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Color: Color Light reflected off objects. Color has three main Harmony - brings together a composition with similar units.
characteristics: hue (red, green, blue, etc.), value (how light If your composition was using wavy lines and organic shapes
or dark it is), and intensity (how bright or dull it is). Colors can you would stay with those types of lines and not put in just
be described as warm (red, yellow) or cool (blue, gray), one geometric shape. (Notice how similar Harmony is to
depending on which end of the color spectrum they fall. Unity - some sources list both terms)
Value: Value Value describes the brightness of color. Artists Contrast - offers some change in value creating a visual
use color value to create different moods. Dark colors in a discord in a composition. Contrast shows the difference
composition suggest a lack of light, as in a night or interior between shapes and can be used as a background to bring
scene. Dark colors can often convey a sense of mystery or objects out and forward in a design. It can also be used to
foreboding. Light colors often describe a light source or light create an area of emphasis.
reflected within the composition. In this painting, the dark
colors suggest a night or interior scene. The artist used light Directional Movement - is a visual flow through the
colors to describe the light created by the candle flame. composition. It can be the suggestion of motion in a design as
you move from object to object by way of placement and
Intensity: Intensity Intensity describes the purity or strength position. Directional movement can be created with a value
of a color. Bright colors are undiluted and are often pattern. It is with the placement of dark and light areas that
associated with positive energy and heightened emotions. you can move your attention through the format.
Dull colors have been diluted by mixing with other colors and
create a sedate or serious mood. In this image the artist Rhythm - is a movement in which some elements recur
captured both the seriousness and the joy of the scene with regularly. Like a dance it will have a flow of objects that will
the dull gray stone interior and the bright red drapery. The seem to be like the beat of music.
Annunciation, Dieric Bouts, 1450–1455
Unity - is seen in a painting or drawing when all the parts
Texture: Texture The surface quality of an object that we equal a whole. Your work should not appear disjointed or
sense through touch. All objects have a physical texture. confusing.
Artists can also convey texture visually in two dimensions. In
a two-dimensional work of art, texture gives a visual sense of The Principles of design are the results of your working with
how an object depicted would feel in real life if touched: the elements of art. Use them in every piece of art you do
hard, soft, rough, smooth, hairy, leathery, sharp, etc. In three- and you will be happy with the results.
dimensional works, artists use actual texture to add a tactile
quality to the work.
The principles of design are the recipe for a good work of art.
The principles combine the elements to create an aesthetic
placement of things that will produce a good design.