;on zwar die solleesten. widerstalld:lfjhigste" Materia en ~ f" k: satz. aber si~ bh;!ibt flicht lange slehell. 111 re'ligel Jah sn, \w·1 e cht $l'~:3 ~

Starke
e:
::io ,~ ...

le-iChf'Pl PIClf~I'rid,lS K1Jllurf'lr~ f~~p'lel l.rcft ,

fidHlg radl'
rjl,

k"I, ,liWI Ii(!rnlicll C'l<r}~nrnpnl!-,jl1 ~llI ~piij! SI(: deuther ....

ft.Hlm:1H

d(~~ De5if,n('j ~rr Kurl',1 Ulld Kul1Ur Vel ~pl(,IL(~.I('!JE;?, I O'III~r ucu I(e~hl! e
II

Ild ~ku Iii 1.:- j!ltl! en rill' Arl~ t'lilgt: n a n a ILl' un d t.11 J lagsrny LI,en sir a .y.
1m Kcr[lUt!1 D~~lgll.~JO es na1<J!licJli.rn kr~~~e Se.;~.stdcr~Lel!'cln

~,!. ,
If'' .,,~.,

,~ ~~ j, ...
',~.. nlf'"

','It ~r,I~~"1\ \-llttl'lll uud lautcn 'l oncnIasst sich , 11·.~SSI\('n "I)lItl.'lflu!urli:_ dw:l:'> ('nlgegcl1 ~d R W~'sL'lltllc:hnJn~~(,1~lll[j al~ die
d 50 star ~

IlIS('.t1~~ [~pOJ\C'nLen.

.",~~<>"',',.In r.("l"lUn~~l·rl"'Il·L'rl
'" ~ f":·

genr,~tll, mil derlenj'll~rl ~Idl PIQ[I1'Cfl'[) mocrue. ~enni der 1.'..11U!IC


KC!ine Grerlll,!'(1.Mall ~e~}~rce: slcll wild ~Jm.uorusch, lasst ore Zeicben lajlrerl unc rrutet cen Refl plcnlen aucn un[('~l)m~ SdlllheJ) 111. AuffG!lep"~st ei)enSO,',K~~[.g ,'.'eo Gdallen .. Oder sogal W,ctlllr.~J, uno hi! d () HC!!a!dlk tJ8S1~lli tm3Jelfl hi e(lCt~F~pt-rmwntiej telc. I:_ineaSlh[~ti~ctl ~{,:t10ri(' or rnsprache F 11 ~k1iv on Railml.:n llctschen prJegLcas Design im Kapi .... rcer- irniue: e
t,

,;I~': '. ,H.'~r~'1t"l(l('Jl ~l'lchens, (

SI:!:lllhk~nl j.A.USQruck~ !~!'I!'g(:lHIICll aucn d,e Ul1',lelllor~Jlh(~j, des JETZT


WII

"'

:'!~"!, ~<H ~Sl>d~l;tu'lg1 DCI AusdILJC~Sg.l.:l{! wil

.. \
•. f... ,

<:":";'.'
t
I•

,~:ht't,siel t, dass
l..Ia .... ('InIL·~r~~1I H

('S

"lUI im 7dLfl'n~'u
1I"d
1LJnI-..LI(Hla(.:II~':Ill

._H'

';.uf'!l1_

111'.IS~

d. b.l,a

~w

<.l..:l ",'r('~.
;';:ei:

I~"~ 1"llrn Lor,os !(ir den COlporateBcretcn her A!:>c'r CI ullgcmcmc d


/11

IliChl auch

~ E''''

~~" "c'

:~IC" 'ler

Trend. ~Iln iihL~r$Nl!·:n.

.~ ~ {" t tt'" PUI('!f L, I~: sulbst {jal' nicru ..:......,.tt ,,~to.

ld Mode. Die r·,~o!i e Sind (lu~ge~pl OCJH:m ... I)lak~[I\, r-~tl(lI·~.e~erl r: a. r ole Zatlne. Zeicber sci'lrar,e SI{)!:;'Irl~OIPppliJ'i{!ri. OJ 11.~;rt?malG! SCJ1rrfrl?n (l'lng~s~~.>~r-o u Hcraldik ist ~Il vogue. auch 'J.leilsie 50 scr«
II

~n

rJJ! J;i~~I.fJ_U!~t
~~'

-~,j: e
..... ~ "I' J;. ~

- .. f"

I oche

i' {j

i~ S("ll,1Wl~iI(~ ucr Lifest }'~Cpj e SSt' II

auts 1 Shir ~ P<lSSL.

