QUESTIONNAIRE

Respected Sir,
I am a final Semester MBA Participant of MES College of Engineering,
Kuttippuram. As part of my curriculum, I am conducting a study on the brand image
of Bajaj Allianz, with special emphasis on determining its Marketing Communication
Objectives. I will be grateful to you if you spare a few minutes of your precious time
to fill up this questionnaire.
Anish Dileep

PERSONAL DETAILS

1. Name of Respondent :

2. Age : Less than 20 [ ] 20-30 [ ] 31-40 [ ] 41-50 [ ]

Above 50

3. Gender : Male [] Female []

4. Marital Status : Married [] Single []

5. Educational Details : PG & Above [ ] Graduate [] Diploma []

12th Pass [] 10th Pass [] Uneducated [ ]

6. Job Professional [ ] Business [] Self Employed [ ]

Others []

7. Are you an insured person?

Yes [] No []

8. Are you aware of Private Insurance Companies operating in India

Yes [] No []

9. Recall the Brands among private Life Insurance companies according to your

Awareness

a. ………………….. b. ……………………

c. ………………….. d. ……….……………
10. How did you become aware of these companies (scale 1-4)?

Advertisement [ ] Friends / relatives [ ] Agents [ ] others [ ]

11. What are the parameters on which you rate Insurance Company (scale 1-5)?

Brand Image [ ] Reliability [ ] Ethics/ Transparency [ ]

Service [ ] Flexibility in Plan [ ]

12. What is the relevance of Ethics & Transparency in Insurance?

Very important [ ] Important [ ]

Not important [ ] Not at all Important [ ]

13. Whom do you think as the best Insurance Company With high Ethical Standard?

LIC [ ] Bajaj Allianz [ ] ICICI [ ]

HDFC [ ] Others Specify …………………..

14. What Aspects of the above make you feel so?

Less risky [ ] More returns [ ] Wide acceptance [ ] others [ ]

15. Which is the most important factor that represents the Brand Image of Insurance
Company?

Advertisement [ ] Work Force [ ] Ethics [ ] Market Share [ ]

16. If you decide to buy an insurance plan, which company would you prefer

……………….. ……………. …………………. ……………

17. Hierarchy -Response Model

Are you Aware of Bajaj Allianz Yes [ ] No [ ]

Do you have knowledge about Bajaj Allianz Yes [ ] No [ ]

Do you have a liking for Bajaj Allianz Yes [ ] No [ ]

Do you prefer Bajaj Alliance to other companies Yes [ ] No [ ]

Have you developed a conviction to Bajaj Allianz Yes [ ] No [ ]

18. What according to you is the most important factor that Bajaj Allianz should
concentrate more to withstand competition?

Increase efficiency of work force [ ]

Increase Ads [ ]

Technology Up gradation [ ]

Promotional activities of Bajaj Allianz [ ]

19. Are you aware of the various services offered by Life Insurance companies in India?

Yes [ ] No [ ]

20. What kind of benefits are you expecting from Bajaj Allianz?

Attractive Benefits [ ] Safety [ ] Professional Trading [ ]

Wide Acceptance [ ] Promotional Activities Others [ ]

21. Do you wish to have any additional facilities to be provided by Bajaj Allianz?

Yes [ ] No [ ]

22. Do you think market making activity should be encouraged in Bajaj Allianz?

Yes [ ] No [ ]

23. Are you happy with the publications brought out by Bajaj Allianz for use of
members?

Yes [ ] No [ ]

24. Do you feel further publication are required

Yes [ ] No [ ]

25. Please give any additional facilities for improving trading volume of Bajaj Allianz?

.………………………………………………

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