Style Guide

Ari Parnes
SI520
Homework 7
Logotype Design

Color Palette

CMYK: CMYK: CMYK: CMYK:

35.84.0.0 29.30.100.2 73.4.92.0 77.32.2.0
RGB: RGB: RGB: RGB:
171.75.55 187.164.48 70.175.83 40.140.200
Typography

Logotype Font: Juice Bold

Juice Regular
ABCDEFGHIJK LMN O PQ RSTU V WX YZ
ab cdefgh i jk lmno pqrst u vwxy z
1 2345 6 789 0

Juice Bold
A BCDEFGHIJ KLM NOPQ R S T U V W X Y Z
abcdefghijkl mn op qr s tuvwx yz
1234567890

Juice Italic
ABCDE FGHI JKLMNOPQR S T U VW XY Z
abc defghijkl mnop q r s tuv w x yz
1 2 34 5 67890
Logotype Scalability

5”

3”

1”

.5”
Free Space / Safety Area

1 /5 X X
Color Variants
T-Shirt Designs
Note: T-Shirts shown in 1/10 scale

Design 1
Logotype width: 3.00”
Logotype height: 1.58”

Design 2
Logotype width: 11.00”
Logotype height: 5.78”

Design 3
Logo width: 7.6”
Logo height: 6.7”
Concept Description
The selected concept consists of a strong representation of the company name, overlayed on
top of an abstract representation of the Earth. This represents the value offered by the Zydeco
software, which fascilitates learning outside of the classroom setting and enables students to
practice research methods out in the “real world”. The colors are derivative of Mardi Gras
purple, yellow and green, with blue added to depict Earth.

This concept (option 2) was selected from the original three options based on classmate
feedback. There was general concensus that this design succeeded in creating an academic
and modern tone for the brand. Design 3 was also popular, but the square shapes lent an
overly traditional feel that recalled a paper or printing company rather than a software
company.