,',

<

~ ( (' r'I '~

nl~"1<!
~':lC

<'!·Ikumilf.ep O;~~I~I I1lchL dw 1111[~rlll('I\ Mom~nta1Jr;lahn1C'der aktuellen toao

Irl fo/ioLiorl nd Garnes Kapit el Oil" Pikwgral'l'mcl1en uno rlb~~r.;!" u uven tt1:ul'{;I'erl mussen IIICII' IwtJ,
~H'

h: rnr-hr "ut'r <!urh rucht wC'niger als ein lepra

kennan <lr.rct, r('CII uno skurrtl f III der t..btejP.J~g I,~OUO"I

'. - o'

a;f

r~..''j ll.

sein, M:lrlChmar sogal f{l1ng f-u karnptensc'r. sm I<.ulbau bts zur deluuuven .thc ~O!lll

k'ledillnl is L11L' r.~cssagc-. hat schon oel aile McLl.:hal~ge·

• C,.."l'r ',ro'f;<
)< "" .. ~

<am:'·

s. rl;:!C'1m~' VUI S{)rIO~fl"l dit! Rr:I'~;l At)~,1' fUI dcr Gcstalle}. 7.ahlic~chc Bel

:;~t! D~~ ell' lJ~IWr"'011:1.: ~r1(1H ~I len rli:'(lrrl~~lInr~" 110en(!o~' rocl} e

1.

e ...

8"k' el~ ~l'{)jC '1 ~Uf di,e5er>1 Berelc~ 7U~In~r besonders

srnmet, und die Designer im Kapltel r,~edla s~ra unc oleiben laufr1-\ u] d~:rlj(~w~llrf,(:n l"kdilill~tldr'~"'('J a

:.-.-<wgs

~ "f"'.~~ft"'· f' Zf'

r.i:r"Jsford1;:(ullg
'."f'

'ok"~SI~r I :).)s II(:'U~r.'~a


\e~, 5;e:·

~- r

f.n~

~v (ler., Sn~"rrlJr':1>.... ertl<rllrus IVJI~{;h~l1tJel ldenu"tj d["J"f" gC1 dc'~ r.u['lden lJne!seiner r"'arke:lrl

!}:l/Irl !l:·r eir1(~ :r'~lld-r,e LI('fgruprrl' gehor cht euen ancerer- GC-SCL7Qtl

""." ~~' [,v a ""


.. CF ~, ~~
ci'

als (fie mernor r:sbildel~d~ "l~t~Sll'~ZU'!t, O(:~I I'I~I r U~I':('r ue


't'r, 811rl1(' f<hwectl~lullg m (11(:, Szcnerie
N,dH~ 'J~'I,'''1[Jell ~Icll 50 scrmetl

<, J"

i:/c'" e'I'~~('h~'I' ~6·


I'Jr f"~"

(,('Ii

[ii'

'.'li(;1hgc,! A:,pC!kl III


jn

bur ben ale IUSL.g{ klcuicn Il

1, - (~

')0< -')(
l

<;, die '.~ ~1~11.Jr,f 1'ona1tlal {letSLogo~, das

allen An

tcor-s. cil~ sich mil Vorhcbc m' 'i:t·t) lU'1 rnt-ln ',',I·ea c MUSi'-S7CIlQ.S(.'ll'l!l~e W(~(.n5{'1Sind ,hrl' Cjl:7.~D(. O"~I.. rll('· O('~1;3Ih ..t'l~t cas [)eslg~ I.., K

I,· 1, ,;' -

..••

.nuss E ric hSltcn,(,alle rst WIC<.:inl~~,1

Kapirel

Musi

immer den angesagteSlf<'n visuellen


t, U nd i:li e M uSlktichtuln.g ..,-onheu

Sound,

Musikstille

Qftigneuiod seirllE!t'Arbeil

keDn~ Chamiil!<9ns>
du((::n de ChaJak[er, C!l'n 'S[l ."OJ '::i
IOn p.c[~F"Z

de'finiefen hnnulngswer

sich uber Klischo:es_ D8Is generiert

scl1nellen Wiede-rer-

DerGestalte(wird anderen lnteressenten wahrgenommen_

'= .:._~

.;.
_~~

110st. as eroHn et ge st<ll tsrisch e Pefspek O auch rna' uberstrapaziert werden.

~e'wurcl morgen abgetiven. di e von ausgen IJIt:l:t und

- zurn &eisplel ZeiChen ~

e 'er ".r.c,:~

Das Kapi tel Politik und Sozi aIe $: Grolk'r

ko nnren

die K,ontraste

U d marrites er ars prOf!:$S VJ;- er ::<:'5 !!;~",. - • seiner TiUigkedt elne gal'll 'Ion i~' $10'1st D!:' I~ erte, :;.<:~. - _,." ~_ m b

- zom B~isp et M~(lI"lr Od~r c!:,,,

-s:sz'=~"'-

nicht sein, Marl kOIlnle rasl von an tagonls tlschen Gege nS3'tzen sprech@nl.AUac muss anders angegangef'l werden als ein Soziall'.verk oeer der Ii).eutsche Bundest<lg! Ein kleinss, reines LOgo Iflit eine WohltiHigkeils-O rgan lsat ion neben dem Them~1,.ni ne-ele~-en~ tlir €:in pol ltlscnes Pwtes<-Event. ZQJmKapitel Kunst und IJn~dassi:erb3fe Zeichen_ Olaf Nicolai, ein bensbefeiche

sta~rerisChe Hal tung.

