Professional Documents
Culture Documents
Kelly Buday
Director of Marketing, Firethorn
www.firethornmobile.com
Firethorn: Who We Are
• A mobile banking and payment service enabler headquartered in Atlanta
• Firethorn enables common banking and payment functions on virtually any cell
phone, PDA or other wireless device
• Growing consumer demand for convenience = need for 5th delivery channel
• 61 percent of adults between 25 to 34 say they are interested in making
purchases with their mobile phone*
US Banker Magazine
June 2007
A Device
Consumer
Name
address Bank Card
Pay to
123345634 2345
Checkbook Wallet
PDA
Keys
234 124 2345
VISA
Credit Loyalty
Grocery
Sky Miles
VISA
MP3 Points
Sam’s Club
Membership
Proprietary and Confidential
Consumer Need Access to Finances
$
Check balances, Purchase goods Pay personal Purchase hard
and services at debts, transfer goods and Present, access
transaction
retail locations money abroad services via a and/or redeem
history and pay
using payment or send money WAP browse offers at the
bills anytime -
accounts to the kids - shopping point of
anywhere
embedded in wirelessly experience purchase
the handset
• WAP
• SMS
• Individual Application
• Security
• Customer Expectations: introduce services with sensitive information in
controlled fashion to avoid high profile security events (undermines trust)
Proprietary and Confidential
Embedded Apps Drive Adoption
The “Front Door” Approach
AT&T intends to create an embedded “wallet platform” through
which trusted providers offer their branded services. Advantages
include:
• Banner Ad