1m GruMe genommen eil1e S€IDSrl€fS anqtl<::tl~e ein Piroblem: Die Wahl der ricbngen Slr(lllegH~',
iEinmal <lng~nommen. Designer
)Pi

:x.c~ ~s

~~-

Ilrlng~ elnen ser. ~ -~~In, ~r

,!--

erlti KLinsHer, dessen eigM Uiches ih erna die Vereinni! hmQJ g alle,r L.€!'- de. ei~el'len Dd n

ta t

In seil'! e Arbell~o

rodet (la S J U~- !;<!~.

1st. kr~iert ebenfalls Logos" Aber nicht fUr die Marke. die
Uf'hdalJc'h nichl in Originlllgr5l3e, Scimittstelh:m rwischel'l scndern monsWrpra.gmatiscne,n"lWecksi nd 'eviden t, si~ si nd

no!mal, es gehOfl zu selnern Selbstverstandrus

un<! s~'~~,~as_cas
san= $0 wf'O '~

er darin abbildet.

aucn Berufs,eti"los nennen

On.1?

oe .... I es e ...as o
Illtr.;

harft aufgeblasen_ me

,'l,~ : ••

klingl- Der KiUnde steh~ das aber vlellelCl'it

orLEm~ierten undl fre~en, "Z\'tec k 1Q:S@:n~eichen Z spricfa.

die IdentiUil~ seiner M.uke sin, EiFl moglicoIl(,s EF"de cer Ge~c~ J .. sr .....

sp.annend und stlrnmen nachdenidic'h, wa,s ganz ihren IOi.entionetl entDie Freude am E~"erim@:n'tieren, die' Lust <1m Provozieren
~IUS,

ziehl,lng ist ntcht auszuschtlesen.


D€'si'gner Y

drO:ckt 5ich hier aui viel'fiiHigs~e Weise

I[)oen der M~insW;)am

ws hi t die

kontr<lre Str a teg!!!;

tr

nl1\i":) [ ~ C"I ~i? M:

schaut aucn zu, u nd manches, was neu I.e .wf dam Seckel der Kulist thront, beg1ibt sich morgen auf die SUai3e,

(...elleich IZlI S>e'hr) muck_ Er lie rhalt sieh magi cbs: neu: r J , ., e • , i z ihn die lJ.estmogliche Losuflg fur den Au uaggeoor 1(l,JlrLd!ll1sicht) absolute friorit1it

!Or cog =1"1 )

1m Kapitel Sport sueht man vergebe-ns nach den gfoBen Nalrnen: Keine' [)~sign@:o:.perimen.te bei defll Nablie,r~en Sportartik~lhersl'll'llern!
Ahnliches Si Id be i den sportlidl en Di$zi~linen. Deshai!), sind es vcr aIlem die jungen, noch nlcht VQm Big Business vereinnahmten rKapitell antrim,

11<'1[, abel geht er, ...enns .:e~~ se ~ D l(om~llOmi!;.$.;! ~r. aus 31en, StrateID, At>e e 4u~" " ..
Z'"
'.~I~'

muss, <1tlch sehen einmal aSlhelische


kdnnte die Reaktion des I(,ufidell negati\ pert seiner M@im,lll,g I ach die Corporate das
W<l'$

35 Lcgo • E"

Trend-

ss: ce

spar ia rten ...,ieSnO\!'~boarding ooer Ska ~Il,1:l()arding,die man in diesem ergainzt von kleinen Labels, dj~ sich mit ilusge'falle~leil una fanta,sievQUen Zeicl1en in der Szene pl'o'filieren mechren.

er

sts

yk~eativen Klckn bezeiCI"1i1~t. Em n'1(1gIK"es t"oe ist nicht euszuschltesen. e benf.llls wird; Danl ~ie untersc

G~schiiflstJe'ziellung

IDoch Au nra~:!l.eberverfolgen sigl1ei"X in se-iner Haltun1 best. lit

,€,~ ~ '1 st ...~

Slr,iI~gi~rL AQw ist Iluch eil1 Szenario durchaus roil~ti$h$,'I'1. ;)

C:e~- ~
,....

all·lieli. wenn der

1.],'
,,"
1 ."

,~,
.'

I'~I: 9t ucs L1<'~I~IH'1 P,~Itlllp'(,ll'n ~


•• ' l'"

LInd sre semen KUfl


~f'1IHfI l(lxl~tl~111 lI~il

l'l'~,"I[('
~.. l)'li
t.~~ ~

l\ L'I!'!.ll'I:'IIL' ILII.~~·II N(,II &,'wahillicll,


~H'I.rn ·n~?~, h...J=..11h':H..:I:S ..

v J.._

•.. 'Lt'i.....(11

,~ .~,

~!I;!'

I,

t"

~~t>lkkJ I' ~,lnl hl'Wl,s~l g{'g~'rl~~UII,.hL' P[)~IIIO ,lll~ctl,HJlldl~1 ll. machen. mu dem de! '" ~ ".,..,1 l;"lll"

" ,',' .... ,,! .)


,,~,'

'~P,)h'I'!I~

-.)': el'

r In

P()ll~ll! lat, (j.1S sich till


[j('!

,n

wi r I

.. ," -~'l"",. gel ,'I'


.,' ,
'C<
.;_'"

~elLen (,'1(,1\f

q;j (llk',

';i!l.IIr.IL~11 P~a

t,~ -., r ,II (' n 11"", ,lu~ ncr St Iatcgre

ole'S DeSigner s X !Hi I

D{ ~ b~E'r~ \
~"~~l

~IIlIIl'oll, wl'il

1)1 ,l~m~lI~ch sein. Bnes iSI

;:"-lgl'~1 CI:)porhJn,~mus lin Um~:Ln1l,nii d(~n Kun Ein Designer, del ~I(;h ,"u und somn mil

'!.'

..,

-"I~:I ' ,'~~~'H"1 ~'I-l f...,lrrl~lt+illcL

..

• l,.t
~ .... J'

~<Inr ~e "Ie I.' );ellC' '~lld!;pr,'Cllt: l~IHwickcln IS :l('-~'~I [I. I:.CIIlCelge'l(' Ir,enlli.(!'

r,rl Nachicil

.l;l

bo'

!,;(',

;:.. •..

qtl M'

..rr "Jr~ .
t.

I."

1/

J~
Ni

d~;i:
oj!!

f)!

urn

/t::iZlr-o;k.'r

~~qelldB

abstract,

pictographic,

ikenoillustrative

abstrak

• lJik'tog,r<lfisch. ikonoiIlustrati'J

gtap.nic, id eographic,

gr;:.)'fiseh, ideogr<lfi~h.

Ve:rtiC_l!11 CQmbin,~tiol'ls
on top 01/ among ea.ch ether Symmelrical 'ce'l'llr~d combinations

Yurti kgle I(Qmbin@UQlli::H

,.

uMr-/IJI'I~rf!imlnder

~mme'trischeJiQmbiflm

iQnen

zentriert

HorilZM'tal com bj!O!!tjQ!)S sign .. lette riog side by side ijQ[izo!') tal QQmbiP!!lUpns lettering;. sign

H oti~Qn tSile I(Qmbjoiltjpnen Zeich@n


<I-

Schtirl

llg

nebeneinander H.prizon neben


till;;)

I(Qmbif'lllltigne

Schrinzu.g + Z'eiche<n
einOlnder

-.'

side bysfde
Gomple cemblnatioaa

Komple;,.;e KQrnbinationen \,I',erschmel,zungen

fusion

Kapltel

word es aufgelcigt.

tel C

(
02~ ~ '0:-

O~3.~ stu lotonne

o ~J . ~ I'>IH!1OI1

~~~_a

not~inq me~imlmb

:::;,

~ II~I
~ L::::::

:::.lI
... ~.. 711 II k::
c"_ ~

.~

If:::.· k::.

:::::JI II 7'11 11:711

/'II

r::::

.•. /

I~

II f:::: ~ 1":: ~ ~ II'\:

I~ :::::JI 71 II ,,~

1£. ~ k:: ~

r::: ~

K II r::::

~ II I~:

..

QZ5.3

FIJHIO

Il~S

5 !'UTIlO

--

r:::l .... -·. ..


<» .,
1

Wv

.,.,

on

Q27

? to "laO

.1

027" J to idoU

027"~ Jc

COf~u~~k

.....
I

~H "' tok I d D~ i

r:---.1~' '~71

.
~27.11

'to jllok i

~27 .12

t nk ldlil,

'.

~I

~I

I:

"t

i.

i-'

1ZS

I'~

...

l.,1

03:

~ ..

Ju .'•••' _ .-. , ..
~,

• It

iliA

C31 ? "LE.X

1111111

110111 11111

I~J

•• •••••
+ ......

· · · ·
"

II II

QlJ.5 hir~chindu~tri~~

~ .

..'

cy«

'!..Ie

-..,

,FA C 'Tt::J'R'Y

Ton
Casu1a

breuth
Quench PEARL.

EXIT'·
·C\MDE~'S

• J
037. 2 Binll~H"jla~d

~TFIDIR'[NEB:UI

~ntralmuros

STY

l E 'p'A R K

MIRIR'ILI~INIK,

,d:c
035 2 SLU O~S[~N

L IL

cJ
039_3 8LU DESIGN
~TEJrii1 rIIi_;lijtJ.g JIfIi r'f$'I1I111 L~_ ...I

R ... J:I....,R 1L..'~n

adamTOLNlElR

nurasao

I.'

toast. 'salt..
-

-.

b u h rer
·wohnen

SCH

V- ST

E-INI

-iT. /' ,"':-1'

*- ...

tl

l··. _.A '

\\

SIX circles a~ ~a~~c:02"0

II I I 1("
,.)

:.. _ ~O 0 !O .. !O ,_ 0, ~

10!

!O

. o J~

.......

1"\ ,0 ,0 0 0 11O! r 1t 10,

11 i II

'.

WIRI=I=I-&i

III

WR31I!1A:J1

'CJ
CHEMICAlBOX
iPP·TIC lOTS PElF! POST

Smiles vacances

THOMSON

AUTHENTIC'ORE

authc:(]tlco,rc='

ANAIM,ECAT"·

mde pend em Pnvare Bankers

_'4' Surefire
~

MindOh

"1

'v

1 '\~

I I .... J

\.

II

I I .... :'to

VOGA.R.D

I I I.. SYSTEMS

,~

vertano
O~$ 1 ~(!R~ IJ11STAB1E MEDI:'

® NEPTUNE
T[C HNOlOGI

,0
ILABOIRO

~5

o
OtA
OLU

THEi'P.EA_jJOCK

®
t,orHiaus
~1I!rJ~

~~.-,s !!ir::,;;"ilin
kLI :f~IIiI'r'

tB
MOBILlE
ME'DIICIINE

IDIB'T

OEM

BIER

5. PEZI.AL"I3IIe:

1J" ..
_ _:s:~ -~

t.L.

as.J r r nmoric

0117

J6S~IJ

O'S

-::: .... -

GOl.,lll P(JMM
O~J!l ula Hul~

a
-

.•

. \7...• .~
.
r~~~IIIt""~"!,!!1

.._ .
I

u),
sue otos
<•

ill<

IDU'n grm

'J

. ,~

-·,

TM

IDIR.AGIOIN SIOUR
style store event

PA:RESMAK
~O)~

"0

- . #':!ft.. N A M 1':"- ®
Killt4ErIC TEiCH NOLOGI~ES
:;. . .-" :.: - s.' '; ':.~-

BamBooWoiKs

alpha systems

.,
.

I~

--

cs~ '.

~~LSSrCU-

t;;"j
,..
~
,
.

R~ViERA

csc r ec _n~

CASIE
CLOSED

stuldios I •
-:::

IIII

...

"'
~

1hp~"
.~Ir

IFnrd.1 •. 8... . 9

FIN"DrERS

"-

:IT I Ilurasser ve.rl~

b~u,esolui n 110
'.
:':.~::: I

CASIE ClO SED' .,.


• • I ~

-.::II"

055 .1 ...

15

rOUm

MERITH
TIl e.} Roo m

MedialNK

bahne.r

tt wiL~

\iJrnnie
LiMiTe[)*ToO

~I "

'II!I-

StudioDirect

Vie
Novamedia

•• ••

dotbank
as' ;

"'e~,,_

_.

Si

REI FIE NED

ER

TFiAICHNG ~NOUSTRiES

...

••

FT

·.D[O

$!

I_

ra rmqane r

~.

il-

• ...

TH~

T.ASK

+
~I

Ltl Autoha us Bayer

NIXDN

by.tefJl'.issioo·

C(J

qu e ll s t c ff
~.._r.a· .... ·~~r

FA.EEWJLL

colorrnanaqernent

homann

~~siYie·

&I.·•.!!,s-err~s
._.

BESTPIRINIT ca

IIDM

StietWln
-9
q " l

~r~ -

IiD'LX:855.1

Ij!II

.:.

ePhysician

eMattdn

_des

r-:
~

RaumL

'5\/SFiVIE! ~'~r:r.urmrJ. rw
r.rMTI

1n. mJtOCr

~:.goliatlh ...... AIRUNIA

r.

C.~.\1I)I-

-,

$j

HAllER

~-

'1>

ADAPlUS
.

~berg:hansen
,~.
Dl '

.-

n _t

L _.

'':::' e o I q om m
~~ _.

8INCENT,VE

[I.

• L(.'

L ... "./-" • I , ... II'.

'tiI~

... .:.

a e

Fe~denkra.is

Grewren

eguanaG8
''F
I I ....

~t~am
....

.. [I

, []~

~ZM4_ \:I'

-.

Function@) xdesignO

Unt-C

d" ha,)ltai cr-'

~,
....

STEFAN

VORllOB

nome

Terra,EXPRf'SS

" .0

r.·

...,..J:

....

mm

ERies ..
,"oJ: •..

pgtch: k,ulltij!r

Iml

<I>I'Dund

"U~ ;.,1.,
,SudtirCft
SiidtiRI
J!,.

SiD

+ u~agl
'J~C1~1
L -

...:.:: siidtirol
~ t~

... sur:n;t'ROt ~

.)i:.

II n v~'litati'!o'liil

-:.t-

...

Ih.~'"

_-

....,..~
lll:(~

,.~

.P

t~1

11;.1-

11

-.

·..,", ·.- ·......•.•.•............•••.••.•......•.........................

.....

""'_.

--

Q)r;e .... T~1

~].."'ek..

Yi .... ~O
0

II

:I

:-

..

~*it~,R~., ~,?±. iII_ ...···• ,-"


.. I> " •

o!'

I'

I ,',

'.

·t
oJ,O.r
•U J

--

ss

L:

q:P;·,i)

·s

P.r(]d,,",c~'S

••

L.

.I""'\.
ll~:·l;,.'I"'_"1

SJRE

o_
Shell

0 I
....
""

--

:-

:.... .: - ::.

..

.... :~:5 -:::~:

07'

HCPG~C8t~

Procucts

~--

I~

t
:::): ~-.:I

P..-o";.J

..

cts

'5

i':'

'S

019 S MOpp~p9tS ~roducts

L u_':.url!'

..."

t; ...

2 ··~ .. 2

uE1S1!n

...... 00iiI ~' "''"'"


.... i(.:PIOi! ...~\,'!.:_,211\'1 ...."'"' .......

.,.

!,.,...._
.. .:(Iio. .....

,...
...""": .. ..~~
~l:~ '''Q,:~

I·""~,,,a!"o.i

~~..,.w "',,""-'11,"'"
::::-.....

.. ....
... '1.
;

_1or..t.~~~.~~,.....~
lit.. ........,."rG 'OoA.h~~ .,... .. " ~'fC'(lo.. _....... ~~ .. _~ ........... 1~

........... c:..,

~!rwo.t..:-o

_~ttn: ,~If';:-'L:q

~"JI'I,M..lto;1.;'~i i.'!~lt:"_'I.;:c. ...."I. i 'I' ....:.-v..Jo..,.,'1~

..... ~

....... t'~~

.. ..-.;:. ~I.",,,.o..
~,.:....,

""",,_~~

.• ~4t
~

....~r~"'L~~ ,-",~..-,1o(..:~,,;o.,.= :_
t= _ C~' 'L ~..:-~

... ...-..

(:

"~""'''';;

....... ".~

"" ... ~....... " • .:1"",""-'."', -~

... 00PI.'Lw.......
... ,.:.. I.~

~""'Cc....

'c

J,r.,tlr"".

lri',"~

.._.{~
.. ~.,(

;j.;"r'C~
"' ,.:\" .. ~

'L~li!':,.....,Prt~t~;... 1. oJIIUi,1-....,t~

.c:- .......v.:w.. ~~;

.... -...
.......

~~'Ir>-,,~
- .... )1.... :.....

......~~v.1._~
'- .... 1:~p"

~~

~"i'l.:~~'ir'Io1.

.."''t~~VW
...

wo.t.

~ ~...,

~'VII!.!t,.~,~"
~'"'Io"'!oJt.:-

~':~).,.,t,~'"""'l.
"".. ;tIii!l'I..},· "''U'~'II.'''''1

............ ,. "

to;'I~'"

.... !r~~r~ 1i:'t'LO:-~

';__ .'" ~"'1;

_, -

...rl!'~' ... t'.:i:'~j;.'\t:(:Oit-........


J."",,"~1iro... "."..~("~., ~~t.QOi!oiA,~1~1IIJ\...

"(.1:<'11""","--: .-tI('=' 'Io!'Ql:

...

,c....

~.(.c,\I~JtIIt.~'"
.~~(.QOff"'O ,.I.~~.("""~lV

....u~.r~ ....... ~
... ~;.4.~

~Iin~

...

~_,,~'i~,~,.,.'L...
".~ih'l~~~'!~\.Io!'Oo'l ..... 'IIi'q= ..... 't.~... ..... ...... _...I.

-"1~ ~.~

•.. (~v..'LQJi.

""1.:~

.'1;~4'~

... ~.~.!~
~.~~

~ .. \;:il.~ ... 1.C:O"""I'L,"""'tc.:~1I'i't'! Ii"; .. ~ ..."", 'L; ..,.,\~' ................ ~~J,',C&t'!

...,.'L0JA,!:~JI'o.,£~""''E9fI!I~t""":t.1'~1o#o'leQ.'IiJI'yI:.'JlII" 1<~",iIIlAsr.tt~~'~1ftit6:.w~,,~''''''''t.~ ~ea.. ""''''6IiI!t\.'1II'i"f~r6Jl,t,._~~l)!o'IIA.,~.'O'f.~~~[.c-~a,i'd.,. inol. '~ ......4t.~-" ""C~ ~~T(.Cio'_ili:ll.~

..

~v.t"

.:::IW>-_o~"",t: !~.~ ..t:'


d!'t"o€: ............... r ~t.:w:--yL'J..T ...... _.:ooir.&.JlWtt:_

...-......

"

=-:...

~~.tg.."" "N.,

l~T_e,o;t_iI'U'

"' .. ~1:--.tCC'>oiPo-t."'""~~t. "e.. ji;-t'!t;"~ • .I. ~t..c ..'1O\L.I

......~'t."'~\,l$oi •• ':!ii!I'\.' ......t~~~ ' i! ........ ~'L~

~t

•• ....._

l"""k ....

•• ~;.Lc

,;~

..-

• ....,~...,..,.,.1. (~--...,If

'~'I;~ ..'L~\-~t.!~l-~M..,.

t-:.-=~~
_

-i!1V..'·'f'!~L"''l' ~~1.~.I;i"'""",L..,. .. C ~aI'4.=-(.I!!w"JO"lc.P •• C~iP'\I\.1t\it£.\UI,,""~ ~!Po-t-l:v........Il"i"; ..u.V!I't:oJlt,o'Jllil,$r;t('~""'l_~fIt.I .... tt~7s"t.J."'!~-.M.~Jr",(~ ... 'l~
~ 'wf.t.

"".tl!o;-..

.[J:.;.I~&!W,~~"'-"t~"#f" ~»Of~~lt-e""'-JiOi.Alo"o!f~jItJ~ ~~"t\':~,~"'"ilV..4i'II1..t.a.¥...... sr.i~ 'l.M.t=~~.C-:<",~~t~""

~ ....... • .w!'llo..~L. ,r ...~V1IiiJ:: .~JA'I.(;'~ .....t. ..


_""",_",.~:...",

.".~t~
.,..,.., .......

..~'J!I
:,.;.. ....~ .....

.'oot'!~LS"-."':,'"
~O:~ .... ~"'-~

..... il\A.lf\I'I!.t.~lIV

_..-........,,_

"-IoILJi:.. ..

... ~ai'it~ ,-tI;;-e. :a.l'oo'L:


'J'~lAf .. ..-

"~lI~aI'tIf.t.~1Pt.L";"J~'ltWt.Q!.IlII.L"""'.(D'oiPiAIPl'tIj;'.(.VY ,_ ~-.N(t.c-_ ~('~II!".'f ,.

·1'II.J.n.!.t~~.....
.....

~1o'(t-\'"'~""";

t~JI'\L~t~

,~~t
..-(4oiII'I.\ ....

tr

'(

....... w

""'~

...... yd,~""'.,. .. '="-'!JJY.,II;,"t:iil. .)lVlt'J:::iI"",II!'ii.'=-"""",,,1o~'~"""~f.~it-t'I"~ ""'l~.~~!

J!I\iI..iIiItl.~ a-. i~~wJO'\lJllll"~~t........... ...-d~VdO:'_.,~"~~:Pl'i"Jtct~a;IiJ!-o;!,i~JM.~.~~.Iot'fT£.t,it.IiOt.."""'-e.~~"~1n'"'


'i~~liI'of~N.,~1.~iI\,!.~~~"""'~lIiIIl~otf1!ilnr

~:re~~

... i96'

~"""'~rQ'al"
,,,_;:o;,~"""~'o!!IIU,~t ~'f(~t('oi1r~"""J:I"

.'C:~S70t('CIi!iNl. ...Jio'l ""'-4.J11it.(~


..

.;;~.~e~ 'o!"~Ii'\, .t'!'~"""~


....

r."L':C!Ii!""I.. .......

..::

0:

~~

""',!,~_"""".'L_,, .. r;V"""''''i.~.'o'!.::-~ ~ ..... '!~ t """".v.t:'=-

.~~ ,-

'fI~'t=r"'

~~y.r."i!C\."'!"U_~~~-!~ ....... W

~=~'lO!il.~'~
'W.t.Qo'Jll4S1i"

'"4~""'II$"''-'
......~~-""'"
... t. ~

._

~JlII JOV.,II'

~~.Po'~~'LQif.iti'la·Vo:t~~Pd'~tt-'lWilt"""i.I'oIlt9" ~~""_"""~~'Il'ilte'oL""fti'oIif.~In't-!~~1.r.e'o!"""~ ~'o!~~f ...... ~a.M;''t~04.("Q!IIIP\I'I.iMI.~'''''-~ eo!'·'II!il"t.AVofll~0$I"""'v..rct.4)!.o~(~~"Q&W._~~ """'loi\II~~,".~""'L.t.oJ&!i>\.t.2Alt1'~IIft~~"t4ro. ;tI'!f~f~~JNI"'~Wo"'t.(Iy...,,~l.cr-~~to;'!fJll!t,LJ:l\ll1'~~~l"t.A-""'''''

-~~~~
~'-Wi'I.~_

..... -~'~~iiPr ...... ~~ii'if:i., "lW\'i~""'t.~ -""''C'~.;Jo,'I~


.-t:~ .... '1~ ·C-1o!I'L!.~I!i.-t-e~.. 'i!~.lt"ft:t'~~$;'. _~~ [t~ .. ~ 'I J't~"""'.1 I'\.I.J

~~t9i"N·-"'''''' ~ "'-"I~
oii! ...... J'....(~~ iI!."""'~'::~ ~l!'II'l~

......... ·Jr'!..I..nI"~~""'·

..
'

't>lI\.\IIfl-c.~
·1i"U\.~t,~

,....1.~,.,. 'I'~" IIiIo"CIl:~,._.


,,~ ... L'\Ioi!iI"\. ...... ~ .. ~

...,.,.......-ct.I#6i" ..... ,.
'JIIr;1Ii'd"~""'_i' .....'C~-"V' ~-

... .e"''''''''>VtI(":O-~l(lo.,.

~=~~

"" ........ -t9lO


-.;t,n.e.

.... 1L"...... 'Vw1t.~Po.l-t..

;e.w-~VoJl-(~.fIii4'"G'oI!!iV\....
~c.g.v-"...Jro ~Wi;t.'iJY."~~'(0'Ii!'iII._1I~. • .(QIIi!!;IL,II./t,"'-'"-

..."l.....1.«"= ...~t~ .. ~-,.,.;L~'!tZ~JI\..f~~~~ ~-.v.tt:c ..~_..,;tt.Ci>O'l., -,. ·",._",..r~.,.,


... ~cCJ.~IL!'(IL

l'Il&J4t-l~.. "' ..~ -""'"'~ "lo..w#IAVoI£t~ ~fIU,~£ ~"""!C''-'''''''''1. 11.~ ...-...r(.;.u~""l.to;: .. i'\6~ ..... )l\'IN~~, .....·~i'L'ii'oiC; ...~~,,,.., ......... oI'I.'L~ I .. -e-~.loJi.r~~,.(ooo~ ...... r~ 1 .. 'tI:'~""oW,,~~1.~ ...

""'''{.r::~'''',

...

.."..f_f:'~~',1;~a.I'It.

~.i ..
...~

"" ..........,..-te... . _""',~ ~('¥~,J.W'l' ..


~
'Ii

'fC~

...... ,,~ • ",~ , •••

... "
.. '

'1.~""i'\.tr.III't1.~"III,M'-t
-v1'\A~t.~,..,.~t9"ii";_"~ll.t:>Iii ·""""l.t.o,:'l!I'L ... 2-'\,t~,.".. l~'l!~v..1.~~!";."~"CIIO!1"'. 'Lc .. ~ ... lNtC"<t .1.0:0,. ;:.,

-\.~i'.o-.
..

u,.-

.. ~ Jl'J.

.if (,

"\!""' .....

,.,.I.~~
~~,-~
.:,~

i'i.i,;..·,.:"'_'"
~

........ .,;.:C" ~ ..

.... ...

'" ,
fl

-.

.. - '1

'"

_:

,..

"

-'

.. .

III

..

&s.up
~ r~ 'q
JII

\. T'" ~'Vl.. ~".~,. T'

1,-

,~,-

".1',-'I1" ,-)'1'1

3'" ... ~ .. IJd

OS}

S FLfilt!n

DS7 6 i'41el:s

Jnns s o«

OB]

r~nCQ Graphlc

Seuad

.
~ 1

~r ••

~ -

I• r _.

.. ~ -.- ~ -~

-r _ ~

r ~.,

r~

_. ~

~. ~. ~.. ~
~ •••

.. -

..

".

M9 3

sic ,.

thP rarm notion


MARS
TIRRNU]R

ohoro
cas ~ ~ (S T ,.

'J.

'.

I.

THe CiL.:aSGOW

DER JUNGE 2002

SCHOOL.:gARt:.

PREIS NATIO NAtG.ALERIE. . [FUR IWNSf

'NIZIW 2IRII! ~2IILLIZ,RY

VI'TA
___ \ r ...

CE

II

out portent

Lesf·ene.Tr

£,5

BeLUGA ARTS

:J;~
-

~7

~ -

Uf nEZuf lA
.=.:
.:::1 _ _ _ ..

SrlNGIRAY
nm~m
c: ~ ~P~r::'1(_e5

68crSLQorden

~.

Nanurl1mO~Q
B-~~~ewe' ot!TJ

jt~~de

.•
ill •• ~

•* •
..

*..* ..

.. .. ......

• ;"'.*
*

JiL~4

.~
~:

'$,'"

-',.

~'"

~~ r
1l1J1J1D1l1D

;....

'"
.:0:
~I

ZOOLOGY

"'


..

"'- .. -u .
ii

..

.' .
:;:;

,. ,

~'"
.;..:.

a,

II

;: I

1'••••

2_
&

I I ~~

.~

•. J'.

0:

A"

UII~20015,

ISTANBUL

N'IO'VA,L:I:'S
!(Ulll TU RVE REI NI

HAU
EINS

HAU
--I

., .

HAU
OREI

ZWEII

1..'
-.'1
I
1 ./

••••••

·'i.·.I·..•••.... · 9...••• . •·
1 •

~l?:
Allyl FOI~THE

slnr

SCIINGi fl1:m1N' DPI}

You might also like